Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Fender Musical Instruments has signed a deal with rock ‘n’ roll clothier Dragonfly Clothing for a lifestyle fashion collection.
Sesame Workshop has signed a new deal with Joker for costumes and masks featuring “Sesame Street” in Italy.
Multi-platinum rapper Wiz Khalifa has partnered with luxury headwear brand Flat Fitty to develop a range of custom caps.
Artist Monica Warhol has signed a new deal for a limited edition t-shirt collection with WearThatART.
Warner Bros. Consumer Products has signed a new deal with the Parisian design outfit ElevenParis for statement t-shirts.
Lawless Entertainment has partnered with Out of Print for a range of apparel and accessories featuring The Little Prince.
The Licensing Company has announced a new collaboration between The Rodnik Band and Peanuts.
Iconix Brand Group has purchased the remaining 49 percent minority interest in the owner of Ecko Unltd.
WWE has signed two news deals that will expand the professional wrestling brand’s presence.
Versace 19•69 Abbigliamento Sportivo has appointed P&L Global Network as their agent in Latin America.
SEGA Europe has partnered with TVMania for a new range of Sonic the Hedgehog apparel and accessories in the G/A/S territories.
The U.S. Postal Service has teamed up with apparel company Wahconah Group for apparel and accessories inspired by its motto: Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.
The Trump Organization has appointed licensing agent Infiniss to oversee expansion of the Donald J. Trump Signature Collection in South Korea.
For the second year in a row, Uniqlo has launched a line of Fender-branded t-shirts in the U.S., the U.K. and France.
Poetic Gem is planning a new range of nightwear based on DC Thomson's comics The Dandy and The Beano.
Fashion brand Alexander McQueen has appointed the Procter & Gamble Company’s P&G Prestige to extend its brand into fragrances.
TVMania U.K. has signed an agreement with the LEGO Group to create an apparel range for The LEGO Movie.
PVH has partnered with Cutie Pie Baby for a line of layette items and apparel for newborns, infants, toddlers and kids under the Izod brand.
JCPenney is getting ready for back-to-school shopping with a series of exclusive apparel offerings.
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