The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Viz Media has partnered with House Foods America to integrate its character Doraemon onto the packaging of a range of tofu products in the U.S.
Long-time partners AriZona Beverages and Welch’s have joined forces again to create a new line of all-natural, sparkling juice cocktails.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
The Yankee Candle Company has launched a new Girl Scout Cookies limited edition candle collection.
U.K. company Burton’s Biscuit Company has tapped Finsbury Foods to expand its cookie brand Jammie Dodgers into the cake market.
Weight Watchers has launched its new line of cereals (which debuted at select retails in the U.S. in October 2014) at grocers nationwide.
Magic Light Pictures is bringing its Gruffalo brand to a new range of food and beverages, in a deal brokered by The Licensing Company.
Chef Jason Santos is the latest brand to join Card.com's roster of personalized debit cards in a deal brokered by C3 Entertainment, Santos' licensing agent.
The Joester Loria Group is expanding Mountain Dew’s reach into the action sports arena with a deal for branded sporting goods and accessories.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
Yoplait Go-Gurt yogurt is celebrating the new movie Disney's Muppets Most Wanted with an on-pack promotion from now through April.
For the second year in a row, Dunkin’ Donuts has brewed up a series of new coffee flavors inspired by Baskin-Robbins ice cream.
The Praim Group is adding three new designs to its line of chocolate bars featuring Where’s Waldo.
Oreo is planning a promotional partnership with Paramount Pictures for the global release of Transformers: Age of Extinction.
Starbucks has unveiled its fifth designer mug collaboration featuring two limited edition ceramic mugs created by Band of Outsiders.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
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