The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
Brand agency Beanstalk has signed two new deals to expand the reach of the Nesquik chocolate milk brand.
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel, in a deal brokered by The Licensing Company.
Glassware company Riedel has released a new drinking glass special designed to provide the “optimal Coca-Cola taste experience.”
Creative studio Avanti Press is readying the launch of a full consumer product program timed for release this spring.
Real Brands is ready to launch its new line of HillBilly branded beverages this spring.
The Loudmouth Golf lifestyle brand is cooking up something new in Central Florida, with a new branded restaurant.
North American self-serve frozen yogurt franchise Menchie’s has teamed with the Girl Scouts of the USA to offer their newest fro-yo flavor–Girl Scouts Caramel Coconut Cookie Craze.
The first National Basketball Association Cafe officially opened Friday in Manila, the Philippines.
McDonald's will change the look of its French fry packaging globally Monday to celebrate the upcoming FIFA World Cup in Brazil.
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