U.S. grocer Whole Foods Market and The World of Eric Carle have partnered for a series of cereal boxes featuring games for children and Carle’s signature artwork.
The World of Eric Carle has partnered with Native Organics for a line of natural, non-toxic cleaning products featuring artwork from Eric Carle books.
Oriental Trading Company is planning a multi-category program of school and party supplies featuring artwork and characters from The World of Eric Carle.
The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build the brand in Germany.
The Joester Loria Group has brokered a new deal for The World of Eric Carle brand to expand its current program into stationery, craft and confections.
The World of Eric Carle will expand its current ranges of infant and toddler products with a host of new offerings including sleepwear, graphic tees, blankets and layette.
The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
Plush toys and gifts manufacturer Kids Preferred will launch a new line of preschool toys featuring The World Of Eric Carle this spring.
Barnes & Noble is celebrating the 45th anniversary of Eric Carle’s The Very Hungry Caterpillar with a series of hands-on events across the U.S.
Langers Juice will feature The Very Hungry Caterpillar on its packaging as part of a six-week promotion for the brand's 45th anniversary.
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