As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Warner Bros. Consumer Products is continuing its partnership with Tervis, this time for a line of insulated drinkware featuring The Wizard of Oz.
American Greetings Properties’ Care Bears are continuing their march across the globe with several new deals in Europe, Latin America and Asia.
NBCUniversal Television Consumer Products has appointed Big Tent Entertainment to develop "The Biggest Loser" into a lifestyle brand.
Hit Entertainment has teamed up with the Minnesota Children’s Museum to develop a traveling exhibit featuring Thomas & Friends.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
Sanrio has launched a new character in the Mr. Men Little Miss franchise–Little Miss Hug.
Wonder-Shirts has released a new line apparel and accessories for "Downton Abbey," as PBS preps for the fourth season.
Perry Ellis International has launched a new e-commerce site for its Callaway Golf Apparel brand at CallawayApparel.com.
Paws, Inc.’s Garfield is the latest character to join Digital Giving’s new app, “T-Shirt Booth.”
Town and Country Living has created a new collection of home furnishings based on the A&E reality show, “Duck Dynasty.”
Cupcake Digital has released the first app under its new partnership with Discovery Communications for Animal Planet.
NECA has unveiled its new line of toys featuring Hello Kitty and other top Sanrio characters.
Zodiak Kids has named Scholastic as the North American master publishing partner for its preschool show “Tickety Toc.”
Warner Bros. Consumer Products has teamed up with Peavey Electronics to create a line of DC Comics musical instruments.
Lawless Entertainment has inked a new deal with Hoffman California Fabrics for fabric featuring the art property Suzy’s Zoo.
Pink Chillies, has added four new characters to its assortment of collectible gifts in support of the Sussex Wildlife Trust.
Coolabi has appointed Naomi Dare to the new role of head of digital.
DreamWorks Animation has announced plans to acquire one of the most popular teen networks on YouTube, AwesomenessTV.
CBS Consumer Products has teamed up with MyBrandEmail to offer fans Star Trek-branded e-mail accounts.
Sharp is adding the streaming kids TV platform Toon Goggles to its Aquos LED TVs.
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