Hasbro and Paramount Pictures have hired 10 writers to develop a cross-property, interconnected on-screen universe for the toy company.
Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, has partnered with Sony Music Entertainment for the release of “Transformers Roll Out,” an alt-rock tribute to Hasbro’s Transformers franchise.
Hasbro, in conjunction with Backflip Studios and Space Ape Games, will release “Transformers: Earth Wars” this spring worldwide, excluding Japan and China.
Little, Brown Books for Young Readers and Hasbro have extended their current partnership through 2018 to publish books based on the My Little Pony and Transformers franchises.
Hasbro is putting the spotlight on its range of top franchises this week at Brand Licensing Europe including Transformers, My Little Pony and more.
Hasbro has tapped Dickie Toys, part of the Simba Dickie Group, to develop a new range of vehicle toys for Transformers brand.
Nintendo will feature Hasbro's Transformers in an upcoming Splatfest event for its video game "Splatoon."
In honor of International Day of Friendship Thursday, Hasbro's My Little Pony brand celebrated famous friendships with a collection of crossover figures.
In an agreement between Hasbro and multi-channel network Machinima, the Transformers will be re-imagined in a new series based on “Generations: The Combiner Wars.”
Hasbro has returned to Comic-Con featuring iconic brands including Transformers, My Little Pony, Magic: The Gather, Jem and the Holograms and G.I. Joe.
Hasbro has forged more than 20 new partnerships that push the parameters of hip new licensed products and the perception of its brands in the marketplace.
Hasbro is showcasing its portfolio of global franchises at Licensing Expo this week including Transformers, My Little Pony, Nerf, Monopoly and Jem And The Holograms.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.