The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Bon Bon Buddies, has teamed up with soft drink brand Tango to extend its range with the launch of new Tango Nanobytes.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Pillsbury and Cinnabon have partnered to bring the indulgent Cinnabon experience to homes across America.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Licensing consultant Harris-Sachs has signed a new partnership between Who Dat and Sonic drive-ins in Louisiana.
Coca-Cola has partnered with fashion designer Dr. Romanelli (a.k.a. DRx) for a new apparel range.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
TV personality Bethenny Frankel has added a new non-alcoholic option to her line of Skinnygirl beverages.
The Joester Loria Group has signed a series of new partners to bring PepsiCo’s Pepsi and Mountain Dew brands to homewares.
Food licensing company Praim Group is extending its line of chocolate from greeting card designer Erin Condren.
Skinnygirl, the brand from reality TV star Bethenny Frankel, has launched a new line of water enhancers at retailers across the U.S.
Unilever Ice Cream is now the official frozen novelties and hard-scooped ice cream partner for all Six Flags theme parks in the U.S.
Rita’s Italian Ice and Mars, Inc.’s Starburst have introduced their latest co-branded flavor–Starburst Orange Italian Ice.
Tipp Distributors has tapped the Star Candle Company to create a line of scented candles inspired by the Mexican soft drink Jarritos.
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