The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Trade show veteran Kathy Ireland has teamed up with ExpoMarketing Group to help other businesspeople showcase their brands at trade events.
Licensing agency LMCA has brokered a new partnership between Westinghouse Electric and Strattec Advance Logic for a line of security products.
Brandgenuity has secured seven new licensing partners for Gas Monkey Garage, the auto restoration shop featured in the Discovery series “Fast ‘N Loud.”
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
Walls Outdoor Goods will include DuPont Kevlar materials in its new line of outdoor workwear designed for durability in demanding conditions.
The National Geographic Society and First Bankcard, a division of First National Bank of Omaha, have launched the National Geographic Visa card.
Xcel Brands has announced two new partnerships for the Isaac Mizrahi brand with 1-800-Flowers.com and FineStationery.com for floral arrangements and greeting cards.
Nickelodeon Viacom Consumer Products recently partnered with Dolci Preziosi and Walcor to celebrate Easter in Italy.
Brands with Influence has been appointed to create a licensing program for the Royal National Lifeboat Institution.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
Forsythe Cosmetic Group and its subsidiary Forsythe Licensing are planning a line of collegiate nail polish and nail art with Miss Fanatic.
Crown Crafts Infant Products expanded its licensing agreement with Carter’s for bed sets and décor.
Gameloft and Fox Digital Entertainment have extended their partnership for the release of their new digital game app, “Ice Age Adventures.”
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
Girl Scouts of the USA has tapped Wicked Cool Toys to develop a line of role play, craft and activity products inspired by the girls’ leadership organization.
Princess Cruises and Discovery Consumer Products announced their collaboration to create Discovery At Sea, interactive onboard activities and shore excursions for families aboard Princess ships.
CPLG, licensing agent for the Rugby Football Union, has signed a raft of new licensees for products that will arrive at British retailers in 2015.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.