The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Bon Bon Buddies, has teamed up with soft drink brand Tango to extend its range with the launch of new Tango Nanobytes.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Pillsbury and Cinnabon have partnered to bring the indulgent Cinnabon experience to homes across America.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
Loudmouth Golf, which began in the Sonoma Wine Country, has launched its first collection of wines.
Git-R-Done Productions, the charitable arm of the Larry the Cable Guy brand, has signed two new food partners for the stand-up comedian.
Perfetti Van Melle has appointed Wild Pumpkin Licensing as the exclusive licensing agent for its lollipop brand Chupa Chups in Australia and New Zealand.
Crumbs Bake Shop is cooking up something new with the specialty foods manufacturer Pelican Bay–cupcake mixes and kits.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
The Yankee Candle Company has launched a new exclusive candle inspired by the Easter marshmellow Peeps.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
Kellogg Company is getting in on The Amazing Spider-Man 2 action with a new game app that let’s players step into the world of the upcoming
HIT Entertainment has partnered with Heaven Made Foods in the U.K. for Thomas & Friends character jelly.
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