China agrees to relax its restrictions on the number of foreign films that can be distributed in the most populous country in the world.
LMCA has been appointed to represent the electronics brand RCA for licensing in China.
The SmileyWorld brand continues to grow with new licensing including a pop-up shop in Beijing and a collaboration with Fendi.
Goodyear has recently extended its licensed car accessories business in China.
Rovio Entertainment has entered into an agreement with China’s Guogou Group to build nine Angry Birds family entertainment centers over the course of four years.
Rovio has partnered with the digital entertainment business division of Alibaba Group to introduce the TV series “Angry Birds Stella” to fans through “Chinese Idols.”
A localized version of King Digital Entertainment's hit mobile game "Candy Crush Saga," is now available for players in China.
Aadarsh signed with Chinese children’s book publisher Hebei Children’s Publishing House to produce a line of books and products in China for Purple Turtle.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Chinese brands are expanding internationally at a rapidly growing pace, according to a new report from Thomson Reuters CompuMark.
©2017 UBM. All rights reserved. A UBM Company.