As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Peanuts Worldwide has partnered with Schleich for a range of figurines featuring the iconic Peanuts characters.
Yogurtland is planning six new flavors inspired by Looney Tunes characters in a new partnership with Warner Bros. Consumer Products.
Tommy Bahama is continuing a series of sports collaborations with Major League Baseball Properties and the Transpac Yacht Race.
Nickelodeon has teamed up with partners in Italy, Spain and France for live events and character appearances this summer.
AMC has tapped Her Universe to create a collection of women's apparel based on its zombie series "The Walking Dead."
Nelvana Enterprises and Manhattan’s Hôtel Plaza Athénée are teaming up to celebrate the 80th anniversary of Babar with a yearlong promotion.
American Greetings Properties has teamed with Walls 360 to feature the entire AGP portfolio on a range of wall graphics.
Pedigree Books is adding Sonic the Hedgehog to its lineup of 2013 gaming and new media annuals, in a new partnership with SEGA Europe.
Mimoco has unveiled the next branded Mimobot USB drives–Bruce Lee and Adventure Time Ice King.
Children’s media company Yummico has announced plans for a new preschool series “The Adventures of Ash & Ollie.”
Anchor Bay Entertainment has partnered with My Gym for a new “Chuggington” cross-promotion.
Lawless Entertainment, representative for the kids’ series “The Wompkees,” has negotiated a new publishing deal for the brand.
ITV Studios Global Entertainment has added two new licensees for the boys’ series “Matt Hatter Chronicles.”
memBrain has been appointed to represent singer-songwriter Christina Milian’s new brand Shelby Star.
Bazooka Candy Brands has teamed up with Major League Baseball for Yankees-branded Ring Pops.
American Greetings Properties has extended the contracts of many of its licensing agents around the world.
Fremantle Kids & Family Entertainment expects powerful results from this popular U.K. preschool program, which recently premiered in the U.S.
Sony Pictures Consumer Marketing has created a global promotional campaign for the Smurfs 2.
SEGA America and SEGA Europe are introducing a multi-level campaign for Sonic the Hedgehog.
Jakks Pacific has broadened its agreement with Televisa and Univision Communications for the Mexican sitcom “El Chavo.”
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