The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
Kellogg’s is teaming up with Hallmark to release a series of collectible ornaments featuring the food brand’s most notable characters and advertising icons.
The Joester Loria Group has brokered a new deal for The World of Eric Carle brand to expand its current program into stationery, craft and confections.
Loudmouth Golf, which began in the Sonoma Wine Country, has launched its first collection of wines.
Git-R-Done Productions, the charitable arm of the Larry the Cable Guy brand, has signed two new food partners for the stand-up comedian.
Perfetti Van Melle has appointed Wild Pumpkin Licensing as the exclusive licensing agent for its lollipop brand Chupa Chups in Australia and New Zealand.
Crumbs Bake Shop is cooking up something new with the specialty foods manufacturer Pelican Bay–cupcake mixes and kits.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
The Yankee Candle Company has launched a new exclusive candle inspired by the Easter marshmellow Peeps.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
Kellogg Company is getting in on The Amazing Spider-Man 2 action with a new game app that let’s players step into the world of the upcoming
HIT Entertainment has partnered with Heaven Made Foods in the U.K. for Thomas & Friends character jelly.
The list of Downton Abbey licensees continues to grow with agent Knockout Licensing adding three new partners.
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