Disney Cruise Line has announced that its event Star Wars Day at Sea will return aboard 15 of its Disney Fantasy sailings in 2018.
The 17 trends that will define brand licensing in 2017.
Disney Consumer Products has tapped Her Universe to expand her current Star Wars lineup with a new branded skirt and cardigan.
Disney Consumer Products and Dynasty Apparel have joined forces to launch a co-branded line of Star Wars apparel for young men.
Disney Consumer Products and Lucasfilm have partnered with Western Chief to develop a new line of Star Wars rain gear for kids.
Lucasfilm has tapped Po-Zu to create a co-branded range of footwear featuring Star Wars.
Target is preparing for the holidays with a new marketing campaign and holiday assortment that will feature a number of top brands.
Disney Consumer Products has tapped a number of publishers for a series of titles based on Rogue One: A Star Wars Story as well as books that celebrate next year’s 40th anniversary of Star Wars: A New Hope.
Disney EMEA and Lucasfilm have tapped the Leomil Group, part of The Cortina Group, to produce a new range of footwear featuring Star Wars.
Character World has partnered with the British retailer Asda to create an exclusive line licensed bedding for adults featuring characters from Star Wars, Marvel, My Little Pony and Care Bears.
Disney has unveiled a raft of retail sale promotions for its Star Wars merchandise in honor of Star Wars Day, which is celebrated annually, May 4.
Disney Consumer Products and Interactive Media has tapped Hasbro to create a new Simon game featuring Star Wars.
While Disney's iconic Star Wars franchise dominated the marketplace last year, here's a look at 12 other licensors that also influenced the brand licensing sector worldwide.
Disney Consumer Products and Interactive Media, in partnership with Star Wars super fans, has launched the third chapter in its fan-created “Go Rogue” YouTube series.
Geek merchandise retailer Merchoid has unveiled its first range of officially licensed swim shorts.
Disney Consumer Products and Interactive Media, in partnership with Star Wars super fans, has launched the fourth and final installment of its fan-created “Go Rogue” YouTube series.
The exclusive articles in this special issue of License! Global, the official publication of Licensing Expo, reflect the business trends that will shape the future of licensing.
More children than ever before will celebrate Halloween dressed up as their favorite superhero this year, pushing princess costumes to the No. 2 spot following an 11-year reign at the top of the list.
Mattel has unveiled the new Hot Wheels Star Wars prototype armor Boba Fett character car, a European exclusive for London’s Star Wars Celebration event, taking place next month.
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