The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
Plush toys and gifts manufacturer Kids Preferred will launch a new line of preschool toys featuring The World Of Eric Carle this spring.
Barnes & Noble is celebrating the 45th anniversary of Eric Carle’s The Very Hungry Caterpillar with a series of hands-on events across the U.S.
Langers Juice will feature The Very Hungry Caterpillar on its packaging as part of a six-week promotion for the brand's 45th anniversary.
StoryToys is developing and publishing a series of global apps based on the characters of Eric Carle.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
The Joester Loria Group has tied up a new deal with PS Brands, which will serve as the new U.S. footwear and hosiery partner for The World of Eric Carle brand.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
Rocket Licensing has announced two new licensees for The World of Eric Carle’s The Very Hungry Caterpillar in the U.K.
Rocket Licensing is headlining its trip to Brand Licensing Europe with the 45th anniversary of The Very Hungry Caterpillar.
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