Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Beanstalk has a host of new ventures, both deals and infrastructure enhancements, that will only reinforce its position as one of the world’s leading licensing agencies.
Celebrity chef and TV personality Sandra Lee has launched a range of ready-to-serve margaritas with her long-time food and beverage licensee Diageo.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
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