Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Toys ‘R’ Us continues to expand in 2014 with plans to open 90 stores worldwide, including 22 locations in China.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Style Me Up! will release its new brand of activity sets for tweens, Charmazing, exclusively at Toys 'R' Us in the U.S. Oct. 15.
Toys 'R' Us will offer a wide range of toys and accessories, including a number of exclusives, for the third season of the Nickelodeon's "Teenage Mutant Ninja Turtles."
Lima Sky, the studio behind the mobile game "Doodle Jump," unveiled its new Doodle Jump toy line.
Toys 'R' Us is planning to hire 45,000 seasonal employees at its stores and distribution centers across the U.S. for the holidays.
Toys 'R' Us and jewelry retailer Claire's are teaming up in a global partnership to launch Claire's in-store shops in TRU locations around the world.
Disney Junior’s Doc McStuffins is embarking on an experiential retail tour in the U.K. dubbed Doc’s Check-Up Clinic.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Toys 'R' Us has released its 20th edition of the Toys 'R' Us Toy Guide for Differently-Abled Kids.
Toys 'R' Us has appointed a number of new executives to key leadership roles, as the company continues to position its business for long-term profitable growth.
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