Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Girl Scouts of the USA has partnered with Macy’s to debut the first-ever Girl Scout-themed float in the 90th anniversary Macy’s Thanksgiving Day Parade, Nov. 24.
In honor of Earth Day Friday, Rovio Entertainment's Angry Birds character Red continued to support the United Nations as part of the Angry Birds for a Happy Planet campaign.
The Boy Scouts of America has added several new licensees, for both consumer products and scouting-specific gear.
Disney and ABC will kick off the fourth annual Magic of Storytelling campaign with a number of activities between now and March 31, including the first-ever Disney Reads Day Feb. 6.
LIMA and the licensing industry on the whole have long supported the Children’s Brain Tumor Foundation, the trade organization’s charity of choice. License! Global dives deeper into the foundation to shed more light on all that they do.
Historic Royal Palaces has signed two new licenses for 2016 that will bring famous British landmarks to puzzles and stationery.
Hasbro's Toybox Tools initiative, which aims to help children with developmental disabilities, has unveiled a series of new products featuring some of its top brands.
The British Museum has appointed specialist brand agency TSBA Group to build a global licensing campaign based on its collection of more than 8 million objects.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
The Duck tape brand has partnered with Pacer's National Bullying Prevention Center to launch the new Stick Together awareness campaign.
Lucks Food Decorating Company has signed a new deal with the United States Army for edible images and cake decorations featuring Army marks and logos.
Mantis World is developing a range of ethically produced apparel for babies, kids and adults featuring WWF brand.
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
The Smithsonian Institution has teamed with WorldStrides to develop a new collection of educational travel programs for university groups.
Disney and Lucasfilm have teamed with Code.org to create a Star Wars-themed computer science tutorial that will kick off the third annual Hour of Code campaign.
The Queen’s Treasures has developed a new doll and accessories range inspired by Dr. Jane Goodall, known for her pioneering research on wild chimpanzees.
The Men's Wearhouse and its Canadian subsidiary Moores Clothing for Men have teamed with Kenneth Cole Productions to launch an exclusive menswear collection to raise money for military veterans.
Apparel brand Vans is continuing its partnership with the youth smoking prevention campaign Truth for a new collection that highlights replacements for cigarettes.
©2016 UBM. All rights reserved. A UBM Company.