The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
UCLA will offer a new licensing course in association with LIMA called “Licensing Entertainment" starting Jan. 6.
The Polaroid Fotobar is expanding its experiential retail concept with the opening of seven micro-retail locations in select Westfield Malls throughout California.
Australian automaker GM Holden has appointed TPF as the global licensing agent for its stable of brands including Holden, Holden Special Vehicles and the Holden Racing Team.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
American Mensa, the U.S. branch of the international society, has appointed Perpetual Licensing as its exclusive agent.
Discovery Communications has teamed up with Pay Dirt Gold to develop a gold panning kit inspired by the Discovery Channel series “Gold Rush.”
Pretty Ugly, owner of the Uglydoll brand, has partnered with Howard Keys for a line of keys, key chains and lanyards.
The Licensing Resource Group has signed an exclusive agreement to represent the University of Memphis’ licensing program.
Bulls Licensing has signed on to represent Licensing Management International and its client British Motor Heritage in the Nordics.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
Studio 100 International has teamed with the Australian Post to promote its animated series “Blinky Bill.”
Sequential Brands Group has announced several initiatives for a global re-launch of the company’s recently acquired brand the Franklin Mint.
Candle company PartyLite had unveiled its new designer collection from celebrity stylist Jonathan Adler.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
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