The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
Sony Pictures Consumer Products, in collaboration with Budge Studios and Lafig, has released the first Smurfs food mobile app–"The Smurfs Bakery."
Mars will showcase American Heritage Chocolate at its M&M’s World store in New York City.
Media and marketing company Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets for Allrecipes.
Tommy Bahama will unveil a new retail/restaurant concept at Harbourside Place in Jupiter, Fla.,on Thursday.
Del Monte has teamed up with the Walt Disney Company Middle East to bring Disney and Marvel characters to its line of canned fruit juices.
Carmel Road Winery is partnering with Barrymore Wines, founded by actress and wine enthusiast Drew Barrymore in 2010, to create a new Pinot Grigio.
American Greetings Properties has launched a promotional program with drink brand Ribena Cordial in Singapore.
Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
Brand Licensing Team has signed on to represent MillerCoors for licensing.
Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.
Licensing agency Beanstalk has signed on to represent the California Milk Processor Board’s Got Milk? brand.
Crumbs Bake Shop has tapped White Coffee to develop a line of packaged and single-cup coffees inspired by its gourmet cupcakes.
SodaStream International is teaming up with Skinnygirl to co-develop flavors designed for its home beverage carbonation system.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Disney has teamed with Birds Eye frozen vegetables (owned by Pinnacle Foods) to encourage kids to eat more vegetables.
Dunkin’ Donuts is ringing in spring with Peeps donuts, available now for a limited time across the U.S.
The Unilever U.K. ice cream brand Wall’s has partnered with Airpure International to create a car air freshener inspired by the iconic Funny Feet ice lolly.
American soda brand Big Red is hosting a promotion for Paramount Pictures’ upcoming film Transformers: Age of Extinction.
A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
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