Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
May 4 has become ubiquitous with the Star Wars brand. In celebration of the fan holiday, Disney Consumer Products rolled out new deals, giveaways, exclusives and hosted events.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
Fans of the “Angry Birds Star Wars II” game have scanned their Telepods figures into the game more than 30 million times.
The non-profit New Starship Foundation is planning to open the world’s first dedicated science-fiction museum in 2015.
Disney Publishing Worldwide has launched a new episodic series of apps featuring the stories, heroes and villains of Star Wars.
While 2013 U.S. retail dollar sales of toys remained relatively flat compared to 2012, licensed toys experienced an increase of 3 percent to $5.3 billion.
For the first time Disney Store U.K. will offer fans a range of Star Wars products at locations across the country.
Disney Publishing Worldwide is planning four new books based on the original Star Wars film trilogy in anticipation of Star Wars: Episode VII.
My M&M's is unveiling Star Wars-themed candies and merchandise to celebrate Star Wars Day on May 4.
Disney Consumer Products is fully stocked for Halloween with a wide array of Disney, Marvel and Star Wars character costumes.
LucasArts and Disney Mobile have teamed up with NimbleBit for the cross-over app "Star Wars: Tiny Death Star.”
Disney is ramping up its Star Wars efforts with the announcement of “Star Wars Rebels,” a new animated television series.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
The Walt Disney Company’s Lucasfilm has granted Marvel Entertainment exclusive rights for Star Wars comics and graphic novels beginning in 2015.
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