Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
Hundreds of executives from the brand licensing industry’s foremost companies will converge at the NYC Licensing Summit March 2-3 for two days of business building and networking as the event nears sell out.
Emirates Official Store, the branded merchandising arm of airline Emirates, has appointed Global Icons to serve as its exclusive worldwide licensing agent.
The New York Botanical Garden has partnered with luxury retailer Frontgate to release a series of reprints from the Rare Book and Folio Collection in the NYBG’s LuEsther T. Mertz Library.
PetSmart and Ellen DeGeneres’ lifestyle brand, ED, have joined forces to launch a new pet lifestyle brand exclusively at PetSmart.
The San Diego Tourism Authority has appointed Coastal Limited as its licensing agent.
Online food-ordering company Grubhub has partnered with with the mobile messaging provider Snaps to create a new keyboard emoji app called “MMMoji.”
Hallmark Cards has teamed with FTD Companies to offer an exclusive artist-designed floral and plant collection that celebrates special occasions throughout the year.
The National FFA Organization has tapped Club Red Licensed Apparel for branded apparel specifically designed to connect with FFA supporters.
Fender Musical Instruments has extended its partnership with Harmonix Music Systems to feature the brand’s instruments in Harmonix’s “Rock Band” franchise until 2027.
The Emoji Company, launched just three years ago, is now taking licensed products to every corner of the globe.
Abrams Artists Agency has partnered with Local Choice Spirits, a South Carolina-based spirits producer, to introduce Grizzly Adams Whiskey to retailers this fall.
Hong Kong-based Star Cruises has partnered with international toy brand NICI to create a collection of toys and gifts inspired by its mascots, Captain Charlie and Charlene.
PC and console game publisher GamesCo has partnered with global construction vehicle manufacturer JCB to launch “JCB Pioneer: Mars,” a new, online free-to-play PC game.
The Little Gym International has signed Boudreaux’s Butt Paste to serve as its exclusive diaper rash brand sponsor in more than 200 gym locations throughout the U.S.
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