Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
In honor of M&M’s 75th anniversary, Danish fashion designer Camilla Stærk has created special packaging for the iconic candy.
Agricultural cooperative Tree Top has signed on with The Valen Group to extend its brand’s reach through licensing.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
BBC Worldwide Australia and New Zealand has secured three new licensees to create merchandise inspired by its preschool series “Hey Duggee.”
In honor of Roald Dahl’s 100th birthday, Rococo Chocolates has unveiled a range of chocolate bars based on the late author’s stories.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
Sandwich fast-food chain Quiznos’ newest culinary creation, the SatisFIRE, is inspired by the brand's new partnership with 20th Century Fox.
PopCap Games has paired with ConAgra Foods for a new promotion that is featuring "Plants vs. Zombies" on Act II and Del Monte consumable products in Mexico.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Constellation’s Cerveza Modelo Especial and Corona beers have partnered with Ripple Junction and Brew City for two new apparel lines in a deal brokered by The Joester Loria Group.
Atlantyca Entertainment has tapped Italian bakery and confectionery company Cerealitalia to produce Geronimo Stilton-branded Easter eggs.
Carte Blanche has added licensee Lightbody Ventures to its roster of food and beverage licensees for its brand Me to You.
Nickelodeon Movies and Paramount Pictures have partnered with the snack brand Tastykake for limited-edition packaging featuring Teenage Mutant Ninja Turtles: Out of Shadows, which premieres June 3.
Sanrio has tapped Dunkin' Donuts to launch the first Hello Kitty Donuts in Germany.
The Kratt Brothers Company has partnered with two new licensees–Whole Foods and AME Sleepwear–for a range of products featuring its animated series “Wild Kratts.”
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