Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Wendy's has announced that it will no longer offer licensed toy products in its kids’ meals.
Warner Bros. Consumer Products is working with the Asian restaurant chain Dazzling Café to put Tweety in the spotlight.
Roar Beverages and New York Giants wide receiver Odell Beckham Jr. have released the first product in Roar's Odell Beckham Jr. beverage series.
Famed romance novel publisher Harlequin has launched a new wine brand, Vintages by Harlequin.
Brewery Ommegang is planning to re-release the first two beers in its "Game of Thrones" series (developed in partnership with HBO).
Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
The Wildflower Group has brokered a licensing agreement for Rodale and food delivery service Chef’d to be the official mail-order meal service for Rodale’s brands.
Oscar Mayer debuted the new Wiener Rover, a new all-terrain hot dog on wheels, on National Hot Dog Day last Thursday in New York City.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
NBCUniversal International Formats has sold its hit unscripted format “Top Chef” to Cinemateli Content for the creation of "Top Chef Mexico."
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Chef Fabio Viviani, a popular contestant on the reality competition TV show “Top Chef,” has teamed with Sipp for the new Fabio Viviani wine collection.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Magic Light Pictures is bringing its Gruffalo brand to a new range of food and beverages, in a deal brokered by The Licensing Company.
Smiley is continuing its expansion into the fast-moving consumer goods market with the launch of a new range of cookies from licensee Hellema.
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