Hasbro is letting fans create the new Transformers character as it readies for the brand's 30th anniversary.
Hasbro has appointed Brand is-Real to boost the presence of Littlest Pet Shop, My Little Pony, Transformers and Furby in Israel.
Vandor is planning product lines for its new licenses, which include Transformers, My Little Pony, Curious George and the Ford Motor Company.
As New York Toy Fair wrapped up Wednesday, Hasbro unveiled a new theme for its Transformers brand, as well as new product for Sesame Street, G.I. Joe, Star Trek and Furby.
Hasbro will debut its new Telepods virtual toy technology at Comic-Con, alongside new product for its top brands and licenses.
Of note from the first day of Comic-Con was Dark Horse’s new PvZ comics, HGTV's Ender’s Game exhibit and Kids Preferred’s new zombie brand.
Hasbro has unveiled the final creation in its Fan Built Bot Poll, which let fans vote design a Transformers character.
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
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