Dow Famulak of Global Brands Group highlights the key reasons celebrity athletes such as David Beckham are exceptional partners for brand management companies.
L’Oreal Luxe’s brand Biotherm Homme has partnered with Seven Global, a joint venture between David Beckham, Simon Fuller and Global Brands, to develop a men’s grooming range.
Retailer and menswear brand owner Trinity has tapped David Beckham to play a role in driving the global business of its Kent & Curwen brand.
As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Global Brands Group has named Jason Weisenfeld president of Seven Global, its recently announced joint venture with David Beckham and Simon Fuller.
To celebrate the 10th anniversary of his Instinct fragrance, David Beckham and his fragrance licensee Coty have launched a Gold Edition version of the scent.
H&M has expanded its long-term partnership with sport and style icon David Beckham to include a curated menswear collection for spring.
David Beckham has launched a joint venture with Global Brands Group to develop a global lifestyle brand for the soccer star.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
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