Konami Digital Entertainment has acquired the official UEFA Euro 2016 license and plans to incorporate the soccer tournament into its "Pro Evolution Soccer" gaming franchise.
Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
UEFA Euro 2016 is among a raft of new brands joining the 200-strong lineup at this year’s Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia.
UEFA, European football’s governing body, has appointed IMG Licensing as master licensee for the UEFA Euro 2016 football tournament.
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