As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Genius Brands International has signed two more licensing partners–Jaya Apparel and H.E.R. Accessories–for its new music and fashion-driven tween girls' brand, “SpacePop.”
British supermodel Jourdan Dunn has partnered with U.K. retailer Marks & Spencer to launch a children’s clothing range, Lil’ LonDunn.
New York-based watch manufacturer Concepts In Time has partnered with Hershey Kisses to design and develop a fine watch line.
Saks Fifth Avenue Off 5th will feature the first-ever Gilt in-store shop when it officially opens its first location in New York City on March 3.
Nordstrom has launched the Olivia Palermo + Chelsea28 collection, a collaboration between New York socialite Olivia Palermo and its in-house brand Chelsea28.
Canada Goose has partnered with the NBA All-Star Game 2016 to welcome the players to Toronto, Canada, in warmth and style.
Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.
After the release of her new song “Formation,” Beyoncé has launched a new collection inspired by the lyrics of her latest single.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
Bulls Licensing will once again represent The Smurfs for licensing in the Nordic countries.
Nickelodeon has teamed with the U.K. fashion brand Hype for a range of SpongeBob SquarePants apparel and accessories.
Marquee Brands has acquired the Ben Sherman brand and all related intellectual property assets from Oxford Industries for $63.7 million.
Croakies has created a line of printed belts featuring Loudmouth's signature bold patterns.
French fashion label Christian Louboutin has teamed up with The Upper House, a luxury hotel in Hong Kong, to offer themed experiences to hotel guests.
The Corona and Modelo Especial licensing programs, managed by the Joester Loria Group, are expanding their reach in the lifestyle arena with new apparel collections.
GapKids has partnered with ED, the new lifestyle brand of American comedian and talk show host Ellen Degeneres, to launch a limited edition apparel collection.
Gap has teamed up with Virgin Hotels, founded by entrepreneur Richard Branson, to give guests access to the latest Gap fashions from their hotel room.
Xcel Brands has entered into a strategic partnership with Hudson's Bay and Lord & Taylor for three of its brands and an additional exclusive brand targeting Millennials.
Brazilian apparel company Alpargatas has partnered with Safilo to create a new line of Havaianas-branded eyewear in agreement that extends through 2021.
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