As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Just in time for Halloween, Warner Bros. Consumer Products has partnered with Rubie’s Costume Co., PPW Toys and ICup to introduce new adult, kids' and pet costumes.
Joyrich has partnered with IMG in a global deal to license the apparel label in new product segments and franchise it to new territories.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
Chalk Line is planning a collection of its iconic Fanimation jackets featuring some of WWE’s biggest Legends.
Imports Dragon has signed on as the exclusive distribution partner in Canada for the tween girls’ lifestyle brand Fashion Angels.
This holiday season, National Geographic is offering an eclectic assortment of gifts that reflect the power of science, exploration and storytelling.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Men’s accessories company Cufflinks has collaborated with Lucasfilm and DC Comics to create a boys' neckwear collection.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
Mattel has unveiled a multi-category lineup of apparel partnerships for its two iconic fashion brands Barbie and Monster High.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
Beyoncé and Philip Green, CEO of TopShop parent company The Arcadia Group, have created a 50/50 joint venture company–Parkwood TopShop Athletic.
Saban Brands has launched the first-ever pop-up shop for its lifestyle brand Paul Frank in New York City's Times Square.
Ugg Australia and Pendleton Woolen Mills have teamed to launch a limited edition fall/winter footwear collection.
Viz Media has launched the first-ever product line for the classic anime property Doraemon in the U.S.
Quiksilver has tapped The Faction Collective to design and manufacture a new range of freeride and freestyle skis under its Roxy brand.
David Beckham has launched a joint venture with Global Brands Group to develop a global lifestyle brand for the soccer star.
Generation Hustle has launched an exclusive on-demand fashion collection featuring imagery from the summer film Dawn of the Planet of the Apes.
Nickelodeon has released a number of character-based holiday products in partnership with licensees in the U.K.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.