Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Ubisoft is evolving, growing the company from a traditional creator and distributor of console games into a full-fledged entertainment powerhouse.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
Ubisoft has gathered a slate of licensees for “Watch Dogs”-inspired apparel and accessories in the U.S. and Canada.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.