The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Two industry veterans have joined customized product printing company Coveroo.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Ben and Jewel Tankard of Bravo’s reality show “Thicker Than Water” now have a licensing and distribution agreement with NYS Collection Eyewear.
Gameloft and Fox Digital Entertainment have extended their partnership for the release of their new digital game app, “Ice Age Adventures.”
Rovio Entertainment has launched a new learning concept based on the Angry Birds brand and Finnish educational standards.
Terminex has teamed up with home goods manufacturer London Luxury to develop a line of products designed to protect against pests.
Pan Am Brands, a division of Pan American World Airways, has partnered with TransCard for a line of prepaid travel cards.
The U.S. Postal Service has released a limited edition stamp collection featuring Harry Potter, in partnership with Warner Bros. Consumer Products.
Celessence Technologies has launched an innovative new brand extension–scents that can be incorporated into textiles and printed products.
In celebration of its 60th anniversary this year, Playboy has teamed up with Special Product Design to create a suite of apparel and accessories.
Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Retro gaming company Atari, has partnered with Pariplay to launch Atari's video game brands across real-money gambling formats.
The American Society for the Prevention of Cruelty to Animals is growing its licensed product range to include additional licensees.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
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