Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
High Resolution Design, a plush design company, has secured two new licenses–Pringles and “Thunderbirds Are Go”–ahead of its London Toy Fair debut.
Hollywood-based restaurant Pink’s Hot Dogs has appointed Firefly Brand Management to serve as its U.S. licensing agent.
Tangerine Confectionery has appointed The Point.1888 as its exclusive brand extension partner in the U.K.
Constellation Brands and CJ Global have teamed up to launch a line of Corona-branded electronic products.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
Pick-and-mix confectionery brand Candyking has appointed brand extension agency Suited Brands to expand its brand into new categories throughout the U.K. and Europe.
Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded footwear collaboration.
Viz Media has signed on a number of licensees to further extend the consumer products program for its animated series “Naruto Shippuden” and “One-Punch Man.”
Aardman has tapped Divine Chocolate to launch a new chocolate product inspired by “Shaun the Sheep.”
Square Enix has partnered with Menchie’s Frozen Yogurt to bring fans exclusive in-game content and a chance to win prizes based on the video game “Dragon Quest Builders.”
Appy Food and Drinks has released a range of Peppa Pig kids’ juice drinks in all Aldi supermarkets across the U.K.
Candyrific has expanded its M&M’s and Avengers lines with new Halloween products,
More than 25 percent of parents in the U.S. learn about new food products as a request from their child, according to market research publisher Packaged Facts.
C3 Entertainment has tapped licensee Buzzy Seeds for a line do-it-yourself grow kits based on celebrity chef Jason Santos’ brand.
Fabrica de Tequilas Finos has created a new spirit inspired by the rock band AC/DC, called Thunderstruck Tequila.
Candyrific has teamed up with Mars to launch M&M’s brand collectible Easter eggs and dispensers.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
Media company Meredith Corporation will launch a new television series based on the “Allrecipes Dinner Spinner” app, titled “Dinner Spinner.”
Dunkin’ Donuts has joined forces with the Coca-Cola Company to launch a line of branded, ready-to-drink coffee beverages.
Following the release of The Official John Wayne Way to Grill cookbook in 2015, John Wayne Enterprises has tapped Media Lab Books to release a second book, titled The Official John Wayne Family Cookbook.
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