The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
RoBel Confectionery, a division of RoBel Consultancy, is bringing the edible, temporary tongue tattoo sweets brand, Tung Toos, to Britain.
Animal Planet has teamed up with Perfetti Van Melle to raise funds to save the black rhino with products featuring Chupa Chups and Mentos.
Specialty food gifting company Hickory Farms has appointed the Atlanta-based Brand Licensing Team to launch a licensing program.
American workwear brand Carhartt and New Holland Brewing are collaborating on a signature beer to celebrate the 125th anniversary of the clothing brand.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
Activision Publishing and McDonald’s USA are teaming up to feature Skylanders collectible toys in Happy Meals across the country.
My M&M's is unveiling Star Wars-themed candies and merchandise to celebrate Star Wars Day on May 4.
Casual dining chain TGI Friday's has extended and expanded its partnership with Inventure Foods in a new agreement that will grow the brand’s snack food line.
DC Thomson Consumer Products has partnered with the U.K. family restaurant chain Brewers Fayre to feature The Beano brand.
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