The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Bon Bon Buddies, has teamed up with soft drink brand Tango to extend its range with the launch of new Tango Nanobytes.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
SodaStream International has tapped Del Monte to create a range of branded syrups for its home beverage carbonation systems.
Mondelez International has teamed up to bring the "sour, then sweet" experience of Sour Patch’s gummy candies to its Stride gum line.
The Hershey Company has entered into a joint development agreement to create opportunities to use 3D printing technology in creating edible foods.
The Joester Loria Group is expanding Mountain Dew’s reach into the action sports arena with a deal for branded sporting goods and accessories.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
Yoplait Go-Gurt yogurt is celebrating the new movie Disney's Muppets Most Wanted with an on-pack promotion from now through April.
For the second year in a row, Dunkin’ Donuts has brewed up a series of new coffee flavors inspired by Baskin-Robbins ice cream.
The Praim Group is adding three new designs to its line of chocolate bars featuring Where’s Waldo.
Oreo is planning a promotional partnership with Paramount Pictures for the global release of Transformers: Age of Extinction.
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