The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
DC Thomson's weekly women’s magazine The People’s Friend is partnering with the group of charities that form the Age U.K. network.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Brand Licensing Europe is teaming up with a number of charities this year, including the Battersea Dogs & Cats Home, which will provide the event's first-ever mascot.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
Housewares International will develop a line of pet feed products under the American Kennel Club brand, in a deal brokered by 4Licensing.
Target will donate one school supply item to a student in need for every select up&up school supply purchased at its stores from July 13 until Aug. 2.
Studio 100 International has teamed with the Australian Post to promote its animated series “Blinky Bill.”
TVMania U.K. has signed on to create a new range of apparel and nightwear featuring the global conservation charity WWF-U.K.
The U.K.’s Royal National Lifeboat Institution has appointed global licensing agency Brands with Influence to represent it worldwide.
Licensing and branding agency The Wildflower Group continues to add to the Girl Scouts of America program.
The American Society for the Prevention of Cruelty to Animals is growing its licensed product range to include additional licensees.
Sonic Drive-Ins has signed deals with universities in Louisiana, Oklahoma and Texas for an edible promotion.
BrandSlam, the licensing division of agency Parham Santana, has signed on to represent the United Nations Children’s Fund in the U.S.
Mask-arade is working with The Shakespeare Birthplace Trust, a national campaign in the U.K. to bring The Bard to life for schoolchildren.
London’s Natural History Museum has added two new product partners for its annual Wildlife Photographer of the Year competition.
U.K. children’s museum Eureka! is looking for licensees to collaborate on upcoming projects targeting the 5- to 7-year-old educational market.
Australia’s Healthy Kids Association has teamed up with LazyTown to promote healthy lifestyles during Fruit&Veg Month.
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