The Smiley Company has teamed up with toy manufacturer Simba Dickie to create a line of collectibles in celebration of SmileyWorld’s 20th anniversary.
SmileyWorld has tapped licensee Somerbond to create a collection of branded sleepwear exclusively for online retailer ASOS.
SmileyWorld has tapped Scholastic to publish two English titles in the U.K. and Europe.
e-Commerce platform Spreadshirt has been tapped by SmileyWorld to bring its brand to customizable products.
SmileyWorld is taking its signature brand to the food and beverage aisle with new partnerships with licensees L’Abeille and Fruselva.
The art and design brand is gearing up for its 20th anniversary in 2017.
Smiley and SmileyWorld’s licensees were out in full force at this year’s Maison & Objet in Paris, Sept. 2-6.
SmileyWorld has partnered with Inbrands to create an exclusive apparel collection for the Brazilian market.
SmileyWorld and licensee Etam have joined forces to launch an exclusive capsule collection at the French retailer.
SmileyWorld and LazyBee, a lifestyle brand, have joined forces to launch a new collection of sportswear.
SmileyWorld has partnered with Selfridges, a department store chain in the U.K., to create a new digital promotional campaign to launch the retailer’s first shoppable app.
SmileyWorld has partnered with retailer C&A to launch a number of apparel ranges in its stores in China.
SmileyWorld has partnered with the French maternity and children’s apparel retailer Orchestra to create a new line of children’s apparel and accessories.
SmileyWorld has partnered with the French retailer Jules to launch a collection of men’s apparel at its stores across Europe.
SmileyWorld has partnered with Scholastic for a range of titles in the U.K and Eire.
SmileyWorld has tapped Tonner-One World to create a line of Smiley-branded Prettie Girls! dolls in a three-year licensing agreement.
SmileyWorld has joined forces with Bestseller Fashion Group China to launch a new apparel range in Bestseller’s Selected stores in China.
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