Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
The U.K. licensing industry took over the Emirates Stadium’s Royal Oak room Nov. 19 and raised more than £15,000 for charity at The Light Fund London Quiz.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Lawless Entertainment has teamed with the National Breast Cancer Foundation for a promotion featuring its Suzy's Zoo brand.
The Men's Wearhouse and its Canadian subsidiary Moores Clothing for Men have teamed with Kenneth Cole Productions to launch an exclusive menswear collection to raise money for military veterans.
Disney and Lucasfilm have teamed with Code.org to create a Star Wars-themed computer science tutorial that will kick off the third annual Hour of Code campaign.
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
Lucks Food Decorating Company has signed a new deal with the United States Army for edible images and cake decorations featuring Army marks and logos.
Licensing industry charity, The Light Fund, is now accepting applications for funding from any registered charity organization that benefits children, women or men.
The Victoria & Albert Museum in South Kensington, England, has announced a series of new licensing partnerships for products ranging from stationery to textiles.
Uncle Skipper and Pip from the Channel 5 kids' series "Pip Ahoy!," are joining the latest audio podcast of the Royal National Lifeboat Institute's Littlestone station.
Rovio Entertainment has released 15 new educational levels in its game "Angry Birds Space" developed in collaboration with the U.S. space agency NASA.
Kenneth Cole and the Human Rights Campaign have teamed up again for a limited edition tie with sales benefiting HRC’s LGBT equality program.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
The U.K. licensing industry charity The Light Fund, is planning a number of new fundraising events, after raising more than £90,000 in 2014.
The Boy Scouts of America has added a trio of new licensees.
Junibacken, Moomin Characters and its agent Bulls Licensing will donate all of this weekend’s ticket proceeds to the Red Cross in aid of refugees.
The Light Fund, the U.K.'s charitable body for the licensing industry, has named 16 beneficiaries for the more than £90,000 it raised in 2014.
Iron Gut Publishing has partnered with the Great Ormond Street Hospital Children’s Charity for a collection of artwork featuring the Peter Pan brand.
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