Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
Realtree, a camouflage designer and licensor, has tapped Turner Licensing to create a new line of merchandise inspired by the brand.
In celebration of Pepsi’s global #PepsiMoji campaign and World Emoji Day, July 17, Pepsi has opened a new, interactive exhibit that follows how love has been communicated throughout the years.
Video game developer The Coalition has tapped Loot Crate to develop a subscription box based on “Gears of War 4”
Pet Valu and Pet Supermarket have joined forces to create the third largest pet specialty retailer and the largest small format, neighborhood pet specialty retailer in North America.
Bo Jungle, a Belgian baby brand, has appointed Ardega Nursey Distribution to handle the distribution for the brand in the U.K.
Loot Crate and Her Universe have joined forces to reveal its first female fan-focused mystery crate, Loot4Fangirls.
Licensing agency The Joester Loria Group has partnered with three new licensees to expand The World of Eric Carle.
The British Museum has partnered with independent publisher Michael O’Mara Books to produce a range of British Museum stationery.
Margaritaville, the global lifestyle brand inspired by Jimmy Buffett, has tapped Victory Tailgate to design and sell themed outdoor game sets.
Apparel licensee Trevco has launched a new print-on-demand platform that will allow licensors to create comprehensive print-on-demand programs.
Activision Publishing's "Skylanders" will be the official partner of Max Chilton for the season finale of Indy Lights Presented by Cooper Tires race series.
The National Hockey League has named Adidas as its new, official outfitter of on-ice uniforms and the official supplier of licensed apparel and headwear,
Media company Athlete Content & Entertainment launched in partnership with majority stakeholder, the NFL Players Association, to create original programming featuring the world's top athletes.
Nike Vision and basketball player Kevin Durant have announced the newest edition of their collaborative eyewear line.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Licensing industry charity, The Light Fund, is now accepting applications for funding from any registered charity organization that benefits children, women or men.
General Electric has terminated its agreement to sells its appliances business to Electrolux.
Global Merchandising has added eight new North American licensees for its emoji brand.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
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