This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Dunkin' Donuts and Baskin-Robbins celebrated Liverpool FC's recent visit to Malaysia by hosting a meet-and-greet event in Kuala Lumpur Friday.
Oscar Mayer debuted the new Wiener Rover, a new all-terrain hot dog on wheels, on National Hot Dog Day last Thursday in New York City.
The MoonPie brand is entering the confectionery world with MoonPie Bites, a new candy twist on the iconic snack.
Quick-service restaurant KFC has launched a new kids' meal program featuring Pretty Ugly's Uglydoll brand at more than 4,000 locations across mainland China.
CandyRific has introduced two new novelties inspired by the Disney Junior animated series, "Miles from Tomorrowland."
Warner Bros. Consumer Products has teamed with Thermos and Vaultz for a range of DC Comics-inspired school supplies.
Retail store M&M'S World has opened a temporary store in New York City's SoHo neighborhood, designed to take advantage of the busy summer tourist season.
M&M’s World, the retail store dedicated to the candy brand, is opening a pop-up location in New York City’s SoHo neighborhood.
It’Sugar will introduce a line of “Saturday Night Live”-themed candy and novelty items celebrating 40 years of the TV show.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Sanrio has partnered with a selection of Los Angeles’ hottest foodie spots to launch Hello Kitty’s Hungry Hunt.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Hearst Magazines International and Marka PJSC announced plans to launch the world’s first Harper’s Bazaar Café.
FremantleMedia North America has tapped EVine Live to launch a new food-based TV series featuring seafood and other items inspired by the reality series “Deadliest Catch.”
Weight Watchers has launched its new line of cereals (which debuted at select retails in the U.S. in October 2014) at grocers nationwide.
Novelty manufacturer BigMouth has unveiled a series of new licensing deals for products including pool floats, mugs, string lights and more.
The first-ever Kwik-E-Truck opened for business at SXSW Interactive last weekend and served more than 3,400 free Kwik-E-Mart Squishees to festivalgoers over two days.
The National Basketball Association has announced a new multi-year marketing partnership with PepsiCo, making the food and beverage company an official partner of the league.
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