The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Mars Retail Group has opened its first M&M’S World store in Asia.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
App development company iDevices and Jennie-O turkey are launching a Bluetooth thermometer and cooking app to help kitchens nationwide prepare better meals.
Mr. Dee's has added another product to its frozen potato line featuring the iconic seasoning–Old Bay Seasoned Potato Bites.
Organic yogurt brand Stonyfield has appointed Brandgenuity as its exclusive licensing agency.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
It’Sugar will introduce a line of “Saturday Night Live”-themed candy and novelty items celebrating 40 years of the TV show.
The Original SoupMan brand, made famous on the sitcom “Seinfeld,” is expanding its range of soups.
Heineken has unveiled a new branded bag created with the accessories brand KillSpencer for its #Heineken100 program.
Epicurean magazine brand Cooking Light has teamed up with SodaStream International for a range of co-branded soda syrups.
Uniqlo has teamed up with Perfetti Van Melle’s lollipop brand Chupa Chups for a range of long-sleeved t-shirts and hoodies for girls.
Japanese food and beverage company Suntory has bought Beam, owners of the Jim Beam and Maker’s Mark brands.
Welch’s has added two new items to its portfolio of food and beverage extensions–PB&J snacks and sparkling drink concentrates.
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