Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Viacom has agreed to bring 22 of its networks to Sony's forthcoming cloud-based TV service.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Sony and Titan Merchandise have announced plans for a line of Breaking Bad vinyl figures.
Licensed properties were prominent on the CES show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.
Pressman Toy is getting ready for The Smurfs 2 with a line of preschool games and puzzles.
Sony Pictures Consumer Marketing has created a global promotional campaign for the Smurfs 2.
The Licensing Expo opening night party is shaping up to be quite an event with a top-tier sponsors signed on.
Consumer products inspired by films is a classic sector for licensed merchandise and to that end, License! Global presents its annual Flick Pics feature as a resource to chart films with licensing potential in 2013, 2014 and even into 2015.
Sony Computer Entertainment America is planning a film version of its video game franchise, “Ratchet and Clank.”
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