The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
ToonBox Entertainment and the Canadian Red Cross have partnered for CRC’s Violence, Bullying and Abuse Prevention educational program.
Groupon has launched a campaign to boost donations for Sesame Workshop, the non-profit educational organization behind “Sesame Street.”
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
HIT Entertainment and WNET announced a new season of “Thomas & Friends” on PBS Kids and movie, Tale of the Brave.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
The CBeebies preschool show “Woolly and Tig” has become the latest brand to join Digital Giving’s charity app “T-Shirt Booth.”
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
British art and design museum the Victoria & Albert Museum has teamed with two new licensees for nail polish and home textiles.
The Toy Industry Foundation announced that $100 million worth of toys and games was distributed to children in need since their Toy Bank program was founded.
The Boy Scouts of America has appointed Iris Houston to its supply group retail business development department as a licensing specialist.
Reckitt Benckiser's Air Wick air freshener brand has launched new scents inspired by the essence of four U.S. national parks.
DC Thomson Consumer Products has launched a limited edition range of The Beano Alphabet greetings cards and exclusive screen prints at The British Library.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.