The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Two industry veterans have joined customized product printing company Coveroo.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Ben and Jewel Tankard of Bravo’s reality show “Thicker Than Water” now have a licensing and distribution agreement with NYS Collection Eyewear.
Gameloft and Fox Digital Entertainment have extended their partnership for the release of their new digital game app, “Ice Age Adventures.”
The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.
To celebrate the 50th anniversary of “Doctor Who,” The Perth Mint has created a limited edition line of solid gold tribute coins.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
Little Pim, the foreign language-learning program for young children, has teamed up to launch a series of videos for preschoolers.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
The Beverly Hills Country Club has appointed KT Licensing to build a licensing program for the brand in Greater China.
The New York Times is expanding its travel program, Times Journeys, to now include 21 land-based tours that will visit more than 30 countries.
The Smithsonian has teamed up with The Great Courses to develop and produce educational seminars inspired by the group of museums.
TSBA Group, global licensing agent for energy company Shell, is exhibiting the brand’s heritage and modern aspects across two booths at Licensing Expo.
Italian art brand The Gkrs has added two new partners.
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