As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Cartoon Network has collaborated with Dr. Martens on a limited edition range of boots for adults and children inspired by the animated comedy series "Adventure Time."
Perry Ellis International has entered into an agreement with 33 Joints for men's footwear under the Farah Vintage and Farah Classic brands.
Abercrombie & Fitch has secured a seven-year licensing deal for perfume with Inter Parfums.
Swarovski has joined forces with the technology company Misfit to develop a new line of health and fitness wearables that will debut at CES this week.
Bloomingdale’s has teamed up with the National Basketball Association to celebrate the 64th NBA All-Star Game with basketball-inspired, in-store shops.
Target has announced plans for its first new in-house apparel line in seven years, Ava & Viv, designed specifically for plus-size women.
Paws, Inc. has signed a range of new apparel licensees in the U.S., Brazil, Australia, Canada, the Middle East and France for Garfield.
Kate Spade New York has tapped the Carole Hochman Design Group (a division of Charles Komar & Sons) for its first-ever collection of sleepwear and loungewear.
Entertainment One Licensing has welcomed a host of new U.S. licensees for its Peppa Pig brand.
Under Armour has teamed with Authentic Brands Group to feature Muhammad Ali brand in a global integration that will include both product and promotions.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.