The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Two industry veterans have joined customized product printing company Coveroo.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Ben and Jewel Tankard of Bravo’s reality show “Thicker Than Water” now have a licensing and distribution agreement with NYS Collection Eyewear.
Gameloft and Fox Digital Entertainment have extended their partnership for the release of their new digital game app, “Ice Age Adventures.”
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
SEGA of America has inked a new deal with Tommo for a range of mobile accessories featuring classic SEGA game systems.
TVMania U.K. has signed on to create a new range of apparel and nightwear featuring the global conservation charity WWF-U.K.
American Mensa, the U.S. branch of the international society, has appointed Perpetual Licensing as its exclusive agent.
Discovery Communications has teamed up with Pay Dirt Gold to develop a gold panning kit inspired by the Discovery Channel series “Gold Rush.”
Pretty Ugly, owner of the Uglydoll brand, has partnered with Howard Keys for a line of keys, key chains and lanyards.
The Licensing Resource Group has signed an exclusive agreement to represent the University of Memphis’ licensing program.
Bulls Licensing has signed on to represent Licensing Management International and its client British Motor Heritage in the Nordics.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
Studio 100 International has teamed with the Australian Post to promote its animated series “Blinky Bill.”
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.