Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
Beauty retailer Sephora and eyewear licensee Luxottica are both bringing their wares to China via the e-commerce company JD.com.
Big Red soda has announced a contest tied to the upcoming release of Paramount Pictures and Skydance Productions' film Terminator Genisys.
Animal Planet and Time Inc. have teamed in a three-year, exclusive non-fiction children’s publishing partnership that will feature the Animal Planet brand in North America.
CJ Products has announced a licensing agreement with Nickelodeon to create Pillow Pets for the animated series “Paw Patrol” and "Teenage Mutant Ninja Turtles."
Online design brand Made.com has joined forces with the British modern homes magazine Livingetc to create eight capsule furniture collections over the next two years.
Industry veteran Melanie Humberstone-Garley has launched the new U.K. licensing firm MHG Licensing.
Phone accessories company Ecell Global entered an agreement with One Direction and Global Merchandising Services for manufacturing and online distribution of phone and tablet cases.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
Edward Stanford Limited will make its Edward Stanford Signature Logo brand and its newly digitized archives available for licensing for the first time at BLE.
Sequential Brands Group has acquired the apparel brand Joe’s and certain related assets for $67 million and tapped Global Brands Group as the core licensee.
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