Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
Keurig Green Mountain has launched a line of Café Bustelo K-Cups for the single-serve coffeemaker.
Pepsi has teamed up with JC Fits to extend its lifestyle brand with a new junior's apparel line, brokered by The Joester Loria Group.
Pizza Hut and The Hershey Company have partnered on a line of desserts for the pizza chain.
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
Ford’s Garage, a restaurant chain in Fort Meyers, Fla., has entered a licensing deal with Ford Motor Company to use the car company’s logo and other brand imagery.
Lemonis Fischer Acquisition Company will acquire New York-based cupcake specialty chain and licensor Crumbs Bake Shop as part of Crumbs' bankruptcy filing.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
Rovio Entertainment and frozen yogurt chain TCBY are collaborating on a summer promotion featuring Angry Birds.
Village Tea Company has entered a multi-year licensing agreement with Verite Retail Group to create retail stores.
The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.
Beanstalk is showcasing a range of new clients and its new digital division, Tinderbox, at Brand Licensing Europe this week.
Krispy Kreme Doughnut Corporation has appointed licensing agency Brand Central to expand its bakery brand.
Marley Coffee, which creates a range of gourmet coffees featuring Bob Marley, has signed a deal to bring its line to New York City.
Anheuser-Busch InBev will re-acquire Oriental Brewery, a leading brewer in South Korea, from KKR and Affinity Equity Partners for $5.8 billion.
The New Orleans Pelicans basketball team and Smoothie King have signed a multi-year agreement to name the New Orleans Arena the “Smoothie King Center.”
The Coca-Cola Company has teamed up with OPI Products to feature several of the company’s beverages in a limited edition line of nail lacquers.
Langers Juice will feature The Very Hungry Caterpillar on its packaging as part of a six-week promotion for the brand's 45th anniversary.
Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance category with a new limited edition scent–Cheeteau.
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