The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
Dominique Ansel, the innovative pastry chef and creator of the Cronut has teamed up with DMA3D to develop a line of homewares.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
HBO Global Licensing and Brewery Ommegang are letting fans decide the name and style of the fourth brew in their Game of Thrones series.
Nestlé has launched the first-ever KitKat boutique in Japan that features a variety of exclusive flavors created by Japanese chocolatier Takagi.
Disney Consumer Products has teamed up with several retailers for a collection featuring sweethearts Mickey Mouse and Minnie Mouse just in time for Valentine’s Day.
Perfetti Van Melle Group has appointed P&L Global Network as the exclusive licensing agency for its Chupa Chups brand in Mexico.
Keurig and the coffee shop The Coffee Bean & Tea Leaf have introduced a new line of coffee designed for the K-Cup brewing system.
Perfetti Van Melle’s lollipop brand Chupa Chups has inked a new deal with Dohe for a stationery collection in Spain.
Discovery Communications is planning a line of Keurig-compatible, single-serve coffee cups inspired by the TLC series, “Cake Boss.”
Baskin-Robbins and its partner Boardwalk Frozen Treats have added new products to the ice cream chain’s retail line.
The Kellogg Company has appointed the Joester Loria Group to develop and execute a licensing program for its Pringles snack brand.
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