The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Two industry veterans have joined customized product printing company Coveroo.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
A Hello Kitty airliner, developed by Sanrio and EVA Air, made its U.S. debut Wednesday.
The culinary school Le Cordon Bleu has launched an in-house licensing program, with two deals already closed.
Sequential Brands Group has acquired the collectible and gift giving brand Franklin Mint.
Nurture Rights has engaged The Little Big Partnership to create digital offerings for its new preschool brand, Dinosaur Roar!.
Brick Lane Bikes has appointed London-based consultancy firm Foundry Brand Consultants to gear up its licensing program.
Silvergate Media’s preschool brand Octonauts is partnering with the U.K.'s Marine Conservation Society.
Casino gaming company IGT is planning to bring the Japanese-inspired lifestyle brand Tokidoki to slot machines.
Australian national airline Qantas has partnered with Nickelodeon for complimentary in-flight play packs.
TM Books and Video is planning a new DVD documenting the 50-year history of Ford’s Mustang brand, as the car celebrates its golden anniversary this year.
Accessories Innovations is ready for the back-to-school season with themed backpacks for Nickelodeon, Hasbro, Disney and Mattel.
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