Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
Girl Scouts of the USA has tapped Wicked Cool Toys to develop a line of role play, craft and activity products inspired by the girls’ leadership organization.
Princess Cruises and Discovery Consumer Products announced their collaboration to create Discovery At Sea, interactive onboard activities and shore excursions for families aboard Princess ships.
CPLG, licensing agent for the Rugby Football Union, has signed a raft of new licensees for products that will arrive at British retailers in 2015.
Viz Media has launched the first-ever product line for the classic anime property Doraemon in the U.S.
The University of Oregon has appointed Georgia-based firm Fermata Partners to expand its licensing program. UO currently boasts more than 400 licensees.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
Gunmaker Remington Outdoor Company has signed a series of deals expanding its licensed offerings in accessories, housewares, gifts and outdoor games.
RV brand Winnebago Industries has partnered with Champion Home Builders for a line of park model recreational vehicles and modular homes.
Cherokee Global Brands has signed a multi-year extension with Nishimatsuya Chain Company for licensing of its range of baby and children's categories in Japan.
Ludorum's train series for preschoolers, "Chuggington," has teamed up with international children’s cleft charity Smile Train to raise awareness and funds for the initiative.
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