Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
The U.K. licensing industry took over the Emirates Stadium’s Royal Oak room Nov. 19 and raised more than £15,000 for charity at The Light Fund London Quiz.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Lawless Entertainment has teamed with the National Breast Cancer Foundation for a promotion featuring its Suzy's Zoo brand.
The Men's Wearhouse and its Canadian subsidiary Moores Clothing for Men have teamed with Kenneth Cole Productions to launch an exclusive menswear collection to raise money for military veterans.
Disney and Lucasfilm have teamed with Code.org to create a Star Wars-themed computer science tutorial that will kick off the third annual Hour of Code campaign.
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
Lucks Food Decorating Company has signed a new deal with the United States Army for edible images and cake decorations featuring Army marks and logos.
Licensing industry charity, The Light Fund, is now accepting applications for funding from any registered charity organization that benefits children, women or men.
Five iconic British institutions will be exhibiting at Licensing Expo this year for the first time including The Royal Ballet and the Shakespeare Birthplace Trust.
Oxford Limited, the licensor of the University of Oxford collegiate lifestyle brand, has appointed Global Icons to build its licensing program in North America.
Apparel brand Vans is continuing its partnership with the youth smoking prevention campaign Truth for a new collection that highlights replacements for cigarettes.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Twenty cyclists from the licensing industry prepped for Licensing Expo by biking on Blue Diamond in the outskirts of Las Vegas, Nev., Sunday morning.
With August marking the ramp-up of hurricane season, Toys 'R' Us is once again partnering with Save the Children.
Abigail, a 5-year-old from Canada, has inspired the new special edition Gold Collection Stargazer Lottie doll, created with the European Space Agency.
Hong Kong-based multi-brand fashion retailer Bauhaus has debuted its first Oxford-inspired capsule collection.
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