Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
McDonald’s has partnered with HarperCollins Children’s Books to launch Happy Meal Books focused on Valentine’s Day-themed storylines.
Brand and Deliver has created a U.K. brand partnership campaign with Pizza Hut, Shoe Zone and Abellio Greater Anglia, a train operator in London, to promote Sony Pictures’ Goosebumps.
Media and marketing company Meredith has signed two new licensing deals for EatingWell-branded frozen food and Shape-branded activewear.
Activision Publishing and ConAgra Foods have teamed up to bring “Skylanders”-themed Kid Cuisines frozen meals to grocery stores across the U.S..
Breakfast brand Weetabix is bringing back its Weetabuddies campaign, first launched in January 2015, as part of a year-long partnership with Cartoon Network.
Fashion designer Kate Spade has added three new accessories inspired by the Klondike brand to her Miss Adventure collection.
The Joester Loria Group has sealed multiple new deals for the Corona beverage brand, taking the essence of the beer into new product extensions.
License! Global presents its annual Leading Global Licensees feature as a guide to some of the most notable and respected companies in the consumer products business.
CandyRific has collaborated with Disney Consumer Products to develop new candy novelties featuring Star Wars: The Force Awakens.
C3 Entertainment has partnered with Rocket Fizz Soda Pop and Candy Shops to create The Three Stooges-branded bottled soft drinks.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
This Thursday, e-commerce company Evine Live will debut a new TV series and exclusive products featuring cookbook author and TV personality Paula Deen.
M&M's World stores in New York, Las Vegas, London and Orlando are featuring a wide range of special Star Wars merchandise to celebrate Star Wars Day on Monday.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
20th Century Fox has teamed up with the restaurant chain Denny's to celebrate the Aug. 7 release of Fantastic Four across the U.S.
Rupari Food Services is adding to its line of Tony Roma's pre-cooked refrigerated meats inspired by the chain restaurant.
The Quaker Oats Company, a subsidiary of PepsiCo, is bringing Girl Scouts Cookies to the snack aisle with the new line of Quaker Chewy Girl Scouts granola bars.
Candyrific has teamed up with Mars to launch an M&M's brand collectible Halloween dispenser.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Spain-based bakery brand Dulcesol has launched a food promotion featuring the animated series "Sendokai Champions."
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