The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
Sony Pictures Consumer Products, in collaboration with Budge Studios and Lafig, has released the first Smurfs food mobile app–"The Smurfs Bakery."
Mars will showcase American Heritage Chocolate at its M&M’s World store in New York City.
Media and marketing company Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets for Allrecipes.
Tommy Bahama will unveil a new retail/restaurant concept at Harbourside Place in Jupiter, Fla.,on Thursday.
Del Monte has teamed up with the Walt Disney Company Middle East to bring Disney and Marvel characters to its line of canned fruit juices.
Carmel Road Winery is partnering with Barrymore Wines, founded by actress and wine enthusiast Drew Barrymore in 2010, to create a new Pinot Grigio.
American Greetings Properties has launched a promotional program with drink brand Ribena Cordial in Singapore.
Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
Brand Licensing Team has signed on to represent MillerCoors for licensing.
Git-R-Done Productions, the charitable arm of the Larry the Cable Guy brand, has signed two new food partners for the stand-up comedian.
The Hershey Company has entered into a joint development agreement to create opportunities to use 3D printing technology in creating edible foods.
The Joester Loria Group is expanding Mountain Dew’s reach into the action sports arena with a deal for branded sporting goods and accessories.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
Yoplait Go-Gurt yogurt is celebrating the new movie Disney's Muppets Most Wanted with an on-pack promotion from now through April.
For the second year in a row, Dunkin’ Donuts has brewed up a series of new coffee flavors inspired by Baskin-Robbins ice cream.
The Praim Group is adding three new designs to its line of chocolate bars featuring Where’s Waldo.
Oreo is planning a promotional partnership with Paramount Pictures for the global release of Transformers: Age of Extinction.
Starbucks has unveiled its fifth designer mug collaboration featuring two limited edition ceramic mugs created by Band of Outsiders.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
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