SmileyWorld has partnered with retailer C&A to launch a number of apparel ranges in its stores in China.
SmileyWorld has partnered with Selfridges, a department store chain in the U.K., to create a new digital promotional campaign to launch the retailer’s first shoppable app.
SmileyWorld has opened a new pop-up store at the Galeries Lafayette Beijing mall.
SmileyWorld has partnered with Compagnie Pâtissière to launch a selection of branded tartlets.
SmileyWorld has partnered with Cropp and L.A.P. to launch exclusive apparel collections at the retailers.
SmileyWorld has inked three new publishing deals with licensees in the Netherlands, Italy and Australia.
SmileyWorld has added two new partners to be featured in two food-inspired promotions this spring/summer.
SmileyWorld is continuing its expansion into the fast-moving consumer goods market with the new concept, Smiley Kitchen, as well as a number of other food and beverage offerings.
SmileyWorld has partnered with Italian licensee Admiranda for a new line of beauty products.
SmileyWorld is bringing its graphic emoticons to cutting-edge fashion, thanks to a new partnership with retailer Topshop.
Licensees provide the backbone for some of the most successful licensed apparel collaborations. Here is a round-up of recent top news from leading apparel licensees.
These recent deals and announcements highlight the diversity and vibrancy of licensed apparel at retail.
The SmileyWorld brand continues to grow with new licensing including a pop-up shop in Beijing and a collaboration with Fendi.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
©2016 UBM. All rights reserved. A UBM Company.