Backstage Licensing has negotiated a month-long promotion with Carrefour in Italy to promote Smurfs 2.
Lafig Belgium/IMPS has tapped Rubie’s Costume Company for costumes inspired by The Smurfs 2.
Sony Pictures Animation and Columbia Pictures are readying for the release of The Smurfs 2 Wednesday with a range of retail promotions.
Build-A-Bear Workshop has launched a second collaboration with Sony Pictures Entertainment for a collection of Smurfs plush.
International recording artist Flo Rida made waves as co-host of the Licensing Expo Opening Night Party
USAopoly is planning a Smurfs-themed version of Monopoly, under license from Hasbro and Sony Pictures.
Spanish licensee Giromax has announced plans for a series of new product for the Smurfs, Trash Pack and Doreaemon brands.
Ink and Biplano have signed a new deal with E-max for a range of Smurfs novelty items in Eastern Europe, Nordic, Spain and Portugal.
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