As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
David Beckham has launched a joint venture with Global Brands Group to develop a global lifestyle brand for the soccer star.
Generation Hustle has launched an exclusive on-demand fashion collection featuring imagery from the summer film Dawn of the Planet of the Apes.
Nickelodeon has released a number of character-based holiday products in partnership with licensees in the U.K.
Target has unveiled its latest design partnership for spring with resort wear brand Lilly Pulitzer.
Crown Crafts Infant Products has signed on to create a line of infant apparel and bedding featuring the designs of Vermont-based children's designer Zutano.
Warren Clamen has joined Marquee Brands' board of directors as an independent director and special advisor to the brand management company.
Cherokee Global Brands has entered into a new agreement with U.K. retailer Argos to launch Cherokee lifestyle products in its stores and online.
Disney Consumer Products has collaborated with nine luxury shoe brands across the globe to re-imagine Cinderella’s iconic glass slipper.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Classic American sock brand Gold Toe has tapped the RFA Group to expand its brand into footwear with the company's first-ever line of slippers.
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