The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Mars Retail Group has opened its first M&M’S World store in Asia.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
App development company iDevices and Jennie-O turkey are launching a Bluetooth thermometer and cooking app to help kitchens nationwide prepare better meals.
Sonic Drive-Ins has signed deals with universities in Louisiana, Oklahoma and Texas for an edible promotion.
20th Century Fox Consumer Products and Burger King Worldwide have launched a new kids’ meal program that features interactive The Simpsons toys.
Marvel Entertainment is bringing The Avengers brand into the food and oral health categories in a series of new partnerships.
Anchor Bay Entertainment and Cedar’s Mediterranean Foods will mark the Jan. 7 release of the newest Tickety Toc DVD.
The Joester Loria Group, exclusive licensing agent for PepsiCo North America, has inked a deal with Concept One for a line of Pepsi accessories.
Praim Group is creating a new line of chocolate bars for the international lifestyle brand French Bull.
Warner Bros. has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by "Dalla's" J.R. Ewing.
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Bazooka Candy Brands is expanding its line of Major League Baseball-branded Ring Pops this season to include new teams.
The U.S.’s largest grocer, Walmart, will re-launch the Wild Oats organic brand with a range of more than 100 food products.
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