Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop Scene@AwesomenessTV in Los Angeles, Calif.
Toys ‘R’ Us continues to expand in 2014 with plans to open 90 stores worldwide, including 22 locations in China.
Entertainment One Licensing has negotiated a limited edition Death Row Records fashion collection with streetwear brand The Hundreds.
DreamWorks Animation's YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.
The Collegiate Licensing Company (an affiliate of IMG College) has locked up yet another university partnership.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
The Australia Post has launched a new collectible stamp pack starring King Features' Betty Boop, in a deal brokered by the brand's regional agent, Merchantwise.
Brandgenuity has secured seven new licensing partners for Gas Monkey Garage, the auto restoration shop featured in the Discovery series “Fast ‘N Loud.”
NFL Players Inc. has added seven new licensing partners to expand its presence in areas such as mobile, digital and collegiate co-branded merchandise.
Ivanka Trump has appointed Trish Whalen as vice president of business development for the Ivanka Trump Collection.
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