A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
Honda Power Equipment is expanding its partnership with home improvement retailer The Home Depot, to include its branded generators.
Transport for London, the organization that manages London's transportation system, is looking to develop and expand its licensing activities abroad.
Apparel licensee Trevco has launched a new print-on-demand platform that will allow licensors to create comprehensive print-on-demand programs.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
The Smithsonian Institution has teamed with WorldStrides to develop a new collection of educational travel programs for university groups.
NASA Federal Credit Union is planning a new series of "Star Trek"-branded credit cards, created under license by CBS Consumer Products.
BMW of North America is developing a new racing wheelchair for the U.S. Paralympics Track and Field Team in the Rio 2016 Paralympic Games.
The Duck tape brand has partnered with Pacer's National Bullying Prevention Center to launch the new Stick Together awareness campaign.
Watch Entertainment, holding company for the Rachael Ray brand, has appointed global brand agency Delivery Agent to expand Ray’s digial commerce.
Twentieth Century Fox Consumer Products has built a multi-category global licensing program for the final season of “Sons Of Anarchy,” which begins Sept 9.
Historic Royal Palaces, the charity that cares for the Tower of London and other site, will showcase its new gardening range from Briers at Brand Licensing Europe, Oct. 7-9.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
The Beano and DC Thomson Consumer Products announced the first ever The Beano menswear line exclusively on fashion online store Asos this month.
Cartoon Network Amazone was awarded the Leading Edge Award at the World Waterpark Association’s Symposium & Trade Show Awards in Las Vegas, Nev.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
Rapper Wiz Khalifa's record label and management company Taylor Gang Entertainment has partnered with Grenco Science for a series of vaporizer products.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.