The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop Scene@AwesomenessTV in Los Angeles, Calif.
A new range of University of Oxford-inspired menswear will launch in M&S this week under the Blue Harbour brand.
The National Museum of the Royal Navy has secured several new licensees for the warship HMS Victory.
The National Museum of the Royal Navy has signed Airfix as licensee for the world’s most famous warship, HMS Victory.
Domain name business MyBrandEmail has received the kidSAFE Seal.
Disney U.K. has teamed up with the pregnancy and parenting website BabyCentre in a yearlong partnership that will feature Winnie the Pooh.
AdWeek is giving consumers the chance to vote on the best and worst brand extensions of 2013 online.
The world’s first-ever commercial space line, Virgin Galactic, has tapped Brand Central to develop its CP program in North America.
Licensing and branding agency The Wildflower Group continues to add to the Girl Scouts of America program.
Pan American World Airways has tapped Itochu Fashion System as the master licensee for the Pan Am brand in Japan.
The Smiley Company has signed a new deal with Bic that will see disposable Bic lighters adorned with different Smiley face images and slogans.
Univision Communications and Experian Consumer Services-Affinity have launched financial resource center for the U.S. Hispanic community.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Virgin Galactic will work with global book publisher DK to create seven exclusive titles over the next two years.
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