The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Card.com is planning a line of specially designed prepaid MasterCards featuring the Peavey music brand.
VisitEngland is planning a new campaign starring the Aardman Animations' Shaun the Sheep to inspire Britons to take a holiday at home.
Card.com has teamed with John Wayne Enterprises to bring the John Wayne brand to a line of pre-paid MasterCards in the U.S.
Weight Watchers has launched its new line of cereals (which debuted at select retails in the U.S. in October 2014) at grocers nationwide.
Chef Jason Santos is the latest brand to join Card.com's roster of personalized debit cards in a deal brokered by C3 Entertainment, Santos' licensing agent.
McDonald's USA is bringing back its Happy Meal Books program in partnership with HarperCollins Children's Books.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
In celebration of its 60th anniversary this year, Playboy has teamed up with Special Product Design to create a suite of apparel and accessories.
Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Retro gaming company Atari, has partnered with Pariplay to launch Atari's video game brands across real-money gambling formats.
The American Society for the Prevention of Cruelty to Animals is growing its licensed product range to include additional licensees.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
Carte Blanche Group has signed a global licensing deal with Ashleigh Butler and Roar Global to develop the Pudsey the Dog brand.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
JELC has signed Gemma International as the newest licensee for the greetings card and gift brand The Wisdom of Kids.
Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.
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