The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Chef Fabio Viviani, a popular contestant on the reality competition TV show “Top Chef,” has teamed with Sipp for the new Fabio Viviani wine collection.
Confectionary manufacturer Healthy Food Brands has partnered with Welch's to develop and market a healthy snacks line under the Welch's brand.
Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from reality TV star and entrepreneur Bethenny Frankel.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
Dominique Ansel, the innovative pastry chef and creator of the Cronut has teamed up with DMA3D to develop a line of homewares.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
Activision Publishing and McDonald’s USA are teaming up to feature Skylanders collectible toys in Happy Meals across the country.
My M&M's is unveiling Star Wars-themed candies and merchandise to celebrate Star Wars Day on May 4.
Casual dining chain TGI Friday's has extended and expanded its partnership with Inventure Foods in a new agreement that will grow the brand’s snack food line.
DC Thomson Consumer Products has partnered with the U.K. family restaurant chain Brewers Fayre to feature The Beano brand.
Global brand extension agency, Beanstalk, will now represent America’s original bar and grill, TGI Fridays.
Ford’s Garage, a restaurant chain in Fort Meyers, Fla., has entered a licensing deal with Ford Motor Company to use the car company’s logo and other brand imagery.
App development company iDevices and Jennie-O turkey are launching a Bluetooth thermometer and cooking app to help kitchens nationwide prepare better meals.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Beanstalk will highlight its new, dedicated consulting division, Blueprint–Powered by Beanstalk at Brand Licensing Europe in London this week.
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