The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Harley-Davidson is partnering with Cobra Electronics for a special, limited edition Harley-Davidson-branded CB radio.
Apparel retailer Lucky Brand has partnered with U.K.-based Norton Motorcycles for an apparel range.
Brandgenuity has tapped ADCO Products to develop licensed RV covers featuring the recreational vehicle brand Winnebago.
Nickelodeon and Toyota have teamed up to create a 3D concept car based on The SpongeBob Movie: Sponge Out of Water.
The National Hockey League has expanded its relationship with American Honda Motor to include Honda Canada as sponsor in the automotive category in North America.
The Fresh Beat Band debuted a new stage show as part of a nationwide concert tour to nearly 40 U.S. cities through Feb. 2015.
Australian automaker GM Holden has appointed TPF as the global licensing agent for its stable of brands including Holden, Holden Special Vehicles and the Holden Racing Team.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
Bulls Licensing has signed on to represent Licensing Management International and its client British Motor Heritage in the Nordics.
Lucky Brand is expanding its collaboration with Ford Motor Company for a new collection of men’s and women’s apparel featuring Mustang.
TSBA Group, global licensing agent for energy company Shell, is exhibiting the brand’s heritage and modern aspects across two booths at Licensing Expo.
Autombili Lamborghini has tapped World Tech Toys to design a range of remote-controlled cars based on the Italian luxury sports car brand.
Toyota and Walt Disney Studios’ The Muppets have teamed up to promote the new Toyota Highlander and the March 21 feature film premiere of Muppets Most Wanted.
The Licensing Company has launched a new collection of products on behalf of hits client Chrysler Group to celebrate the 100th anniversary of the Dodge brand.
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