The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
Kellogg’s is teaming up with Hallmark to release a series of collectible ornaments featuring the food brand’s most notable characters and advertising icons.
The Joester Loria Group has brokered a new deal for The World of Eric Carle brand to expand its current program into stationery, craft and confections.
Coca-Cola has partnered with fashion designer Dr. Romanelli (a.k.a. DRx) for a new apparel range.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
TV personality Bethenny Frankel has added a new non-alcoholic option to her line of Skinnygirl beverages.
The Joester Loria Group has signed a series of new partners to bring PepsiCo’s Pepsi and Mountain Dew brands to homewares.
Food licensing company Praim Group is extending its line of chocolate from greeting card designer Erin Condren.
Skinnygirl, the brand from reality TV star Bethenny Frankel, has launched a new line of water enhancers at retailers across the U.S.
Unilever Ice Cream is now the official frozen novelties and hard-scooped ice cream partner for all Six Flags theme parks in the U.S.
Rita’s Italian Ice and Mars, Inc.’s Starburst have introduced their latest co-branded flavor–Starburst Orange Italian Ice.
Tipp Distributors has tapped the Star Candle Company to create a line of scented candles inspired by the Mexican soft drink Jarritos.
A promotion with Langer’s juice featuring 41 Entertainment’s Pac-Man and the Ghostly Adventures reached more than 15,000 retail doors.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.