Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Licensed apparel specialist Poetic Gem has strengthened its sales operation with the addition of a new account manager, Kaleigh Durney.
JTMG has secured an apparel partnership with American Classics for the NBC series “Brooklyn Nine-Nine” and “Bates Motel.”
Brooke Burke-Charvet has partnered with fashion mogul Daniel Guez to launch the active apparel brand Caelum.
Steve Madden has partnered with the R&B singer Keyshia Cole for a limited edition footwear collection.
Sanrio and Manhattan Portage have collaborated on a worldwide, limited edition Hello Kitty bag collection.
Big Tent Entertainment has signed two new deals for costumes and apparel featuring the Internet meme Domo.
Canadian fashion brand RW&CO. has teamed up with actor Hayden Christensen for a menswear capsule collection.
Santoro has added to the roster for its art brand Gorjuss with the continuation of its apparel partnership with Benetton.
Nickelodeon has teamed up with musicianPharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.
The National Football Association teamed up with its licensee Junk Food Clothing for a runway show at New York Fashion Week last week.
Golf legend Jack Nicklaus has inked a deal with Perry Ellis International to create a line of men’s and women’s apparel.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
PVH has signed two new partners for Izod that will extend the brand into denim and expand its presence in Mexico.
Fashion designer and TV personality Sondra Celli has appointed Brandgenuity to launch a licensing program for her bling brand.
Iconix Brand Group has expanded its international reach with the acquisition of British lifestyle brand Lee Cooper for $72 million.
Poetic Gem has signed on to create a line of adult apparel in the U.K. featuring The Collective's Annoying Orange brand, in a new deal brokered by Rocket Licensing.
Santoro has announced a raft of new partners around the world for its Gorjuss art brand.
Macy’s has announced plans for a new summer patriotic campaign that will feature curated merchandise and themed events.
Universal Partnerships & Licensing has tapped G by Guess for a new collection inspired by the upcoming film, Fast & Furious 6.
Poetic Gem has announced plans for a new line of t-shirts and nightwear featuring the iconic British beef drink Bovril.
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