The Corona and Modelo Especial licensing programs, managed by the Joester Loria Group, are expanding their reach in the lifestyle arena with new apparel collections.
Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
The Joester Loria Group has tapped the apparel company Fencepost Productions for a collection of Corona-branded menswear.
Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
The Joester Loria Group has added InGear Fashions to the growing list of licensees for the Corona, Modelo Especial and Pacifico brands.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Apparel was front-of-mind this week as the semi-annual MAGIC Market Week trade show took place in Las Vegas, Nev.
The Joester Loria Group has been appointed to represent the Constellation beer portfolio for licensing in the U.S.
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