A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
Inventure Foods is adding organic options to its line of Jamba-branded at-home smoothie kits.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
U.S. restaurant chain Dickey's Barbecue Pit is bringing some of its signature menu items to stores, beginning with its buttery rolls.
PepsiCo has signed on with Victory Tailgate to create a range of branded cornhole boards and accessories baring the Pepsi and Mountain Dew insignias.
The Joester Loria Group and King Features have partnered with Body Rags Clothing for lifestyle program that celebrates two American icons–Pepsi and Popeye.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
Cold Stone Creamery has appointed Brand Licensing Team to build its brand in new food and beverage categories.
The Corona and Modelo Especial licensing programs, managed by the Joester Loria Group, are expanding their reach in the lifestyle arena with new apparel collections.
Heineken USA has launched the first of five 2015 #Heineken100 product collaborations with streetwear brand Kith NYC.
Food truck franchise The Grilled Cheese Truck acquires the master franchise rights for the Original SoupMan soups from SoupMan, Inc.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Media and marketing company Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets for Allrecipes.
In an effort to continue growth, Brand Castle, a licensee for branded baking kits, has named John Brandley as senior vice president, sales.
Fashion designer Zac Posen will "dress" the bottle of Ecco Domani's Pinot Grigio with a limited edition label design that will be available in stores across the U.S. in May.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Vita Coco has teamed with swimwear brand L*Space by Monica Wise to create a limited edition bikini inspired by the coconut water brand.
Bazooka Candy Brands, a division of the Topps Company, has given its iconic mascot Bazooka Joe a makeover.
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