Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Reeves International will introduce Stanley Jr. wood craft kits and tool sets for children this weekend at Toy Fair 2016 in New York, New York.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
The U.S. Army has entered a licensing agreement with Source3 for 3D printed, personalized ornaments for service members, family and friends.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
CandyRific is expanding its line of Finding Nemo offerings to include Disney-Pixar’s upcoming film Finding Dory, which will be released June 17.
The Royal Horticultural Society has licensed Carousel Calendars to produce a range of 2017 RHS calendars, organizers and pocket diaries.
Gifts manufacturer and distributor Wow! Stuff has signed with Global Merchandising Services to be the master gift licensee for the Emoji brand.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
The Dreamworld theme park in Australia will open ABC Kids World in June, featuring characters and brands from national broadcaster ABC Kids.
NMR Distribution has collaborated with Marvel to develop a superhero assortment of playing cards with 52 unique images from Marvel’s Avengers: Age of Ultron film.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
The Walt Disney Company and the National Basketball Association have teamed to develop an NBA Experience at the Walt Disney World Resort in Florida.
Kids Preferred is spreading more holiday cheer with new additions to its Rudolph the Red-Nosed Reindeer collection.
Electrolux Global Brand Licensing has signed a host of new deals for its AEG, Frigidaire, Zanussi and Eureka brands across a range of categories.
Licensing agency TLC announced the expansion of the J is for Jeep brand into a new collection of baby strollers for the North American market.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
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