Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Bret Michaels and Overstock.com will continue to expand their partnership with two Bret Michaels luggage collections by Traveler’s Choice.
Empire State Development has appointed Brand Sense Partners to represent and manage future licensing endeavors for the I Love New York brand.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Pez, the iconic cult brand from Austria, will step into the digital age this year with "Pez Play."
Indian Motorcycle and Jack Daniel Distillery have teamed up to create a limited edition Jack Daniel’s Indian Chief Vintage motorcycle to commemorate the distillery's 150th anniversary
The Collegiate Licensing Company and Vanderbilt University have agreed to a five-year extension of their global partnership that will see the CLC continue to manage the university's trademark licensing program.
The New Zealand Mint is kicking off the celebrations for the 50th anniversary of Gerry Anderson's "Thunderbirds with a new collectible coins series.
The Texas Lottery has launched a new Tetris-themed scratch-off game as the classic video game celebrates its 30th anniversary.
Kent International is planning a line of adult and children’s bicycles, helmets and baskets that will feature Margaritaville, LandShark and It’s 5 o’Clock Somewhere brands.
“Sesame Street” has released a new cookbook, Sesame Street Let’s Cook!, to help children learn the importance of eating well.
H&M has announced that its newest guest designer collaboration will be with the Parisian fashion house Balmain.
British construction equipment manufacturer JCB has signed a raft of new licensing deals to further bolster its JCB Kids brand in the U.K.
Boutique licensing agency Synchronicity has signed two unique new clients, New Jersey’s Garden State Parkway and the New Jersey Turnpike.
Bare Tree Media has launched a universal emoji keyboard app that offers fans access to multiple brands within a single keyboard.
Beer brand Corona will bring more than 150 unique experiences in more than 20 markets with its Corona SunSets festival, produced in partnership with SFX.
Restaurant chain Red Robin has unveiled a menu lineup inspired by the July 1 release of Paramount Pictures and Skydance Productions’ Terminator Genisys.
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