The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Vita Coco has teamed with swimwear brand L*Space by Monica Wise to create a limited edition bikini inspired by the coconut water brand.
Reality TV star and "Fashion Police" co-host Giuliana Rancic is adding a new Moscato to her wine brand, Xo, G, which first launched at Walmart in fall 2014.
The PGA of America and Bon Appétit are teaming up for a program that will offer golf tips from top PGA professionals alongside cooking inspiration from chefs.
M&M's World stores in New York, Las Vegas, London and Orlando are featuring a wide range of special Star Wars merchandise to celebrate Star Wars Day on Monday.
The Magnum ice cream has teamed with fashion label BCBGMaxAzria to create a women's wrap that is infused with the aroma of chocolate.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Iconic red and white frozen treat Bomb Pop and sour candy brand Warheads have joined forces to launch a new line of lip-puckering frozen treats.
Hatfield & McCoy Family brand whiskey has launched in new markets after receiving a silver metal from the Beverage Testing Institute.
The Joester Loria Group has brokered a deal to bring The World of Eric Carle to a line of 365 Everyday Value juices at Whole Foods Markets across the U.S.
The National Basketball Association has announced a new multi-year marketing partnership with PepsiCo, making the food and beverage company an official partner of the league.
Confectionery company Cloetta has teamed with RTC Direct to bring the candy brand Chewits to the home fragrance category.
Valiant Entertainment has partnered with Oren's Daily Roast and Midtown Comics for a three-month celebration of Valiant's flagship hero–X-O Manowar.
Carvel Ice Cream has launched a limited edition line of four treats featuring Ferrero’s Nutella.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Media and marketing company Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets for Allrecipes.
In an effort to continue growth, Brand Castle, a licensee for branded baking kits, has named John Brandley as senior vice president, sales.
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