The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop Scene@AwesomenessTV in Los Angeles, Calif.
A new range of University of Oxford-inspired menswear will launch in M&S this week under the Blue Harbour brand.
The National Museum of the Royal Navy has secured several new licensees for the warship HMS Victory.
The National Museum of the Royal Navy has signed Airfix as licensee for the world’s most famous warship, HMS Victory.
BrandSlam, the licensing division of agency Parham Santana, has signed on to represent the United Nations Children’s Fund in the U.S.
Brand USA is teaming up with the National Football League to promote tourism to the United States.
Shinola has introduced The Wright Brothers limited edition watch, created in partnership with the Wright family.
Quill.com and NBCUniversal have extended their licensing partnership for the “The Office”-inspired Dunder Mifflin office products.
Top brands including Frito-Lay’s Cheetos, Pokémon and American Eagle got up to some mischief yesterday with April Fool’s pranks.
Media company Univision Communications has teamed up with T-Mobile U.S. to launch a wireless service created specifically for Hispanic Americans.
Autombili Lamborghini has tapped World Tech Toys to design a range of remote-controlled cars based on the Italian luxury sports car brand.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has renewed its licensing agreements with six universities.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
The Three Stooges will be featured on new instant game cards from the Connecticut Lottery starting August 25.
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