The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Bon Bon Buddies, has teamed up with soft drink brand Tango to extend its range with the launch of new Tango Nanobytes.
will.i.am and The Coca-Cola Company collaborative brand Ekocycle has announced its latest sustainable product–men’s suits from H Brothers.
V&S Entertainment has inked a new confectionary deal for its preschool series “Everything’s Rosie” in Italy with partner Nestle.
Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.
Licensing agency Beanstalk has signed on to represent the California Milk Processor Board’s Got Milk? brand.
Apparel specialist Poetic Gem is planning an apparel range in the U.K. that will feature the Jelly Belly candy brand.
Claire's and Dylan's Candy Bar are continuing their partnership with an expanded collection of accessories and beauty products.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Nathan's Famous has moved its retail food business to new licensing partner the John Morrell Food Group.
CandyRific has added two new items in its line of Marvel Avengers novelty candy.
Starbucks has launched a tea offering developed by media icon Oprah Winfrey in partnership with Teavana.
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