As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Bold apparel and accessories brand Loudmouth has paired with Hunter Manufacturing to create drinkware and pet products featuring its patterns.
Celebrity personality Paris Hilton is pairing with retail operator Apparel Club for a collection of watches in the Middle East.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
Coach has bought the women's footwear brand Stuart Weitzman from the private equity firm Sycamore Partners for $530 million.
Epic Rights has expanded its client roster through new representation agreements with a range of music artists including Def Leppard, Billy Idol and "Chicago."
Lifestyle brand kathy ireland Worldwide has tapped MMP to develop a paid TV program that helps connect brands with their consumers.
Disguise has renewed its agreement with Disney Consumer Products for Halloween costumes and accessories based on top Disney properties.
Hot Topic has unveiled a limited edition fashion collection inspired by the upcoming Walt Disney Studios live-action film Cinderella, in theaters March 13.
Karl Lagerfeld is teaming up with French sourcing company Children's Worldwide Fashion to create a childrenswear line, a number of new outlets confirmed last week.
Kenneth Cole Productions has appointed Marc Schneider as chief executive officer. Kenneth Cole will continue as executive chairman and chief creative officer.
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