Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Unilever has partnered with Schick and Philips Norelco to launch a line of co-branded razors that will complement its new line of Axe face products for men.
Pop singer Fergie is launching her new beauty line, created in collaboration with Wet n Wild at Walgreen's stores across the U.S. this month.
FremantleMedia Enterprises has teamed up with HCT Asia to launch a new cosmetics range featuring the French bulldog character Rebecca Bonbon in Asia.
The cosmetics brand Bobbi Brown, a subsidiary of Estee Lauder, has tapped the Safilo Group to expand the brand into eyewear.
Nicole by OPI has created three custom nail lacquer shades for Kellogg's Special K brand that will be used in conjunction with a campaign to encourage women to "show off your confidence with color."
Church & Dwight is adding the pop band One Direction to its line of Arm & Hammer Tooth Tunes singing toothbrushes.
Atlantyca Entertainment has announced a new partnership with So.di.co. for a line of children's personal care products featuring Geronimo Stilton.
Saban Brands has inked a new deal with Lotta Luv Beauty for a collection of Paul Frank cosmetics in the U.S.
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