Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
BBC Worldwide Australia and New Zealand has secured three new licensees to create merchandise inspired by its preschool series “Hey Duggee.”
In honor of Roald Dahl’s 100th birthday, Rococo Chocolates has unveiled a range of chocolate bars based on the late author’s stories.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Business development company Public Group has signed on to represent three new brands.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
Just Born Retail Group, the retail division of candy manufacturer Just Born Quality Confections, has appointed Brand Activation Consulting as its U.S. licensing agency.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Mars Retail Group will bring its Skittles and Starburst brands to the health and beauty category, thanks to a new partnership with Lip Smackers and Markwins for a seasonal collection of products.
Oreo has partnered with Carvel, an ice cream retail franchise, to debut the company’s first soft serve Oreo-inspired ice cream.
Coca-Cola has partnered with British menswear designer Kit Neale to create a vintage-inspired capsule collection.
Licensing agency The Joester Loria Group has tapped Dope Couture, a Los Angeles-based streetwear and urban clothing brand, for a co-branded apparel range featuring Modelo Especial.
The Major League Baseball Players Association and Chicago Cubs first baseman Anthony Rizzo have partnered with BodyArmor, a new sports drink, for promotions.
Abrams Artists Agency has partnered with Local Choice Spirits, a South Carolina-based spirits producer, to introduce Grizzly Adams Whiskey to retailers this fall.
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