Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
Turner Classic Movies has launched the TCM Wine Club, which will deliver to homes a curated selection originally produced wines inspired by classic films.
Genius Brands International and the Ovation Brands restaurants have collaborated to create family activities featuring the "Thomas Edison’s Secret Lab" TV series.
Olive Garden has teamed up with the Fox kids' cooking competition series 'MasterChef Junior' to let guests pick their favorite show-inspired appetizer to join the menu.
Luxury accessories designer Anya Hindmarch, has partnered with 7Up to design a one-of-a-kind clutch that pays homage to the lemon-lime beverage.
Lisa Marks Associates has been appointed as the North American licensing agency for the iconic Pez confectionery brand.
CandyRific has expanded in the Marvel Universe with the two new Avengers CandyRific fans–Captain America and Iron Man.
In an effort to continue growth, Brand Castle, a licensee for branded baking kits, has named John Brandley as senior vice president, sales.
Fashion designer Zac Posen will "dress" the bottle of Ecco Domani's Pinot Grigio with a limited edition label design that will be available in stores across the U.S. in May.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Vita Coco has teamed with swimwear brand L*Space by Monica Wise to create a limited edition bikini inspired by the coconut water brand.
Bazooka Candy Brands, a division of the Topps Company, has given its iconic mascot Bazooka Joe a makeover.
Spirits company Wicked Tango and sports-entertainment brand Nitro Circus have signed an agreement that will see both companies enter into a fully integrated sponsorship arrangement.
Retail store M&M'S World has opened a temporary store in New York City's SoHo neighborhood, designed to take advantage of the busy summer tourist season.
Lucasfilm is collaborating with CoverGirl and Max Factor, Duracell, FCA U.S., General Mills, HP, Subway and Verizon to promote Star Wars: The Force Awakens.
Business development company Public Group has signed on to represent three new brands.
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