Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
The British Museum has tapped Arley House to produce a range of branded fabrics illustrated with designs from the Museum’s collection.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Energizer has tapped International Pet Group to create branded battery- and USB-powered LED lighting product solutions for the global pet market.
Disney Consumer Products and the Royal Canadian Mounted Police have tapped 2 Blue Ducks to create and distribute Mickey Mouse and Minnie Mouse plush figures donning RCMP uniforms.
Chef Emeril Lagasse and Jack Schwartz Shoes have joined forces to produce a new shoe line specially developed for restaurant industry professionals.
Precious Moments has inked a trio of licensing agreements for back-to-school supplies, calendars and jewelry.
Playboy Enterprises has partnered with two licensees–Supreme and Bras N Things–for new and renewed deals.
Loot Crate and WWE have joined forces to unveil a new mystery crate based on the sports brand.
Brand & Deliver has created a 30-second animation for the cybersecurity software brand Kaspersky Lab under its partnership with Sony Pictures’ Pixels: The Movie.
Fashion design Misha Nonoo and footwear retailer Aldo have released their second collection of co-branded footwear and handbags.
Turtle Beach is creating a Star Wars X-Wing Pilot headset to celebrate the upcoming theatrical release of Star Wars: The Force Awakens.
Characters from Minions and Star Wars will be top costume choices this Halloween, according to the National Retail Federation's annual survey.
Cartoon Network and Moschino unveiled collaboration with “The Powerpuff Girls” and fashion designer Jeremy Scott.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
As part of the promotions behind the 100th anniversary of the Coca-Cola Bottle collection, Coca-Cola has paired with Los Angeles, Calif.-based fashion brand Wildfox for a limited edition capsule collection.
Newell Rubbermaid has acquired Jarden Corporation and will create a combined entity that is projected to become a $16 billion consumer goods company.
Pez, the iconic cult brand from Austria, will step into the digital age this year with "Pez Play."
NBCUniversal Brand Development Group has partnered with PetSmart to release an exclusive range The Secret Life of Pets pet products.
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