Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
Realtree, a camouflage designer and licensor, has tapped Turner Licensing to create a new line of merchandise inspired by the brand.
In celebration of Pepsi’s global #PepsiMoji campaign and World Emoji Day, July 17, Pepsi has opened a new, interactive exhibit that follows how love has been communicated throughout the years.
Video game developer The Coalition has tapped Loot Crate to develop a subscription box based on “Gears of War 4”
Pet Valu and Pet Supermarket have joined forces to create the third largest pet specialty retailer and the largest small format, neighborhood pet specialty retailer in North America.
Bo Jungle, a Belgian baby brand, has appointed Ardega Nursey Distribution to handle the distribution for the brand in the U.K.
Loot Crate and Her Universe have joined forces to reveal its first female fan-focused mystery crate, Loot4Fangirls.
Licensing agency The Joester Loria Group has partnered with three new licensees to expand The World of Eric Carle.
The British Museum has partnered with independent publisher Michael O’Mara Books to produce a range of British Museum stationery.
Margaritaville, the global lifestyle brand inspired by Jimmy Buffett, has tapped Victory Tailgate to design and sell themed outdoor game sets.
Imperial War Museums is planning a new collaboration with the British fashion designer Wayne Hemingway and the HemingwayDesign team that will debut at BLE.
Goodyear has recently extended its licensed car accessories business in China.
Boutique apparel company Stance has launched the first seasonal sock collection created in partnership with pop star Rihanna.
Walker Books has extended the Guess How Much I Love You franchise to include the Coochy Coo Nappy Cake themed gift baskets for new parents.
LMCA has been appointed to represent the electronics brand RCA for licensing in China.
Cartamundi announced the launch of James Bond products–two movie-based card decks and a poker set–as the release of the next Bond film nears.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
The Collegiate Licensing Company has signed a six-year extension of its 31-year global partnership with the University of Nebraska.
Tattly Temporary Tattoos has created a new line of temporary tattoos featuring a selection of classic collage artwork from The World of Eric Carle.
Empire State Development has appointed Brand Sense Partners to represent and manage future licensing endeavors for the I Love New York brand.
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