Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Goodyear and fashion retailer Lucky Brand have joined forces to launch an exclusive capsule collection featuring the tire company.
General Motors has tapped Michigan-based lifestyle company The Mitten State to develop an exclusive line of t-shirts based on the company’s vintage performance cars.
Born Licensing has tapped Subaru Australia to star G.I. Joe in an advertising campaign for the new Subaru Levorg.
Harley-Davidson has partnered with Weber-Stephen Products to release a special edition Weber Q 1200 gas trill featuring the Harley-Davidson logo.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
Michael Kors has entered into a lifestyle partnership with McLaren-Honda, becoming the official lifestyle partner of the world championship Formula 1 team.
Ford Motor Company has partnered with ION Audio to launch a range of consumer electronics products inspired by the styling of Ford’s vehicles.
The Henry Ford, a cultural destination in Dearborn, Mich., will begin licensing its television series “The Henry Ford’s Innovation Nation.”
Brandgenuity has secured three European licensees to help expand the Gas Monkey Garage brand outside of the U.S.
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Ferrari has announced that it will begin exploring expansion into the luxury good spaces beyond performance sport cars.
How Bruno Maglione keeps IMG at the top of its game as the world’s largest licensing agency reporting $8.3 billion in retail sales of licensed merchandise for its diverse and impressive roster of clients.
Land Rover has partnered with British consumer electronics company Bullitt Group to develop a branded smartphone and range of electronic accessories.
British sports car manufacturer TVR has appointed the TSBA Group to represent its brand for licensing worldwide.
Goodyear has launched its clothing collection at Lord & Taylor department stores across the U.S.
Goodyear is continuing to expand its lifestyle program with the launch of its denim collection this month in Europe.
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