As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Xcel Brands has entered into a strategic partnership with Hudson's Bay and Lord & Taylor for three of its brands and an additional exclusive brand targeting Millennials.
Perry Ellis International is expanding its licensing agreement with American Traveler to include men's luggage and travel bags for the Original Penguin brand.
The NFL Players Association has added six new licensees to its roster for products including women’s apparel, toys, personalized video messages and more.
Moose Toys has tapped Disguise to bring its collectible toy franchise Shopkins to life with a costume and dress-up range.
Lebanese design label Elie Saab has partnered with Italian eyewear creator Safilo to develop the brand's first-ever eyewear collection.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Maurizio Distefano Licensing has been appointed to manage the licensing program for one of Italy's top fashion brands, Camomilla Milano.
Sports lifestyle brand '47 has partnered with the snow apparel brand 686 to create a capsule collection of collegiate technical gear.
Bulova has launched a cobranded timepiece featuring one of the world's top football clubs, Manchester United.
The LEGO Group has partnered with Disguise to create children’s Halloween costumes, role play items and accessories based on LEGO characters.
Swiss watch brand Baume & Mercier has crafted two limited edition men's watches inspired by Shelby Cobra's racecar.
Walls Outdoor Goods will include DuPont Kevlar materials in its new line of outdoor workwear designed for durability in demanding conditions.
Brandgenuity has appointed independent licensing company Rocket as the pan-European agent for Gas Monkey Garage brand.
British lifestyle brand Laura Ashley has teamed with the Vernier Watch Company to create a line of designer watches and fashion sunglasses for women.
Actress Eva Mendes has expanded her collection at New York & Company to include new women's offerings inspired by Mother's Day.
NFL Players Inc. has added seven new licensing partners to expand its presence in areas such as mobile, digital and collegiate co-branded merchandise.
Corus Entertainment’s Nelvana has added five new softline licensees to its growing roster of “Little Charmers” partners.
Dena Designs has selected The Joester Loria Group as the exclusive licensing agent for its growing portfolio of lifestyle brands.
U.K. apparel company Wild Bangarang is planning a range of clothing based on Blizzard Entertainment’s online role-playing game “World of Warcraft.”
Zag’s 3D CGI-animated action sitcom "Miraculous, Tales of Ladybug & Cat Noir" has signed a series of wide-reaching mass market licensing deals.
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