Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Boys Scouts of America has added two new licensees to its consumer products program.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Bulldog Licensing has brought three new licensees on board for cartoon cat Garfield, with The Classic, Fright Rags and Open Roads all signing deals.
Martha Stewart Living Omnimedia and 3D printing company MakerBot are teaming to develop printing materials and 3D printable designs for the MakerBot Replicator 3D Printer.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
A host of new Energizer and Eveready licensed products are on display this week at CES in Las Vegas, Nev., including flash drives and mobile chargers.
The Perth Mint is honoring "Star Trek: The Original Series" with the release of two silver commemorative coins, under license by CBS Consumer Products.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Licensing Expo, which will take place June 9-11 in Las Vegas, Nev., will feature a host of art and design brands this year.
Fathead will create wall graphics for three of the world's most iconic athletes–the NBA’s Michael Jordan, the NHL’s Wayne Gretzky and golfer Tiger Woods.
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