Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Bret Michaels and Overstock.com will continue to expand their partnership with two Bret Michaels luggage collections by Traveler’s Choice.
Empire State Development has appointed Brand Sense Partners to represent and manage future licensing endeavors for the I Love New York brand.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Pez, the iconic cult brand from Austria, will step into the digital age this year with "Pez Play."
Indian Motorcycle and Jack Daniel Distillery have teamed up to create a limited edition Jack Daniel’s Indian Chief Vintage motorcycle to commemorate the distillery's 150th anniversary
The Collegiate Licensing Company and Vanderbilt University have agreed to a five-year extension of their global partnership that will see the CLC continue to manage the university's trademark licensing program.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
The Dreamworld theme park in Australia will open ABC Kids World in June, featuring characters and brands from national broadcaster ABC Kids.
NMR Distribution has collaborated with Marvel to develop a superhero assortment of playing cards with 52 unique images from Marvel’s Avengers: Age of Ultron film.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
The Walt Disney Company and the National Basketball Association have teamed to develop an NBA Experience at the Walt Disney World Resort in Florida.
Kids Preferred is spreading more holiday cheer with new additions to its Rudolph the Red-Nosed Reindeer collection.
Electrolux Global Brand Licensing has signed a host of new deals for its AEG, Frigidaire, Zanussi and Eureka brands across a range of categories.
Licensing agency TLC announced the expansion of the J is for Jeep brand into a new collection of baby strollers for the North American market.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
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