As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Genesis Sports has extended its license as a supplier of PUMA-branded team sports apparel in the U.K. and Ireland.
Penn and Dasani have partnered for a limited edition tennis ball pack this summer.
Patricia Hidalgo has joined Turner International as SVP and chief content and creative officer, kids in EMEA.
American Airlines and the Walt Disney Studios have announced a new collaboration for the upcoming movie Disney's Planes, which will hit theaters Aug. 9.
Children’s music brand Kidz Bop will make its first appearance in Canada this summer.
AG Properties, the licensing division of American Greetings, has signed several licensing deals to further expand its Strawberry Shortcake property across health and beauty products.
Warner Bros. Consumer Products (on behalf of DC Entertainment) is partnering with Fetch… for Pets! for a new line of DC Comics-themed pet apparel and toys for dogs.
Disney Consumer Products is releasing an assortment of products in support of the Disney/Jerry Bruckheimer Films The Lone Ranger, which hits theaters July 3.
Disney Consumer Products has unveiled a full lineup of Sofia the First products that will be available at retailers nationwide.
Coolabi has appointed SMC Entertainment Group as the exclusive licensing agent in North America for “Poppy Cat.”
Actress Kate Hudson has co-founded a new line of lifestyle athletic wear with the fashion subscription company JustFab.
Platinum Films is planning a third season for its boys’ action-adventure series, “Matt Hatter Chronicles.”
Feld Entertainment has signed a trio of new deals for Monster Jam that will see the brand drive into a mobile app, wall decals and stickers.
American Greetings Properties’ Strawberry Shortcake brand continues to build its presence around the world with powerful extensions in regions such as Brazil, China, France and more.
Subscription e-commerce site JustFab has launched a new brand partnership with Latin superstar Paulina Rubio.
Outfit7 is developing a TV series based on its Talking Tom and Talking Friends app properties.
Sesame Workshop will kick off its new early learning literacy initiative, Every Day is a Reading and Writing Day, with an event at the New York Public Library tomorrow.
DCD Publishing has signed a new deal with Reward Studios to bring its digital brand Magic Belles to gaming consoles.
Hasbro has teamed up with comic book publisher IDW for a new standalone comic series featuring Transformers and G.I. Joe.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
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