SmileyWorld and licensee Etam have joined forces to launch an exclusive capsule collection at the French retailer.
SmileyWorld and LazyBee, a lifestyle brand, have joined forces to launch a new collection of sportswear.
SmileyWorld has joined forces with Bestseller Fashion Group China to launch a new apparel range in Bestseller’s Selected stores in China.
SmileyWorld has tapped Tonner-One World to create a line of Smiley-branded Prettie Girls! dolls in a three-year licensing agreement.
SmileyWorld has partnered with Scholastic for a range of titles in the U.K and Eire.
SmileyWorld has partnered with the French retailer Jules to launch a collection of men’s apparel at its stores across Europe.
SmileyWorld has partnered with the French maternity and children’s apparel retailer Orchestra to create a new line of children’s apparel and accessories.
SmileyWorld has partnered with retailer C&A to launch a number of apparel ranges in its stores in China.
SmileyWorld has partnered with Selfridges, a department store chain in the U.K., to create a new digital promotional campaign to launch the retailer’s first shoppable app.
SmileyWorld has opened a new pop-up store at the Galeries Lafayette Beijing mall.
The SmileyWorld brand continues to grow with new licensing including a pop-up shop in Beijing and a collaboration with Fendi.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
SmileyWorld is bringing its graphic emoticons to cutting-edge fashion, thanks to a new partnership with retailer Topshop.
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