The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
Sony Pictures Consumer Products, in collaboration with Budge Studios and Lafig, has released the first Smurfs food mobile app–"The Smurfs Bakery."
Mars will showcase American Heritage Chocolate at its M&M’s World store in New York City.
Media and marketing company Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets for Allrecipes.
Tommy Bahama will unveil a new retail/restaurant concept at Harbourside Place in Jupiter, Fla.,on Thursday.
Del Monte has teamed up with the Walt Disney Company Middle East to bring Disney and Marvel characters to its line of canned fruit juices.
Carmel Road Winery is partnering with Barrymore Wines, founded by actress and wine enthusiast Drew Barrymore in 2010, to create a new Pinot Grigio.
American Greetings Properties has launched a promotional program with drink brand Ribena Cordial in Singapore.
Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
Brand Licensing Team has signed on to represent MillerCoors for licensing.
Uniqlo has teamed up with Perfetti Van Melle’s lollipop brand Chupa Chups for a range of long-sleeved t-shirts and hoodies for girls.
The Joester Loria Group, exclusive licensing agent for PepsiCo North America, has inked a deal with Concept One for a line of Pepsi accessories.
Praim Group is creating a new line of chocolate bars for the international lifestyle brand French Bull.
Warner Bros. has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by "Dalla's" J.R. Ewing.
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Bazooka Candy Brands is expanding its line of Major League Baseball-branded Ring Pops this season to include new teams.
The U.S.’s largest grocer, Walmart, will re-launch the Wild Oats organic brand with a range of more than 100 food products.
New Holland Brewing Co. is planning a beer inspired by the American workwear brand Carhartt, which celebrates its 125th anniversary this year.
CandyRific has expanded its license with Disney Consumer Products to include two new characters.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
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