Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
Turner Classic Movies has launched the TCM Wine Club, which will deliver to homes a curated selection originally produced wines inspired by classic films.
Genius Brands International and the Ovation Brands restaurants have collaborated to create family activities featuring the "Thomas Edison’s Secret Lab" TV series.
Olive Garden has teamed up with the Fox kids' cooking competition series 'MasterChef Junior' to let guests pick their favorite show-inspired appetizer to join the menu.
Luxury accessories designer Anya Hindmarch, has partnered with 7Up to design a one-of-a-kind clutch that pays homage to the lemon-lime beverage.
The Joester Loria Group has added InGear Fashions to the growing list of licensees for the Corona, Modelo Especial and Pacifico brands.
U.K. company Burton’s Biscuit Company has tapped Finsbury Foods to expand its cookie brand Jammie Dodgers into the cake market.
Wicked Cool Toys has introduced a new line of Girls Scouts branded toys at New York Toy Fair including a kids' oven that allows kids to make their own cookies.
General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios.
The Joester Loria Group has brokered a deal to bring The World of Eric Carle to a line of 365 Everyday Value juices at Whole Foods Markets across the U.S.
“Sesame Street” has released a new cookbook, Sesame Street Let’s Cook!, to help children learn the importance of eating well.
As part of the 100th anniversary of the Coca-Cola glass contour bottle, the beverage brand has partnered with designer Katharine Baumann Beverly Hills to create couture minaudieres inspired by the brand.
7-Eleven has teamed with Mondelēz International's Sour Patch Kids candy brand to introduce the new Slurpee flavor, Sour Patch Watermelon.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
U.S. restaurant chain Dickey's Barbecue Pit is bringing some of its signature menu items to stores, beginning with its buttery rolls.
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