Konami Digital Entertainment has named Real Madrid and Welsh international winger Gareth Bale as the cover star for its officially licensed UEFA Euro 2016 title.
Konami Digital Entertainment has acquired the official UEFA Euro 2016 license and plans to incorporate the soccer tournament into its "Pro Evolution Soccer" gaming franchise.
Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
UEFA Euro 2016 is among a raft of new brands joining the 200-strong lineup at this year’s Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia.
UEFA, European football’s governing body, has appointed IMG Licensing as master licensee for the UEFA Euro 2016 football tournament.
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