Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
Orange County Choppers has partnered with Changes to produce a line of apparel featuring the motorcycle lifestyle brand.
Manufacturer and licensee Trevco has signed four new deals across the entertainment, music and automotive categories, bringing its roster of licensed properties to more than 700.
Orange County Choppers has selected Rocket Licensing to serve as its exclusive licensing agent across Europe.
Automotive manufacturer Carroll Shelby has tapped brand creative agency Blue Kangaroo to help grow and support the brand’s propositions and values.
U.K. firm Licensing Management International has signed four new partners for products that will further expand BSA Motorcycles’ heritage licensing program.
Blonde Sheep Licensing has tapped two new licensees–BWI and Brown Trout–to create and distribute a range of heritage products inspired by the Silverstone brand.
Lifestyle label Lucky Brand has partnered with NASCAR to create a line of vintage inspired t-shirts.
Gas Monkey Garage, an automotive restorations shop in Dallas, TX, has tapped Dickies to serve as the official apparel partner for the auto shop.
The Goodyear Tire & Rubber Company has partnered with European licensee Suprimmo to launch a new range of environmentally friendly, three-wheel vehicles, in a deal brokered by the brand's licensing agent IMG.
American Honda Motor Co. has appointed Earthbound Brands to take the wheel and drive the company’s licensing program.
Winnebago, a manufacturer of recreational vehicles, has partnered with GreenLight Collectibles to create scale models and collectible figures of Winnebago’s vehicles.
Sports car manufacturer Aston Martin has opened its first brand experience boutique, titled Aston Martin at No. 8 Dover Street, in London’s Mayfair district.
Ferrari has announced that it will begin exploring expansion into the luxury good spaces beyond performance sport cars.
Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG.
Land Rover has partnered with British consumer electronics company Bullitt Group to develop a branded smartphone and range of electronic accessories.
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