The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Hampton Forge has teamed with chef Maria Loi for a collection of flatware, cutlery and cookware that will launch at the Home and Housewares Show this weekend.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
Krispy Kreme has teamed up with Massimo Zanetti Beverage USA for new additions to its retail line of coffee products, in a deal brokered by Brand Central.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
Peanuts Worldwide has partnered with DecoPac for a multi-year license agreement to create cake, cupcake and dessert decorations featuring the Peanuts brand.
Praim Group is planning a line of premium, kosher chocolate bars for the Mensch on a Bench brand, targeted to Jewish children and interfaith families in North America.
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
Palmer Cash unveiled the first Funyuns t-shirt line for fall/winter at the MAGIC trade show this week.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
Activision Publishing and McDonald’s USA are teaming up to feature Skylanders collectible toys in Happy Meals across the country.
My M&M's is unveiling Star Wars-themed candies and merchandise to celebrate Star Wars Day on May 4.
Casual dining chain TGI Friday's has extended and expanded its partnership with Inventure Foods in a new agreement that will grow the brand’s snack food line.
DC Thomson Consumer Products has partnered with the U.K. family restaurant chain Brewers Fayre to feature The Beano brand.
Global brand extension agency, Beanstalk, will now represent America’s original bar and grill, TGI Fridays.
Ford’s Garage, a restaurant chain in Fort Meyers, Fla., has entered a licensing deal with Ford Motor Company to use the car company’s logo and other brand imagery.
App development company iDevices and Jennie-O turkey are launching a Bluetooth thermometer and cooking app to help kitchens nationwide prepare better meals.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Beanstalk will highlight its new, dedicated consulting division, Blueprint–Powered by Beanstalk at Brand Licensing Europe in London this week.
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