Sony Pictures Consumer Products and LAFIG Belgium, the official licensor of the Smurfs brand, have renewed Jakks Pacific's as the master toy licensee for the franchise.
International Merchandising, Promotion & Services has appointed Rocket Licensing as the exclusive agent for the Smurfs brand in the U.K. and Eire.
Sony Pictures Entertainment is moving into 2015 and beyond with a host of licensed product programs to support its robust slate of television and film properties.
Sony Pictures Consumer Products has partnered for the launch of “The Smurfs: iTalk,” an app that allows kids to interact with their very own Smurf.
Sony Pictures Consumer Products, in collaboration with Budge Studios and Lafig, has released the first Smurfs food mobile app–"The Smurfs Bakery."
Backstage Licensing has negotiated a new deal with Swiss Eyewear Group and its INVU brand for a Smurfs sunglasses line.
Sony Pictures Consumer Products is looking for licensing partners in all categories for summer 2015’s third Smurfs movie.
Sony Pictures Animation today revealed the lineup of its upcoming animation projects.
Backstage Licensing has negotiated a month-long promotion with Carrefour in Italy to promote Smurfs 2.
Lafig Belgium/IMPS has tapped Rubie’s Costume Company for costumes inspired by The Smurfs 2.
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