The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
C3 Entertainment will represent Motorgraphics Collection's artist Marc Lacourciere and his works of art, including classic automobile and motorcycle artwork.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Poeticgem is developing a range of products based on the iconic British motorcycle brand BSA.
Indian Motorcycle has announced a new collaboration with FieldCandy, a designer brand of outdoor products, for a branded tent.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Ford Motor Company will celebrate the iconic Ford Mustang with the debut of Mustang Unleashed, a limited- edition line of one-of-a-kind shirts.
Coty and Piaggio Group, the European manufacturer of Vespa, have partnered to develop fragrances inspired by the Italian scooter brand.
Parigi Group has signed a multi-year license agreement with luxury sport car manufacturer Ferrari, to create a collection of children's lifestyle apparel.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Ferrari has tapped PortAventura Entertainment to develop the world’s second theme park inspired by the automotive brand.
Two British icons, Barbour and Land Rover, have announced an apparel collaboration for the fall/winter season.
Porsche Design has teamed up with Chester Bennington of the band Linkin Park for a menswear capsule collection.
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