The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Two industry veterans have joined customized product printing company Coveroo.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.
To celebrate the 50th anniversary of “Doctor Who,” The Perth Mint has created a limited edition line of solid gold tribute coins.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
Little Pim, the foreign language-learning program for young children, has teamed up to launch a series of videos for preschoolers.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
The Beverly Hills Country Club has appointed KT Licensing to build a licensing program for the brand in Greater China.
The New York Times is expanding its travel program, Times Journeys, to now include 21 land-based tours that will visit more than 30 countries.
The Smithsonian has teamed up with The Great Courses to develop and produce educational seminars inspired by the group of museums.
TSBA Group, global licensing agent for energy company Shell, is exhibiting the brand’s heritage and modern aspects across two booths at Licensing Expo.
Italian art brand The Gkrs has added two new partners.
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