The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
Peanuts Worldwide has partnered with DecoPac for a multi-year license agreement to create cake, cupcake and dessert decorations featuring the Peanuts brand.
Praim Group is planning a line of premium, kosher chocolate bars for the Mensch on a Bench brand, targeted to Jewish children and interfaith families in North America.
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
Palmer Cash unveiled the first Funyuns t-shirt line for fall/winter at the MAGIC trade show this week.
Little Kids has unveiled a 2015 toy and novelty lineup that includes offerings for major brands such as Sesame Street, Nickelodeon and Peeps.
Wicked Cool Toys has introduced a new line of Girls Scouts branded toys at New York Toy Fair including a kids' oven that allows kids to make their own cookies.
Novelty manufacturer BigMouth has unveiled a series of new licensing deals for products including pool floats, mugs, string lights and more.
Activision Publishing has extended its partnerships with General Mills and Crayola for its Skylanders brand and unveiled new "Trap Team" toys.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Disney has teamed with Birds Eye frozen vegetables (owned by Pinnacle Foods) to encourage kids to eat more vegetables.
Dunkin’ Donuts is ringing in spring with Peeps donuts, available now for a limited time across the U.S.
The Unilever U.K. ice cream brand Wall’s has partnered with Airpure International to create a car air freshener inspired by the iconic Funny Feet ice lolly.
American soda brand Big Red is hosting a promotion for Paramount Pictures’ upcoming film Transformers: Age of Extinction.
A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Warner Bros. Consumer Products and Central West Produce are bringing Looney Tunes characters to packaged strawberries in the U.S. and Canada.
Kellogg’s will release its limited-run cereal Rocky Mountain Chocolate Factory Chocolatey Almond Cereal to supermarkets nationwide.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.