Backstage Licensing has negotiated a new deal with Swiss Eyewear Group and its INVU brand for a Smurfs sunglasses line.
Sony Pictures Consumer Products is looking for licensing partners in all categories for summer 2015’s third Smurfs movie.
Sony Pictures Animation today revealed the lineup of its upcoming animation projects.
Backstage Licensing has negotiated a month-long promotion with Carrefour in Italy to promote Smurfs 2.
Lafig Belgium/IMPS has tapped Rubie’s Costume Company for costumes inspired by The Smurfs 2.
Sony Pictures Animation and Columbia Pictures are readying for the release of The Smurfs 2 Wednesday with a range of retail promotions.
Build-A-Bear Workshop has launched a second collaboration with Sony Pictures Entertainment for a collection of Smurfs plush.
International recording artist Flo Rida made waves as co-host of the Licensing Expo Opening Night Party
USAopoly is planning a Smurfs-themed version of Monopoly, under license from Hasbro and Sony Pictures.
Spanish licensee Giromax has announced plans for a series of new product for the Smurfs, Trash Pack and Doreaemon brands.
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