Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Supermarket chain Tops Friendly Markets will carry the Marley Coffee brand in 66 of its stores across upstate New York.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
Keurig Green Mountain has launched a line of Café Bustelo K-Cups for the single-serve coffeemaker.
Pepsi has teamed up with JC Fits to extend its lifestyle brand with a new junior's apparel line, brokered by The Joester Loria Group.
Pizza Hut and The Hershey Company have partnered on a line of desserts for the pizza chain.
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
Ford’s Garage, a restaurant chain in Fort Meyers, Fla., has entered a licensing deal with Ford Motor Company to use the car company’s logo and other brand imagery.
Lemonis Fischer Acquisition Company will acquire New York-based cupcake specialty chain and licensor Crumbs Bake Shop as part of Crumbs' bankruptcy filing.
Golden Goose signed on to build a licensing program for the French bakery Maison Blanc in the U.K.
Betty Crocker and The Hershey Company have partnered for a new line of baking mixes inspired by candy.
Brand agency Beanstalk has signed two new deals to expand the reach of the Nesquik chocolate milk brand.
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel, in a deal brokered by The Licensing Company.
Glassware company Riedel has released a new drinking glass special designed to provide the “optimal Coca-Cola taste experience.”
Creative studio Avanti Press is readying the launch of a full consumer product program timed for release this spring.
Real Brands is ready to launch its new line of HillBilly branded beverages this spring.
The Loudmouth Golf lifestyle brand is cooking up something new in Central Florida, with a new branded restaurant.
North American self-serve frozen yogurt franchise Menchie’s has teamed with the Girl Scouts of the USA to offer their newest fro-yo flavor–Girl Scouts Caramel Coconut Cookie Craze.
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