Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Disney and ABC will kick off the fourth annual Magic of Storytelling campaign with a number of activities between now and March 31, including the first-ever Disney Reads Day Feb. 6.
LIMA and the licensing industry on the whole have long supported the Children’s Brain Tumor Foundation, the trade organization’s charity of choice. License! Global dives deeper into the foundation to shed more light on all that they do.
Historic Royal Palaces has signed two new licenses for 2016 that will bring famous British landmarks to puzzles and stationery.
Hasbro's Toybox Tools initiative, which aims to help children with developmental disabilities, has unveiled a series of new products featuring some of its top brands.
The British Museum has appointed specialist brand agency TSBA Group to build a global licensing campaign based on its collection of more than 8 million objects.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
The U.K. licensing industry took over the Emirates Stadium’s Royal Oak room Nov. 19 and raised more than £15,000 for charity at The Light Fund London Quiz.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Lawless Entertainment has teamed with the National Breast Cancer Foundation for a promotion featuring its Suzy's Zoo brand.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Twenty cyclists from the licensing industry prepped for Licensing Expo by biking on Blue Diamond in the outskirts of Las Vegas, Nev., Sunday morning.
With August marking the ramp-up of hurricane season, Toys 'R' Us is once again partnering with Save the Children.
Abigail, a 5-year-old from Canada, has inspired the new special edition Gold Collection Stargazer Lottie doll, created with the European Space Agency.
Hong Kong-based multi-brand fashion retailer Bauhaus has debuted its first Oxford-inspired capsule collection.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
Hat and accessories company Canada-Bliss has partnered with actress Tamala Jones, from the ABC TV series "Castle," to develop a signature line.
The National Wildlife Federation has tapped Globe Pequot to publish a new series of Ranger Rick books beginning in spring 2016.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.