The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
Sony Pictures Consumer Products, in collaboration with Budge Studios and Lafig, has released the first Smurfs food mobile app–"The Smurfs Bakery."
Mars will showcase American Heritage Chocolate at its M&M’s World store in New York City.
Media and marketing company Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets for Allrecipes.
Tommy Bahama will unveil a new retail/restaurant concept at Harbourside Place in Jupiter, Fla.,on Thursday.
Del Monte has teamed up with the Walt Disney Company Middle East to bring Disney and Marvel characters to its line of canned fruit juices.
Carmel Road Winery is partnering with Barrymore Wines, founded by actress and wine enthusiast Drew Barrymore in 2010, to create a new Pinot Grigio.
American Greetings Properties has launched a promotional program with drink brand Ribena Cordial in Singapore.
Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
Brand Licensing Team has signed on to represent MillerCoors for licensing.
HBO Global Licensing and Brewery Ommegang are letting fans decide the name and style of the fourth brew in their Game of Thrones series.
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
Baskin-Robbins has partnered with Boardwalk Frozen Treats to bring its ice cream and frozen treats to grocery stores across the U.S.
The Hershey Company has partnered with Flower Foods’ Mrs. Freshley’s brand to create snacks that feature Hershey flavors in baked goods.
KitchenAid has teamed up with two well-known brands in the world of beverages–home carbonation brand SodaStream and home espresso company Nespresso.
Evian Natural Spring Water has launched the new short film, The Amazing Baby & Me 2, starring Sony Pictures’ Spider-Man.
Dylan’s Candy Bar has launched a limited edition candy collection to celebrate the 75th anniversary of The Wizard of Oz.
Confectionery company Cloetta has teamed with RTC Direct to bring the candy brand Chewits to the home fragrance category.
Valiant Entertainment has partnered with Oren's Daily Roast and Midtown Comics for a three-month celebration of Valiant's flagship hero–X-O Manowar.
Carvel Ice Cream has launched a limited edition line of four treats featuring Ferrero’s Nutella.
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