As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
SEGA of America has teamed up with Epic-Scents to develop a line of air care products inspired by its brands.
American Greetings Properties has extended its long-standing relationships and added a new partner to the Strawberry Shortcake publishing program.
Nickelodeon has launched a new Nick Shop at the Toys ‘R’ Us flagship in Times Square.
The Licensing Company has announced a new collaboration between The Rodnik Band and Peanuts.
Marvel Entertainment has teamed up with CafePress for a new e-commerce store featuring its Super Heroes.
CBS Consumer Products has inked new deals with a number of top publishers for the Star Trek publishing program.
Anchor Bay Entertainment has partnered with My Gym for a new “Chuggington” cross-promotion.
Lawless Entertainment has been appointed to represent the new girls’ entertainment concept, Magelica.
Toon Goggles has partnered with Southern Telecom to launch a new free app for the Polaroid kids’ tablet.
Amazon Studios has greenlit three new kids pilots as part of its original programming for Prime Instant Video.
Extreme Sports Company has partnered with Vimto Soft Drinks for beverages under its Extreme lifestyle brand.
Coolabi has appointed SMC Entertainment Group as the exclusive licensing agent in North America for “Poppy Cat.”
DreamWorks Animation has tapped Swadesh Essfil to create a variety of merchandise across its top properties in India.
VIZ Media has launched the first issue in an original graphic novel series featuring Pretty Ugly’s Uglydoll brand.
Nickelodeon has teamed up with partners in Italy, Spain and France for live events and character appearances this summer.
SkiLogik has released a limited edition line of Grateful Dead skis featuring artwork by Mariella that use the band’s iconic imagery.
WizKids Games and MFV have added new content and figures to their “TabApp Elite” game app based on Man of Steel.
Entertainment One strengthens the global push for its Peppa Pig property.
Hasbro will debut its new Telepods virtual toy technology at Comic-Con, alongside new product for its top brands and licenses.
Disneyland Resort is extending the annual Mickey’s Halloween Party to 13 days this year, beginning Friday, Sept. 13.
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