Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.
The U.S. Army is hopeing to reach 18- to 24-year-old recruits with a new branded content series on Fox.
The Toys ‘R’ Us Children’s Fund has donated $100,000 for recovery programs in Moore, Okla.
The National Wildlife Federation has hired Maureen P. Smith as its new vice president of marketing and communications.
Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.
The U.K.’s Science Museum has teamed up with Puzzler Media to create a new word search app for adults and kids.
The ASPCA has named Matthew E. Bershadker as its new president and chief executive officer.
Mercer Mayer and Little Critter are participating for the first time in the Association of American Publisher’s Get Caught Reading campaign.
LazyTown has teamed up with the American Heart Association for a character appearances at Heart Walks across the U.S.
LIMA is poised to raise $4 million for the Children’s Brain Tumor Foundation through its current LIMA Cares campaign.
MGA Entertainment is planning Real Bratz, a U.S. advocacy campaign aimed at inspiring girls with messages of excellence.
Auto company Chrysler and work wear brand Carhartt have teamed up for a second time, this time for the 2013.5 Chrysler 200 S mid-size sedan.
Last year Oreo conquered Antarctica, now the cookie company is taking on the universe with a new app created as part of its collaboration with Mondolez and Nokia.
Hostess Brands has obtained court approval for the final sale in its efforts to liquidate its assets following the company’s bankruptcy filing.
American Mint has signed a new deal with stock car driver Richard Petty for a new line of commemorative products.
DreamWorks Classics has teamed up with food licensee Praim Group for a line of chocolate bars featuring Where’s Waldo.
Act III Licensing has made its roster of iconic Sunset Strip clubs, bars and restaurants available for licensing.
PepsiCo's Frito-Lay division has launched a new app featuring the Cheetos brand spokescat Chester Cheetah.
Chez Ray Sewell, long-time touring chef for the Grateful Dead, has created a line of coffee inspired by the band.
Kraft Foods Group has announced plans for a new Kool-Aid-themed mobile app.
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