Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
BBC Worldwide Australia and New Zealand has secured three new licensees to create merchandise inspired by its preschool series “Hey Duggee.”
In honor of Roald Dahl’s 100th birthday, Rococo Chocolates has unveiled a range of chocolate bars based on the late author’s stories.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
The Coca-Cola Company is continuing to build its Coke Bottle 100 program, marking the centennial of the iconic glass contour bottle.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
Playboy Enterprises has launched a new limited release, a Playboy-inspired bottling of Blackheart Premium Spiced Rum–Blackheart Playboy Edition
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
DreamWorks Animation has tapped licensee Candy Treasure for Kung Fu Panda 3-branded chocolate treasure eggs.
BBC Worldwide has partnered with “The Great British Bake Off” winner Frances Quinn to create an array of recipes and treats inspired by its preschool series “Go Jetters.”
Licensing agency Lisa Marks Associates has signed a raft of partners to expand the merchandising programs for top food brands including Mentos, Chupa Chups, Pez, Smarties, Dum Dums, MoonPie and Warheads.
DC Thomson will open the first Maw Broon’s Kitchen restaurant in Dundee, Scotland, next year.
The Billy Goat Tavern has appointed JRL Group to serve as its exclusive licensing agency.
Oxford Limited has partnered with Oxford Food & Beverage Limited to develop a range of teas, biscuits and chocolate.
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