Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
The U.K.’s No. 1 olive oil brand, Filippo Berio has appointed Beanstalk as its licensing agency for extensions into close-to-core food categories.
Food licensor Jel Sert has extended its partnership with licensing agency Brand Central to include representation of its brand portfolio including Otter Pops, Fla-Vor-Ice, Wyler’s and Royal.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Wendy's has announced that it will no longer offer licensed toy products in its kids’ meals.
Warner Bros. Consumer Products is working with the Asian restaurant chain Dazzling Café to put Tweety in the spotlight.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from reality TV star and entrepreneur Bethenny Frankel.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
3D Systems is previewing the latest product to come from its partnership with The Hershey Company this week at CES–the CocoJet chocolate 3D printer.
Beanstalk has tapped the Campbell Soup Company to create a line of refrigerated sides, soups and sauces inspired by menu items at the restaurant chain TGI Fridays.
Hampton Forge has teamed with chef Maria Loi for a collection of flatware, cutlery and cookware that will launch at the Home and Housewares Show this weekend.
MoonPie Moonshine, a hard liquor inspired by the classic treat, has been named World’s Best Liqueur at the 2015 World Liqueur Awards.
Mondolez International's cracker brand Triscuit has cooked up its first-ever custom-created flavor, as part of a larger partnership with food artisans.
The Brand Liaison has signed on to represent celebrity chef and public speaker Robert Irvine, best known for his top-rated Food Network show “Restaurant: Impossible.”
Restaurant chain Red Robin has unveiled a menu lineup inspired by the July 1 release of Paramount Pictures and Skydance Productions’ Terminator Genisys.
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