The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
DC Thomson's weekly women’s magazine The People’s Friend is partnering with the group of charities that form the Age U.K. network.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Brand Licensing Europe is teaming up with a number of charities this year, including the Battersea Dogs & Cats Home, which will provide the event's first-ever mascot.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
Housewares International will develop a line of pet feed products under the American Kennel Club brand, in a deal brokered by 4Licensing.
Target will donate one school supply item to a student in need for every select up&up school supply purchased at its stores from July 13 until Aug. 2.
Studio 100 International has teamed with the Australian Post to promote its animated series “Blinky Bill.”
The University of Oxford will showcase its latest line of furniture in the Retail Lounge at Brand Licensing Europe this week.
Disney Worldwide Publishing and Lilly Diabetes have teamed up to create digital versions of their custom books for kids with Type 1 Diabetes.
Silvergate Media’s preschool brand Octonauts is partnering with the U.K.'s Marine Conservation Society.
Party Animal has launched the first military action figures licensed by the U.S. Army called Lil’ Troops.
Imperial War Museums is preparing for the Centenary of the First World War with a range of opportunities for licensees at BLE.
The U.K.’s Royal Mail is kicking off 2014 by celebrating some of the most popular children’s shows from the last 60 years with a new stamp issue.
“Sesame Street” character Abby Cadabby and Sesame Workshop's H. Melvin Ming will launch the annual Light It Up Blue global campaign to raise awareness of autism.
Knockout Licensing has been appointed to launch and manage the licensing program for the Smithsonian Libraries’ Seed Catalog Collection.
Paws, Inc.’s Garfield is the latest character to join Digital Giving’s new app, “T-Shirt Booth.”
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