The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
ToonBox Entertainment and the Canadian Red Cross have partnered for CRC’s Violence, Bullying and Abuse Prevention educational program.
Groupon has launched a campaign to boost donations for Sesame Workshop, the non-profit educational organization behind “Sesame Street.”
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
HIT Entertainment and WNET announced a new season of “Thomas & Friends” on PBS Kids and movie, Tale of the Brave.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
The U.K.’s Royal National Lifeboat Institution has appointed global licensing agency Brands with Influence to represent it worldwide.
Licensing and branding agency The Wildflower Group continues to add to the Girl Scouts of America program.
The American Society for the Prevention of Cruelty to Animals is growing its licensed product range to include additional licensees.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
The National Museum of the Royal Navy has secured several new licensees for the warship HMS Victory.
Mask-arade is working with The Shakespeare Birthplace Trust, a national campaign in the U.K. to bring The Bard to life for schoolchildren.
London’s Natural History Museum has added two new product partners for its annual Wildlife Photographer of the Year competition.
U.K. children’s museum Eureka! is looking for licensees to collaborate on upcoming projects targeting the 5- to 7-year-old educational market.
Sports apparel and headwear company ’47 Brand will develop an exclusive ’47 Archive Collection.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.