Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
A new range of University of Oxford-inspired menswear will launch in M&S this week under the Blue Harbour brand.
Betty Boop is currently featured in a contest through Nov. 10 in the 200 Fiorella Rubino fashion stores in Italy.
Nickelodeon and Playmates Toys will launch new Teenage Mutant Ninjas Turtles action figures, of the characters Bebop and Rocksteady, exclusively at Walmart this month.
American Greetings Properties and Exim Licensing have secured three new partnerships that expand the Care Bears brand presence in Argentina.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
Chef Jason Santos is the latest brand to join Card.com's roster of personalized debit cards in a deal brokered by C3 Entertainment, Santos' licensing agent.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
The Boy Scouts of America has added three new licensees to its lineup for toys, camping gear and DIY tools.
The Smiley national flag designs have inspired a Moschino spring/summer capsule collection, and will be featured at major sporting events throughout the year.
Discovery Channel has teamed with Tapinator and HyperPower Game Group to launch "Deadliest Catch: Seas of Fury Mobile Game," based on the hit TV series.
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