Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Fender Musical Instruments has signed a deal with rock ‘n’ roll clothier Dragonfly Clothing for a lifestyle fashion collection.
Sesame Workshop has signed a new deal with Joker for costumes and masks featuring “Sesame Street” in Italy.
Multi-platinum rapper Wiz Khalifa has partnered with luxury headwear brand Flat Fitty to develop a range of custom caps.
Artist Monica Warhol has signed a new deal for a limited edition t-shirt collection with WearThatART.
Warner Bros. Consumer Products has signed a new deal with the Parisian design outfit ElevenParis for statement t-shirts.
Lawless Entertainment has partnered with Out of Print for a range of apparel and accessories featuring The Little Prince.
The Licensing Company has announced a new collaboration between The Rodnik Band and Peanuts.
Iconix Brand Group has purchased the remaining 49 percent minority interest in the owner of Ecko Unltd.
WWE has signed two news deals that will expand the professional wrestling brand’s presence.
Versace 19•69 Abbigliamento Sportivo has appointed P&L Global Network as their agent in Latin America.
Apparel brand Sportiqe is partnering with legendary rock-and-roll band the Grateful Dead for its first range of vintage-inspired apparel.
Sony Music Entertainment has tapped BandMerch to take its North American merchandising program to the next level.
Brand licensing agency Global icons will work to expand the portfolio of high-end baby accessory brand, Little Giraffe.
Kay Jewelers has added a new collection to its Charmed Memories line featuring the National Football League.
Perpetual Licensing has signed on develop a global brand licensing program for apparel brand Bottom Crawlers.
WWE and Kmart today have teamed up for exclusive children’s apparel line from John Cena.
David’s Bridal has teamed up with American fashion designer Zac Posen for a bridal collection.
Genesis Sports has extended its license as a supplier of PUMA-branded team sports apparel in the U.K. and Ireland.
Macy's is celebrating the upcoming launch of its new Parisian-inspired fashion brand with a limited edition bike from Martone Cycling Company.
Apparel brand Loudmouth has partnered with Traveler's Choice to roll out a line of luggage and travel gear.
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