The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
Beanstalk has signed the first two licensing partners for Cloetta’s British confectionery brand Chewits.
The culinary school Le Cordon Bleu has launched an in-house licensing program, with two deals already closed.
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
The Hershey Company has acquired an 80 percent stake in the Chinese confectionery brand Shanghai Golden Monkey Food Joint Stock Co.
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
Baskin-Robbins has partnered with Boardwalk Frozen Treats to bring its ice cream and frozen treats to grocery stores across the U.S.
The Hershey Company has partnered with Flower Foods’ Mrs. Freshley’s brand to create snacks that feature Hershey flavors in baked goods.
KitchenAid has teamed up with two well-known brands in the world of beverages–home carbonation brand SodaStream and home espresso company Nespresso.
Evian Natural Spring Water has launched the new short film, The Amazing Baby & Me 2, starring Sony Pictures’ Spider-Man.
Dylan’s Candy Bar has launched a limited edition candy collection to celebrate the 75th anniversary of The Wizard of Oz.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.