Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Housewares International will develop a line of pet feed products under the American Kennel Club brand, in a deal brokered by 4Licensing.
Target will donate one school supply item to a student in need for every select up&up school supply purchased at its stores from July 13 until Aug. 2.
Studio 100 International has teamed with the Australian Post to promote its animated series “Blinky Bill.”
DC Thomson Consumer Products has launched a limited edition range of The Beano Alphabet greetings cards and exclusive screen prints at The British Library.
British art and design museum the Victoria & Albert Museum has teamed with two new licensees for nail polish and home textiles.
U.K. children’s museum Eureka! is looking for licensees to collaborate on upcoming projects targeting the 5- to 7-year-old educational market.
The American Society for the Prevention of Cruelty to Animals is growing its licensed product range to include additional licensees.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
Knockout Licensing has been appointed to launch and manage the licensing program for the Smithsonian Libraries’ Seed Catalog Collection.
Party Animal has launched the first military action figures licensed by the U.S. Army called Lil’ Troops.
Australia’s Healthy Kids Association has teamed up with LazyTown to promote healthy lifestyles during Fruit&Veg Month.
BrandSlam, the licensing division of agency Parham Santana, has signed on to represent the United Nations Children’s Fund in the U.S.
Mask-arade is working with The Shakespeare Birthplace Trust, a national campaign in the U.K. to bring The Bard to life for schoolchildren.
London’s Natural History Museum has added two new product partners for its annual Wildlife Photographer of the Year competition.
The New York Botanical Garden has partnered with Keeco for a line of bedding and bath products.
Crumbs Bake Shop has introduced a new cupcake collection inspired by Girl Scout cookies at its shops across the U.S.
The CBeebies preschool show “Woolly and Tig” has become the latest brand to join Digital Giving’s charity app “T-Shirt Booth.”
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
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