How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Warner Bros. Consumer Products EMEA has signed a global partnership with the children's watch brand Flik Flak for a new line of character-inspired watches.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
American metal band Slayer has partnered with the Venice Beach, Calif., customizable shoe store The Ave for a line of footwear.
Sony Pictures Consumer Products is celebrating the 50th anniversary of the American sitcom "I Dream of Jeannie" with a wide-ranging product program.
Playboy and retailer Supreme have joined forces for a line of branded accessories.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
Singer and fashion entrepreneur Gwen Stefani has launched a new accessories label, gx by Gwen Stefani, on the subscription fashion website ShoeDazzle.
Threadless has unveiled the winners of its Captain America Design Challenge, held in partnership with Marvel.
Her Universe and Hot Topic are teaming to host a "geek couture" fashion show and design competition at Comic-Con.
Carte Blanche Group has added a new licensed apparel partner for its Tiny Tatty Teddy nursery brand.
Poeticgem is planning a line of Garfield-branded men’s nightwear in the U.K., in a deal brokered by Bulldog Licensing.
Hot Topic is planning a limited edition collection of apparel inspired by Disney’s upcoming feature film Maleficent, in theaters on May 30.
MerryMakers has partnered with Wonder-Shirts for a range of tees featuring the publishing and YouTube character Pete the Cat.
Bulldog Licensing has made two new additions to the burgeoning licensing program for the CBBC fantasy drama “Wolfblood.”
A new range of t-shirts showcasing King Features characters Popeye and Olive Oyl has debuted at Urban Outfitters in the U.K.
Disney Consumer Products has unveiled a wicked new collection of products based on the upcoming Walt Disney Studios film Maleficent.
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