Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
The U.K. licensing industry took over the Emirates Stadium’s Royal Oak room Nov. 19 and raised more than £15,000 for charity at The Light Fund London Quiz.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Lawless Entertainment has teamed with the National Breast Cancer Foundation for a promotion featuring its Suzy's Zoo brand.
The Men's Wearhouse and its Canadian subsidiary Moores Clothing for Men have teamed with Kenneth Cole Productions to launch an exclusive menswear collection to raise money for military veterans.
Disney and Lucasfilm have teamed with Code.org to create a Star Wars-themed computer science tutorial that will kick off the third annual Hour of Code campaign.
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
Lucks Food Decorating Company has signed a new deal with the United States Army for edible images and cake decorations featuring Army marks and logos.
Licensing industry charity, The Light Fund, is now accepting applications for funding from any registered charity organization that benefits children, women or men.
The Boy Scouts of America has added three new licensees to its lineup for toys, camping gear and DIY tools.
Univision Communications and Televisa partnered with EC Benefit Plans and Careington International to launch the El Chavo Plan, a discount dental/vision care savings program.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Miffy is getting ready to celebrate her 60th anniversary next year with plans for a host of events, partnerships and product launches in the U.K.
The National Gallery Company has partnered with Scoop Designs to develop a range of unique food and beverage gifts featuring artwork from the London museum.
Royal chef Carolyn Robb has signed with TSBA Group to represent Carolyn Robb: The Royal Touch, a culinary and lifestyle brand, for global licensing.
The National Geographic Society and 21st Century Fox have reached an agreement to expand their 18-year joint venture for National Geographic Channels.
The Victoria & Albert Museum in South Kensington, England, has announced a series of new licensing partnerships for products ranging from stationery to textiles.
Uncle Skipper and Pip from the Channel 5 kids' series "Pip Ahoy!," are joining the latest audio podcast of the Royal National Lifeboat Institute's Littlestone station.
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