The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
ToonBox Entertainment and the Canadian Red Cross have partnered for CRC’s Violence, Bullying and Abuse Prevention educational program.
Groupon has launched a campaign to boost donations for Sesame Workshop, the non-profit educational organization behind “Sesame Street.”
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
HIT Entertainment and WNET announced a new season of “Thomas & Friends” on PBS Kids and movie, Tale of the Brave.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Nickelodeon’s SpongeBob SquarePants is teaming up with the U.S. Postal Service and eBay for two holiday collaborations.
Three licensing executives will be donning their trainers and running the London Marathon on April 13 to support The Light Fund.
Ripple Junction has donated 5,000 of its graphic t-shirts to victims affected by the recent tornadoes and flooding in the Southern and Eastern U.S.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.
FremantleMedia’s Tree Fu Tom was among a group of celebrities and characters who attended a Christmas tea party for 50 children with terminal illnesses.
The Victoria and Albert Museum has teamed up with Graham & Brown to create a range of wallpapers based on designs in the museum’s archive.
The non-profit New Starship Foundation is planning to open the world’s first dedicated science-fiction museum in 2015.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
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