The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Two industry veterans have joined customized product printing company Coveroo.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Ben and Jewel Tankard of Bravo’s reality show “Thicker Than Water” now have a licensing and distribution agreement with NYS Collection Eyewear.
Gameloft and Fox Digital Entertainment have extended their partnership for the release of their new digital game app, “Ice Age Adventures.”
Little Pim, the foreign language program for young children has launched a special edition product line exclusively at Toys ‘R’ Us.
American Greeting Properties has partnered with Card.com for prepaid debit cards in the U.S. featuring the classic Care Bears brand.
Mind Candy will support the charity BBC Children in Need with a series of cross-promotional activities in the U.K.
Ciarán Coyle has left the licensing agency Beanstalk to lead the licensing for The Electrolux Group as vice president and head of global brand licensing.
The Yamaha Motor Corporation has tapped IMG Licensing, a division of IMG Worldwide, to manage and expand its business in North America.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Décor and novelty manufacturer Fathead has launched its latest Big Head cut out mask featuring financial guru Warren Buffett.
SmileyWorld has partnered with Deutsche Post DHL for branded Packset packing boxes featuring the smiley face embedded into the German flag.
Just Licensing, master agent for the WikiLeaks brand and the name and likeness of its founder Julian Assange, has signed two new sub-agents for the brand in Europe.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
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