Licensed fashion is exploding, from entertainment property collaborations with well-known designers and high-end retailers to brands entertaining new categories to even more celebrity ranges.
Genius Brands International has signed two more licensing partners–Jaya Apparel and H.E.R. Accessories–for its new music and fashion-driven tween girls' brand, “SpacePop.”
British supermodel Jourdan Dunn has partnered with U.K. retailer Marks & Spencer to launch a children’s clothing range, Lil’ LonDunn.
New York-based watch manufacturer Concepts In Time has partnered with Hershey Kisses to design and develop a fine watch line.
Saks Fifth Avenue Off 5th will feature the first-ever Gilt in-store shop when it officially opens its first location in New York City on March 3.
Nordstrom has launched the Olivia Palermo + Chelsea28 collection, a collaboration between New York socialite Olivia Palermo and its in-house brand Chelsea28.
Canada Goose has partnered with the NBA All-Star Game 2016 to welcome the players to Toronto, Canada, in warmth and style.
Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.
After the release of her new song “Formation,” Beyoncé has launched a new collection inspired by the lyrics of her latest single.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Classic American sock brand Gold Toe has tapped the RFA Group to expand its brand into footwear with the company's first-ever line of slippers.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Lisa Hryniewicz has teamed with Zor Creations for a line of bespoke jewelry and accessories inspired by the publishing-based transmedia property The Red Harlequin.
Actress Eva Mendes is continuing to build her namesake line at retailer New York & Company, with the addition of accessories, bridal and kidswear.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
SmileyWorld has launched a host of new fashion collaborations featuring the iconic smiley face imagery with retail partners around the world.
Skate lifestyle brand Huf has partnered with Casio's G-Shock for a co-branded timepiece that celebrates the brands' shared heritage.
Disney Consumer Products and Marvel have unveiled a broad merchandise program, now arriving at retailers in the U.S., for the upcoming film Avengers: Age of Ultron.
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