Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Knockout Licensing has signed the first licensing partners–Taste Beauty and Goffa International–for the Rita’s Italian Ice brand.
Digital food brand Epicurious has partnered with Wines That Rock to launch a new range of custom-designed wines.
Corus Entertainment’s Nelvana has partnered with 10 new licensees to extend the worldwide consumer products program for its animated preschool series “Little Charmers.”
Celebrity chef Tom Kerridge has partnered with RayGray Snacks for a range of branded pork crunch.
Maurizio Distefano Licensing has tapped Italy-based Citterio for three-in-one snacks featuring “ALVINNN!!! and the Chipmunks.”
Brand & Deliver has teamed with Dunkin’ Donuts, Minicabit, Northern Rail and South West Trains to support the release of Ghostbusters on DVD and Blu-ray.
Nelvana Enterprises tapped McDonald’s France to feature Moose Toys’ Shopkins brand in a Happy Meal promotion.
Cheetos, a snack brand owned by Frito-Lay, a division of PepsiCo, has unveiled the brand’s first-ever online store.
Taco Bell has made its Las Vegas Strip debut with the launch of its 7,000th restaurant and first flagship retail experience.
To celebrate the Chicago Cubs’ first World Series championship since 1908, Wine by Design, the exclusive wine licensee of Major League Baseball, has released a limited edition World Series Championship Brut.
Licensing agency The Joester Loria Group has brokered several new deals to grow the Corona and Modelo beverage licensed product program in glasswares and bar and beverage accessories.
Paws Inc. has tapped the Praim Group, a food licensing, marketing and distribution company, for a line of Garfield-inspired, all-natural chocolate bars.
Dylan’s Candy Bar has appointed IMG as its worldwide licensing agent to expand its brand globally across multiple product categories.
Gold’s Gym and Smoothie Factory have partnered to test several Smoothie Factory locations inside select Gold’s Gym locations.
La Vache Qui Rit, also known as The Laughing Cow, has partnered with Apicoove for a range of games featuring its brand.
Twentieth Century Fox has partnered with Menchie’s Frozen Yogurt to debut Ice Age-themed products in anticipation of the film’s premiere, July 22.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
Coca-Cola has tapped Crates and Pallet to launch a new line of licensed homewares featuring the drink brand’s vintage trademarks.
Bourbon brand Wild Turkey has tapped actor Matthew McConaughey to serve as the brand’s creative director.
International brewer Heineken has unveiled a new carry-on bag in collaboration with Tumi for its annual #Heineken100 program.
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