A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
Inventure Foods is adding organic options to its line of Jamba-branded at-home smoothie kits.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
U.S. restaurant chain Dickey's Barbecue Pit is bringing some of its signature menu items to stores, beginning with its buttery rolls.
PepsiCo has signed on with Victory Tailgate to create a range of branded cornhole boards and accessories baring the Pepsi and Mountain Dew insignias.
The Joester Loria Group and King Features have partnered with Body Rags Clothing for lifestyle program that celebrates two American icons–Pepsi and Popeye.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
Cold Stone Creamery has appointed Brand Licensing Team to build its brand in new food and beverage categories.
The Corona and Modelo Especial licensing programs, managed by the Joester Loria Group, are expanding their reach in the lifestyle arena with new apparel collections.
Heineken USA has launched the first of five 2015 #Heineken100 product collaborations with streetwear brand Kith NYC.
Food truck franchise The Grilled Cheese Truck acquires the master franchise rights for the Original SoupMan soups from SoupMan, Inc.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Beanstalk will highlight its new, dedicated consulting division, Blueprint–Powered by Beanstalk at Brand Licensing Europe in London this week.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Brand Licensing Team has signed on to represent MillerCoors for licensing.
Victory Tailgate has released branded cornhole games for the restaurant chain Johnny Rockets.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
Little Kids has unveiled a 2015 toy and novelty lineup that includes offerings for major brands such as Sesame Street, Nickelodeon and Peeps.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Hatfield & McCoy Family brand whiskey has launched in new markets after receiving a silver metal from the Beverage Testing Institute.
CandyRific has been granted rights to produce candy novelties based on Universal Pictures and Illumination Entertainment’s Despicable Me franchise, including the upcoming prequel film Minions.
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