Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Brand and Deliver has created a U.K. brand partnership campaign with Pizza Hut, Shoe Zone and Abellio Greater Anglia, a train operator in London, to promote Sony Pictures’ Goosebumps.
Media and marketing company Meredith has signed two new licensing deals for EatingWell-branded frozen food and Shape-branded activewear.
Activision Publishing and ConAgra Foods have teamed up to bring “Skylanders”-themed Kid Cuisines frozen meals to grocery stores across the U.S..
Breakfast brand Weetabix is bringing back its Weetabuddies campaign, first launched in January 2015, as part of a year-long partnership with Cartoon Network.
Fashion designer Kate Spade has added three new accessories inspired by the Klondike brand to her Miss Adventure collection.
The Joester Loria Group has sealed multiple new deals for the Corona beverage brand, taking the essence of the beer into new product extensions.
License! Global presents its annual Leading Global Licensees feature as a guide to some of the most notable and respected companies in the consumer products business.
CandyRific has collaborated with Disney Consumer Products to develop new candy novelties featuring Star Wars: The Force Awakens.
C3 Entertainment has partnered with Rocket Fizz Soda Pop and Candy Shops to create The Three Stooges-branded bottled soft drinks.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
Celebrity chef and TV personality Sandra Lee has launched a range of ready-to-serve margaritas with her long-time food and beverage licensee Diageo.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Rovio Entertainment has signed Brand Central to extend the "Angry Birds" licensing program into the food and beverage category in the United States.
The Wildflower Group has been named as the U.S. licensing agent for several of Campari America’s most popular brands including Wild Turkey bourbon and Skyy vodka.
Frozen yogurt restaurant Yogurtland has launched a range of new flavors inspired by episodes and characters from the hit app "Candy Crush."
Mars, Inc. has tapped Zalemark to create a line of fashion jewelry featuring the M&M's candy brand.
Dunkin' Donuts has teamed with The Hershey Company to feature Reese's Peanut Butter in a new donut treat.
Warner Bros. Consumer Products is working with the Asian restaurant chain Dazzling Café to put Tweety in the spotlight.
Lucks Food Decorating Company has signed a new deal with the United States Army for edible images and cake decorations featuring Army marks and logos.
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