Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Paws Inc. has tapped International Pet Group to create and distribute a range of pet products inspired by Garfield.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
The British Museum has tapped Arley House to produce a range of branded fabrics illustrated with designs from the Museum’s collection.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Energizer has tapped International Pet Group to create branded battery- and USB-powered LED lighting product solutions for the global pet market.
Disney Consumer Products and the Royal Canadian Mounted Police have tapped 2 Blue Ducks to create and distribute Mickey Mouse and Minnie Mouse plush figures donning RCMP uniforms.
Chef Emeril Lagasse and Jack Schwartz Shoes have joined forces to produce a new shoe line specially developed for restaurant industry professionals.
Precious Moments has inked a trio of licensing agreements for back-to-school supplies, calendars and jewelry.
Playboy Enterprises has partnered with two licensees–Supreme and Bras N Things–for new and renewed deals.
Motorola Mobility has expanded its partnership with Binatone Global to create a line of consumer mobile accessory products.
The Paseo Del Rio has appointed All American Licensing to develop a full range of consumer products for The River Walk in San Antonio, Texas.
Boys & Girls Clubs of America has named Bensussen Deutsch & Associates as its merchandise agency to develop its e-commerce business and promotional products.
Mattel has appointed four executives to key senior roles as it implements its plan to deliver improved performance.
Loudmouth is offering a limited quantity of licensed Major League Baseball pants and shorts.
The NFL hosted a NFL Style Showdown in New York City Sept. 27 to unveil its Super Bowl 50 women’s apparel collection.
CounterArt is developing a new licensed collection of hardboard mats, coasters, and related serveware inspired by The Colonial Williamsburg Foundation.
Panini has launched a new Republic of Ireland sticker collection in honor of the country securing a position in the UEFA Euro 2016 football tournament.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
In anticipation of Batman v Superman: Dawn of Justice, automaker FCA U.S. and Warner Bros. Pictures have partnered to introduce the 2016 Jeep Renegade Dawn of Justice Special Edition vehicle.
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