Toys 'R' Us annual gift guide and holiday catalog, the Great Big Toys 'R' Us Book of Awesome, will come to life through augmented reality for the first time ever this year.
After a year of tracking toy purchases across the globe, Toys 'R' Us has named four trends that it anticipates will impact toy buying decisions this holiday season
Toys 'R' Us has unveiled its 2015 Holiday Hot Toy List, comprised of 36 playthings that will top kids' wish lists this holiday season.
With August marking the ramp-up of hurricane season, Toys 'R' Us is once again partnering with Save the Children.
Toys 'R' Us will be the first retailer to offer Mattel's toy line for DreamWorks Animation’s upcoming Netflix original series "Dinotrux."
Toys 'R' Us is preparing a global celebration for the fall debut of toys and other products based on the next chapter of the Star Wars saga.
Footwear brand Skechers has partnered with Jakks Pacific to launch a new line of dolls based on its Twinkle Toes characters.
MGA Entertainment's Bratz fashion doll franchise will return to store shelves this summer, with Toys 'R' Us launching an exclusive pre-sale of the new collection, Monday.
Toys 'R' Us is bringing its U.S. e-commerce operations in-house and will build and manage new platforms for ToysRUs.com, BabiesRUs.com and FAO.com.
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
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