Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Miss America Properties has tapped beauty company Joshua Brands for a new line of skincare and cosmetics called R.E.I.G.N.
As ABC’s “Dancing With the Stars” enters its 17th season, Stila Cosmetics has launched a line of makeup inspired by the show.
The L'Oréal Luxe group has launched a new online-only cosmetics line with beauty vlogger Michelle Phan.
HarperCollins Children’s Books has tapped two new partners to create costumes and nail polish for its Fancy Nancy book series.
Nicole by OPI has announced plans for a new range of nail lacquers inspired by country singer Carrie Underwood.
Marc Jacobs launched his namesake cosmetics line, Marc Jacobs Beauty, at Sephora stores Friday.
Target has expanded its reach in the beauty business with the acquisition of DermStore Beauty Group.
Disney Consumer Products is ready for back-to-school with an arsenal of products for all ages.
Sephora has released the latest iteration in its Disney Reigning Beauties collection featuring The Little Mermaid’s Ariel.
Luxury lingerie brand Agent Provocateur has tapped Inter Parfums to create perfumes and related products.
adidas International Marketing has teamed up with Coty to expand its range of personal care products for men.
Atlantyca Entertainment and So.di.co. have launched a line of children’s beauty products based on Geronimo Stilton.
Church & Dwight is adding the pop band One Direction to its line of Arm & Hammer Tooth Tunes singing toothbrushes.
Nelvana Enterprises has teamed up with Webber Naturals for a new line of children’s vitamins featuring characters from Treehouse.
Marvel Entertainment is bringing The Avengers brand into the food and oral health categories in a series of new partnerships.
Maroon 5 front man and "The Voice" judge Adam Levine has partnered with ID Perfumes for his self-titled debut fragrance.
Cover Girl has announced its first-ever major movie sponsorship of Lionsgate's The Hunger Games: Catching Fire.
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