How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Pokémon Company International has launched a Pokémon Boutique in conjunction with the Japan LA Pop Culture Shop.
Evergreen International Holdings has signed on to bring a number of premium kids' apparel brands to China including Roberto Cavalli Junior, Diesel Kid and Fendi Kids.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Licensor Perry Ellis International has unveiled a leadership succession plan that will see founder and CEO George Feldenkreis step down after 50 years leading the company.
Idea Patch has brokered two new apparel deals IDW Publishing's comics Zombies vs. Robots and 30 Days of Night.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Santoro has teamed with the Italian children's apparel company Preca Brummel to create its first-ever kids clothing range featuring its Gorjuss brand.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Concept One has formed a joint venture with the Mexican fashion firm Comercializadora Euro CVH to expand its business into Mexico.
King Features is planning a new collaboration with global clothing retailer Uniqlo for its Popeye and Olive Oyl characters.
Lifestyle brand Extreme is expanding its international presence with two new deals for apparel and electronics in Europe.
In August, Nike, Jordan Brand and USA Basketball will host the third annual World Basketball Festival on the lakefront parks of Chicago, Ill.
Big Tent Entertainment has added three more licensees to the roster of partners for its Domo/Ghostbusters mash-up.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Fam Brands' apparel brand Marika has released Marika Curves, a line of plus-size activewear.
Walmart.com has acquired online shopping community and app Luvocracy.
Entertainment One Licensing recently added three fashion licensees to SO SO Happy, its lifestyle property for teens and young adults.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
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