The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Two industry veterans have joined customized product printing company Coveroo.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
Chrysler Group and The Licensing Company are preparing for the North American launch of the Jeep Xtreme Performance outdoor apparel.
JELC has signed on to represent the U.K. charity Crimestoppers, which helps the police solve crimes.
BrandSlam, the licensing division of agency Parham Santana, has signed on to represent the United Nations Children’s Fund in the U.S.
The MetLife Foundation has committed $20 million over the next five years to Sesame Workshop to teach people about finances worldwide.
Playboy Enterprises has launched an e-commerce site for its Playboy Premium Vapor collection.
Knockout Licensing has granted the U.S.-based Inter-Governmental Philatelic Corporation the rights to create Downton Abbey stamp-collecting items.
“Sesame Street” character Abby Cadabby and Sesame Workshop's H. Melvin Ming will launch the annual Light It Up Blue global campaign to raise awareness of autism.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
The Collegiate Licensing Company has extended its partnership with Stephen F. Austin State University in Nacogdoches, Texas.
Atlantyca Entertainment has signed a deal with Italian transportation company Italo and New Shipping Travelers to promote its animated series “Geronimo Stilton.”
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