The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
Peanuts Worldwide has partnered with DecoPac for a multi-year license agreement to create cake, cupcake and dessert decorations featuring the Peanuts brand.
Praim Group is planning a line of premium, kosher chocolate bars for the Mensch on a Bench brand, targeted to Jewish children and interfaith families in North America.
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
Palmer Cash unveiled the first Funyuns t-shirt line for fall/winter at the MAGIC trade show this week.
Little Kids has unveiled a 2015 toy and novelty lineup that includes offerings for major brands such as Sesame Street, Nickelodeon and Peeps.
Wicked Cool Toys has introduced a new line of Girls Scouts branded toys at New York Toy Fair including a kids' oven that allows kids to make their own cookies.
Novelty manufacturer BigMouth has unveiled a series of new licensing deals for products including pool floats, mugs, string lights and more.
Activision Publishing has extended its partnerships with General Mills and Crayola for its Skylanders brand and unveiled new "Trap Team" toys.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Nathan's Famous has moved its retail food business to new licensing partner the John Morrell Food Group.
CandyRific has added two new items in its line of Marvel Avengers novelty candy.
Starbucks has launched a tea offering developed by media icon Oprah Winfrey in partnership with Teavana.
Baskin-Robbins is partnering with the USO to honor America's troops and their families with a new Oreo Independence ice cream flavor.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
Teenage Mutant Ninja Turtles and Pizza Hut are collaborating to promote the upcoming film Teenage Mutant Ninja Turtles, out this August.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
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