Licensees provide the backbone for some of the most successful licensed apparel collaborations. Here is a round-up of recent top news from leading apparel licensees.
MGA Entertainment has teamed with Target to allow guests to create customized Bratz dolls through the new Create-A-Bratz experience on Target.com.
Action-sports brand Monster Jam has added a truckload of new products to its roster and appointed a licensing agent in South America.
This year Target is tapping into the power of social media for its back-to-school marketing campaign, which will feature a number of digital celebrities.
Target has opened the doors of its new Target Open House–part retail space, part lab, part showcase for new, connected technologies.
CVS Health has acquired Target's pharmacy and clinic businesses and will operate the pharmacies under CVS branding in a store-within-a-store format.
Marvel's 'Daredevil' Line, Peanuts Arrives at Target, a Pokémon Pop-Up... this is the news that shaped the week of May 25.
Target has launched a line of gear featuring the Peanuts gang as the brand celebrates its 65th anniversary and readies for its big screen debut Nov. 6.
Target has launched its first-ever collection of designer collaborations for men, dubbed Target Collective.
Target will cut 1,700 jobs in the U.S. over the next two years as part of a series of new initiatives designed to put the retailer "on a clear path to growth.”
Disney Consumer Products and Marvel have launched an annual national campaign aimed at taking the Marvel brand to new heights–Marvel Super Hero September.
Pro Merch has unveiled its fall 2014 line of NFL player-inspired fashion tees exclusively at Target.
Target unveiled its annual list of top toys for the upcoming holidays, featuring a number of products from licensed brands.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
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