The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The University of California, Davis has partnered with alumni-owned business City Bicycle Company to create a branded bicycle.
Harley-Davidson is partnering with Cobra Electronics for a special, limited edition Harley-Davidson-branded CB radio.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
The University of California has extended its partnership with The Collegiate Licensing Company, an affiliate of IMG, through 2017.
The University of Oregon has appointed Georgia-based firm Fermata Partners to expand its licensing program. UO currently boasts more than 400 licensees.
Brandgenuity has tapped ADCO Products to develop licensed RV covers featuring the recreational vehicle brand Winnebago.
Quiksilver has tapped The Faction Collective to design and manufacture a new range of freeride and freestyle skis under its Roxy brand.
Loudmouth has teamed with Victory Tailgate to develop a line of cornhole game boards and bags outfitted in Loudmouth's signature wild patterns.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
Airport retailer Paradies has signed an exclusive license agreement to open and operate the first-ever Forbes newsstands in airports in North America.
John Deere has partnered with Soul and Vibe Interactive to develop video games, apps and digital content based on the agriculture brand.
The Licensing Company has launched a new collection of products on behalf of hits client Chrysler Group to celebrate the 100th anniversary of the Dodge brand.
New York City tourism organization NYC & Company has named Curious George as its sixth official NYC Family Ambassador.
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Entertainment One Licensing recently added three fashion licensees to SO SO Happy, its lifestyle property for teens and young adults.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Poeticgem is developing a range of products based on the iconic British motorcycle brand BSA.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.