Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Brand and Deliver has created a U.K. brand partnership campaign with Pizza Hut, Shoe Zone and Abellio Greater Anglia, a train operator in London, to promote Sony Pictures’ Goosebumps.
Media and marketing company Meredith has signed two new licensing deals for EatingWell-branded frozen food and Shape-branded activewear.
Activision Publishing and ConAgra Foods have teamed up to bring “Skylanders”-themed Kid Cuisines frozen meals to grocery stores across the U.S..
Breakfast brand Weetabix is bringing back its Weetabuddies campaign, first launched in January 2015, as part of a year-long partnership with Cartoon Network.
Fashion designer Kate Spade has added three new accessories inspired by the Klondike brand to her Miss Adventure collection.
The Joester Loria Group has sealed multiple new deals for the Corona beverage brand, taking the essence of the beer into new product extensions.
License! Global presents its annual Leading Global Licensees feature as a guide to some of the most notable and respected companies in the consumer products business.
CandyRific has collaborated with Disney Consumer Products to develop new candy novelties featuring Star Wars: The Force Awakens.
C3 Entertainment has partnered with Rocket Fizz Soda Pop and Candy Shops to create The Three Stooges-branded bottled soft drinks.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Novelty manufacturer BigMouth has unveiled a series of new licensing deals for products including pool floats, mugs, string lights and more.
The first-ever Kwik-E-Truck opened for business at SXSW Interactive last weekend and served more than 3,400 free Kwik-E-Mart Squishees to festivalgoers over two days.
The National Basketball Association has announced a new multi-year marketing partnership with PepsiCo, making the food and beverage company an official partner of the league.
TV star Bethenny Frankel's healthy food brand Skinnygirl has teamed with B&G Foods for a new collection of salad dressings.
Confectionary brand Mentos is launching into North American licensing for the first time with the help of its newly appointed agent Lisa Marks Associates.
Perfetti Van Melle’s Chupa Chups brand is getting a dedicated confectionery shop-in-shop in a new deal with IT’SUGAR retail locations.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
PepsiCo has signed on with Victory Tailgate to create a range of branded cornhole boards and accessories baring the Pepsi and Mountain Dew insignias.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
The Bel Group has appointed IMG Licensing to represent its The Laughing Cow cheese brand for product extensions worldwide.
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