The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Bon Bon Buddies, has teamed up with soft drink brand Tango to extend its range with the launch of new Tango Nanobytes.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Pillsbury and Cinnabon have partnered to bring the indulgent Cinnabon experience to homes across America.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
The Licensing Company has brokered a new deal between Jelly Belly and Rivermill for a line of branded milkshakes and jellies.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
HBO Global Licensing and Brewery Ommegang are letting fans decide the name and style of the fourth brew in their Game of Thrones series.
Nestlé has launched the first-ever KitKat boutique in Japan that features a variety of exclusive flavors created by Japanese chocolatier Takagi.
Disney Consumer Products has teamed up with several retailers for a collection featuring sweethearts Mickey Mouse and Minnie Mouse just in time for Valentine’s Day.
Perfetti Van Melle Group has appointed P&L Global Network as the exclusive licensing agency for its Chupa Chups brand in Mexico.
Keurig and the coffee shop The Coffee Bean & Tea Leaf have introduced a new line of coffee designed for the K-Cup brewing system.
Perfetti Van Melle’s lollipop brand Chupa Chups has inked a new deal with Dohe for a stationery collection in Spain.
Discovery Communications is planning a line of Keurig-compatible, single-serve coffee cups inspired by the TLC series, “Cake Boss.”
Baskin-Robbins and its partner Boardwalk Frozen Treats have added new products to the ice cream chain’s retail line.
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