The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
Kellogg’s is teaming up with Hallmark to release a series of collectible ornaments featuring the food brand’s most notable characters and advertising icons.
The Joester Loria Group has brokered a new deal for The World of Eric Carle brand to expand its current program into stationery, craft and confections.
RoBel Confectionery, a division of RoBel Consultancy, is bringing the edible, temporary tongue tattoo sweets brand, Tung Toos, to Britain.
Animal Planet has teamed up with Perfetti Van Melle to raise funds to save the black rhino with products featuring Chupa Chups and Mentos.
Specialty food gifting company Hickory Farms has appointed the Atlanta-based Brand Licensing Team to launch a licensing program.
American workwear brand Carhartt and New Holland Brewing are collaborating on a signature beer to celebrate the 125th anniversary of the clothing brand.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
Activision Publishing and McDonald’s USA are teaming up to feature Skylanders collectible toys in Happy Meals across the country.
My M&M's is unveiling Star Wars-themed candies and merchandise to celebrate Star Wars Day on May 4.
Casual dining chain TGI Friday's has extended and expanded its partnership with Inventure Foods in a new agreement that will grow the brand’s snack food line.
DC Thomson Consumer Products has partnered with the U.K. family restaurant chain Brewers Fayre to feature The Beano brand.
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