Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
BBC Worldwide Australia and New Zealand has secured three new licensees to create merchandise inspired by its preschool series “Hey Duggee.”
In honor of Roald Dahl’s 100th birthday, Rococo Chocolates has unveiled a range of chocolate bars based on the late author’s stories.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Fashion designer Alexander Wang has created a limited edition Evian water bottle.
Confectionery company debuts new style guides and products for Chupa Chups, Mentos and more.
Olive Garden has teamed up with the Fox kids' cooking competition series 'MasterChef Junior' to let guests pick their favorite show-inspired appetizer to join the menu.
Fashion designer Kate Spade has added three new accessories inspired by the Klondike brand to her Miss Adventure collection.
Budweiser has tapped manufacturer Camerons Products for a line of branded smoking and grilling products.
Celebrity chef Maeve Rochford, owner of Sugar and Scribe Bakery/Fine Food, has appointed licensing agency Coastal Limited to grow her personal and bakery brands.
Rovio and Sony Pictures have partnered with Menchie’s Frozen Yogurt to debut Angry Birds-themed products in anticipation of the film’s premiere, May 20.
Twentieth Century Fox has tapped Red Robin to re-release the Berseker X burger inspired by the upcoming X-Men: Apocalypse film, in theaters May 27.
Bulldog Licensing has tapped licensee Kinnerton to develop a range of confectionery products based on Level-5 abby’s anime series “Yo-Kai Watch.”
Hussong’s Cantina, a Mexican restaurant with restaurants in Las Vegas, Boca Park and Reno, Nev., has appointed All-American Licensing to develop its brand through a worldwide licensing program.
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