Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Unilever has partnered with Schick and Philips Norelco to launch a line of co-branded razors that will complement its new line of Axe face products for men.
Pop singer Fergie is launching her new beauty line, created in collaboration with Wet n Wild at Walgreen's stores across the U.S. this month.
FremantleMedia Enterprises has teamed up with HCT Asia to launch a new cosmetics range featuring the French bulldog character Rebecca Bonbon in Asia.
The cosmetics brand Bobbi Brown, a subsidiary of Estee Lauder, has tapped the Safilo Group to expand the brand into eyewear.
Nicole by OPI has created three custom nail lacquer shades for Kellogg's Special K brand that will be used in conjunction with a campaign to encourage women to "show off your confidence with color."
Church & Dwight is adding the pop band One Direction to its line of Arm & Hammer Tooth Tunes singing toothbrushes.
Atlantyca Entertainment has announced a new partnership with So.di.co. for a line of children's personal care products featuring Geronimo Stilton.
Saban Brands has inked a new deal with Lotta Luv Beauty for a collection of Paul Frank cosmetics in the U.S.
Benetton Group and Puig have teamed up to develop a new line of United Colors of Benetton fragrances.
Fashion brand Alexander McQueen has appointed the Procter & Gamble Company’s P&G Prestige to extend its brand into fragrances.
Health and beauty products licensee the Cosrich Group has acquired the Ouchies bandages brand.
The Davi Luxury Brand Group has launched its new Davi skincare line in South Korea under a licensing agreement with LG Household and Health Care.
Brilliant Brands has partnered with Worldwide Universal Brands to create a full range of bath and cosmetic products for its Luv Me Buddies brand.
The Band-Aid brand will add Nickelodeon's Teenage Mutant Ninja Turtles to its “Magic Vision” app this fall.
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