The Walt Disney Company gave a sneak peek of upcoming activities for the Marvel brand this week at Brand Licensing Europe.
The classic Colorforms toy brand, which was re-launched in 2014 by Out of the Blue Enterprises, has added a number of Disney properties to its roster.
Following the success of the inaugural Marvel Super Hero September campaign, Disney Consumer Products is planning to expand the multi-platform U.S. program this year.
Marvel Entertainment is bringing The Avengers brand into the food and oral health categories in a series of new partnerships.
Marvel Entertainment and Disney Consumer Products are looking to continue the retail dominance of The Avengers franchise with new merchandising programs.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
With a multi-platform methodology for content and merchandise, Disney Consumer Products is building a 365-day super franchise for decades to come for The Avengers.
Marvel Entertainment and Feld Entertainment have teamed up in a new multi-year partnership to create live-action arena spectaculars based on Marvel characters and stories.
Vans and Marvel Entertainment are planning a footwear collection that will feature Marvel Super Heroes on limited edition sneakers at Journeys stores in the U.S.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.