The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Dracco Spain has signed on to develop a range of candies and chocolates for Nottingham Forest’s “Sendokai Champions.”
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
SodaStream International has tapped Del Monte to create a range of branded syrups for its home beverage carbonation systems.
Mondelez International has teamed up to bring the "sour, then sweet" experience of Sour Patch’s gummy candies to its Stride gum line.
The Hershey Company has entered into a joint development agreement to create opportunities to use 3D printing technology in creating edible foods.
The Joester Loria Group is expanding Mountain Dew’s reach into the action sports arena with a deal for branded sporting goods and accessories.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
Yoplait Go-Gurt yogurt is celebrating the new movie Disney's Muppets Most Wanted with an on-pack promotion from now through April.
For the second year in a row, Dunkin’ Donuts has brewed up a series of new coffee flavors inspired by Baskin-Robbins ice cream.
The Praim Group is adding three new designs to its line of chocolate bars featuring Where’s Waldo.
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