Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Hearst Magazines International has partnered with Marka PJSC to launch the world’s first Harper’s Bazaar Café in Dubai’s design district.
Creative Artists Agency has launched a new full-service culinary marketing and hospitality arm–CAA Culinary.
Tito’s Tacos, a landmark restaurant in Los Angeles, Calif., has tapped Prominent Brand + Talent to develop its brand through a worldwide licensing program and serve as its management and licensing agency.
Twentieth Century Fox has tapped Red Robin to re-release the Berseker X burger inspired by the upcoming X-Men: Apocalypse film, in theaters May 27.
The Discovery Channel has partnered with 7-Eleven to celebrate the 28th annual Shark Week with an eight-week promotion.
Target has partnered with Chobani to launch the second Chobani Café at the retailer’s New York Tribeca location in New York City.
SmileyWorld has partnered with Compagnie Pâtissière to launch a selection of branded tartlets.
The National Basketball Association has partnered with Mountain Dew to launch Dew NBA 3X, the league’s first-ever nationwide 3x3 basketball competition tour.
Gold’s Gym and Smoothie Factory have partnered to test several Smoothie Factory locations inside select Gold’s Gym locations.
Licensing agency The Joester Loria Group has tapped Dope Couture, a Los Angeles-based streetwear and urban clothing brand, for a co-branded apparel range featuring Modelo Especial.
20th Century Fox has teamed up with the restaurant chain Denny's to celebrate the Aug. 7 release of Fantastic Four across the U.S.
Rupari Food Services is adding to its line of Tony Roma's pre-cooked refrigerated meats inspired by the chain restaurant.
The Quaker Oats Company, a subsidiary of PepsiCo, is bringing Girl Scouts Cookies to the snack aisle with the new line of Quaker Chewy Girl Scouts granola bars.
Candyrific has teamed up with Mars to launch an M&M's brand collectible Halloween dispenser.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Spain-based bakery brand Dulcesol has launched a food promotion featuring the animated series "Sendokai Champions."
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
Appy Food and Drinks has released a range of Peppa Pig kids’ juice drinks in all Aldi supermarkets across the U.K.
Candyrific has expanded its M&M’s and Avengers lines with new Halloween products,
More than 25 percent of parents in the U.S. learn about new food products as a request from their child, according to market research publisher Packaged Facts.
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