After first entering the Chinese market 10 years ago, Toys 'R' Us has opened its 100th store in China.
MGA Entertainment has unveiled its new collectible toy line, Num Noms, featuring miniature characters that bring food to life with their delicious scents.
Toys 'R' Us annual gift guide and holiday catalog, the Great Big Toys 'R' Us Book of Awesome, will come to life through augmented reality for the first time ever this year.
After a year of tracking toy purchases across the globe, Toys 'R' Us has named four trends that it anticipates will impact toy buying decisions this holiday season
Toys 'R' Us has unveiled its 2015 Holiday Hot Toy List, comprised of 36 playthings that will top kids' wish lists this holiday season.
With August marking the ramp-up of hurricane season, Toys 'R' Us is once again partnering with Save the Children.
Toys 'R' Us will be the first retailer to offer Mattel's toy line for DreamWorks Animation’s upcoming Netflix original series "Dinotrux."
Toys 'R' Us is preparing a global celebration for the fall debut of toys and other products based on the next chapter of the Star Wars saga.
Footwear brand Skechers has partnered with Jakks Pacific to launch a new line of dolls based on its Twinkle Toes characters.
MGA Entertainment's Bratz fashion doll franchise will return to store shelves this summer, with Toys 'R' Us launching an exclusive pre-sale of the new collection, Monday.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Sixteen new licensees for Shopkins, ABG takes on the Michael Jackson brand and dELIA*s plot its return … these are the stories that shaped the week of April 27.
Toys 'R' Us is the first retailer to feature the new Fisher-Price toy line based on the Nickelodeon preschool series "Blaze and the Monster Machines."
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
Toys 'R' Us is bringing its U.S. e-commerce operations in-house and will build and manage new platforms for ToysRUs.com, BabiesRUs.com and FAO.com.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.