Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Kellogg’s will release its limited-run cereal Rocky Mountain Chocolate Factory Chocolatey Almond Cereal to supermarkets nationwide.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
IMG, through its licensing affiliate CLC, announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust.
Supermarket chain Tops Friendly Markets will carry the Marley Coffee brand in 66 of its stores across upstate New York.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
Keurig Green Mountain has launched a line of Café Bustelo K-Cups for the single-serve coffeemaker.
Pepsi has teamed up with JC Fits to extend its lifestyle brand with a new junior's apparel line, brokered by The Joester Loria Group.
Pizza Hut and The Hershey Company have partnered on a line of desserts for the pizza chain.
The U.K.-based, American-style baking brand The Hummingbird Bakery is planning to extend into new product categories.
Campbell Soup Company and Green Mountain Coffee Roasters have partnered to create a line of soups that can be prepared in Keurig coffee machines.
Family-owned French winery Grands Vins de Bordeaux has released a new line of vino inspired by the ITV period drama “Downton Abbey.”
An animated Popeye commercial for Mama Lucchetti pasta has won an Effie Award as the most effective commercial in its category.
Fans will have another way to enjoy the cronut with Brand Central announcing plans to extend the brand into homewares, digital and stationery.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
Food distributor Quirch Foods planning a new line of Chiquita-branded frozen treats.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
CBS Consumer Products and The Federation of Beer are planning a new Star Trek-branded beer–Klingon Warnog.
Anchor Bay Entertainment has teamed up with Minute Rice and Amtrak to promote the release of the newest “Chuggington” DVD.
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