Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
SEGA’s Sonic the Hedgehog is getting a fresh look this year in a new multi-platform franchise strategy called Sonic Boom.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
Sonic the Hedgehog will return to television in his first-ever CG-animated series, set to debut in fall 2014.
SEGA Europe has signed two new agreements that will bring Sonic the Hedgehog and his friends to wall decals and masks.
SEGA Europe has tapped Pyramid International for a new line of Sonic the Hedgehog giftware.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
Pedigree Books has released a new range of augmented reality annuals featuring top digital brands.
Pedigree Books is adding Sonic the Hedgehog to its lineup of 2013 gaming and new media annuals, in a new partnership with SEGA Europe.
SEGA Europe has renewed its apparel license with gaming clothing specialist Insert Coin.
Pedigree Books is adding a new augmented reality feature to its Gaming and New Media 2014 annuals.
License! Global takes an in-depth look at how interactive properties are expanding to mean more to product programs and how the category has become bigger and more lucrative than ever.
SEGA America and SEGA Europe are introducing a multi-level campaign for Sonic the Hedgehog.
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