Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Following the international release of Bogart’s Gin, the Humphrey Bogart Estate has expanded its partnership with Rok Stars to launch a range of Bogart Spirits gin and vodka in the U.S.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
NBCUniversal International Formats has sold its hit unscripted format “Top Chef” to Cinemateli Content for the creation of "Top Chef Mexico."
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
Luxury accessories designer Anya Hindmarch, has partnered with 7Up to design a one-of-a-kind clutch that pays homage to the lemon-lime beverage.
The Joester Loria Group has sealed multiple new deals for the Corona beverage brand, taking the essence of the beer into new product extensions.
Endemol Shine, producers of “Masterchef” and “Masterchef Junior,” has teamed with Unibrands and Wicked Cool Toys to develop a kitchenware line inspired by the FOX franchise.
Online food-ordering company Grubhub has partnered with with the mobile messaging provider Snaps to create a new keyboard emoji app called “MMMoji.”
Jewelry designer O Thongthai has collaborated with Jelly Belly to create an accessories line featuring the confectionary brand.
The Discovery Channel has partnered with 7-Eleven to celebrate the 28th annual Shark Week with an eight-week promotion.
MTV International has partnered with Agrokor, a global food and beverage distributor, to release a line of branded energy drinks, called MTV UP!
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