Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
Turner Classic Movies has launched the TCM Wine Club, which will deliver to homes a curated selection originally produced wines inspired by classic films.
Genius Brands International and the Ovation Brands restaurants have collaborated to create family activities featuring the "Thomas Edison’s Secret Lab" TV series.
Olive Garden has teamed up with the Fox kids' cooking competition series 'MasterChef Junior' to let guests pick their favorite show-inspired appetizer to join the menu.
Luxury accessories designer Anya Hindmarch, has partnered with 7Up to design a one-of-a-kind clutch that pays homage to the lemon-lime beverage.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Long-time partners AriZona Beverages and Welch’s have joined forces again to create a new line of all-natural, sparkling juice cocktails.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
This Thursday, e-commerce company Evine Live will debut a new TV series and exclusive products featuring cookbook author and TV personality Paula Deen.
M&M's World stores in New York, Las Vegas, London and Orlando are featuring a wide range of special Star Wars merchandise to celebrate Star Wars Day on Monday.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
20th Century Fox has teamed up with the restaurant chain Denny's to celebrate the Aug. 7 release of Fantastic Four across the U.S.
Rupari Food Services is adding to its line of Tony Roma's pre-cooked refrigerated meats inspired by the chain restaurant.
The Quaker Oats Company, a subsidiary of PepsiCo, is bringing Girl Scouts Cookies to the snack aisle with the new line of Quaker Chewy Girl Scouts granola bars.
Candyrific has teamed up with Mars to launch an M&M's brand collectible Halloween dispenser.
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