Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Bret Michaels and Overstock.com will continue to expand their partnership with two Bret Michaels luggage collections by Traveler’s Choice.
Empire State Development has appointed Brand Sense Partners to represent and manage future licensing endeavors for the I Love New York brand.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Pez, the iconic cult brand from Austria, will step into the digital age this year with "Pez Play."
Indian Motorcycle and Jack Daniel Distillery have teamed up to create a limited edition Jack Daniel’s Indian Chief Vintage motorcycle to commemorate the distillery's 150th anniversary
The Collegiate Licensing Company and Vanderbilt University have agreed to a five-year extension of their global partnership that will see the CLC continue to manage the university's trademark licensing program.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Licensing Expo, which will take place June 9-11 in Las Vegas, Nev., will feature a host of art and design brands this year.
Fathead will create wall graphics for three of the world's most iconic athletes–the NBA’s Michael Jordan, the NHL’s Wayne Gretzky and golfer Tiger Woods.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
The Pokémon Company International partnered with KidZania to include a Pokémon Animation Studio in the London edutainment experience, which introduces children to the working world.
Global Brands Group has named Jason Weisenfeld president of Seven Global, its recently announced joint venture with David Beckham and Simon Fuller.
Univision Communications and Televisa partnered with EC Benefit Plans and Careington International to launch the El Chavo Plan, a discount dental/vision care savings program.
Novelty retailer Spencer's will carry a “Batman: Arkham Knight”-inspired clothing collection to coincide with the video game launch.
Adult products company Lovehoney is developing a range of Mötorhead-branded pleasure products inspired by the band, in a deal brokered by Global Merchandising Services.
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