The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Two industry veterans have joined customized product printing company Coveroo.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
Rovio Entertainment has launched a new learning concept based on the Angry Birds brand and Finnish educational standards.
Terminex has teamed up with home goods manufacturer London Luxury to develop a line of products designed to protect against pests.
Pan Am Brands, a division of Pan American World Airways, has partnered with TransCard for a line of prepaid travel cards.
The U.S. Postal Service has released a limited edition stamp collection featuring Harry Potter, in partnership with Warner Bros. Consumer Products.
Celessence Technologies has launched an innovative new brand extension–scents that can be incorporated into textiles and printed products.
In celebration of its 60th anniversary this year, Playboy has teamed up with Special Product Design to create a suite of apparel and accessories.
Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Retro gaming company Atari, has partnered with Pariplay to launch Atari's video game brands across real-money gambling formats.
The American Society for the Prevention of Cruelty to Animals is growing its licensed product range to include additional licensees.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
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