Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
PC and console game publisher GamesCo has partnered with global construction vehicle manufacturer JCB to launch “JCB Pioneer: Mars,” a new, online free-to-play PC game.
Paws Inc. has tapped International Pet Group to create and distribute a range of pet products inspired by Garfield.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
The British Museum has tapped Arley House to produce a range of branded fabrics illustrated with designs from the Museum’s collection.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Energizer has tapped International Pet Group to create branded battery- and USB-powered LED lighting product solutions for the global pet market.
Disney Consumer Products and the Royal Canadian Mounted Police have tapped 2 Blue Ducks to create and distribute Mickey Mouse and Minnie Mouse plush figures donning RCMP uniforms.
Chef Emeril Lagasse and Jack Schwartz Shoes have joined forces to produce a new shoe line specially developed for restaurant industry professionals.
Precious Moments has inked a trio of licensing agreements for back-to-school supplies, calendars and jewelry.
Brazilian apparel company Alpargatas has partnered with Safilo to create a new line of Havaianas-branded eyewear in agreement that extends through 2021.
Retailer and menswear brand owner Trinity has tapped David Beckham to play a role in driving the global business of its Kent & Curwen brand.
Genius Brands International has debuted an all-new line of Baby Genius products exclusively on Amazon, marking the re-launch of the Baby Genius brand at retail.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
Confectionery company debuts new style guides and products for Chupa Chups, Mentos and more.
Personal care company Kimberly-Clark has entered a new strategic alliance with Walt Disney Parks and Resorts to bring its brands to Walt Disney World Resort, Disneyland Resort and the Disney Cruise Line.
Tiffany & Co. has tapped Coty for the development, production and distribution of a new line of Tiffany-branded fragrances.
The U.S. Army has entered a licensing agreement with Source3 for 3D printed, personalized ornaments for service members, family and friends.
The U.S. Army has tapped Superior Brands Group to design, manufacture and distribute a full range of U.S. Army fitness products.
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