Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
Turner Classic Movies has launched the TCM Wine Club, which will deliver to homes a curated selection originally produced wines inspired by classic films.
Genius Brands International and the Ovation Brands restaurants have collaborated to create family activities featuring the "Thomas Edison’s Secret Lab" TV series.
Olive Garden has teamed up with the Fox kids' cooking competition series 'MasterChef Junior' to let guests pick their favorite show-inspired appetizer to join the menu.
Luxury accessories designer Anya Hindmarch, has partnered with 7Up to design a one-of-a-kind clutch that pays homage to the lemon-lime beverage.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Author Sandra Magsamen has signed five new partners for her eponymous lifestyle brand including the Oprah Winfrey Network and 1-800-Flowers.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
The Praim Group has released a limited edition chocolate bar featuring DreamWorks Animation's latest feature film, Home.
Disney is adding a new ingredient to its Star Wars weekends at the Disney World Resort–a themed pop-up restaurant and branded food items at park restaurants.
Pfizer Consumer Healthcare has appointed IMG to develop a U.S. licensing program for its vitamin drink mix Emergen-C.
Leading international food retailers Delhaize Group and Royal Ahold are merging.
CandyRific has introduced two new novelties inspired by the Disney Junior animated series, "Miles from Tomorrowland."
Heineken USA has launched the first of five 2015 #Heineken100 product collaborations with streetwear brand Kith NYC.
Pink Key Consulting has signed the first licensee for the English Cream Tea brand.
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