Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Michael Kors has entered into a lifestyle partnership with McLaren-Honda, becoming the official lifestyle partner of the world championship Formula 1 team.
Last week, more than 2,500 runners gathered for the annual JCB Mud Run, which raised more than £55,000 for the NSPCC.
Abrams Artists Agency has partnered with Local Choice Spirits, a South Carolina-based spirits producer, to introduce Grizzly Adams Whiskey to retailers this fall.
Rubik’s has partnered with a number of licensees to develop a range of lifestyle products to support the brand’s extension into new categories.
Warner Bros. Consumer Products has tapped Love and Madness and American Greetings to create a series of products inspired by its robust lineup of properties.
Oxford Limited has partnered with Oxford Food & Beverage Limited to develop a range of teas, biscuits and chocolate.
Both Sanrio and WWE have partnered with Loot Crate to develop subscription boxes based on their respective brands and properties.
The Sharpe Company has secured an array of lifestyle licensees for the Polaroid brand.
TrueTimber Camo has partnered with G Mason Group to develop a new line of pet accessories.
The British Museum has partnered with The Moorland Rug Company to produce a range of British Museum rugs based on the works of Japanese artist Katsushika Hokusai.
NASA Federal Credit Union is planning a new series of "Star Trek"-branded credit cards, created under license by CBS Consumer Products.
Band-Aid Brand will feature character designs and scenes from Star Wars on its newest line of adhesive bandages.
The World of Eric Carle and Whole Foods Market are gearing up for back-to-school with a promotion featuring 365 Everyday Value children’s cereals and juices.
Paul Frank Industries presented its new Circus Jumble childrenswear collection at New York Fashion Week last week.
Sony Computer Entertainment Europe will be showcasing new licensing opportunities for the upcoming video game “Uncharted 4: A Thief’s End” at BLE this October.
Wendy's has announced that it will no longer offer licensed toy products in its kids’ meals.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
In honor of the upcoming Jubilee of Mercy, Italian licensing agency Movantia has helped to develop a line of branded fashion merchandise.
Online invitation website Punchbowl has released its new 2016 “Characters Kids Love” collection.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
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