The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
Kellogg’s is teaming up with Hallmark to release a series of collectible ornaments featuring the food brand’s most notable characters and advertising icons.
SodaStream International has tapped Del Monte to create a range of branded syrups for its home beverage carbonation systems.
Mondelez International has teamed up to bring the "sour, then sweet" experience of Sour Patch’s gummy candies to its Stride gum line.
The Hershey Company has entered into a joint development agreement to create opportunities to use 3D printing technology in creating edible foods.
The Joester Loria Group is expanding Mountain Dew’s reach into the action sports arena with a deal for branded sporting goods and accessories.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
Yoplait Go-Gurt yogurt is celebrating the new movie Disney's Muppets Most Wanted with an on-pack promotion from now through April.
For the second year in a row, Dunkin’ Donuts has brewed up a series of new coffee flavors inspired by Baskin-Robbins ice cream.
The Praim Group is adding three new designs to its line of chocolate bars featuring Where’s Waldo.
Oreo is planning a promotional partnership with Paramount Pictures for the global release of Transformers: Age of Extinction.
Starbucks has unveiled its fifth designer mug collaboration featuring two limited edition ceramic mugs created by Band of Outsiders.
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