The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
In an effort to continue growth, Brand Castle, a licensee for branded baking kits, has named John Brandley as senior vice president, sales.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Marley Coffee, the Bob Marley branded coffee brand created under license from 56 Hope Road, has partnered to distribute its coffees in Colombia and Mexico.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Britain's National Gallery unveiled its new partnership with agency JELC and the first products in its new licensing program at an event at the museum Tuesday.
Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
Norwegian Cruise Line Holdings has partnered with Margaritaville Holdings to bring a Jimmy Buffet-inspired experience to the high seas.
Victory Tailgate has released branded cornhole games for the restaurant chain Johnny Rockets.
Japanese food and beverage company Suntory has bought Beam, owners of the Jim Beam and Maker’s Mark brands.
Welch’s has added two new items to its portfolio of food and beverage extensions–PB&J snacks and sparkling drink concentrates.
Discovery Communications’ Discovery Kids brand will featured in a Wacky Pack Kid’s Meals promotion with Sonic Drive-In restaurants.
Flowers Foods has given Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce Wonder and Home Pride breads in the Midwest U.S.
Marley Coffee, the branded coffee inspired by musician Bob Marley, is broadening its distribution across the northeastern U.S.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
For the first time ever, an official Duff Beer (inspired by “The Simpsons” brew) will be available at retail.
Mr. Dee's has added another product to its frozen potato line featuring the iconic seasoning–Old Bay Seasoned Potato Bites.
Organic yogurt brand Stonyfield has appointed Brandgenuity as its exclusive licensing agency.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
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