SmileyWorld has inked three new publishing deals with licensees in the Netherlands, Italy and Australia.
SmileyWorld has added two new partners to be featured in two food-inspired promotions this spring/summer.
SmileyWorld is continuing its expansion into the fast-moving consumer goods market with the new concept, Smiley Kitchen, as well as a number of other food and beverage offerings.
SmileyWorld has partnered with Italian licensee Admiranda for a new line of beauty products.
SmileyWorld is bringing its graphic emoticons to cutting-edge fashion, thanks to a new partnership with retailer Topshop.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
The SmileyWorld brand continues to grow with new licensing including a pop-up shop in Beijing and a collaboration with Fendi.
Licensees provide the backbone for some of the most successful licensed apparel collaborations. Here is a round-up of recent top news from leading apparel licensees.
These recent deals and announcements highlight the diversity and vibrancy of licensed apparel at retail.
We all know them, use them and love them–Smileys, those yellow faces that allow us to show our true feelings in emails. They’re lovable, ubiquitous (over 1 billion of them are shared on the Internet every day) and they’re also big business.
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