Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
Australian automaker GM Holden has appointed TPF as the global licensing agent for its stable of brands including Holden, Holden Special Vehicles and the Holden Racing Team.
Custom online accessories shop Spreadshirt and its top sellers in the U.K. are being handpicked to spotlight on Amazon Marketplace.
Selk’bag has debuted a line of Marvel character anatomical sleeping bags.
Dental industry manufacturer Young Dental has acquired the Oral B brand name for use on select professional oral care products.
Card.com has unveiled a new line of pre-paid MasterCards featuring Paddington in the U.S.
NextLock has teamed with Westinghouse to create the new Westinghouse Security brand, in a deal brokered by NextLock's agent, Harris-Sachs.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
The Dreamworld theme park in Australia will open ABC Kids World in June, featuring characters and brands from national broadcaster ABC Kids.
NMR Distribution has collaborated with Marvel to develop a superhero assortment of playing cards with 52 unique images from Marvel’s Avengers: Age of Ultron film.
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