Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Wendy's has announced that it will no longer offer licensed toy products in its kids’ meals.
Warner Bros. Consumer Products is working with the Asian restaurant chain Dazzling Café to put Tweety in the spotlight.
Roar Beverages and New York Giants wide receiver Odell Beckham Jr. have released the first product in Roar's Odell Beckham Jr. beverage series.
Famed romance novel publisher Harlequin has launched a new wine brand, Vintages by Harlequin.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Confectionary manufacturer Healthy Food Brands has partnered with Welch's to develop and market a healthy snacks line under the Welch's brand.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
Canada-based Cottage Life Media is expanding the brand with a new consumer products range across the furniture, home décor and food categories.
U.S. grocer Whole Foods Market and The World of Eric Carle have partnered for a series of cereal boxes featuring games for children and Carle’s signature artwork.
Chefs Daniel Boulud, Dominique Crenn and Michel Richard debuted their new line of cookware and dinnerware at the Home & Housewares Show earlier this week.
Dunkin' Donuts K-Cup pods will soon be available online in an expanded partnership between the J.M. Smucker Company, and Keurig Green Mountain.
Magic Light Pictures has made a number of new additions to the Gruffalo food licensing program.
Beanstalk has a host of new ventures, both deals and infrastructure enhancements, that will only reinforce its position as one of the world’s leading licensing agencies.
Foods manufacturer Bar-S Foods has partnered with McCormick Grill Mates to launch new smoked sausages with the flavors of Grill Mates Seasonings.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.