Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Girl Scouts of the USA has partnered with Macy’s to debut the first-ever Girl Scout-themed float in the 90th anniversary Macy’s Thanksgiving Day Parade, Nov. 24.
In honor of Earth Day Friday, Rovio Entertainment's Angry Birds character Red continued to support the United Nations as part of the Angry Birds for a Happy Planet campaign.
The Boy Scouts of America has added several new licensees, for both consumer products and scouting-specific gear.
Disney and ABC will kick off the fourth annual Magic of Storytelling campaign with a number of activities between now and March 31, including the first-ever Disney Reads Day Feb. 6.
LIMA and the licensing industry on the whole have long supported the Children’s Brain Tumor Foundation, the trade organization’s charity of choice. License! Global dives deeper into the foundation to shed more light on all that they do.
Historic Royal Palaces has signed two new licenses for 2016 that will bring famous British landmarks to puzzles and stationery.
Hasbro's Toybox Tools initiative, which aims to help children with developmental disabilities, has unveiled a series of new products featuring some of its top brands.
The British Museum has appointed specialist brand agency TSBA Group to build a global licensing campaign based on its collection of more than 8 million objects.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
The U.K. licensing industry took over the Emirates Stadium’s Royal Oak room Nov. 19 and raised more than £15,000 for charity at The Light Fund London Quiz.
Sports lifestyle brand '47 has partnered with the snow apparel brand 686 to create a capsule collection of collegiate technical gear.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
The National Geographic Society and 21st Century Fox have reached an agreement to expand their 18-year joint venture for National Geographic Channels.
Kenneth Cole and the Human Rights Campaign have teamed up again for a limited edition tie with sales benefiting HRC’s LGBT equality program.
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