The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
Dominique Ansel, the innovative pastry chef and creator of the Cronut has teamed up with DMA3D to develop a line of homewares.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.
Licensing agency Beanstalk has signed on to represent the California Milk Processor Board’s Got Milk? brand.
Apparel specialist Poetic Gem is planning an apparel range in the U.K. that will feature the Jelly Belly candy brand.
Claire's and Dylan's Candy Bar are continuing their partnership with an expanded collection of accessories and beauty products.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Nathan's Famous has moved its retail food business to new licensing partner the John Morrell Food Group.
CandyRific has added two new items in its line of Marvel Avengers novelty candy.
Starbucks has launched a tea offering developed by media icon Oprah Winfrey in partnership with Teavana.
Baskin-Robbins is partnering with the USO to honor America's troops and their families with a new Oreo Independence ice cream flavor.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
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