The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Bon Bon Buddies, has teamed up with soft drink brand Tango to extend its range with the launch of new Tango Nanobytes.
HIT Entertainment’s preschool property Thomas & Friends is increasing its presence in the health space with two new deals.
Caribou Coffee has brewed up a new deal with Faribault Woolen Mill to create a line of co-branded coffee accessories and novelty items.
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
Joe DiMaggio LLC has tapped White Coffee for a line of bagged coffee featuring the iconic baseball player.
The meal delivery service Chefs Diet National has teamed up with Isaac Mizrahi New York brand to create limited edition co-branded cooler bags.
HIT Entertainment is partnering with Buddy Fruits, creators of the squeezable fruit pouch, for a cross-promotion featuring Thomas & Friends in the U.S.
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
Mars Retail Group has signed Mad Engine to create a range of apparel that expresses the colorful fun of the M&M’S and Skittles brands.
Maker Studios Cartoonium online channel is featuring Funny Face Fridays, with a new cartoon based on the Pillsbury powdered drink from the ‘60s and ‘70s.
Fans of HBO’s “Game of Thrones” chose the next brew in Brewery Ommegang’s line of beers for the series.
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