The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Two industry veterans have joined customized product printing company Coveroo.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
SEGA of America has inked a new deal with Tommo for a range of mobile accessories featuring classic SEGA game systems.
TVMania U.K. has signed on to create a new range of apparel and nightwear featuring the global conservation charity WWF-U.K.
American Mensa, the U.S. branch of the international society, has appointed Perpetual Licensing as its exclusive agent.
Discovery Communications has teamed up with Pay Dirt Gold to develop a gold panning kit inspired by the Discovery Channel series “Gold Rush.”
Pretty Ugly, owner of the Uglydoll brand, has partnered with Howard Keys for a line of keys, key chains and lanyards.
The Licensing Resource Group has signed an exclusive agreement to represent the University of Memphis’ licensing program.
Bulls Licensing has signed on to represent Licensing Management International and its client British Motor Heritage in the Nordics.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
Studio 100 International has teamed with the Australian Post to promote its animated series “Blinky Bill.”
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