Hasbro unveiled a re-imagined line of Transformers toys at New York Toy Fair this week and announced a raft of licensees for the brand.
Hasbro and the playing card brand Cartamundi have partnered to develop a new line of card games based Hasbro’s global brands in Europe.
Hasbro has signed a raft of new fashion deals for its My Little Pony and Transformers brands.
Hasbro has teamed up with comic book publisher IDW for a new standalone comic series featuring Transformers and G.I. Joe.
Shout! Factory and Hasbro Studios have signed a new distribution agreement for nine Hasbro classics.
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
Hasbro has unveiled the final creation in its Fan Built Bot Poll, which let fans vote design a Transformers character.
Of note from the first day of Comic-Con was Dark Horse’s new PvZ comics, HGTV's Ender’s Game exhibit and Kids Preferred’s new zombie brand.
Hasbro will debut its new Telepods virtual toy technology at Comic-Con, alongside new product for its top brands and licenses.
Atlanta-based Brand Licensing Team has partnered with Hasbro for food and beverage extensions for various Hasbro properties.
Hasbro has appointed Brand is-Real to boost the presence of Littlest Pet Shop, My Little Pony, Transformers and Furby in Israel.
Hasbro is letting fans create the new Transformers character as it readies for the brand's 30th anniversary.
Hasbro and DeNA have released the new mobile card battle game “Transformers: Legends.”
Universal Orlando has launched a new Facebook game in anticipation of the June 20 opening of the new Transformers ride.
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