Sony Pictures has partnered with “Snapchat” to feature two Ghostbusters-themed lenses on the digital platform.
Sony Pictures and Lyft have joined forces to launch Ghost Mode, an option in the Lyft app that will offer Ecto-1 car rides to passengers in cities throughout the U.S.
Entertainment companies are expanding their brands and giving classic franchises new life through live experiences.
Sony Pictures has partnered with Build-A-Bear Workshop to launch a line of stuffed animals inspired by its upcoming film, Ghostbusters, in theaters July 15.
Sony Pictures will celebrate Ghostbusters Day–the anniversary of the original 1984 film–this Wednesday in anticipation of new Ghostbusters film, in theaters July 15.
Sony Pictures has tapped USAopoloy to create a new puzzle collection inspired by the studio’s new Ghostbusters movie, in theaters July 15.
Sony Pictures has partnered with Madame Tussauds New York, Ghost Corps and The Void to create an immersive, virtual reality experience based on the studio’s new Ghostbusters movie, which premiers July 15.
Sony Pictures has tapped Coca-Cola to re-launch the Hi-C Ecto Cooler in celebration of Ghostbusters’ return to theaters, July 15.
Rovio and Sony Pictures have partnered with Menchie’s Frozen Yogurt to debut Angry Birds-themed products in anticipation of the film’s premiere, May 20.
Rovio and Sony Pictures have teamed up with multiple partners for a promotional campaign in anticipation of The Angry Birds Movie premiere May 20.
Brand & Deliver has created a 30-second animation for the cybersecurity software brand Kaspersky Lab under its partnership with Sony Pictures’ Pixels: The Movie.
Rocket Licensing has been appointed to manage the licensing campaign for the upcoming Ghostbusters reboot in the U.K. and Ireland on behalf of Sony Pictures.
Reliance Games and Sony Pictures have released a mobile game for Hotel Transylvania 2, which arrived in theaters Friday.
Former Warner Bros., Sony Pictures and FremantleMedia executive Sander Schwartz will serve as president of the kids' social media network Grom Social.
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