Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Goodyear is planning to launch a new collection of luggage and bags in the U.K.
How Bruno Maglione keeps IMG at the top of its game as the world’s largest licensing agency reporting $8.3 billion in retail sales of licensed merchandise for its diverse and impressive roster of clients.
Spanish fashion designer Modesto Lomba has created two customized Toyota Aygos, in a deal brokered by Lomba's licensing agent Enjoy Brand Licensing.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Lottery group Pollard Banknote has added Chevrolet's Corvette to its portfolio of licensed brands.
Activision Publishing's "Skylanders" will be the official partner of Max Chilton for the season finale of Indy Lights Presented by Cooper Tires race series.
Goodyear has recently extended its licensed car accessories business in China.
In honor of NASCAR's Southern 500 at Darlington Raceway returning to Labor Day weekend, the racing brand hosted a throwback-themed event last weekend.
Carroll Shelby Licensing and Shelby American have opened a series of mod shops and Carroll Shelby’s Store locations around the world.
Adidas A.C Milan, Chelsea Football Club, FIFA, Automobil Lamborghini and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE.
Motorcycle brand Ducati Motor Holding has appointed IMG as its exclusive global licensing representative.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Construction equipment manufacturer JCB has partnered with a number of family destinations across the U.K. for a range of JCB Kids experiential activities.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Elie Dekel exits Saban, P&G offloads 43 beauty brands, a new No. 1 Toy License in U.K. and other top news from the week of July 6.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
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