The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Quiksilver has tapped The Faction Collective to design and manufacture a new range of freeride and freestyle skis under its Roxy brand.
Loudmouth has teamed with Victory Tailgate to develop a line of cornhole game boards and bags outfitted in Loudmouth's signature wild patterns.
Dental industry manufacturer Young Dental has acquired the Oral B brand name for use on select professional oral care products.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
The New Orleans Tourism Marketing Corporation has launched an e-commerce site for the city–the New Orleans City Store.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Cupcake Digital and Peanuts Worldwide have released “Snoopy’s All-Star Football,” the first app in a new collaboration between the two companies.
Nickelodeon and Toyota have teamed up to create a 3D concept car based on The SpongeBob Movie: Sponge Out of Water.
Celessence Technologies has launched an innovative new brand extension–scents that can be incorporated into textiles and printed products.
Knockout Licensing has granted the U.S.-based Inter-Governmental Philatelic Corporation the rights to create Downton Abbey stamp-collecting items.
“Sesame Street” character Abby Cadabby and Sesame Workshop's H. Melvin Ming will launch the annual Light It Up Blue global campaign to raise awareness of autism.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
The Collegiate Licensing Company has extended its partnership with Stephen F. Austin State University in Nacogdoches, Texas.
Atlantyca Entertainment has signed a deal with Italian transportation company Italo and New Shipping Travelers to promote its animated series “Geronimo Stilton.”
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Collegiate Licensing Company, a division of IMG, kicked off an enhanced Spirit Cup competition as part of its 10th annual College Colors Day celebration.
Two industry veterans have joined customized product printing company Coveroo.
RJM Licensing will represent The Country Diary of an Edwarian Lady for the home décor and stationery market in the U.S. and Canada.
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