A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
Carroll Shelby Licensing and Shelby American have opened a series of mod shops and Carroll Shelby’s Store locations around the world.
Honda Power Equipment is expanding its partnership with home improvement retailer The Home Depot, to include its branded generators.
Transport for London, the organization that manages London's transportation system, is looking to develop and expand its licensing activities abroad.
Apparel licensee Trevco has launched a new print-on-demand platform that will allow licensors to create comprehensive print-on-demand programs.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
The Smithsonian Institution has teamed with WorldStrides to develop a new collection of educational travel programs for university groups.
NASA Federal Credit Union is planning a new series of "Star Trek"-branded credit cards, created under license by CBS Consumer Products.
BMW of North America is developing a new racing wheelchair for the U.S. Paralympics Track and Field Team in the Rio 2016 Paralympic Games.
The Duck tape brand has partnered with Pacer's National Bullying Prevention Center to launch the new Stick Together awareness campaign.
RJM Licensing will represent The Country Diary of an Edwarian Lady for the home décor and stationery market in the U.S. and Canada.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
StoryToys and Saban Brands have released “Julius Jr.’s Playhouse,” the first fully interactive 3D app based on the preschool series “Julius Jr.”
Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Video care monitoring company Seedonk is planning a new series of consumer technology products featuring the Kodak brand.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Licensing agency LMCA has brokered a new partnership between Westinghouse Electric and Strattec Advance Logic for a line of security products.
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