A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
Candyrific has teamed up with Mars to launch an M&M's brand collectible Halloween dispenser.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
Dunkin' Donuts has teamed with The Hershey Company to feature Reese's Peanut Butter in a new donut treat.
Inventure Foods is adding organic options to its line of Jamba-branded at-home smoothie kits.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
U.S. restaurant chain Dickey's Barbecue Pit is bringing some of its signature menu items to stores, beginning with its buttery rolls.
PepsiCo has signed on with Victory Tailgate to create a range of branded cornhole boards and accessories baring the Pepsi and Mountain Dew insignias.
The Joester Loria Group and King Features have partnered with Body Rags Clothing for lifestyle program that celebrates two American icons–Pepsi and Popeye.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
Cold Stone Creamery has appointed Brand Licensing Team to build its brand in new food and beverage categories.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Author Sandra Magsamen has signed five new partners for her eponymous lifestyle brand including the Oprah Winfrey Network and 1-800-Flowers.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
The Praim Group has released a limited edition chocolate bar featuring DreamWorks Animation's latest feature film, Home.
Disney is adding a new ingredient to its Star Wars weekends at the Disney World Resort–a themed pop-up restaurant and branded food items at park restaurants.
Pfizer Consumer Healthcare has appointed IMG to develop a U.S. licensing program for its vitamin drink mix Emergen-C.
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