Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
Hundreds of executives from the brand licensing industry’s foremost companies will converge at the NYC Licensing Summit March 2-3 for two days of business building and networking as the event nears sell out.
Emirates Official Store, the branded merchandising arm of airline Emirates, has appointed Global Icons to serve as its exclusive worldwide licensing agent.
The New York Botanical Garden has partnered with luxury retailer Frontgate to release a series of reprints from the Rare Book and Folio Collection in the NYBG’s LuEsther T. Mertz Library.
PetSmart and Ellen DeGeneres’ lifestyle brand, ED, have joined forces to launch a new pet lifestyle brand exclusively at PetSmart.
The Joester Loria Group has launched a new consulting division, titled JLG eXtend.
U.K.-based charity Help for Heroes has signed five licensing partners to develop new products across categories such as stationery, fragrances, greeting cards and more.
4K Media has tapped the New Zealand Mint for a line of collectible silver coins engraved with characters and imagery from the animated series “Yu-Gi-Oh!”
The Texas Lottery will now feature the Gas Monkey Garage, an automotive restoration shop in Dallas, TX, on new $2 scratch tickets, in a deal brokered by Brandgenuity.
Sanrio has partnered with Züca to launch a new range of Hello Kitty luggage.
Billabong has appointed Mood Media, a leader in customer experience design, to develop customized sound and scent profiles for a number of its flagship stores.
Stanley Black + Decker has partnered with Extreme to bring the Stanley, Black + Decker and Dewalt brands into action sports through a global sponsorship.
Comedy brand Just for Laughs has appointed Brandvida, a media and merchandising boutique agency, to represent the brand in North America.
The Sharpe Company has secured an array of lifestyle licensees for the Polaroid brand.
Pet Valu and Pet Supermarket have joined forces to create the third largest pet specialty retailer and the largest small format, neighborhood pet specialty retailer in North America.
Disney Consumer Products and the Royal Canadian Mounted Police have tapped 2 Blue Ducks to create and distribute Mickey Mouse and Minnie Mouse plush figures donning RCMP uniforms.
Popcorn the Bear has partnered with iCard for a range of branded credit cards in Russia.
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