As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Mimoco has teamed up with Comedy Central to feature “Workaholics” and other CC properties in a new line of USB flash drives.
Peavey Electronics has partnered with The Beatrix Girls, a new line of music-based fashion dolls set to launch this fall.
Warner Bros. Consumer Products U.K. has announced plans for major retail partnership with ASDA for Man of Steel.
VIMN has promoted Kerry Taylor to lead the MTV brand internationally and oversee non-music-related programming.
Vin Di Bona has made its collection of “America’s Funniest Home Videos” clips available for licensing.
Playboy Enterprises has teamed up with United Convenience Supply to launch a line of electronic vapor products.
Online kids’ world Bin Weevils has acquired the broadcast rights to seasons two and three of “My Little Pony” from Hasbro.
Channel 5 in the U.K. has picked up seasons three and four of Ideas at Work’s \“Olly the Little White Van.”
Bazooka Candy Brands is planning a sweet new partnership for limited edition candy featuring Despicable Me 2.
The cable TV network BabyFirst has appointed Brand Central as its exclusive licensing agency.
Platinum Films is planning a third season for its boys’ action-adventure series, “Matt Hatter Chronicles.”
Feld Entertainment has signed a trio of new deals for Monster Jam that will see the brand drive into a mobile app, wall decals and stickers.
American Greetings Properties’ Strawberry Shortcake brand continues to build its presence around the world with powerful extensions in regions such as Brazil, China, France and more.
Subscription e-commerce site JustFab has launched a new brand partnership with Latin superstar Paulina Rubio.
Outfit7 is developing a TV series based on its Talking Tom and Talking Friends app properties.
Sesame Workshop will kick off its new early learning literacy initiative, Every Day is a Reading and Writing Day, with an event at the New York Public Library tomorrow.
DCD Publishing has signed a new deal with Reward Studios to bring its digital brand Magic Belles to gaming consoles.
Hasbro has teamed up with comic book publisher IDW for a new standalone comic series featuring Transformers and G.I. Joe.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
HBO Global Licensing has tapped with asknet to manage it e-commerce engine and operations for the European HBO Shop.
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