The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Nickelodeon and Toyota have teamed up to create a 3D concept car based on The SpongeBob Movie: Sponge Out of Water.
The National Hockey League has expanded its relationship with American Honda Motor to include Honda Canada as sponsor in the automotive category in North America.
The Fresh Beat Band debuted a new stage show as part of a nationwide concert tour to nearly 40 U.S. cities through Feb. 2015.
Australian automaker GM Holden has appointed TPF as the global licensing agent for its stable of brands including Holden, Holden Special Vehicles and the Holden Racing Team.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
C3 Entertainment will represent Motorgraphics Collection's artist Marc Lacourciere and his works of art, including classic automobile and motorcycle artwork.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Ferrari has tapped PortAventura Entertainment to develop the world’s second theme park inspired by the automotive brand.
Ford Motor Company will celebrate the iconic Ford Mustang with the debut of Mustang Unleashed, a limited- edition line of one-of-a-kind shirts.
Two British icons, Barbour and Land Rover, have announced an apparel collaboration for the fall/winter season.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Porsche Design has teamed up with Chester Bennington of the band Linkin Park for a menswear capsule collection.
Indian Motorcycle has announced a new collaboration with FieldCandy, a designer brand of outdoor products, for a branded tent.
Harley-Davidson and Marvel Entertainment are holding a contest to find the star of a brand-new digital franchise.
Poeticgem is developing a range of products based on the iconic British motorcycle brand BSA.
Ford Motor Company is celebrating the 50th anniversary of Mustang in collaboration with five world-renowned fashion designers.
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