As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
Hasbro has signed a raft of new fashion deals for its My Little Pony and Transformers brands.
Mercis, which owns the Miffy property among others, has appointed CPLG Italy to represent its brands for licensing.
FremantleMedia Kids & Family Entertainment has added two new licensees and two publishing partners for “Strange Hill High.”
BRB Internacional and Maya Studio announced a partnership to create an animated series based on the characters of the Calaveritas brand.
Warner Bros. Consumer Products EMEA revealed the first full-character creative artwork for its Hello Kitty x DC Comics Super Heroes cross-over.
BBC Worldwide and Merlin Entertainment have joined forces to create CBeebies Land at the U.K. theme park Alton Towers.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
Zodiak Kids Consumer Products Paris has signed a publishing deal with Hachette Jeunesse for its new girls’ property Lolirock.
PGS Entertainment has secured home entertainment partners in the U.K., France, Australia and Canada for Stan Lee’S Mighty 7.
Rainbow has added a slew of new licensing agents for its top brands including Winx Club, PopPixie, Huntik and Mia and me.
Mattel has announced plans to take its Max Steel superhero franchise global, beginning with the North American premiere of the animated series.
Nelvana Enterprises has teamed up to create an animated TV series based on the Chub City toy brand.
Coolabi’s Poppy Cat will be arriving at the Nickelodeon Land area of the U.K.’s Blackpool Pleasure Beach theme park this summer.
Licensees for HBO’s “Game of Thrones” used Comic-Con last week to showcase new product lines for the fantasy drama.
Imira Entertainment has acquired the distribution rights for several features and series from Acció.
Marvel Entertainment has teamed up with Gree for the new mobile game, "X-Men: Battle of the Atom."
CreaCon Group is continuing to build the licensing program for its series “City of Friends” with a new toy partner.
Zodiak Kids has teamed up with Paul Dennicci for the first-ever range of Mister Maker apparel.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.