This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Bud Light has teamed with the Mad Decent Block Party music festival in the U.S. and Canada and created a line of limited edition Bud Light Festival Cans for the event.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Dunkin' Donuts and Baskin-Robbins celebrated Liverpool FC's recent visit to Malaysia by hosting a meet-and-greet event in Kuala Lumpur Friday.
Oscar Mayer debuted the new Wiener Rover, a new all-terrain hot dog on wheels, on National Hot Dog Day last Thursday in New York City.
The MoonPie brand is entering the confectionery world with MoonPie Bites, a new candy twist on the iconic snack.
Quick-service restaurant KFC has launched a new kids' meal program featuring Pretty Ugly's Uglydoll brand at more than 4,000 locations across mainland China.
CandyRific has introduced two new novelties inspired by the Disney Junior animated series, "Miles from Tomorrowland."
Warner Bros. Consumer Products has teamed with Thermos and Vaultz for a range of DC Comics-inspired school supplies.
Retail store M&M'S World has opened a temporary store in New York City's SoHo neighborhood, designed to take advantage of the busy summer tourist season.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
Sony Pictures Consumer Products, in collaboration with Budge Studios and Lafig, has released the first Smurfs food mobile app–"The Smurfs Bakery."
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
Perfetti Van Melle has partnered with Koldwave Foods to create an assortment of frozen treats featuring the Airheads candy brand, in a deal brokered by Beanstalk.
Krispy Kreme has teamed up with Massimo Zanetti Beverage USA for new additions to its retail line of coffee products, in a deal brokered by Brand Central.
The Norwegian Star cruise ship has been re-launched with a range of new dining and entertainment venues including the Jimmy Buffet-themed Five o'Clock Somewhere Bar.
McDonald's is making fans happy in France and Monaco with a new advertising campaign featuring the Smiley brand that will also be used in a capsule at Colette.
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