The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
In an effort to continue growth, Brand Castle, a licensee for branded baking kits, has named John Brandley as senior vice president, sales.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Marley Coffee, the Bob Marley branded coffee brand created under license from 56 Hope Road, has partnered to distribute its coffees in Colombia and Mexico.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Britain's National Gallery unveiled its new partnership with agency JELC and the first products in its new licensing program at an event at the museum Tuesday.
Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
Norwegian Cruise Line Holdings has partnered with Margaritaville Holdings to bring a Jimmy Buffet-inspired experience to the high seas.
Victory Tailgate has released branded cornhole games for the restaurant chain Johnny Rockets.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Media and marketing company Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets for Allrecipes.
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
Baskin-Robbins has partnered with Boardwalk Frozen Treats to bring its ice cream and frozen treats to grocery stores across the U.S.
The Hershey Company has partnered with Flower Foods’ Mrs. Freshley’s brand to create snacks that feature Hershey flavors in baked goods.
KitchenAid has teamed up with two well-known brands in the world of beverages–home carbonation brand SodaStream and home espresso company Nespresso.
Evian Natural Spring Water has launched the new short film, The Amazing Baby & Me 2, starring Sony Pictures’ Spider-Man.
Dylan’s Candy Bar has launched a limited edition candy collection to celebrate the 75th anniversary of The Wizard of Oz.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.