The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
Warner Bros. Consumer Products is continuing its partnership with Tervis, this time for a line of insulated drinkware featuring The Wizard of Oz.
Frankford Candy’s Welch’s Filled Licorice has arrived at Walgreen’s stores across the U.S., marking the product’s nationwide retail entry.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
Dunkin’ Donuts has partnered with WhiteWave Foods to create a line of branded coffee creamers in the U.S.
Chattanooga Bakery, makers of snack food MoonPie, has paired with the Beam family whiskey producers to create MoonPie MoonShine.
SodaStream has partnered with Sunny Delight Beverages to co-develop a new range flavorings for the home carbonation system.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
Licensing and branding agency The Wildflower Group continues to add to the Girl Scouts of America program.
McDonald’s will feature Pokémon XY in Happy Meals across the U.S. next month.
Pepsi debuted its inaugural Live for Now capsule collection of apparel and accessories at Bloomingdale’s in New York City Wednesday.
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