Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Hong Kong-based Star Cruises has partnered with international toy brand NICI to create a collection of toys and gifts inspired by its mascots, Captain Charlie and Charlene.
Harley-Davidson has partnered with Weber-Stephen Products to release a special edition Weber Q 1200 gas trill featuring the Harley-Davidson logo.
Life is Good, a lifestyle brand, has joined forces with more than 10 U.S. colleges to create a line of co-branded collegiate apparel.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
Realtree, a camouflage designer and licensor, has tapped Turner Licensing to create a new line of merchandise inspired by the brand.
In celebration of Pepsi’s global #PepsiMoji campaign and World Emoji Day, July 17, Pepsi has opened a new, interactive exhibit that follows how love has been communicated throughout the years.
Video game developer The Coalition has tapped Loot Crate to develop a subscription box based on “Gears of War 4”
Pet Valu and Pet Supermarket have joined forces to create the third largest pet specialty retailer and the largest small format, neighborhood pet specialty retailer in North America.
Bo Jungle, a Belgian baby brand, has appointed Ardega Nursey Distribution to handle the distribution for the brand in the U.K.
Loot Crate and Her Universe have joined forces to reveal its first female fan-focused mystery crate, Loot4Fangirls.
The British animal charity Battersea Dogs & Cats Home has partnered with Rapanui Clothing to launch a range of t-shirts, hoodies and tote bags.
Motorola Mobility has expanded its partnership with Binatone Global to create a line of consumer mobile accessory products.
The Paseo Del Rio has appointed All American Licensing to develop a full range of consumer products for The River Walk in San Antonio, Texas.
Boys & Girls Clubs of America has named Bensussen Deutsch & Associates as its merchandise agency to develop its e-commerce business and promotional products.
Mattel has appointed four executives to key senior roles as it implements its plan to deliver improved performance.
Loudmouth is offering a limited quantity of licensed Major League Baseball pants and shorts.
The NFL hosted a NFL Style Showdown in New York City Sept. 27 to unveil its Super Bowl 50 women’s apparel collection.
CounterArt is developing a new licensed collection of hardboard mats, coasters, and related serveware inspired by The Colonial Williamsburg Foundation.
Panini has launched a new Republic of Ireland sticker collection in honor of the country securing a position in the UEFA Euro 2016 football tournament.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
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