Smiley has announced a new collaboration with French fashion designer Martine Sitbon and the global release of its sticker book line from Editis.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
SmileyWorld has signed three new apparel partners for its smiley face image.
SmileyWorld has partnered with U.K novelty and toy company Bluw for a line of gifts and fashion accessories.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
SmileyWorld has again partnered with Herlitz, now part of the Pelikan Group, for a new range of back-to-school products.
SmileyWorld has partnered with Deutsche Post DHL for branded Packset packing boxes featuring the smiley face embedded into the German flag.
Dalla Costa Alimentare has acquired the exclusive license to create pasta featuring the Smiley brand.
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