Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Twentieth Century Fox has partnered with Menchie’s Frozen Yogurt to debut Ice Age-themed products in anticipation of the film’s premiere, July 22.
Abrams Artists Agency has partnered with Local Choice Spirits, a South Carolina-based spirits producer, to introduce Grizzly Adams Whiskey to retailers this fall.
Oxford Limited has partnered with Oxford Food & Beverage Limited to develop a range of teas, biscuits and chocolate.
The Kratt Brothers Company has partnered with two new licensees–Whole Foods and AME Sleepwear–for a range of products featuring its animated series “Wild Kratts.”
Candyrific has teamed up with Mars to launch M&M’s brand collectible Easter eggs and dispensers.
King Digital Entertainment has partnered with three new licensees for baking-themed products inspired by its mobile game franchise, “Candy Crush.”
Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
Disney Consumer Products has tapped Subway to launch a series of kids’ meal toys based on the characters from its new film, Finding Dory, in theaters now.
Girl Scouts of the USA has partnered with Pillsbury to introduce new Girl Scout Cookie flavored baking mixes.
Activision Publishing has partnered with McDonald’s to include “Skylanders Superchargers” toys in Happy Meals at participating McDonald’s restaurants across North America.
Dunkin' Donuts and Baskin-Robbins celebrated Liverpool FC's recent visit to Malaysia by hosting a meet-and-greet event in Kuala Lumpur Friday.
The Joester Loria Group and King Features have partnered with Body Rags Clothing for lifestyle program that celebrates two American icons–Pepsi and Popeye.
Fashion designer Alexander Wang has created a limited edition Evian water bottle.
Confectionery company debuts new style guides and products for Chupa Chups, Mentos and more.
Olive Garden has teamed up with the Fox kids' cooking competition series 'MasterChef Junior' to let guests pick their favorite show-inspired appetizer to join the menu.
Fashion designer Kate Spade has added three new accessories inspired by the Klondike brand to her Miss Adventure collection.
Budweiser has tapped manufacturer Camerons Products for a line of branded smoking and grilling products.
Celebrity chef Maeve Rochford, owner of Sugar and Scribe Bakery/Fine Food, has appointed licensing agency Coastal Limited to grow her personal and bakery brands.
Rovio and Sony Pictures have partnered with Menchie’s Frozen Yogurt to debut Angry Birds-themed products in anticipation of the film’s premiere, May 20.
Twentieth Century Fox has tapped Red Robin to re-release the Berseker X burger inspired by the upcoming X-Men: Apocalypse film, in theaters May 27.
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