The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.
Historic Royal Palaces, the charity that cares for the Tower of London and other site, will showcase its new gardening range from Briers at Brand Licensing Europe, Oct. 7-9.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
GreenLight has announced a new licensing agreement with Sony Pictures to create a series of vehicle replicas from the TV show “Breaking Bad.”
Carte Blanche has unveiled a new range of Moshi Monsters 3D cards that bring to live the digital characters with new 3D technology.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
DC Thomson Consumer Products and shoe brand Dr. Martens are extending their partnership with the launch of a fall/winter limited edition The Beano footwear collection.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
Little Pim, the foreign language-learning program for young children, has teamed up to launch a series of videos for preschoolers.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
The Beverly Hills Country Club has appointed KT Licensing to build a licensing program for the brand in Greater China.
The New York Times is expanding its travel program, Times Journeys, to now include 21 land-based tours that will visit more than 30 countries.
The Smithsonian has teamed up with The Great Courses to develop and produce educational seminars inspired by the group of museums.
TSBA Group, global licensing agent for energy company Shell, is exhibiting the brand’s heritage and modern aspects across two booths at Licensing Expo.
Italian art brand The Gkrs has added two new partners.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
NFL Players Inc. and Panini America has signed an exclusive agreement that will make Panini the sole manufacturer of NFLPA-licensed trading cards and stickers.
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