Entertainment One is building its key brands over the long term into evergreen properties.
Entertainment One Licensing has new expansions for its teen lifestyle brands including cosmetics for So So Happy and apparel for Skelanimals at Hot Topic.
Entertainment One Licensing has appointed Nina Leong as senior vice president, lifestyle, as it looks to grow its pop culture brands So So Happy and Skelanimals.
Canada’s Entertainment One bought Art Impressions in 2013, and since, the company has been focused on the re-launch of the key brand So So Happy.
Entertainment One Licensing recently added three fashion licensees to SO SO Happy, its lifestyle property for teens and young adults.
Entertainment One Licensing has unveiled its plans to expand its teen pop culture property So So Happy.
Entertainment One’s lifestyle brand So So Happy has been included in Trigger Happy’s “Toon Hero” iPad app.
Entertainment One is launching So So Happy-branded products into Walmart in Canada.
Entertainment One’s purchase of Art Impressions in June was much more than just a brand acquisition–it was a strategic move designed to expand both companies’ reach into new regions, genres and categories.
Entertainment One has announced a new deal with Hallmark for So So Happy gifts and cards.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.