The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
The stars of the animated TV shows "Shaun the Sheep" and "Timmy Time" will soon be encouraging flocks of children around the world to learn English.
The Toy Industry Foundation announced that $100 million worth of toys and games was distributed to children in need since their Toy Bank program was founded.
Sports apparel and headwear company ’47 Brand will develop an exclusive ’47 Archive Collection.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Vans has teamed up with the Truth anti-smoking campaign to launch a limited edition collection of footwear and apparel.
Animal Planets and its R.O.A.R (Reach Out. Act. Respond.) fourth annual matching campaign kicks off with five returning and two new partners.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
FruitVeb in Hungary has teamed with LazyTown for this year’s campaign to promote healthy eating.
Paw, Inc. and its licensee Card.com are raising money for kids in need this holiday season with a campaign around their Garfield prepaid credit cards.
Moshi Monsters has teamed with the marine conservation charity Sea Life for a series of live events across the U.K. this year.
High Sierra, a division of Samsonite, and The Citypak Project will distribute 1,750 specially designed backpacks to the homeless in the Boston area June 19.
DC Thomson's weekly women’s magazine The People’s Friend is partnering with the group of charities that form the Age U.K. network.
Peanuts character Snoopy is traveling across Germany in a series of live events as part of a brand alliance with the aide organization Ein Herz für Kinder.
Git-R-Done Productions, the charitable arm of the Larry the Cable Guy brand, has signed two new food partners for the stand-up comedian.
Saban Brands has partnered with San Francisco’s Center for Childhood Creativity to develop a series of activities for kids.
Brands with Influence has been appointed to create a licensing program for the Royal National Lifeboat Institution.
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