How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Pokémon Company International has launched a Pokémon Boutique in conjunction with the Japan LA Pop Culture Shop.
Evergreen International Holdings has signed on to bring a number of premium kids' apparel brands to China including Roberto Cavalli Junior, Diesel Kid and Fendi Kids.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Licensor Perry Ellis International has unveiled a leadership succession plan that will see founder and CEO George Feldenkreis step down after 50 years leading the company.
Idea Patch has brokered two new apparel deals IDW Publishing's comics Zombies vs. Robots and 30 Days of Night.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Santoro has teamed with the Italian children's apparel company Preca Brummel to create its first-ever kids clothing range featuring its Gorjuss brand.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
In its second year, Licensing Expo's Fashion & Lifestyle zone delivers celebrity fashion tastemakers, lifestyle leaders and new niche brands.
Bulldog Licensing has added new licensing for the CBBC teen fantasy series “Wolfblood.”
H&M has teamed up with the Whitney Museum Of American Art and artist Jeff Koons for the launch of its new museum-inspired flagship store in New York City.
Her Universe is collaborating with Marvel Entertainment and Disney Consumer Products to create a collection of superhero apparel for the brands’ female fan base.
Lifestyle brand Extreme has appointed Ryan Maxwell to the position of marketing manager.
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Lawless Entertainment and Dina Asia Pacific Company have concluded a deal with toddler product developer Bei Lu of Shanghai on behalf of Suzy’s Zoo.
The Walt Disney Company has entered a new strategic alliance with Pandora Jewelry for a series of event sponsorships and a line of Disney-themed jewelry.
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