A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
Carroll Shelby Licensing and Shelby American have opened a series of mod shops and Carroll Shelby’s Store locations around the world.
Honda Power Equipment is expanding its partnership with home improvement retailer The Home Depot, to include its branded generators.
Transport for London, the organization that manages London's transportation system, is looking to develop and expand its licensing activities abroad.
Apparel licensee Trevco has launched a new print-on-demand platform that will allow licensors to create comprehensive print-on-demand programs.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
The Smithsonian Institution has teamed with WorldStrides to develop a new collection of educational travel programs for university groups.
NASA Federal Credit Union is planning a new series of "Star Trek"-branded credit cards, created under license by CBS Consumer Products.
BMW of North America is developing a new racing wheelchair for the U.S. Paralympics Track and Field Team in the Rio 2016 Paralympic Games.
The Duck tape brand has partnered with Pacer's National Bullying Prevention Center to launch the new Stick Together awareness campaign.
Pillsbury and Cinnabon have partnered to bring the indulgent Cinnabon experience to homes across America.
Canadian retailer Le Château has partnered with actress Lauren Holly for Lauren's Closet, an exclusive apparel collection launching this fall.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Hearst Magazines International and Marka PJSC announced plans to launch the world’s first Harper’s Bazaar Café.
Michael Kors Holdings and the Fossil Group have renewed their global licensing agreement for watches and jewelry through 2024.
Nickelodeon and Toyota have teamed up to create a 3D concept car based on The SpongeBob Movie: Sponge Out of Water.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
Card.com has teamed with John Wayne Enterprises to bring the John Wayne brand to a line of pre-paid MasterCards in the U.S.
Victory Tailgate is planning a line of canvas wall art for more than 600 U.S. schools.
Xcel Brands has announced two new partnerships for the Isaac Mizrahi brand with 1-800-Flowers.com and FineStationery.com for floral arrangements and greeting cards.
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