The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Viz Media has partnered with House Foods America to integrate its character Doraemon onto the packaging of a range of tofu products in the U.S.
Long-time partners AriZona Beverages and Welch’s have joined forces again to create a new line of all-natural, sparkling juice cocktails.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
The Yankee Candle Company has launched a new Girl Scout Cookies limited edition candle collection.
U.K. company Burton’s Biscuit Company has tapped Finsbury Foods to expand its cookie brand Jammie Dodgers into the cake market.
Weight Watchers has launched its new line of cereals (which debuted at select retails in the U.S. in October 2014) at grocers nationwide.
Magic Light Pictures is bringing its Gruffalo brand to a new range of food and beverages, in a deal brokered by The Licensing Company.
Chef Jason Santos is the latest brand to join Card.com's roster of personalized debit cards in a deal brokered by C3 Entertainment, Santos' licensing agent.
Claire's and Dylan's Candy Bar are continuing their partnership with an expanded collection of accessories and beauty products.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Nathan's Famous has moved its retail food business to new licensing partner the John Morrell Food Group.
CandyRific has added two new items in its line of Marvel Avengers novelty candy.
Starbucks has launched a tea offering developed by media icon Oprah Winfrey in partnership with Teavana.
Baskin-Robbins is partnering with the USO to honor America's troops and their families with a new Oreo Independence ice cream flavor.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
Teenage Mutant Ninja Turtles and Pizza Hut are collaborating to promote the upcoming film Teenage Mutant Ninja Turtles, out this August.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.