Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
National Geographic has partnered with the South African Mint to release limited edition sets of legal tender coins that will benefit the Big Cats Initiative.
Licensing agency Moxie & Company has signed a raft of deals for multiple brands including Van Gogh Museum, British Motor Heritage and Nancy Drew, among others.
The Discovery Channel has partnered with 7-Eleven to celebrate the 28th annual Shark Week with an eight-week promotion.
Stanley Black + Decker has partnered with Extreme to bring the Stanley, Black + Decker and Dewalt brands into action sports through a global sponsorship.
SmileyWorld has opened a new pop-up store at the Galeries Lafayette Beijing mall.
Gordon Brothers Group, a global advisory, re-structuring and investment firm, has acquired the Los Angeles-based licensing and branding company Blast-Off Brands.
CBS Consumer Products has partnered with the Royal Canadian Mint to launch a series of collectible coins in celebration of “Star Trek’s” 50th anniversary.
The Boy Scouts of America has added three new licensees–Riley Blake Designs, Liberty Clothing and Grande Place–to expand its current offering of consumer products.
Oxford Limited has signed Branddistribution.com to be the exclusive European apparel partner for the University of Oxford licensing program.
Land Rover has partnered with British consumer electronics company Bullitt Group to develop a branded smartphone and range of electronic accessories.
BBC Worldwide has appointed Jasnor as the master toy licensee for “Hey Duggee” in Australia and New Zealand.
Oxford Limited, the licensor of the University of Oxford collegiate lifestyle brand, has appointed Global Icons to build its licensing program in North America.
Rovio Entertainment has signed a three-year deal with Macy’s to have an Angry Birds balloon featured in the Macy’s Thanksgiving Day Parade beginning this year.
Digital party invitation platform PercyVites will develop a digital party product line around the “Lalaloopsy” franchise, in a licensing deal with MGA Entertainment.
Food and beverage, beauty, music, publishing, sports and heritage are among the categories represented by more than 44 new exhibitors at this year’s BLE.
NASA Federal Credit Union is planning a new series of "Star Trek"-branded credit cards, created under license by CBS Consumer Products.
Band-Aid Brand will feature character designs and scenes from Star Wars on its newest line of adhesive bandages.
The World of Eric Carle and Whole Foods Market are gearing up for back-to-school with a promotion featuring 365 Everyday Value children’s cereals and juices.
Paul Frank Industries presented its new Circus Jumble childrenswear collection at New York Fashion Week last week.
Sony Computer Entertainment Europe will be showcasing new licensing opportunities for the upcoming video game “Uncharted 4: A Thief’s End” at BLE this October.
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