How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Fashion designer Diane von Furstenberg has tapped the Brown Shoe Company to create a collection of ready-to-wear women’s shoes for her DVF brand.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Tommy Bahama has teamed with Coola Suncare to develop a line of suncare products that will hit retail this spring.
Sunrise Brands has sold its North American license for the Superdry retail brand to Superdry’s parent company, SuperGroup.
Outerwear brand Hawke & Co. has signed its first licensee, Core Classics, for a men's footwear collection that will launch this fall.
Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
WWE and Authentic Brands Group have launched a new joint venture that names Tapout as the official fitness partner of the professional wrestling organization.
Temple Street Productions has teamed with retailer Hot Topic for a fashion collection inspired by its conspiracy thriller “Orphan Black.”
Saban Brands has teamed with Frisky Nineteen to create a new line of kids’ footwear and accessories featuring "Power Rangers Dino Charge."
Saban Brands has acquired another new brand for its burgeoning portfolio of fashion and lifestyle properties–the Australian surf brand Piping Hot.
Two British icons, Barbour and Land Rover, have announced an apparel collaboration for the fall/winter season.
Authentic Brands Group has signed three new licensees for the brand of American fashion designer Adrienne Vittadini.
HSN announced a multi-film marketing collaboration with Disney Studios for three of its upcoming films–Maleficent, Cinderella and The Hundred-Foot Journey.
Robert Graham has tapped licensee Barton Como to create a line of men's jewelry for the brand.
Warner Bros. Consumer Products and DC Entertainment have unveiled more Mother’s Day product inspired by super heroine Wonder Woman.
New Holland Brewing Co. is planning a beer inspired by the American workwear brand Carhartt, which celebrates its 125th anniversary this year.
Nickelodeon and Loudmouth Golf have collaborated on a collection of golf attire inspired by SpongeBob SquarePants.
High Sierra, a division of Samsonite, and The Citypak Project will distribute 1,750 specially designed backpacks to the homeless in the Boston area June 19.
K.I.D.S./Fashion Delivers, recognized three top leaders from fashion, real estate and entertainment Tuesday in New York City.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
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