Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Hong Kong-based Star Cruises has partnered with international toy brand NICI to create a collection of toys and gifts inspired by its mascots, Captain Charlie and Charlene.
Harley-Davidson has partnered with Weber-Stephen Products to release a special edition Weber Q 1200 gas trill featuring the Harley-Davidson logo.
Life is Good, a lifestyle brand, has joined forces with more than 10 U.S. colleges to create a line of co-branded collegiate apparel.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
Realtree, a camouflage designer and licensor, has tapped Turner Licensing to create a new line of merchandise inspired by the brand.
In celebration of Pepsi’s global #PepsiMoji campaign and World Emoji Day, July 17, Pepsi has opened a new, interactive exhibit that follows how love has been communicated throughout the years.
Video game developer The Coalition has tapped Loot Crate to develop a subscription box based on “Gears of War 4”
Pet Valu and Pet Supermarket have joined forces to create the third largest pet specialty retailer and the largest small format, neighborhood pet specialty retailer in North America.
Bo Jungle, a Belgian baby brand, has appointed Ardega Nursey Distribution to handle the distribution for the brand in the U.K.
Loot Crate and Her Universe have joined forces to reveal its first female fan-focused mystery crate, Loot4Fangirls.
Transport for London, the organization that manages London's transportation system, is looking to develop and expand its licensing activities abroad.
Brazilian apparel company Alpargatas has partnered with Safilo to create a new line of Havaianas-branded eyewear in agreement that extends through 2021.
Retailer and menswear brand owner Trinity has tapped David Beckham to play a role in driving the global business of its Kent & Curwen brand.
Genius Brands International has debuted an all-new line of Baby Genius products exclusively on Amazon, marking the re-launch of the Baby Genius brand at retail.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
Confectionery company debuts new style guides and products for Chupa Chups, Mentos and more.
Personal care company Kimberly-Clark has entered a new strategic alliance with Walt Disney Parks and Resorts to bring its brands to Walt Disney World Resort, Disneyland Resort and the Disney Cruise Line.
Tiffany & Co. has tapped Coty for the development, production and distribution of a new line of Tiffany-branded fragrances.
The U.S. Army has entered a licensing agreement with Source3 for 3D printed, personalized ornaments for service members, family and friends.
©2016 UBM. All rights reserved. A UBM Company.