The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Long-time partners AriZona Beverages and Welch’s have joined forces again to create a new line of all-natural, sparkling juice cocktails.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
The Yankee Candle Company has launched a new Girl Scout Cookies limited edition candle collection.
U.K. company Burton’s Biscuit Company has tapped Finsbury Foods to expand its cookie brand Jammie Dodgers into the cake market.
Weight Watchers has launched its new line of cereals (which debuted at select retails in the U.S. in October 2014) at grocers nationwide.
Magic Light Pictures is bringing its Gruffalo brand to a new range of food and beverages, in a deal brokered by The Licensing Company.
Chef Jason Santos is the latest brand to join Card.com's roster of personalized debit cards in a deal brokered by C3 Entertainment, Santos' licensing agent.
Canada-based Cottage Life Media is expanding the brand with a new consumer products range across the furniture, home décor and food categories.
The doughnut shop Krispy Kreme is launching a line of ready-to-drink iced coffees inspired by its coffees and pastries, available exclusively at Walmart.
Cinnabon has partnered with Reckitt Benckiser’s Air Wick brand to bring the scent of freshly baked cinnamon rolls to homes.
CandyRific has developed two new Christmas offerings feature The Elf on the Shelf.
Perfetti Van Melle and Aspire Brands are bringing together their brands Chupa Chups and Lip Smacker for a range of beauty products.
Crumbs Bake Shop has cooked up a deal with BJ's Wholesale Club to bring a selection of its baked goods to 201 club locations.
Sports lifestyle brand Extreme has launched its new range of drinks from licensee Vimto at 600 Tesco stores across the U.K.
Biplano has been appointed as the exclusive licensing agent for iconic lollipop brand Chupa Chups in Spain, Portugal and Andorra.
Appy Food and Drinks has launched a line of carton juices at Tesco stores across the U.K. featuring Peppa Pig and Teenage Mutant Ninja Turtles.
Pizza Hut and The Hershey Company have partnered on a line of desserts for the pizza chain.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
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