The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Mars Retail Group has opened its first M&M’S World store in Asia.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
App development company iDevices and Jennie-O turkey are launching a Bluetooth thermometer and cooking app to help kitchens nationwide prepare better meals.
In a licensing deal brokered by Beanstalk, candy and snacks manufacturer The Warrell Corporation has added Old Bay seasoning to its Cravemmm! line peanut snacks.
It’Sugar will introduce a line of “Saturday Night Live”-themed candy and novelty items celebrating 40 years of the TV show.
Ice cream chain shop Baskin-Robbins will release a line of limited-edition treats featuring Oreo cookies.
Golden Goose signed on to build a licensing program for the French bakery Maison Blanc in the U.K.
Betty Crocker and The Hershey Company have partnered for a new line of baking mixes inspired by candy.
Brand agency Beanstalk has signed two new deals to expand the reach of the Nesquik chocolate milk brand.
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel, in a deal brokered by The Licensing Company.
Glassware company Riedel has released a new drinking glass special designed to provide the “optimal Coca-Cola taste experience.”
Creative studio Avanti Press is readying the launch of a full consumer product program timed for release this spring.
Real Brands is ready to launch its new line of HillBilly branded beverages this spring.
The Loudmouth Golf lifestyle brand is cooking up something new in Central Florida, with a new branded restaurant.
North American self-serve frozen yogurt franchise Menchie’s has teamed with the Girl Scouts of the USA to offer their newest fro-yo flavor–Girl Scouts Caramel Coconut Cookie Craze.
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