A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
Carroll Shelby Licensing and Shelby American have opened a series of mod shops and Carroll Shelby’s Store locations around the world.
Honda Power Equipment is expanding its partnership with home improvement retailer The Home Depot, to include its branded generators.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
This year PROJECT, MAGIC's contemporary fashion show, will be showcasing the convergence of the motorcycle lifestyle and fashion in a new Moto Lounge.
Lucasfilm is collaborating with CoverGirl and Max Factor, Duracell, FCA U.S., General Mills, HP, Subway and Verizon to promote Star Wars: The Force Awakens.
BMW of North America is developing a new racing wheelchair for the U.S. Paralympics Track and Field Team in the Rio 2016 Paralympic Games.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
VW has confirmed its attendance at this year’s Brand Licensing Europe, marking its first-ever appearance at a licensing event.
Construction equipment manufacturer JCB has partnered with a number of family destinations across the U.K. for a range of JCB Kids experiential activities.
Nickelodeon and Toyota have teamed up to create a 3D concept car based on The SpongeBob Movie: Sponge Out of Water.
Goodyear has officially launched its first line of men’s footwear by SCL Footwear Group NYC in the U.S.
Brandgenuity has tapped ADCO Products to develop licensed RV covers featuring the recreational vehicle brand Winnebago.
LEGO Speed Champions and McLaren Automotive have launched a building competition for teenage and adult LEGO builders called Celebrate the Future of McLaren Automotive.
Apparel retailer Lucky Brand has partnered with U.K.-based Norton Motorcycles for an apparel range.
The Smithsonian and GovMint.com have unveiled new silver and gold proofs featuring Bao Bao the panda, who lives at the Smithsonian's National Zoo in Washington, D.C.
Harley-Davidson is partnering with Cobra Electronics for a special, limited edition Harley-Davidson-branded CB radio.
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