Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Brand Licensing Europe will once again support the BAT Foundation by hosting a table tennis event on a customized table made from LEGO bricks at this year’s show.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Junibacken, Moomin Characters and its agent Bulls Licensing will donate all of this weekend’s ticket proceeds to the Red Cross in aid of refugees.
Kenneth Cole and the Human Rights Campaign have teamed up again for a limited edition tie with sales benefiting HRC’s LGBT equality program.
The National Geographic Society and 21st Century Fox have reached an agreement to expand their 18-year joint venture for National Geographic Channels.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Sports lifestyle brand '47 has partnered with the snow apparel brand 686 to create a capsule collection of collegiate technical gear.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
With August marking the ramp-up of hurricane season, Toys 'R' Us is once again partnering with Save the Children.
Apparel brand Vans is continuing its partnership with the youth smoking prevention campaign Truth for a new collection that highlights replacements for cigarettes.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Wicked Cool Toys has introduced a new line of Girls Scouts branded toys at New York Toy Fair including a kids' oven that allows kids to make their own cookies.
The Smithsonian and GovMint.com have unveiled new silver and gold proofs featuring Bao Bao the panda, who lives at the Smithsonian's National Zoo in Washington, D.C.
Mantis World is developing a range of ethically produced apparel for babies, kids and adults featuring WWF brand.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
The global mobile texting platform "Line" has entered a long-term global partnership with the United Nations Children's Fund to raise funds for the charity.
Cindy Levitt, senior vice president of merchandise and marketing at retailer Hot Topic was an honoree at the K.I.D.S Fashion Delivers luncheon in NYC Wednesday.
The Smithsonian Institution has teamed with WorldStrides to develop a new collection of educational travel programs for university groups.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
All American Licensing & Management Group has tapped Bow Wow Pets to develop a line of pet products featuring the Dog for Dog charity.
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