The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Frankford Candy’s Welch’s Filled Licorice has arrived at Walgreen’s stores across the U.S., marking the product’s nationwide retail entry.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
Dunkin’ Donuts has partnered with WhiteWave Foods to create a line of branded coffee creamers in the U.S.
Chattanooga Bakery, makers of snack food MoonPie, has paired with the Beam family whiskey producers to create MoonPie MoonShine.
SodaStream has partnered with Sunny Delight Beverages to co-develop a new range flavorings for the home carbonation system.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
Licensing and branding agency The Wildflower Group continues to add to the Girl Scouts of America program.
McDonald’s will feature Pokémon XY in Happy Meals across the U.S. next month.
Pepsi debuted its inaugural Live for Now capsule collection of apparel and accessories at Bloomingdale’s in New York City Wednesday.
NBCUniversal has signed four new licensees for “The Biggest Loser” for a variety of products designed to reinforce the healthy living franchise.
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