Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
Turner Classic Movies has launched the TCM Wine Club, which will deliver to homes a curated selection originally produced wines inspired by classic films.
Genius Brands International and the Ovation Brands restaurants have collaborated to create family activities featuring the "Thomas Edison’s Secret Lab" TV series.
Canada-based Cottage Life Media is expanding the brand with a new consumer products range across the furniture, home décor and food categories.
U.S. grocer Whole Foods Market and The World of Eric Carle have partnered for a series of cereal boxes featuring games for children and Carle’s signature artwork.
Chefs Daniel Boulud, Dominique Crenn and Michel Richard debuted their new line of cookware and dinnerware at the Home & Housewares Show earlier this week.
Dunkin' Donuts K-Cup pods will soon be available online in an expanded partnership between the J.M. Smucker Company, and Keurig Green Mountain.
Magic Light Pictures has made a number of new additions to the Gruffalo food licensing program.
Beanstalk has a host of new ventures, both deals and infrastructure enhancements, that will only reinforce its position as one of the world’s leading licensing agencies.
Foods manufacturer Bar-S Foods has partnered with McCormick Grill Mates to launch new smoked sausages with the flavors of Grill Mates Seasonings.
The MoonPie brand is entering the confectionery world with MoonPie Bites, a new candy twist on the iconic snack.
Cold Stone Creamery has appointed Brand Licensing Team to build its brand in new food and beverage categories.
Kraft Heinz's Oscar Mayer brand released a dating app, "Sizzl," designed to help Americans find their soul mate based in part on their bacon preferences.
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