Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The U.K.’s No. 1 olive oil brand, Filippo Berio has appointed Beanstalk as its licensing agency for extensions into close-to-core food categories.
Food licensor Jel Sert has extended its partnership with licensing agency Brand Central to include representation of its brand portfolio including Otter Pops, Fla-Vor-Ice, Wyler’s and Royal.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Wendy's has announced that it will no longer offer licensed toy products in its kids’ meals.
Warner Bros. Consumer Products is working with the Asian restaurant chain Dazzling Café to put Tweety in the spotlight.
Roar Beverages and New York Giants wide receiver Odell Beckham Jr. have released the first product in Roar's Odell Beckham Jr. beverage series.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Author Sandra Magsamen has signed five new partners for her eponymous lifestyle brand including the Oprah Winfrey Network and 1-800-Flowers.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
The Praim Group has released a limited edition chocolate bar featuring DreamWorks Animation's latest feature film, Home.
Disney is adding a new ingredient to its Star Wars weekends at the Disney World Resort–a themed pop-up restaurant and branded food items at park restaurants.
Pfizer Consumer Healthcare has appointed IMG to develop a U.S. licensing program for its vitamin drink mix Emergen-C.
Leading international food retailers Delhaize Group and Royal Ahold are merging.
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