Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Macy’s has announced plans for a new summer patriotic campaign that will feature curated merchandise and themed events.
Uniqlo launched three new t-shirt styles featuring the lollipop brand Chupa Chups, which celebrates its 55th anniversary this year.
Heidi Klum and Babies ‘R’ Us have extended their Truly Scrumptious collection with two new t-shirts designed by Klum’s son.
J2 Licensing has signed on to develop a co-branded apparel collection featuring Kellogg’s characters and top colleges.
Authentic Brands Group has partnered with the Will Rich Shoe Company for a new line of Marilyn Monroe-branded footwear.
Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands including Candy Land and Scrabble.
Golf legend Jack Nicklaus has partnered with the Allen Edmonds Shoe Corporation for a new line of golf shoes and accessories.
Sanrio has teamed up with baby brand aden + anais to bring Hello Kitty to a range of sleeping, feeding and bathing products.
Cartoon Network Enterprises is teaming up with Threadless for a t-shirt challenge inspired by its animated series “Regular Show.”
Sequential Brands Group has acquired the IP management company that owns lifestyle brands Ellen Tracy and Caribbean Joe.
Concept One has appointed Effy Zinkin, currently serving as president of Marc Ecko Enterprises, as its new president.
Loudmouth has released a series of College Game Day pants in partnership with the NCAA.
V&S Entertainment has renewed deals with three apparel partners for its preschool property Everything’s Rosie.
Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models.
Bandai has signed Evy of California to create apparel based on the Tamagotchi L.i.f.e. brand in the U.S.
Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships.
The Carlos Falchi luxury fashion brand has tapped L & Leung Design Group to create a contemporary handbag line.
Hasbro has partnered with jewelry and accessories retailer Icing for a capsule collection inspired by the Monopoly board game.
Sequential Brands Group has launched several initiatives for Ellen Tracy that include expansion into new territories and categories.
41 Entertainment has appointed Sun City as the apparel licensee for Pac-Man and the Ghostly Adventures in France.
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