The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Bon Bon Buddies, has teamed up with soft drink brand Tango to extend its range with the launch of new Tango Nanobytes.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Pillsbury and Cinnabon have partnered to bring the indulgent Cinnabon experience to homes across America.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
E L James, author of the romance novel Fifty Shades of Grey, has launched a collection of wines inspired by the book series.
Crumbs Bake Shop has introduced a new cupcake collection inspired by Girl Scout cookies at its shops across the U.S.
Pinnacle Vodka is putting an interesting new twist on spirits in a new partnership with Cinnabon.
Prost Beverage Co. has licensed the rights to develop a legal version of Tim Smith's, star of Discovery Channel reality series “Moonshiners,” infamous brew.
Crumbs Bake Shop has tapped White Coffee to develop a line of packaged and single-cup coffees inspired by its gourmet cupcakes.
SodaStream International is teaming up with Skinnygirl to co-develop flavors designed for its home beverage carbonation system.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Disney has teamed with Birds Eye frozen vegetables (owned by Pinnacle Foods) to encourage kids to eat more vegetables.
Dunkin’ Donuts is ringing in spring with Peeps donuts, available now for a limited time across the U.S.
The Unilever U.K. ice cream brand Wall’s has partnered with Airpure International to create a car air freshener inspired by the iconic Funny Feet ice lolly.
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