The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Ford Motor Company will celebrate the iconic Ford Mustang with the debut of Mustang Unleashed, a limited- edition line of one-of-a-kind shirts.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Parigi Group has signed a multi-year license agreement with luxury sport car manufacturer Ferrari, to create a collection of children's lifestyle apparel.
Ford’s Garage, a restaurant chain in Fort Meyers, Fla., has entered a licensing deal with Ford Motor Company to use the car company’s logo and other brand imagery.
TM Books and Video is planning a new DVD documenting the 50-year history of Ford’s Mustang brand, as the car celebrates its golden anniversary this year.
Autombili Lamborghini has tapped World Tech Toys to design a range of remote-controlled cars based on the Italian luxury sports car brand.
The Licensing Company has launched a new collection of products on behalf of hits client Chrysler Group to celebrate the 100th anniversary of the Dodge brand.
TSBA Group, global licensing agent for energy company Shell, is exhibiting the brand’s heritage and modern aspects across two booths at Licensing Expo.
Lucky Brand is expanding its collaboration with Ford Motor Company for a new collection of men’s and women’s apparel featuring Mustang.
As season six of “Sons of Anarchy” readies for its Sept. 10 premiere, novelty retailer Spencer’s is bringing fans a full range of gear.
Global energy company Shell has signed on as the headline sponsor of the new Motorsports Café feature area at Licensing Expo 2014.
Chrysler Group and The Licensing Company are preparing for the North American launch of the Jeep Xtreme Performance outdoor apparel.
Wooky Entertainment is featuring a range of new activity kits this week at New York Toy Fair.
Brand Licensing Europe has announced that Volkswagen will give the second keynote address at this year’s event.
Coty and Piaggio Group, the European manufacturer of Vespa, have partnered to develop fragrances inspired by the Italian scooter brand.
Recreation vehicle expert Winnebago Industries has tapped tBrandgenuity as its exclusive licensing agent.
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