The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
In an effort to continue growth, Brand Castle, a licensee for branded baking kits, has named John Brandley as senior vice president, sales.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Marley Coffee, the Bob Marley branded coffee brand created under license from 56 Hope Road, has partnered to distribute its coffees in Colombia and Mexico.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Britain's National Gallery unveiled its new partnership with agency JELC and the first products in its new licensing program at an event at the museum Tuesday.
Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
Norwegian Cruise Line Holdings has partnered with Margaritaville Holdings to bring a Jimmy Buffet-inspired experience to the high seas.
Victory Tailgate has released branded cornhole games for the restaurant chain Johnny Rockets.
Joe DiMaggio LLC has tapped White Coffee for a line of bagged coffee featuring the iconic baseball player.
The meal delivery service Chefs Diet National has teamed up with Isaac Mizrahi New York brand to create limited edition co-branded cooler bags.
HIT Entertainment is partnering with Buddy Fruits, creators of the squeezable fruit pouch, for a cross-promotion featuring Thomas & Friends in the U.S.
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
Mars Retail Group has signed Mad Engine to create a range of apparel that expresses the colorful fun of the M&M’S and Skittles brands.
Maker Studios Cartoonium online channel is featuring Funny Face Fridays, with a new cartoon based on the Pillsbury powdered drink from the ‘60s and ‘70s.
Fans of HBO’s “Game of Thrones” chose the next brew in Brewery Ommegang’s line of beers for the series.
A new Strawberry Shortcake promotion has launched at 4,000 KFC locations across mainland China.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
Pepsi has teamed up with JC Fits to extend its lifestyle brand with a new junior's apparel line, brokered by The Joester Loria Group.
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