Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Bret Michaels and Overstock.com will continue to expand their partnership with two Bret Michaels luggage collections by Traveler’s Choice.
Empire State Development has appointed Brand Sense Partners to represent and manage future licensing endeavors for the I Love New York brand.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Pez, the iconic cult brand from Austria, will step into the digital age this year with "Pez Play."
Indian Motorcycle and Jack Daniel Distillery have teamed up to create a limited edition Jack Daniel’s Indian Chief Vintage motorcycle to commemorate the distillery's 150th anniversary
The Collegiate Licensing Company and Vanderbilt University have agreed to a five-year extension of their global partnership that will see the CLC continue to manage the university's trademark licensing program.
The Australia Post has launched a new collectible stamp pack starring King Features' Betty Boop, in a deal brokered by the brand's regional agent, Merchantwise.
Brandgenuity has secured seven new licensing partners for Gas Monkey Garage, the auto restoration shop featured in the Discovery series “Fast ‘N Loud.”
NFL Players Inc. has added seven new licensing partners to expand its presence in areas such as mobile, digital and collegiate co-branded merchandise.
Ivanka Trump has appointed Trish Whalen as vice president of business development for the Ivanka Trump Collection.
VMC Accessories will be launching a range of fashion accessories for the lifestyle brand Tokidoki in the U.K.
U.S. military supplier Tennier Industries has appointed The Brand Liaison to launch its consumers products business along with a collection of proprietary camouflage prints.
Wallpaper designs inspired by the University of Oxford will launch online in the U.S. with Graham & Brown and other e-tailer partners.
Square Enix has announced plans for a full remake of “Final Fantasy VII” for PlayStation 4 at E3 in Los Angeles, Calif.
Discovery Consumer Products and Princess Cruises are bringing “Shark Week” to travelers with premiere television content, onboard parties, trivia games, and giveaways.
HIT Entertainment has finalized a global partnership with Virgin Atlantic to bring the "Thomas & Friends" brand to the skies.
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