Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
May 4 has become ubiquitous with the Star Wars brand. In celebration of the fan holiday, Disney Consumer Products rolled out new deals, giveaways, exclusives and hosted events.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
Fans of the “Angry Birds Star Wars II” game have scanned their Telepods figures into the game more than 30 million times.
The non-profit New Starship Foundation is planning to open the world’s first dedicated science-fiction museum in 2015.
Disney Publishing Worldwide has launched a new episodic series of apps featuring the stories, heroes and villains of Star Wars.
While 2013 U.S. retail dollar sales of toys remained relatively flat compared to 2012, licensed toys experienced an increase of 3 percent to $5.3 billion.
For the first time Disney Store U.K. will offer fans a range of Star Wars products at locations across the country.
Disney Publishing Worldwide is planning four new books based on the original Star Wars film trilogy in anticipation of Star Wars: Episode VII.
My M&M's is unveiling Star Wars-themed candies and merchandise to celebrate Star Wars Day on May 4.
Rapper 50 Cent’s SMS Audio unveiled a new line of limited edition Star Wars-branded headphones at the Consumer Electronics Show this week.
Licensed properties were prominent on the CES show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.
Her Universe is ready for Valentine’s Day with two new offerings for Star Wars fangirls.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Since the 1990s, The LEGO Group has also focused on building its licensed toy categories brick by brick.
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