Mattel Creations has appointed ProjectFirst and Little Dot Studios to manage its AVOD platforms and grow channel subscribers for its brands in Russia and France, respectively.
Fisher-Price is expanding its “Thomas & Friends” minis collection with a new cross-over with Saban’s Power Rangers, “Teenage Mutant Ninja Turtles” and the “DC Super Friends” brands.
Mattel’s preschool brand “Thomas & Friends” has revealed its first-ever global brand campaign–a multi-faceted, year-long Set Friendship in Motion program.
Mattel and Animoca Brands have joined forces to release a new subscription-based children’s entertainment and learning app inspired by “Thomas & Friends.”
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Mattel has partnered with New York Hilton Midtown to allow families to stay in a limited edition suite featuring “Thomas & Friends.”
Mattel has expanded its licensed “Thomas & Friends” lineup with three ranges across babywear, baby products and bedding in the U.K.
Mattel Creations has expanded its partnership with Driver Digital Studios to produce live-action “Thomas & Friends” digital content inspired by fans’ user generated content.
Toy and entertainment-focused company recevies recognition as "Brand of the Year."
Mattel has partnered with U.K.-based Rainbow Designs to launch a new baby and infant range inspired by “Thomas & Friends.”
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