Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The United Nations Children’s Fund and WME/IMG have joined forces to further elevate and spotlight UNICEF’s causes.
Tangerine Confectionery has appointed The Point.1888 as its exclusive brand extension partner in the U.K.
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Constellation Brands and CJ Global have teamed up to launch a line of Corona-branded electronic products.
The Martin & Osa Johnson Safari Museum has revealed several trademarks that are now available for domestic and international licensing.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
Pick-and-mix confectionery brand Candyking has appointed brand extension agency Suited Brands to expand its brand into new categories throughout the U.K. and Europe.
Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded footwear collaboration.
Aardman has tapped Divine Chocolate to launch a new chocolate product inspired by “Shaun the Sheep.”
Under Armour has entered a long-term global partnership with actor Dwayne “The Rock” Johnson for co-branded products and promotions.
CandyRific is expanding its line of Finding Nemo offerings to include Disney-Pixar’s upcoming film Finding Dory, which will be released June 17.
The Fox Sports network has partnered with Allrecipes.com to launch a food-based social community for NASCAR fans.
Nursery brand Tiny Tatty Teddy has tapped licensee Cheeky Chompers for children’s attachable teething products.
Carte Blanche has added licensee Kimm & Miller to its growing roster of licensees for Me to You.
Retrobrands USA has appointed RJM Licensing, in partnership with Arabella Enterprises, to help re-launch the aspirin pain reliever brand, Aspergum.
Gordon Brothers Group, a global advisory, re-structuring and investment firm, has acquired the Los Angeles-based licensing and branding company Blast-Off Brands.
Celine Dion has partnered with Epic Rights and Prominent Brand + Talent to launch her collection of Celine Dion lifestyle products and services.
Ford Motor Company has partnered with ION Audio to launch a range of consumer electronics products inspired by the styling of Ford’s vehicles.
Loot Crate and Her Universe have joined forces to reveal its first female fan-focused mystery crate, Loot4Fangirls.
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