Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
Mattel has unveiled its full 2016 content slate, with big-name hits returning and brand-new offerings making their debut.
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
Mattel has partnered with ToyTalk to bring "Thomas & Friends" to life in a new app that uses speech recognition to enable conversations with characters.
Children's app creator Cupcake Digital has introduced the subscription content service "NetKids Digital Entertainment Network."
HIT Entertainment has finalized a global partnership with Virgin Atlantic to bring the "Thomas & Friends" brand to the skies.
Mattel has unveiled new publishing plans at the Bologna Children's Book Fair including a renewed focus on Barbie story-telling and digital publishing.
The iStoryTime Library from Cupcake Digital is adding to its catalog of properties in a new deal for Thomas & Friends storybooks.
Ravensburger is celebrating the 70th anniversary of the "Thomas & Friends" brand with the addition of new puzzles to its existing range.
HIT Entertainment, a subsidiary of Mattel, will launch the latest CGI, feature-length "Thomas & Friends" special, Sodor’s Legend of the Lost Treasure, on DVD this fall.
Mattel's "Thomas & Friends" is embarking on a world tour as they leave the Island of Sodor to travel the globe in 52 new 3-minute digital shorts that will air on YouTube.
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