A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
Carroll Shelby Licensing and Shelby American have opened a series of mod shops and Carroll Shelby’s Store locations around the world.
Honda Power Equipment is expanding its partnership with home improvement retailer The Home Depot, to include its branded generators.
Transport for London, the organization that manages London's transportation system, is looking to develop and expand its licensing activities abroad.
Apparel licensee Trevco has launched a new print-on-demand platform that will allow licensors to create comprehensive print-on-demand programs.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
The Smithsonian Institution has teamed with WorldStrides to develop a new collection of educational travel programs for university groups.
NASA Federal Credit Union is planning a new series of "Star Trek"-branded credit cards, created under license by CBS Consumer Products.
BMW of North America is developing a new racing wheelchair for the U.S. Paralympics Track and Field Team in the Rio 2016 Paralympic Games.
The Duck tape brand has partnered with Pacer's National Bullying Prevention Center to launch the new Stick Together awareness campaign.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has teamed up with Aquarius to create DC Comics-based board games.
GreenLight has announced a new licensing agreement with Sony Pictures to create a series of vehicle replicas from the TV show “Breaking Bad.”
A new range of University of Oxford-inspired menswear will launch in M&S this week under the Blue Harbour brand.
Betty Boop is currently featured in a contest through Nov. 10 in the 200 Fiorella Rubino fashion stores in Italy.
Nickelodeon and Playmates Toys will launch new Teenage Mutant Ninjas Turtles action figures, of the characters Bebop and Rocksteady, exclusively at Walmart this month.
American Greetings Properties and Exim Licensing have secured three new partnerships that expand the Care Bears brand presence in Argentina.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
Chef Jason Santos is the latest brand to join Card.com's roster of personalized debit cards in a deal brokered by C3 Entertainment, Santos' licensing agent.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
The Boy Scouts of America has added three new licensees to its lineup for toys, camping gear and DIY tools.
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