This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Bud Light has teamed with the Mad Decent Block Party music festival in the U.S. and Canada and created a line of limited edition Bud Light Festival Cans for the event.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Dunkin' Donuts and Baskin-Robbins celebrated Liverpool FC's recent visit to Malaysia by hosting a meet-and-greet event in Kuala Lumpur Friday.
Oscar Mayer debuted the new Wiener Rover, a new all-terrain hot dog on wheels, on National Hot Dog Day last Thursday in New York City.
The MoonPie brand is entering the confectionery world with MoonPie Bites, a new candy twist on the iconic snack.
Quick-service restaurant KFC has launched a new kids' meal program featuring Pretty Ugly's Uglydoll brand at more than 4,000 locations across mainland China.
CandyRific has introduced two new novelties inspired by the Disney Junior animated series, "Miles from Tomorrowland."
Warner Bros. Consumer Products has teamed with Thermos and Vaultz for a range of DC Comics-inspired school supplies.
Retail store M&M'S World has opened a temporary store in New York City's SoHo neighborhood, designed to take advantage of the busy summer tourist season.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
Del Monte has teamed up with the Walt Disney Company Middle East to bring Disney and Marvel characters to its line of canned fruit juices.
Marley Coffee, the Bob Marley branded coffee brand created under license from 56 Hope Road, has partnered to distribute its coffees in Colombia and Mexico.
Viz Media has partnered with House Foods America to integrate its character Doraemon onto the packaging of a range of tofu products in the U.S.
Peanuts Worldwide has partnered with DecoPac for a multi-year license agreement to create cake, cupcake and dessert decorations featuring the Peanuts brand.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
The PGA of America and Bon Appétit are teaming up for a program that will offer golf tips from top PGA professionals alongside cooking inspiration from chefs.
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