The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
H.J. Heinz Company and Kraft Foods Group have agreed to merge, forming the third largest food and beverage company in North Americ.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
This Thursday, e-commerce company Evine Live will debut a new TV series and exclusive products featuring cookbook author and TV personality Paula Deen.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Celebrity chef and TV personality Sandra Lee has launched a range of ready-to-serve margaritas with her long-time food and beverage licensee Diageo.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Kellogg’s has partnered with R Squared Sales and Logistics to expand its presence in the kitchen with a new line of tabletop and décor.
General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios.
The first-ever Kwik-E-Truck opened for business at SXSW Interactive last weekend and served more than 3,400 free Kwik-E-Mart Squishees to festivalgoers over two days.
CandyRific has added two new items in its line of Marvel Avengers novelty candy.
Starbucks has launched a tea offering developed by media icon Oprah Winfrey in partnership with Teavana.
Baskin-Robbins is partnering with the USO to honor America's troops and their families with a new Oreo Independence ice cream flavor.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
Teenage Mutant Ninja Turtles and Pizza Hut are collaborating to promote the upcoming film Teenage Mutant Ninja Turtles, out this August.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from reality TV star and entrepreneur Bethenny Frankel.
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