The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Krispy Kreme has teamed up with Massimo Zanetti Beverage USA for new additions to its retail line of coffee products, in a deal brokered by Brand Central.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
Peanuts Worldwide has partnered with DecoPac for a multi-year license agreement to create cake, cupcake and dessert decorations featuring the Peanuts brand.
Praim Group is planning a line of premium, kosher chocolate bars for the Mensch on a Bench brand, targeted to Jewish children and interfaith families in North America.
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
Palmer Cash unveiled the first Funyuns t-shirt line for fall/winter at the MAGIC trade show this week.
Little Kids has unveiled a 2015 toy and novelty lineup that includes offerings for major brands such as Sesame Street, Nickelodeon and Peeps.
Wicked Cool Toys has introduced a new line of Girls Scouts branded toys at New York Toy Fair including a kids' oven that allows kids to make their own cookies.
Flowers Foods has given Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce Wonder and Home Pride breads in the Midwest U.S.
Marley Coffee, the branded coffee inspired by musician Bob Marley, is broadening its distribution across the northeastern U.S.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
For the first time ever, an official Duff Beer (inspired by “The Simpsons” brew) will be available at retail.
Mr. Dee's has added another product to its frozen potato line featuring the iconic seasoning–Old Bay Seasoned Potato Bites.
Organic yogurt brand Stonyfield has appointed Brandgenuity as its exclusive licensing agency.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
It’Sugar will introduce a line of “Saturday Night Live”-themed candy and novelty items celebrating 40 years of the TV show.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Sanrio has partnered with a selection of Los Angeles’ hottest foodie spots to launch Hello Kitty’s Hungry Hunt.
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