Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
Hundreds of executives from the brand licensing industry’s foremost companies will converge at the NYC Licensing Summit March 2-3 for two days of business building and networking as the event nears sell out.
Emirates Official Store, the branded merchandising arm of airline Emirates, has appointed Global Icons to serve as its exclusive worldwide licensing agent.
The New York Botanical Garden has partnered with luxury retailer Frontgate to release a series of reprints from the Rare Book and Folio Collection in the NYBG’s LuEsther T. Mertz Library.
PetSmart and Ellen DeGeneres’ lifestyle brand, ED, have joined forces to launch a new pet lifestyle brand exclusively at PetSmart.
Mask-arade Masks, a member of Rubie’s Costume Co. group of companies, has unveiled two new masks for the U.K. market featuring the characters Batman and Superman.
The Joester Loria Group has partnered with Australian specialty retailer Peter Alexander for a range of Kellogg’s sleep and loungewear.
To celebrate the Rams’ return to Los Angeles, Calif., local-area manufacturer Picnic Time has released a range of products featuring the football team’s new logo.
Ferrari has announced that it will begin exploring expansion into the luxury good spaces beyond performance sport cars.
Home goods licensee Vandor will introduce 64 new products featuring two new licenses–Care Bears and Marvel’s Doctor Strange.
The Henry Ford, a cultural destination in Dearborn, Mich., will begin licensing its television series “The Henry Ford’s Innovation Nation.”
Warner Bros. Consumer Products has tapped Love and Madness and American Greetings to create a series of products inspired by its robust lineup of properties.
Harley-Davidson has partnered with Weber-Stephen Products to release a special edition Weber Q 1200 gas trill featuring the Harley-Davidson logo.
Paws Inc. has tapped International Pet Group to create and distribute a range of pet products inspired by Garfield.
International brewer Heineken has unveiled a new branded backpack in collaboration with Tumi for its annual #Heineken100 program.
©2017 UBM. All rights reserved. A UBM Company.