Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Following the international release of Bogart’s Gin, the Humphrey Bogart Estate has expanded its partnership with Rok Stars to launch a range of Bogart Spirits gin and vodka in the U.S.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Following the announcement of NBA Stores in the Middle East, the National Basketball Association has tapped Spanish restaurant group AN Grup to open the first NBA Café in Europe this fall.
In celebration of Pepsi’s global #PepsiMoji campaign and World Emoji Day, July 17, Pepsi has opened a new, interactive exhibit that follows how love has been communicated throughout the years.
The Corona and Modelo Especial licensing programs, managed by the Joester Loria Group, are expanding their reach in the lifestyle arena with new apparel collections.
The World of Eric Carle and Whole Foods Market are gearing up for back-to-school with a promotion featuring 365 Everyday Value children’s cereals and juices.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
The Pokémon Company International and McDonald’s USA have unveiled plans for the latest Happy Meal promotion.
C3 Entertainment has partnered with Rocket Fizz Soda Pop and Candy Shops to create The Three Stooges-branded bottled soft drinks.
Licensing agency The Joester Loria Group has brokered several new deals to grow the Corona and Modelo beverage licensed product program in glasswares and bar and beverage accessories.
Paws Inc. has tapped the Praim Group, a food licensing, marketing and distribution company, for a line of Garfield-inspired, all-natural chocolate bars.
Dylan’s Candy Bar has appointed IMG as its worldwide licensing agent to expand its brand globally across multiple product categories.
Gold’s Gym and Smoothie Factory have partnered to test several Smoothie Factory locations inside select Gold’s Gym locations.
La Vache Qui Rit, also known as The Laughing Cow, has partnered with Apicoove for a range of games featuring its brand.
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