Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
Orange County Choppers has partnered with Changes to produce a line of apparel featuring the motorcycle lifestyle brand.
Manufacturer and licensee Trevco has signed four new deals across the entertainment, music and automotive categories, bringing its roster of licensed properties to more than 700.
Orange County Choppers has selected Rocket Licensing to serve as its exclusive licensing agent across Europe.
Automotive manufacturer Carroll Shelby has tapped brand creative agency Blue Kangaroo to help grow and support the brand’s propositions and values.
U.K. firm Licensing Management International has signed four new partners for products that will further expand BSA Motorcycles’ heritage licensing program.
Blonde Sheep Licensing has tapped two new licensees–BWI and Brown Trout–to create and distribute a range of heritage products inspired by the Silverstone brand.
Silverstone, home of British Motor Racing, has tapped In Phase International to create a number of branded car care products.
Ferrari has announced that it will begin exploring expansion into the luxury good spaces beyond performance sport cars.
Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG.
Land Rover has partnered with British consumer electronics company Bullitt Group to develop a branded smartphone and range of electronic accessories.
The National Basketball Association has entered a new, multi-year marketing partnership with ExxonMobil in the U.S. and China.
Brandgenuity has secured three European licensees to help expand the Gas Monkey Garage brand outside of the U.S.
Goodyear Tire & Rubber Company has added a host of product categories to its portfolio, thanks to recent licensee signings.
The Henry Ford, a cultural destination in Dearborn, Mich., will begin licensing its television series “The Henry Ford’s Innovation Nation.”
Ford Motor Company has partnered with ION Audio to launch a range of consumer electronics products inspired by the styling of Ford’s vehicles.
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