Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Following the international release of Bogart’s Gin, the Humphrey Bogart Estate has expanded its partnership with Rok Stars to launch a range of Bogart Spirits gin and vodka in the U.S.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Following the announcement of NBA Stores in the Middle East, the National Basketball Association has tapped Spanish restaurant group AN Grup to open the first NBA Café in Europe this fall.
In celebration of Pepsi’s global #PepsiMoji campaign and World Emoji Day, July 17, Pepsi has opened a new, interactive exhibit that follows how love has been communicated throughout the years.
Heineken USA has launched the first of five 2015 #Heineken100 product collaborations with streetwear brand Kith NYC.
Pink Key Consulting has signed the first licensee for the English Cream Tea brand.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
The Hummingbird Bakery, home of authentic American baking in London, has launched a new branded giftware range with the help of licensing agent Beanstalk.
CandyRific has collaborated with Disney Consumer Products to develop new candy novelties featuring Star Wars: The Force Awakens.
Rodale, owner of the Men’s Health magazine, will launch a new line of Men’s Health-branded frozen entrees in the U.K.
Krispy Kreme Doughnuts has partnered with General Mills’ Betty Crocker to create a new cake mix kit that incorporates the doughnut maker’s original glazed flavor.
Margaritaville Enterprises, the tropical lifestyle brand inspired by Jimmy Buffet, has tapped Canada-based Brick Brewing Co. to bring a line of canned margarita coolers to Beer Store locations across Canada.
The National Basketball Association has partnered with Mountain Dew to launch Dew NBA 3X, the league’s first-ever nationwide 3x3 basketball competition tour.
Disney Consumer Products has tapped Pepperidge Farm to create Finding Dory-inspired Goldfish and packaging.
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