With the series' 50th anniversary in full swing, the BBC's iconic sci-fi franchise celebrates five decades as a global phenomenon and brand licensing juggernaut.
Hasbro has unveiled expansive plans for the My Little Pony franchise that extend the brand into a range of categories.
Turner CN Enterprises has been appointed by IMPS to rep The Smurfs for the UK and Eire.
NBCUniversal Television Consumer Products is planning a line of “Parks and Recreation” merchandise for the summer and fall.
Post Foods is extending its partnership with WWE superstar John Cena beyond the cereal box.
App developer Tropisounds has created two new iOS apps featuring MGA Entertainment’s Lalaloopsy brand.
FremantleMedia Kids & Family Entertainment and Nerd Corps Entertainment have released a sneak peek at their new preschool series.
Big Tent Entertainment is kicking off a merchandising program for the TLC hit “Here Comes Honey Boo Boo.”
Act III Licensing has revealed new partners for musician Ray Charles and the classic film The Princess Bride.
Saban Brands has launched a new global consumer products division, merging its domestic and international operations.
VeggieTales is appearing under the DreamWorks Animation umbrella for the first time at Licensing Expo, with big plans for its 20th.
memBrain has been appointed to represent singer-songwriter Christina Milian’s new brand Shelby Star.
Bazooka Candy Brands has teamed up with Major League Baseball for Yankees-branded Ring Pops.
American Greetings Properties has extended the contracts of many of its licensing agents around the world.
Fremantle Kids & Family Entertainment expects powerful results from this popular U.K. preschool program, which recently premiered in the U.S.
Sony Pictures Consumer Marketing has created a global promotional campaign for the Smurfs 2.
SEGA America and SEGA Europe are introducing a multi-level campaign for Sonic the Hedgehog.
Jakks Pacific has broadened its agreement with Televisa and Univision Communications for the Mexican sitcom “El Chavo.”
Univision Communications is powering up with a multi-year licensing partnership with fitness expert and nutritionist Claudia Molina.
The National Basketball Association has partnered with That’s My Ticket for a range of novelty items designed to display NBA tickets.
Godzilla is ready to return to the big screen in 2014, and Warner Bros. Consumer Products has a full range of product in the works to complement the film.
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