The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
Kellogg’s is teaming up with Hallmark to release a series of collectible ornaments featuring the food brand’s most notable characters and advertising icons.
Marvel Entertainment is bringing The Avengers brand into the food and oral health categories in a series of new partnerships.
Anchor Bay Entertainment and Cedar’s Mediterranean Foods will mark the Jan. 7 release of the newest Tickety Toc DVD.
The Joester Loria Group, exclusive licensing agent for PepsiCo North America, has inked a deal with Concept One for a line of Pepsi accessories.
Praim Group is creating a new line of chocolate bars for the international lifestyle brand French Bull.
Warner Bros. has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by "Dalla's" J.R. Ewing.
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Bazooka Candy Brands is expanding its line of Major League Baseball-branded Ring Pops this season to include new teams.
The U.S.’s largest grocer, Walmart, will re-launch the Wild Oats organic brand with a range of more than 100 food products.
New Holland Brewing Co. is planning a beer inspired by the American workwear brand Carhartt, which celebrates its 125th anniversary this year.
CandyRific has expanded its license with Disney Consumer Products to include two new characters.
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