Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
The U.K. licensing industry took over the Emirates Stadium’s Royal Oak room Nov. 19 and raised more than £15,000 for charity at The Light Fund London Quiz.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Lawless Entertainment has teamed with the National Breast Cancer Foundation for a promotion featuring its Suzy's Zoo brand.
The Men's Wearhouse and its Canadian subsidiary Moores Clothing for Men have teamed with Kenneth Cole Productions to launch an exclusive menswear collection to raise money for military veterans.
Disney and Lucasfilm have teamed with Code.org to create a Star Wars-themed computer science tutorial that will kick off the third annual Hour of Code campaign.
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
Lucks Food Decorating Company has signed a new deal with the United States Army for edible images and cake decorations featuring Army marks and logos.
Licensing industry charity, The Light Fund, is now accepting applications for funding from any registered charity organization that benefits children, women or men.
Regent Seven Seas Cruises and the Smithsonian Institution have joined forces to launch a new enrichment program on Regent's cruise ships.
Disney Consumer Products and Marvel have launched a new range of products that celebrate real-life military heroes.
Rainbow has teamed with the Pink Ribbon Wellness Foundation in Malaysia and the Breast Cancer Foundation in Singapore to support campaigns to prevent breast cancer.
Brand Licensing Europe will once again support the BAT Foundation by hosting a table tennis event on a customized table made from LEGO bricks at this year’s show.
VisitEngland is planning a new campaign starring the Aardman Animations' Shaun the Sheep to inspire Britons to take a holiday at home.
DHX Media has sold content from its Umigo online world to VME stations across the U.S. and online for broadcast in Spanish.
The new character brand Nurdys is off to a big start in Europe with two new signings for greeting cards and a charity partnership.
The Boys Scouts of America has added two new licensees to its consumer products program.
The National Gallery Company has partnered with iGadgitz for a new range of mobile device cases featuring images from the museum.
Feld Entertainment, producers of "Marvel Universe Live!," has partnered with Unifi and the Boys and Girls Club of America to teach youth about recycling.
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