The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
The Yankee Candle Company has launched a new Girl Scout Cookies limited edition candle collection.
U.K. company Burton’s Biscuit Company has tapped Finsbury Foods to expand its cookie brand Jammie Dodgers into the cake market.
Weight Watchers has launched its new line of cereals (which debuted at select retails in the U.S. in October 2014) at grocers nationwide.
Magic Light Pictures is bringing its Gruffalo brand to a new range of food and beverages, in a deal brokered by The Licensing Company.
Chef Jason Santos is the latest brand to join Card.com's roster of personalized debit cards in a deal brokered by C3 Entertainment, Santos' licensing agent.
Canada-based Cottage Life Media is expanding the brand with a new consumer products range across the furniture, home décor and food categories.
3D Systems is previewing the latest product to come from its partnership with The Hershey Company this week at CES–the CocoJet chocolate 3D printer.
Praim Group is creating a new line of chocolate bars for the international lifestyle brand French Bull.
Warner Bros. has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by "Dalla's" J.R. Ewing.
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Bazooka Candy Brands is expanding its line of Major League Baseball-branded Ring Pops this season to include new teams.
The U.S.’s largest grocer, Walmart, will re-launch the Wild Oats organic brand with a range of more than 100 food products.
New Holland Brewing Co. is planning a beer inspired by the American workwear brand Carhartt, which celebrates its 125th anniversary this year.
CandyRific has expanded its license with Disney Consumer Products to include two new characters.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
In a licensing deal brokered by Beanstalk, candy and snacks manufacturer The Warrell Corporation has added Old Bay seasoning to its Cravemmm! line peanut snacks.
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