The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
Sony Pictures Consumer Products, in collaboration with Budge Studios and Lafig, has released the first Smurfs food mobile app–"The Smurfs Bakery."
Mars will showcase American Heritage Chocolate at its M&M’s World store in New York City.
Media and marketing company Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets for Allrecipes.
Tommy Bahama will unveil a new retail/restaurant concept at Harbourside Place in Jupiter, Fla.,on Thursday.
Del Monte has teamed up with the Walt Disney Company Middle East to bring Disney and Marvel characters to its line of canned fruit juices.
Carmel Road Winery is partnering with Barrymore Wines, founded by actress and wine enthusiast Drew Barrymore in 2010, to create a new Pinot Grigio.
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
Perfetti Van Melle has appointed Wild Pumpkin Licensing as the exclusive licensing agent for its lollipop brand Chupa Chups in Australia and New Zealand.
Crumbs Bake Shop is cooking up something new with the specialty foods manufacturer Pelican Bay–cupcake mixes and kits.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
The Yankee Candle Company has launched a new exclusive candle inspired by the Easter marshmellow Peeps.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
Kellogg Company is getting in on The Amazing Spider-Man 2 action with a new game app that let’s players step into the world of the upcoming
HIT Entertainment has partnered with Heaven Made Foods in the U.K. for Thomas & Friends character jelly.
The list of Downton Abbey licensees continues to grow with agent Knockout Licensing adding three new partners.
The Licensing Company North America has expanded its representation agreement with beverage brand Welch’s.
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