The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
Appy Food and Drinks that feature Nickelodeon licenses were honored with two awards at the World Juice Awards 2013.
Brand licensing firm The Valen Group has launched restaurant Red Robin into grocery stores.
American Greetings Properties is reinforcing its Strawberry Shortcake brand positioning in Brazil and Italy with branded seasonal chocolates.
Mr. Dee's is bringing Old Bay seasoned fries, common on restaurant menus, especially along the eastern seaboard, to retail.
The doughnut shop Krispy Kreme is launching a line of ready-to-drink iced coffees inspired by its coffees and pastries, available exclusively at Walmart.
Cinnabon has partnered with Reckitt Benckiser’s Air Wick brand to bring the scent of freshly baked cinnamon rolls to homes.
CandyRific has developed two new Christmas offerings feature The Elf on the Shelf.
Perfetti Van Melle and Aspire Brands are bringing together their brands Chupa Chups and Lip Smacker for a range of beauty products.
Crumbs Bake Shop has cooked up a deal with BJ's Wholesale Club to bring a selection of its baked goods to 201 club locations.
Sports lifestyle brand Extreme has launched its new range of drinks from licensee Vimto at 600 Tesco stores across the U.K.
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