Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Martha Stewart Living and Martha Stewart Digital have partnered with Church & Dwight, the makers of Arm & Hammer, to launch a spring cleaning content series called Martha University.
Retrobrands USA has appointed RJM Licensing, in partnership with Arabella Enterprises, to help re-launch the aspirin pain reliever brand, Aspergum.
Global color authority Pantone, in partnership with its agent Crazy Bell Agency, has appointed Brand Central as its licensing representative for the U.S.
ZERTNation has signed with Global Licensing to expand its Z.E.R.T. brand into new licensing categories.
The White House, in partnership with the U.S. Departments of Education and Health and Human Services, has joined forces with top brands including Sesame Workshop, Girl Scouts of the USA and Nickelodeon to promote STEM learning across the U.S.
Atlantyca has renewed its partnership with QMI to launch a new series of character-branded prepaid cards from Poste Italiane.
Croatian design firm Manu’s character-based brand Lil’ Ledy has partnered with several licensees for new products in the stationery and back-to-school categories.
Hallmark Cards has teamed with FTD Companies to offer an exclusive artist-designed floral and plant collection that celebrates special occasions throughout the year.
To celebrate the Rams’ return to Los Angeles, Calif., local-area manufacturer Picnic Time has released a range of products featuring the football team’s new logo.
Loudmouth Golf has teamed with Rickshaw Bagworks for a range of tote bags and dopp kits.
Kate Spade & Company and Exclusive Brands International will expand the Kate Spade New York brand presence in Latin America with a new distribution agreement.
Knockout Licensing has signed three new partners for Sony Pictures Television’s TV series "Outlander,” which include posters, calendars and Miniature Edition kits.
Printing company Blueprint is developing a range of stationery for the pop culture brand Tokidoki in the U.K.
The Smithsonian and GovMint.com have unveiled new silver and gold proofs featuring Bao Bao the panda, who lives at the Smithsonian's National Zoo in Washington, D.C.
Adult entertainment brand Hustler has partnered with vape and e-cigarette manufacturer ISI to launch a range of Hustler Vapes globally this summer.
The World of Eric Carle and Sanrio Japan have partnered to create The Very Hungry Caterpillar and Hello Kitty products in a joint Japanese program.
The Beef Jerky Outlet has unveiled The Experience, a mobile store that will bring the brand out of the store and onto the streets.
The British Postal Museum & Archive has appointed Heritage Licensing to represent its collections for licensing, many for the first time.
The pan European airline group TUI/Thomson Airways has chosen art brand Marsh Mellow to grace its range of branded kids snack boxes.
The Licensing Industry Merchandisers' Association is now accepting nominations for the 2016 Hall of Fame award.
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