Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Anheuser-Busch has tapped appliance manufacturer Danby to create a line of Budweiser-branded refrigeration products in the U.S.
Sunkist Growers has partnered with Rock Point Global for a line of branded kitchenware, in a deal brokered by Act III, Sunkist’s licensing agent.
Sony Pictures has tapped Coca-Cola to re-launch the Hi-C Ecto Cooler in celebration of Ghostbusters’ return to theaters, July 15.
The J.M. Smucker Company has partnered with seven Team USA athletes for a promotional campaign ahead of the Rio 2016 Olympic Games.
This summer Pepsi is taking emojis offline with a new library of more than 200 signature emojis inspired by the beverage brand that will be featured in more than 100 countries around the world.
Rovio and Sony Pictures have partnered with Menchie’s Frozen Yogurt to debut Angry Birds-themed products in anticipation of the film’s premiere, May 20.
Jewelry designer O Thongthai has collaborated with Jelly Belly to create an accessories line featuring the confectionary brand.
Rockstar, the manufacturer of Rockstar Energy drinks, has tapped Scosche Industries to create a line of consumer technology and car audio products featuring its beverage brand.
Chewits has joined forces with Rose Confectionery to create a range of freeze-at-home ice pops based on Chewits and Chewits Xtreme flavors.
Margaritaville Enterprises, the tropical lifestyle brand inspired by Jimmy Buffet, has tapped Canada-based Brick Brewing Co. to bring a line of canned margarita coolers to Beer Store locations across Canada.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Beer brand Corona will bring more than 150 unique experiences in more than 20 markets with its Corona SunSets festival, produced in partnership with SFX.
TV personality Brandi Glanville has tapped Silver Buffalo to create tabletop and barware accessories based on her Unfiltered Blonde wine label.
Feld Entertainment is bringing its Monster Jam brand to Happy Meals at more than 14,000 McDonald's locations across North America.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
Wendy's has announced that it will no longer offer licensed toy products in its kids’ meals.
Disney Consumer Products is bringing the power of the Force to the produce aisle with new Star Wars-branded fruit and vegetable offerings.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Lisa Marks Associates has been appointed as the North American licensing agency for Perfetti van Melle’s Chupa Chups brand.
Bobbi Brown, founder and chief creative officer, Bobbi Brown Cosmetics, has partnered with London-based restaurant Balthazar for a beauty-inspired afternoon tea and limited edition lip color.
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