Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
The National Museum of the Royal Navy has signed Airfix as licensee for the world’s most famous warship, HMS Victory.
Cabela’s Incorporated and country music star Luke Bryan debuted his new 32 Bridge line of clothing exclusively at Cabela’s this month.
Jewel Branding & Licensing has signed on to represent Colombian illustrator Catalina Estrada for licensing in North America.
Boutique U.S. licensing agency Moxie & Company has signed a swath of new deals for its clients.
The University of California has extended its partnership with The Collegiate Licensing Company, an affiliate of IMG, through 2017.
McDonald's USA is bringing back its Happy Meal Books program in partnership with HarperCollins Children's Books.
All American Licensing & Management Group has tapped Bow Wow Pets to develop a line of pet products featuring the Dog for Dog charity.
BBC Worldwide Australia & New Zealand has partnered with BabyLove to launch a range of "Charlie and Lola"-branded training pants.
In a move to build its digital content platforms, U.S. telecommunications firm Verizon has acquired online media company AOL for approximately $4.4 billion.
Fashion retailer Express, in partnership with Universal Pictures and Gold Circle Entertainment, launched a dual-gender clothing collection based on the film Pitch Perfect 2.
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