Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Harley-Davidson Motor Company and Sailor Jerry Spiced Rum have entered a multi-year partnership that will include customized motorcycles, events and more.
The Goodyear Tire & Rubber Company and Hong Kong-based Darton Limited have joined forces to launch a new line of luggage wheels.
Rust-Oleum Corporation and Dubois Chemicals have entered into a new licensing agreement that will aim to strengthen consumer confidence in the Dubois line of car wash products.
The BMW Group has selected Brandgenuity to expand and manage its current global licensing program.
The Goodyear Tire & Rubber Company and Hawke & Co have joined forces to create two rain jackets inspired by the tire company.
AC/DC has signed on Kaufmann Export to release a series of branded car accessories throughout Europe.
Liqui Moly, a German automotive lubricant specialist and partner of the German ice hockey league team Eisbären Berlin, has expanded its sponsorship agreement worldwide to include the
Turtle Wax is expanding its investment in the eSports sector with a renewed sponsorship of the eSports team OpTic Gaming in 2017.
Jack Daniel Distillery and Indian Motorcycle have joined forces to create a second limited edition Jack Daniel’s-branded motorcycle.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
Born Licensing has tapped Subaru Australia to star G.I. Joe in an advertising campaign for the new Subaru Levorg.
Manufacturer and licensee Trevco has signed four new deals across the entertainment, music and automotive categories, bringing its roster of licensed properties to more than 700.
General Motors has tapped Michigan-based lifestyle company The Mitten State to develop an exclusive line of t-shirts based on the company’s vintage performance cars.
Orange County Choppers has partnered with Changes to produce a line of apparel featuring the motorcycle lifestyle brand.
Goodyear and fashion retailer Lucky Brand have joined forces to launch an exclusive capsule collection featuring the tire company.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
PC and console game publisher GamesCo has partnered with global construction vehicle manufacturer JCB to launch “JCB Pioneer: Mars,” a new, online free-to-play PC game.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Gas Monkey Garage, an automotive restorations shop in Dallas, TX, has tapped Dickies to serve as the official apparel partner for the auto shop.
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