How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Warner Bros. Consumer Products EMEA and Sanrio have launched two new product collections for their DC Comics X Hello Kitty collaboration.
Playboy Enterprises is expanding its presence in China through a new 10-year licensing partnership with Handong United.
Vita Coco has teamed with swimwear brand L*Space by Monica Wise to create a limited edition bikini inspired by the coconut water brand.
British lifestyle brand Laura Ashley has teamed with the Vernier Watch Company to create a line of designer watches and fashion sunglasses for women.
Feld Entertainment, producers of "Marvel Universe Live!," has partnered with Unifi and the Boys and Girls Club of America to teach youth about recycling.
The Natural Sapphire Company of New York has sent the royals a special gift to celebrate their birth of the new princess.
Delta Air Lines has tapped fashion designer Zac Posen to bring his creations to a different kind of runway via new flight attendant uniforms.
Sixteen new licensees for Shopkins, ABG takes on the Michael Jackson brand and dELIA*s plot its return … these are the stories that shaped the week of April 27.
Zalemark is bringing the Crayola brand from children to adults with a new fine jewelry collection inspired by the iconic crayons.
Teen retailer dELiA*s, which filed for bankruptcy in December, will re-launch exclusively online this August under new ownership led by Steve Russo of licensee FAB NY.
Ripple Junction has donated 5,000 of its graphic t-shirts to victims affected by the recent tornadoes and flooding in the Southern and Eastern U.S.
The Boppy Company, maker of the Boppy feeding and infant support pillow, has partnered with Global Design Concepts to develop a line of diaper bags.
Italian lifestyle brand Lumberjack has appointed Turkish licensing agency Sinerji to represent its brand worldwide.
Indie Soul is planning a swimwear collection inspired by the new Costa Hollywood Condo Resort at Hollywood Beach Village in Florida.
Fashion brand Emilio Pucci has signed a worldwide exclusive licensing agreement with the Marcolin Group for women’s eyewear.
Artist and contemporary fashion designer Lauren Moshi has teamed up with Grateful Dead Productions for a limited edition collection of apparel and handbags.
Entertainment One Licensing is expanding Peppa Pig in the U.S. with the addition of five new licensing partners in the soft goods category.
London-based streetwear brand BodyMap is working with Foundry Brand Consultants to reboot the clothing line with licensing deals and collaborations.
Calvin Klein and apparel e-commerce site MyTheresa.com, are launching a special edition women’s capsule featuring classic styles from the 1990s.
Smiley will open its first-ever pop-up shop this week in the Causeway Bay shopping district, Hong Kong.
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