The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from reality TV star and entrepreneur Bethenny Frankel.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
Dominique Ansel, the innovative pastry chef and creator of the Cronut has teamed up with DMA3D to develop a line of homewares.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
Frankford Candy’s Welch’s Filled Licorice has arrived at Walgreen’s stores across the U.S., marking the product’s nationwide retail entry.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
Dunkin’ Donuts has partnered with WhiteWave Foods to create a line of branded coffee creamers in the U.S.
Chattanooga Bakery, makers of snack food MoonPie, has paired with the Beam family whiskey producers to create MoonPie MoonShine.
SodaStream has partnered with Sunny Delight Beverages to co-develop a new range flavorings for the home carbonation system.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
Licensing and branding agency The Wildflower Group continues to add to the Girl Scouts of America program.
McDonald’s will feature Pokémon XY in Happy Meals across the U.S. next month.
Pepsi debuted its inaugural Live for Now capsule collection of apparel and accessories at Bloomingdale’s in New York City Wednesday.
NBCUniversal has signed four new licensees for “The Biggest Loser” for a variety of products designed to reinforce the healthy living franchise.
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