Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
McDonald’s has partnered with HarperCollins Children’s Books to launch Happy Meal Books focused on Valentine’s Day-themed storylines.
Brand and Deliver has created a U.K. brand partnership campaign with Pizza Hut, Shoe Zone and Abellio Greater Anglia, a train operator in London, to promote Sony Pictures’ Goosebumps.
Media and marketing company Meredith has signed two new licensing deals for EatingWell-branded frozen food and Shape-branded activewear.
Activision Publishing and ConAgra Foods have teamed up to bring “Skylanders”-themed Kid Cuisines frozen meals to grocery stores across the U.S..
Breakfast brand Weetabix is bringing back its Weetabuddies campaign, first launched in January 2015, as part of a year-long partnership with Cartoon Network.
Fashion designer Kate Spade has added three new accessories inspired by the Klondike brand to her Miss Adventure collection.
The Joester Loria Group has sealed multiple new deals for the Corona beverage brand, taking the essence of the beer into new product extensions.
License! Global presents its annual Leading Global Licensees feature as a guide to some of the most notable and respected companies in the consumer products business.
CandyRific has collaborated with Disney Consumer Products to develop new candy novelties featuring Star Wars: The Force Awakens.
C3 Entertainment has partnered with Rocket Fizz Soda Pop and Candy Shops to create The Three Stooges-branded bottled soft drinks.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
Little Kids has unveiled a 2015 toy and novelty lineup that includes offerings for major brands such as Sesame Street, Nickelodeon and Peeps.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Hatfield & McCoy Family brand whiskey has launched in new markets after receiving a silver metal from the Beverage Testing Institute.
CandyRific has been granted rights to produce candy novelties based on Universal Pictures and Illumination Entertainment’s Despicable Me franchise, including the upcoming prequel film Minions.
Fast food chain Fatburger is showcasing its brand this year at Licensing Expo alongside licensing partner UltraBrandz.
Sanrio has partnered with children’s cookery author Annabel Karmel to launch a new line of organic Hello Kitty pastas.
Bud Light has teamed with the Mad Decent Block Party music festival in the U.S. and Canada and created a line of limited edition Bud Light Festival Cans for the event.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
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