As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Xcel Brands has entered into a strategic partnership with Hudson's Bay and Lord & Taylor for three of its brands and an additional exclusive brand targeting Millennials.
Perry Ellis International is expanding its licensing agreement with American Traveler to include men's luggage and travel bags for the Original Penguin brand.
The NFL Players Association has added six new licensees to its roster for products including women’s apparel, toys, personalized video messages and more.
Moose Toys has tapped Disguise to bring its collectible toy franchise Shopkins to life with a costume and dress-up range.
Lebanese design label Elie Saab has partnered with Italian eyewear creator Safilo to develop the brand's first-ever eyewear collection.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Maurizio Distefano Licensing has been appointed to manage the licensing program for one of Italy's top fashion brands, Camomilla Milano.
Sports lifestyle brand '47 has partnered with the snow apparel brand 686 to create a capsule collection of collegiate technical gear.
Bulova has launched a cobranded timepiece featuring one of the world's top football clubs, Manchester United.
The LEGO Group has partnered with Disguise to create children’s Halloween costumes, role play items and accessories based on LEGO characters.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
Vans has teamed up with the Truth anti-smoking campaign to launch a limited edition collection of footwear and apparel.
LA streetwear label Joyrich has launched its first collaboration with lifestyle brand Playboy.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
A new range of University of Oxford-inspired menswear will launch in M&S this week under the Blue Harbour brand.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
CBS Consumer Products has launched a new line of Original Star Trek jewelry from licensee Rocklove.
Loudmouth has added three new universities to its line of NCAA-branded, made-to-order pants, shorts and skorts.
CPLG, licensing agent for the Rugby Football Union, has signed a raft of new licensees for products that will arrive at British retailers in 2015.
Surge Licensing has signed on to develop a licensing program for marine biologist, author and nature illustrator Nick Mayer.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.