Jakks Pacific is planning to add a line of toys to its current range of role-play items featuring existing and upcoming Marvel characters and properties.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Marvel Entertainment has joined forces with C-Preme for a line of helmets with 3D designs of Marvel’s Super Heroes.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
Marvel Entertainment and its licensees have created an exclusive lineup of limited edition collectibles.
Marvel Entertainment and Feld Entertainment have teamed up in a new multi-year partnership to create live-action arena spectaculars based on Marvel characters and stories.
The NPD Group looks back on 2012 and reviews what gains were made for licensed toys.
Vans and Marvel Entertainment are planning a footwear collection that will feature Marvel Super Heroes on limited edition sneakers at Journeys stores in the U.S.
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