Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
C3 Entertainment has tapped Vita Food Products to create a range of sauces, dressings and condiments from celebrity chef Jason Santos.
In honor of M&M’s 75th anniversary, Danish fashion designer Camilla Stærk has created special packaging for the iconic candy.
Agricultural cooperative Tree Top has signed on with The Valen Group to extend its brand’s reach through licensing.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
BBC Worldwide Australia and New Zealand has secured three new licensees to create merchandise inspired by its preschool series “Hey Duggee.”
In honor of Roald Dahl’s 100th birthday, Rococo Chocolates has unveiled a range of chocolate bars based on the late author’s stories.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Kraft Heinz's Oscar Mayer brand released a dating app, "Sizzl," designed to help Americans find their soul mate based in part on their bacon preferences.
The U.K.’s No. 1 olive oil brand, Filippo Berio has appointed Beanstalk as its licensing agency for extensions into close-to-core food categories.
Lisa Marks Associates has been appointed as the North American licensing agency for the iconic Pez confectionery brand.
License! Global presents its annual Leading Global Licensees feature as a guide to some of the most notable and respected companies in the consumer products business.
Candy brand Peeps has teamed with Menchie’s, a North America-based frozen yogurt franchise, to celebrate spring with the seasonal specialty offering, Marshmallow Mania.
Chronicle Books has tapped the Praim Group to create and distribute a range of all-natural chocolate bars for the Happiness Is… inspirational book brand.
Rockstar, the manufacturer of Rockstar Energy drinks, has tapped Scosche Industries to create a line of consumer technology and car audio products featuring its beverage brand.
Target has partnered with Chobani to launch the second Chobani Café at the retailer’s New York Tribeca location in New York City.
Cartoon Network and McDonald’s have joined forces for a new Happy Meal promotion featuring “The Powerpuff Girls.”
Bulldog Licensing has tapped The Biltong Farm, a Lincolnshire, England-based dried meat snack company, to feature the British game show “Bullseye” on its packaging.
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