Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.
For the first year ever, the high-end motorcycle brand Ducati will be showcased at Licensing Expo by its licensing agent Movantia.
In celebration of Harley-Davidson’s 110th anniversary, the brand has teamed with Craftsman for a line of tool storage products.
Harley-Davidson and Marvel Entertainment are continuing their ongoing promotional partnership with the new Iron Man 3 Man & Machine contest.
DreamWorks has teamed up with AAA for a safe driving promotion featuring the star of its upcoming film Turbo.
In a continuation of its partnership with DC Entertainment, Kia Motors America has unveiled a new car inspired by Wonder Woman.
In celebration of the 50th anniversary of Mustang, Ford is creating a custom logo that will be used exclusively by 50 select licensees.
Auto company Chrysler and work wear brand Carhartt have teamed up for a second time, this time for the 2013.5 Chrysler 200 S mid-size sedan.
1,800 brands from consumer goods categories like publishing, sports and food will be highlighted in the new Brands and Agents area of Licensing Expo.
FanWraps has teamed up with Lucasfilm for Star Wars vehicle graphics.
Volkswagon of America and Fender Musical Instruments have teamed up for a special Beetle designed for music lovers.
Funky Monkey Snacks has joined forces with Marvel for a new line of kid-friendly freeze-dried fruit snacks featuring Marvel Super Heroes.
Bazooka Candy Brands has launched a new e-commerce site that allows consumers to create personalized Ring Pops.
MGA Entertainment is planning Real Bratz, a U.S. advocacy campaign aimed at inspiring girls with messages of excellence.
Lisa Marks Associates has expanded the licensing program for Chattanooga Bakery’s iconic MoonPie brand.
Nestlé Crunch has announced the limited-time return of its Girl Scouts candy bars, which were first introduced in 2012.
The U.S. Army is hopeing to reach 18- to 24-year-old recruits with a new branded content series on Fox.
Bazooka Candy Brands has teamed up with Major League Baseball for Yankees-branded Ring Pops.
Planeta Junior Italy has announced a new deal with the Nestle Group for Jungle Book-branded chocolate Easter eggs
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