As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Interactive company Ludia has teamed up with King Features and game developer Sarbakan for the new “Popeye Slots” iOS app.
Sanrio has teamed up with baby brand aden + anais to bring Hello Kitty to a range of sleeping, feeding and bathing products.
Mask-arade has unveiled its new line of Hollywood Legends masks featuring stars like Elvis Presley, Frank Sinatra and Marilyn Monroe.
Coolabi has teamed up with the U.K. conservation charity the Woodland Trust for a new outdoor campaign featuring Poppy Cat.
Big Tent Entertainment has signed a series of new licensing partners to bring the Internet meme Domo to a range of new products.
The Hub has optioned the rights to a new series based on the KISS x Hello Kitty line of products from Sanrio and the iconic rock band.
King Features, licensor of characters like Betty Boop and Popeye, has appointed License2Brand as its agent in Greece and Cyprus.
Marvel Studios and 3D technology provider RealD are giving U.K. fans the chance to become Iron Man at six events in the region.
King Features Syndicate has teamed up with Razor MD for a new line of shaving products featuring Popeye.
Emily the Strange has signed a series of new deals in Europe and the U.S. for its goth character and her cat.
Cupcake Digital has released its second Strawberry Shortcake app–“Strawberry Shortcake Berryfest Princess.
Big Tent Entertainment has tapped Precious Kids for a new line of car accessories featuring the character Domo.
Despite the conclusion of Doctor Who’s 50th anniversary, licensees in Australia and New Zealand are continuing the celebration.
DC Thomson is continuing to grow the licensing program for the classic The Beano characters Dennis the Menace and Gnasher.
Entertainment One Family has signed a new deal with Evy of California to develop a new line of Peppa Pig-themed apparel for girls.
Bulldog Licensing, U.K. representative for the Garfield brand, has brokered a new partnership between Paws, Inc. and Aurora World for a range of plush featuring the corpulent cat.
Marvel Entertainment has teamed up with the e-commerce art site Threadless for a community-designed collection of t-shirts featuring Spider-Man.
The British national tourist board VisitEngland has tapped the Aardman characters Wallace & Gromit for a new campaign.
American Greetings Properties has signed new deals for Strawberry Shortcake and Care Bears in Asia and Australia.
Disney, in collaboration with its partner Glidden, has released a series of new home paints and specialty finishes.
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