From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Licensing consulting company TSG Brands has named Kimberly Awad as vice president of licensing acquisitions.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Coty and Prada Group have paired for an exclusive partnership to create, develop and distribute a signature line of fragrances under the Miu Miu brand name.
Homeware and gifting brand Nambé has crafted a new licensing partnership with help from its recently appointed agency, Perpetual Licensing.
Cherokee is bringing its Liz Lange Maternity brand to India, in a new agreement with Mahindra Retail.
Steve Madden has partnered with Chiara Ferragni, creator of the fashion blog “The Blonde Salad,” for a footwear collection.
Big Tent Entertainment and the L.A.-based design studio Mighty Fine are planning a line of fan-created Domo apparel and accessories.
With the fourth season of “Downton Abbey” set to begin airing in the U.S. Sunday, Knockout Licensing has added two new licensees for the period drama.
Iconix Brand Group’s heritage sports apparel brand Starter is planning its first retail space–a Starter Clubhouse pop-up shop.
Apparel brand Robert Graham has partnered with The Henschel Manufacturing Co. to round out its lifestyle collection with the addition of headwear.
American workwear brand Carhartt and New Holland Brewing are collaborating on a signature beer to celebrate the 125th anniversary of the clothing brand.
Warner Bros. Consumer Products EMEA is pairing with Puma for a range of co-branded gear featuring Tom and Jerry and Superman.
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