As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Perry Ellis International has tapped Delta Galil Industries to design and distribute a line of Ben Hogan-branded socks.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
Gap has opened a flagship store on the Chinese direct sales website JD.com.
Genius Brands International and its subsidiary A Squared Entertainment have signed three licensees for the fashion apparel and lifestyle brand Psycho Bunny.
American designer Sigrid Olsen is returning to the fashion world with the new Sigrid Olsen Studio collection for HSN.
Warner Bros.’ classic Looney Tunes characters Tweety and Bugs Bunny have been reimagined by 10 top fashion designers for a new kids' apparel collection.
Merchandise Monkey has made a number of new additions to its range of officially licensed Sony PlayStation merchandise in the U.K.
Bulldog Licensing has signed yet another partner for Moose Toys collectible grocery-inspired brand Shopkins in the U.K and Eire.
Discovery Consumer Products has teamed with Bioworld Merchandising for a wide-ranging line of apparel for North America based on the top TV series in its portfolio.
The NikeLab has teamed with Japanese fashion house Sacai for its latest apparel collaboration.
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