Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Coca-Cola Company has unveiled a leadership succession plan that will see its current chairman and CEO Muhtar Kent step down after eight years of leading the company.
The M Zone has signed on two new licensees for merchandise based on the Lovethislife property.
Kathy Ireland Worldwide has extended its partnership with licensee Worldwise, a consumer pet products company, for five additional years.
The Smithsonian Institution has partnered with student travel provider Walking Tree Travel to launch a collection of educational travel programs for high school student groups.
Perfetti Van Melle has appointed CPLG to represent its Chupa Chups and Mentos brands throughout the U.K. and Benelux.
The University of California, Davis has partnered with Aluminati Skateboards to create a branded skateboard for the university.
The Boston Red Sox have entered a three-year, exclusive partnership with brand merchandise agency Bensussen Deutsch & Associates.
The Naked Cowboy has partnered with BobbleBoss to manufacture and distribute bobbleheads featuring the New York City street performer.
Lonely Planet and Samsung have joined forces to combine Samsung’s mobile devices and various custom solutions with Lonely Planet’s content.
Designer Robin Zingone and licensee Robert Kaufman Fabrics have teamed to place the Mums Moderne textile collection in Spotlight stores throughout Australia and online.
The Royal Horticultural Society has licensed Carousel Calendars to produce a range of 2017 RHS calendars, organizers and pocket diaries.
Brentwood Licensing, the licensing agent for Dog is Good, has added four new licensees for the pup-inspired lifestyle brand.
SmileyWorld has partnered with Italian licensee Admiranda for a new line of beauty products.
SmileyWorld has added two new partners to be featured in two food-inspired promotions this spring/summer.
Global color authority Pantone, in partnership with its agent Crazy Bell Agency, has appointed Brand Central as its licensing representative for the U.S.
CBS Consumer Products has partnered with the Royal Canadian Mint to launch a series of collectible coins in celebration of “Star Trek’s” 50th anniversary.
The National Wildlife Federation has partnered with Harper Collins Publishers and Globe Pequot Publishers to launch a new books series featuring its wildlife ambassador Ranger Rick.
Nickelodeon has launched a new global merchandising program for Slime, the network’s iconic green goo.
Licensing agency The Joester Loria Group has partnered with three new licensees to expand The World of Eric Carle.
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