Retailers around the globe are preparing for Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by Star Wars: The Last Jedi.
Home goods licensee Vandor will kick off its 60th anniversary with the introduction of more than 100 new products in 2017 featuring three new licenses and multiple evergreen licenses.
The London Toy Fair has revealed the winners of this year’s Best New Toys awards, a number of which feature licensed properties such as “Paw Patrol” and “PJ Masks.”
Disney Cruise Line has announced that its event Star Wars Day at Sea will return aboard 15 of its Disney Fantasy sailings in 2018.
The 17 trends that will define brand licensing in 2017.
Disney Consumer Products has tapped Her Universe to expand her current Star Wars lineup with a new branded skirt and cardigan.
Disney Consumer Products and Dynasty Apparel have joined forces to launch a co-branded line of Star Wars apparel for young men.
Disney Consumer Products and Lucasfilm have partnered with Western Chief to develop a new line of Star Wars rain gear for kids.
Lucasfilm has tapped Po-Zu to create a co-branded range of footwear featuring Star Wars.
Target is preparing for the holidays with a new marketing campaign and holiday assortment that will feature a number of top brands.
Walmart has turned to real toy experts–kids ages 18 months to 12 years–to find this holiday season’s top 25 toys.
Australia-based Plox, in collaboration with Disney Australia, will launch a new levitating Death Star speaker inspired by Star Wars.
Disney Consumer Products and Interactive Media, in partnership with Star Wars super fans, has launched the second chapter in its fan-created “Go Rogue” YouTube series.
Alamo Drafthouse will air the original Star Wars trilogy in cities across the U.S. with its Return of the Trilogy roadshow program this August.
Target has unveiled its 2016 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” Barbie, Pokémon and more.
Disney has unveiled a raft of retail sale promotions for its Star Wars merchandise in honor of Star Wars Day, which is celebrated annually, May 4.
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