The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Mars Retail Group has opened its first M&M’S World store in Asia.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
App development company iDevices and Jennie-O turkey are launching a Bluetooth thermometer and cooking app to help kitchens nationwide prepare better meals.
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
Appy Food and Drinks that feature Nickelodeon licenses were honored with two awards at the World Juice Awards 2013.
Brand licensing firm The Valen Group has launched restaurant Red Robin into grocery stores.
American Greetings Properties is reinforcing its Strawberry Shortcake brand positioning in Brazil and Italy with branded seasonal chocolates.
Mr. Dee's is bringing Old Bay seasoned fries, common on restaurant menus, especially along the eastern seaboard, to retail.
The doughnut shop Krispy Kreme is launching a line of ready-to-drink iced coffees inspired by its coffees and pastries, available exclusively at Walmart.
Cinnabon has partnered with Reckitt Benckiser’s Air Wick brand to bring the scent of freshly baked cinnamon rolls to homes.
CandyRific has developed two new Christmas offerings feature The Elf on the Shelf.
Perfetti Van Melle and Aspire Brands are bringing together their brands Chupa Chups and Lip Smacker for a range of beauty products.
Crumbs Bake Shop has cooked up a deal with BJ's Wholesale Club to bring a selection of its baked goods to 201 club locations.
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