Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Keurig Green Mountain has launched a line of Café Bustelo K-Cups for the single-serve coffeemaker.
Pepsi has teamed up with JC Fits to extend its lifestyle brand with a new junior's apparel line, brokered by The Joester Loria Group.
Pizza Hut and The Hershey Company have partnered on a line of desserts for the pizza chain.
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
Ford’s Garage, a restaurant chain in Fort Meyers, Fla., has entered a licensing deal with Ford Motor Company to use the car company’s logo and other brand imagery.
Lemonis Fischer Acquisition Company will acquire New York-based cupcake specialty chain and licensor Crumbs Bake Shop as part of Crumbs' bankruptcy filing.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
Rovio Entertainment and frozen yogurt chain TCBY are collaborating on a summer promotion featuring Angry Birds.
Iconic British bear Paddington has joined forces with U.K. bakery brand Warburtons to promote Paddington’s upcoming feature film.
Warner Bros. Consumer Products and Central West Produce are bringing Looney Tunes characters to packaged strawberries in the U.S. and Canada.
Nestle has released two new special edition Coffee-Mate creamers featuring two of the most popular Girl Scouts cookies.
Heineken has debuted two new shoes created in collaboration with fashion designer Mark McNairy.
will.i.am and The Coca-Cola Company collaborative brand Ekocycle has announced its latest sustainable product–men’s suits from H Brothers.
V&S Entertainment has inked a new confectionary deal for its preschool series “Everything’s Rosie” in Italy with partner Nestle.
Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.
Licensing agency Beanstalk has signed on to represent the California Milk Processor Board’s Got Milk? brand.
Apparel specialist Poetic Gem is planning an apparel range in the U.K. that will feature the Jelly Belly candy brand.
Claire's and Dylan's Candy Bar are continuing their partnership with an expanded collection of accessories and beauty products.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Nathan's Famous has moved its retail food business to new licensing partner the John Morrell Food Group.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.