Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Gifts manufacturer and distributor Wow! Stuff has signed with Global Merchandising Services to be the master gift licensee for the Emoji brand.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Bret Michaels and Overstock.com will continue to expand their partnership with two Bret Michaels luggage collections by Traveler’s Choice.
Empire State Development has appointed Brand Sense Partners to represent and manage future licensing endeavors for the I Love New York brand.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Pez, the iconic cult brand from Austria, will step into the digital age this year with "Pez Play."
Indian Motorcycle and Jack Daniel Distillery have teamed up to create a limited edition Jack Daniel’s Indian Chief Vintage motorcycle to commemorate the distillery's 150th anniversary
Publisher John Wiley & Sons is now offering custom digital products as part of its line of business services under the For Dummies brand.
The Winterthur Museum has tapped Art Needlepoint for a range of needlepoint designs inspired by the museums' drawings, prints and floor coverings.
Alongside apparel, footwear and accessories already in market, in 2015, Goodyear is now launching an eyewear collection in the U.S.
TV star Bethenny Frankel's healthy food brand Skinnygirl has teamed with B&G Foods for a new collection of salad dressings.
The Coolabi Group has signed a number of new licensing deals for the new preschool series “Clangers.”
Goodyear has officially launched its first line of men’s footwear by SCL Footwear Group NYC in the U.S.
Four branding veterans have joined forces to launch the new global brand management and development consortium–Prominent Brand + Talent–and formed a strategic alliance with fellow LA-based firm Epic Rights.
Los Angeles-based jewelry brand Han Cholo will release their newest Precious Metals Collection featuring the Star Wars franchise.
WWE has launched UpUpDownDown, a YouTube channel focusing on the world of video gaming, hosted by WWE Superstar and gamer Xavier Woods.
Disney Consumer Products released its gift guide featuring a cross section of new and exclusive products that will hit retail shelves this holiday season.
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