As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Universal Orlando Resort is planning a new Springfield-themed area featuring The Simpsons this summer.
The NBA and Taco Bell have teamed up for their second boxed meal promotion.
Universal Music Canada and Crystal Head vodka have joined forces with The Rolling Stones for a limited edition gift set.
Confectionary company IT'Sugar is planning a series of new candy and novelty items lines for top brands.
MTV Books has released an interactive e-book based on the MTV2 series “Guy Code.”
Flash Gordon is experiencing a resurgence after appearing in the 2012 comedy Ted.
Hasbro Studios has tapped Shout! Factory to handle worldwide distribution of the movie My Little Pony Equestria Girls.
The Toon Studio of Beverly Hills is working with Truffle Shuffle on a range of retro t-shirts featuring its classic characters.
Zodiak Kids is bringing The Saddle Club to a trio of equestrian events in France this summer.
Nickelodeon has teamed up with the Middle East entertainment resort Atlantis, The Palm to feature SpongeBob SquarePants.
British art and greeting brand Impossimals has teamed up to develop an animated preschool series.
Marvel will launch its next major franchise, Guardians of the Galaxy, in 2014 and is already building an out of this world consumer products program.
Major League Baseball will exhibit at Brand Licensing Europe for the first time ever this year.
A new study released by research consultancy Latitude found that new technological advances are changing storytelling.
Marvel Entertainment has a strong presence at this year’s MAGIC Market Week with a slew of superheroic apparel.
NECA has expanded its recently launched online stores at Mock.com to include merchandise for Kick-Ass 2.
The MLB and Konami have launched a new free-to-play, social mobile game “MLB Live Challenge.”
Warner Bros. Consumer Products has unveiled the first in a series of apparel collections from designer Lauren Moshi.
The Tommy Bahama brand will be featured in season two of AMC’s unscripted series “The Pitch.”
The Original SoupMan brand, made famous on the sitcom “Seinfeld,” is expanding its range of soups.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.