The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
DC Thomson's weekly women’s magazine The People’s Friend is partnering with the group of charities that form the Age U.K. network.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Brand Licensing Europe is teaming up with a number of charities this year, including the Battersea Dogs & Cats Home, which will provide the event's first-ever mascot.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
Housewares International will develop a line of pet feed products under the American Kennel Club brand, in a deal brokered by 4Licensing.
Target will donate one school supply item to a student in need for every select up&up school supply purchased at its stores from July 13 until Aug. 2.
Studio 100 International has teamed with the Australian Post to promote its animated series “Blinky Bill.”
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
Authentic Apparel Group has launched a new line of army-style clothing officially licensed by the U.S. Army in partnership with Dwayne "The Rock" Johnson.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
Three licensing executives conquered the London Marathon and raised more than £6,700 for The Light Fund.
To celebrate the 50th anniversary of “Doctor Who,” The Perth Mint has created a limited edition line of solid gold tribute coins.
The U.K.’s largest nature conservation charity RSPB has teamed up with Pants On Fire Games to create the original board game Wing It.
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
The U.S.-based non-profits Kids In Distressed Situations and Fashion Delivers have successfully completed their merger.
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