Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Reeves International will introduce Stanley Jr. wood craft kits and tool sets for children this weekend at Toy Fair 2016 in New York, New York.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
The U.S. Army has entered a licensing agreement with Source3 for 3D printed, personalized ornaments for service members, family and friends.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
CandyRific is expanding its line of Finding Nemo offerings to include Disney-Pixar’s upcoming film Finding Dory, which will be released June 17.
The Royal Horticultural Society has licensed Carousel Calendars to produce a range of 2017 RHS calendars, organizers and pocket diaries.
Gifts manufacturer and distributor Wow! Stuff has signed with Global Merchandising Services to be the master gift licensee for the Emoji brand.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
PercyVites has added two new brands to its roster of characters for digital party products–Nelvana Enterprises' “Max & Ruby” and Feld Entertainment's Monster Jam.
Electronic accessories company Incase and pro skateboarder Sean Malto have released the first product in a new collaboration, the Incase x Sean Malto Field Bag.
Shark Branding has been appointed to represent Jillian Michaels, best known for her role as trainer and life coach on NBC's "The Biggest Loser."
Disney Consumer Products has unveiled details of the merchandising programs for Marvel’s comic book event Secret Wars.
Sanrio has teamed with Universal Parks & Resorts will develop Hello Kitty interactive retail experience shops at its Orlando and Hollywood parks.
Aloft Hotels, part of the Starwood Group, has launched Project Aloft Star with MTV Asia for the second year in a row.
Sanrio and EVA Air have collaborated on a Shining Star jet decorated with the images of Hello Kitty and friends.
The British Museum, the oldest public museum in the world, is launching a global licensing campaign for its vast collection of art and artifacts.
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