The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Mars Retail Group has opened its first M&M’S World store in Asia.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
App development company iDevices and Jennie-O turkey are launching a Bluetooth thermometer and cooking app to help kitchens nationwide prepare better meals.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
E L James, author of the romance novel Fifty Shades of Grey, has launched a collection of wines inspired by the book series.
Crumbs Bake Shop has introduced a new cupcake collection inspired by Girl Scout cookies at its shops across the U.S.
Pinnacle Vodka is putting an interesting new twist on spirits in a new partnership with Cinnabon.
Prost Beverage Co. has licensed the rights to develop a legal version of Tim Smith's, star of Discovery Channel reality series “Moonshiners,” infamous brew.
Crumbs Bake Shop has tapped White Coffee to develop a line of packaged and single-cup coffees inspired by its gourmet cupcakes.
SodaStream International is teaming up with Skinnygirl to co-develop flavors designed for its home beverage carbonation system.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Disney has teamed with Birds Eye frozen vegetables (owned by Pinnacle Foods) to encourage kids to eat more vegetables.
Dunkin’ Donuts is ringing in spring with Peeps donuts, available now for a limited time across the U.S.
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