The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop Scene@AwesomenessTV in Los Angeles, Calif.
A new range of University of Oxford-inspired menswear will launch in M&S this week under the Blue Harbour brand.
The National Museum of the Royal Navy has secured several new licensees for the warship HMS Victory.
The National Museum of the Royal Navy has signed Airfix as licensee for the world’s most famous warship, HMS Victory.
RoBel Confectionery, a division of RoBel Consultancy, is bringing the edible, temporary tongue tattoo sweets brand, Tung Toos, to Britain.
Ford has tapped Mark Feldstein & Associates as one of the 50 companies to create product for Mustang’s 50th anniversary in 2014.
Authentic Brands Group has acquired Elvis Presley Intellectual Property Assets and Muhammad Ali Enterprises from Core Media Group.
Agency Brandberry and the fashion watch brand FLüD have joined iQ License, a new online networking platform for the licensing industry.
London’s Natural History Museum has added two new product partners for its annual Wildlife Photographer of the Year competition.
Digital invitation and event planning service Evite has teamed up with lifestyle expert, author and editor-in-chief of the Sandra Lee Magazine, Sandra Lee.
Licensing agent LMCA has brokered an expanded licensing relationship and agreement between Westinghouse and Westinghouse Digital to bring the brand to tablets.
Housewares International will develop a line of pet feed products under the American Kennel Club brand, in a deal brokered by 4Licensing.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
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