Disney is adding a new ingredient to its Star Wars weekends at the Disney World Resort–a themed pop-up restaurant and branded food items at park restaurants.
Disney has revealed details of the newest iteration of its gaming platform, Disney Infinity 3.0, including plans for new Star Wars set and the addition of Tron characters.
Disney Consumer Products is planning a global event for the Sept. 4 launch of merchandise for the upcoming film Star Wars: The Force Awakens.
Sixteen new licensees for Shopkins, ABG takes on the Michael Jackson brand and dELIA*s plot its return … these are the stories that shaped the week of April 27.
M&M's World stores in New York, Las Vegas, London and Orlando are featuring a wide range of special Star Wars merchandise to celebrate Star Wars Day on Monday.
Toys R' Us stores across the U.S. and online are gearing up to bring fans to a galaxy far, far away with a year-long celebration in honor of the Star Wars saga.
As a new Episode VII: The Force Awakens trailer swept the Internet Thursday, Twitter launched a collection of Star Wars emojis.
The Walt Disney Studios, Lucasfilm and 20th Century Fox are planning to release the first six Star Wars films on Digital HD for the first time.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
Fans of the “Angry Birds Star Wars II” game have scanned their Telepods figures into the game more than 30 million times.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
May 4 has become ubiquitous with the Star Wars brand. In celebration of the fan holiday, Disney Consumer Products rolled out new deals, giveaways, exclusives and hosted events.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
Disney Consumer Products has unveiled a full lineup of back-to-school items featuring top Disney, Pixar, Marvel and Star Wars characters.
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