Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
BBC Worldwide Australia and New Zealand has secured three new licensees to create merchandise inspired by its preschool series “Hey Duggee.”
In honor of Roald Dahl’s 100th birthday, Rococo Chocolates has unveiled a range of chocolate bars based on the late author’s stories.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Brewery Ommegang is planning to re-release the first two beers in its "Game of Thrones" series (developed in partnership with HBO).
Jack Daniel’s Tennessee Honey is partnering with Completely Fresh Foods to launch a selection of pre-prepared, ready-to-eat meat entrees.
Turner Classic Movies has launched the TCM Wine Club, which will deliver to homes a curated selection originally produced wines inspired by classic films.
Activision Publishing and ConAgra Foods have teamed up to bring “Skylanders”-themed Kid Cuisines frozen meals to grocery stores across the U.S..
In honor of M&M’s Milk Chocolate Candies' 75th anniversary, the candy brand is planning a year-long celebration featuring new products and promotions.
Disney Consumer Products and Marvel Entertainment have partnered with the Campbell Soup Company to bring Spider-Man to the soup aisle.
The J.M. Smucker Company has partnered with seven Team USA athletes for a promotional campaign ahead of the Rio 2016 Olympic Games.
Creative Artists Agency has launched a new full-service culinary marketing and hospitality arm–CAA Culinary.
Beanstalk will bring the alcoholic beverage brands to new categories through lifestyle and gift partnerships.
Krispy Kreme has partnered with Cheerwine, a soft drink hailing from North Carolina, to launch a new co-branded soft drink.
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