Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Paws Inc. has tapped International Pet Group to create and distribute a range of pet products inspired by Garfield.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
The British Museum has tapped Arley House to produce a range of branded fabrics illustrated with designs from the Museum’s collection.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Energizer has tapped International Pet Group to create branded battery- and USB-powered LED lighting product solutions for the global pet market.
Disney Consumer Products and the Royal Canadian Mounted Police have tapped 2 Blue Ducks to create and distribute Mickey Mouse and Minnie Mouse plush figures donning RCMP uniforms.
Chef Emeril Lagasse and Jack Schwartz Shoes have joined forces to produce a new shoe line specially developed for restaurant industry professionals.
Precious Moments has inked a trio of licensing agreements for back-to-school supplies, calendars and jewelry.
Playboy Enterprises has partnered with two licensees–Supreme and Bras N Things–for new and renewed deals.
Band-Aid Brand will feature character designs and scenes from Star Wars on its newest line of adhesive bandages.
The World of Eric Carle and Whole Foods Market are gearing up for back-to-school with a promotion featuring 365 Everyday Value children’s cereals and juices.
Paul Frank Industries presented its new Circus Jumble childrenswear collection at New York Fashion Week last week.
Sony Computer Entertainment Europe will be showcasing new licensing opportunities for the upcoming video game “Uncharted 4: A Thief’s End” at BLE this October.
Wendy's has announced that it will no longer offer licensed toy products in its kids’ meals.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
In honor of the upcoming Jubilee of Mercy, Italian licensing agency Movantia has helped to develop a line of branded fashion merchandise.
Online invitation website Punchbowl has released its new 2016 “Characters Kids Love” collection.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Scottgames has signed five new licensees for its video game franchise “Five Night’s at Freddy’s,” in deals brokered by Striker Entertainment.
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