Branded Products

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Eating Up the Competition: Food and Beverage Licensing

May 01, 2013

Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.

Star Trek Cards Beam into U.S.

Fri, 2013-05-17

  CBS Consumer Products has partnered with Card.com for a new line of Star Trek-branded prepaid debit cards. 

Vandor Adds Top Brands

Fri, 2013-05-17

  Licensee Vandor has added a series of top brands to its roster, including Mr. Men Little Miss, Peanuts and Iron Man 3. 

Evolution to Rep Dumb Ways to Die

Wed, 2013-05-15

  Evolution has been appointed as the global licensing agent for Metro Trains Melbourne’s Dumb Ways to Die property.

C3 Adds Three Stooges Collectibles

Wed, 2013-05-15

  American Mint is planning a line of The Three Stooges limited edition collectibles, in partnership with C3 Entertainment.

Paul Frank Founder Takes On New Brand

Fri, 2013-05-10

  John Oswald, co-founder and former chief executive officer of Paul Frank, has taken on a new brand–Cuipo.

TLC Deals for Lysol Air Filters

Wed, 2013-05-08

The Licensing Company has brokered a new partnership between Lysol brand and Quality Filters for air filters.

Character World Expands in Europe

Thu, 2013-05-02

UK-based licensee Character World has secured a series of international deals with retailers in Europe. 

Craftsman Builds Harley Tool Chests

Thu, 2013-04-25

  In celebration of Harley-Davidson’s 110th anniversary, the brand has teamed with Craftsman for a line of tool storage products.

Daytona 500 Racer Signs Coin Deal

Mon, 2013-04-22

  American Mint has signed a new deal with stock car driver Richard Petty for a new line of commemorative products.   

Perpetual to Rep Beach Club

Tue, 2013-04-16

Perpetual Licensing has signed on to build a global program for the Nikki Beach brand of resorts and beach clubs.

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Eating Up the Competition: Food and Beverage Licensing

May 01, 2013

Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.

Marvel Teams for Fruit Snacks

Mon, 2013-03-11

Funky Monkey Snacks has joined forces with Marvel for a new line of kid-friendly freeze-dried fruit snacks featuring Marvel Super Heroes.

Nestle Plans Jungle Book Eggs

Tue, 2013-03-12

Planeta Junior Italy has announced a new deal with the Nestle Group for Jungle Book-branded chocolate Easter eggs

Tervis Plans Smithsonian Cups

Wed, 2013-03-13

  Drinkware manufacturer Tervis has announced plans for a new line of insulated cups featuring a curated selection of images from the Smithsonian.

JLG Dishes up New Kellogg Deal

Thu, 2013-03-14

Kellogg Company has partnered with Tabletops Unlimited to create a range of homeware items featuring current and vintage Kellogg brands. 

Arm & Hammer Debuts Baby Products

Mon, 2013-03-18

  Infant product manufacturer Munchkin has introduced its first line of cleaning products in partnership with Church & Dwight’s Arm & Hammer baking soda. 

Major Brands Head to Licensing Expo

Mon, 2013-03-18

1,800 brands from consumer goods categories like publishing, sports and food will be highlighted in the new Brands and Agents area of Licensing Expo.

Nestle Plans Maya Easter Eggs

Tue, 2013-03-19

  Planeta Junior Italy has announced a new partnership with the Nestle Group for chocolate Easter eggs featuring the new TV series “Maya the Bee.” 

Juilliard Launches Online Classes

Tue, 2013-03-19

  The Juilliard School in New York City has teamed up with Connections Education to launch Juilliard e-Learning online courses. 

American Mint to Continue Civil War Line

Wed, 2013-03-20

  The American Mint has renewed its partnership with the National Civil War Museum a sesquicentennial product line. 

Brandgenuity Sets the Stage for Juilliard

Wed, 2013-03-20

The Juilliard School and Connections Education have launched an e-Learning program, in a collaboration coordinated by Brandgenuity.

Pink Key Takes On U.K. Museum

Fri, 2013-03-22

  Eureka!, the U.K.’s National Children’s Museum, has appointed Pink Key Consulting as its exclusive licensing agent. 

Movie Candy Gets Apparel Line

Mon, 2013-03-25

  Taste of Nature has teamed up with LikeWear for a new apparel range featuring its Cookie Dough Bites movie theatre candy brand.

Chrysler, Carhartt Continue Partnership

Mon, 2013-03-25

Auto company Chrysler and work wear brand Carhartt have teamed up for a second time, this time for the 2013.5 Chrysler 200 S mid-size sedan.

Act III to License Sunset Strip Bars

Tue, 2013-02-19

Act III Licensing has made its roster of iconic Sunset Strip clubs, bars and restaurants available for licensing.

Beanstalk Takes on Chewits

Tue, 2013-02-05

Leaf U.K. has appointed Beanstalk to build a licensing program for the iconic British confectionery brand Chewits.

Boy Scouts Expands Roster

Tue, 2013-02-19

The Boy Scouts of America continue to build their licensing clout with new products ranging from a special edition rifle to bug repellent.

Ford Preps for Mustang’s 50th

Thu, 2013-03-28

In celebration of the 50th anniversary of Mustang, Ford is creating a custom logo that will be used exclusively by 50 select licensees.

Kia Unveils Wonder Woman Car

Fri, 2013-03-29

  In a continuation of its partnership with DC Entertainment, Kia Motors America has unveiled a new car inspired by Wonder Woman.

Concept One Adds Food Brands

Tue, 2013-02-05

Concept One has added a raft of new candy and food licenses for its line of headwear and cold weather accessories.

Dennis the Menace Promotes Bike Safety

Tue, 2013-02-26

Dennis the Menace is helping teach kids about bicycle safety in a new U.K. campaign from Brake, the road safety charity.

JCB Promotes U.K. Toy Line

Thu, 2013-03-28

  U.K. construction equipment manufacturer JCB is building the presence of its kids’ toys line with the Fresh Air campaign this spring. 

Fazoli's Heads to the Supermarket

Thu, 2013-02-21

Fazoli's Restaurants has partnered with Retail Innovations to launch a line of refrigerated Italian dinners at grocery stores across the U.S.

Global Icons to Rep Dairy Queen

Thu, 2013-02-28

American Dairy Queen has tapped Global Icons to lead a new brand initiative for the restaurant and its signature treats, as well as for the Orange Julius brand.

Hallmark Debuts RSPCA Cards

Wed, 2013-02-13

U.K. animal welfare charity the RSPCA has teamed up with Hallmark in a new three-year gifting deal.

JLG Bakes Up New Entenmann's Deal

Thu, 2013-02-07

Bakery company Entenmann's has teamed up with Durakleen for a baking pan featuring 12 heart-shaped cups.