SmileyWorld has partnered with the French retailer Jules to launch a collection of men’s apparel at its stores across Europe.
SmileyWorld has partnered with the French maternity and children’s apparel retailer Orchestra to create a new line of children’s apparel and accessories.
SmileyWorld has partnered with retailer C&A to launch a number of apparel ranges in its stores in China.
SmileyWorld has partnered with Selfridges, a department store chain in the U.K., to create a new digital promotional campaign to launch the retailer’s first shoppable app.
SmileyWorld has opened a new pop-up store at the Galeries Lafayette Beijing mall.
SmileyWorld has partnered with Compagnie Pâtissière to launch a selection of branded tartlets.
SmileyWorld has partnered with Cropp and L.A.P. to launch exclusive apparel collections at the retailers.
SmileyWorld has inked three new publishing deals with licensees in the Netherlands, Italy and Australia.
SmileyWorld has added two new partners to be featured in two food-inspired promotions this spring/summer.
SmileyWorld is continuing its expansion into the fast-moving consumer goods market with the new concept, Smiley Kitchen, as well as a number of other food and beverage offerings.
Licensees provide the backbone for some of the most successful licensed apparel collaborations. Here is a round-up of recent top news from leading apparel licensees.
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