The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Brand licensing firm The Valen Group has launched restaurant Red Robin into grocery stores.
American Greetings Properties is reinforcing its Strawberry Shortcake brand positioning in Brazil and Italy with branded seasonal chocolates.
Mr. Dee's is bringing Old Bay seasoned fries, common on restaurant menus, especially along the eastern seaboard, to retail.
The doughnut shop Krispy Kreme is launching a line of ready-to-drink iced coffees inspired by its coffees and pastries, available exclusively at Walmart.
Cinnabon has partnered with Reckitt Benckiser’s Air Wick brand to bring the scent of freshly baked cinnamon rolls to homes.
CandyRific has developed two new Christmas offerings feature The Elf on the Shelf.
Perfetti Van Melle and Aspire Brands are bringing together their brands Chupa Chups and Lip Smacker for a range of beauty products.
Crumbs Bake Shop has cooked up a deal with BJ's Wholesale Club to bring a selection of its baked goods to 201 club locations.
Sports lifestyle brand Extreme has launched its new range of drinks from licensee Vimto at 600 Tesco stores across the U.K.
Biplano has been appointed as the exclusive licensing agent for iconic lollipop brand Chupa Chups in Spain, Portugal and Andorra.
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