The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
H.J. Heinz Company and Kraft Foods Group have agreed to merge, forming the third largest food and beverage company in North Americ.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
This Thursday, e-commerce company Evine Live will debut a new TV series and exclusive products featuring cookbook author and TV personality Paula Deen.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Celebrity chef and TV personality Sandra Lee has launched a range of ready-to-serve margaritas with her long-time food and beverage licensee Diageo.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Kellogg’s has partnered with R Squared Sales and Logistics to expand its presence in the kitchen with a new line of tabletop and décor.
General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios.
The first-ever Kwik-E-Truck opened for business at SXSW Interactive last weekend and served more than 3,400 free Kwik-E-Mart Squishees to festivalgoers over two days.
North American self-serve frozen yogurt franchise Menchie’s has teamed with the Girl Scouts of the USA to offer their newest fro-yo flavor–Girl Scouts Caramel Coconut Cookie Craze.
The first National Basketball Association Cafe officially opened Friday in Manila, the Philippines.
McDonald's will change the look of its French fry packaging globally Monday to celebrate the upcoming FIFA World Cup in Brazil.
American-style baking brand The Hummingbird Bakery is kicking off its licensing program with giftwares from Scoop Designs.
Novelty candy company CandyRific has expanded its license with Disney Consumer products to include characters from the animated film Frozen.
Supermarket chain Tops Friendly Markets will carry the Marley Coffee brand in 66 of its stores across upstate New York.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
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