Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
The Joester Loria Group has added InGear Fashions to the growing list of licensees for the Corona, Modelo Especial and Pacifico brands.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Apparel was front-of-mind this week as the semi-annual MAGIC Market Week trade show took place in Las Vegas, Nev.
The Joester Loria Group has been appointed to represent the Constellation beer portfolio for licensing in the U.S.
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