How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Santoro has signed a host of new licensees and launched several new lines for its art brand Gorjuss in Europe.
German manufacturer Rodenstock has signed on to create eyewear for German fashion designer Jil Sander.
Retro Apparel launched its first line of It's A Good Sign apparel at the MAGIC Marketweek trade show last month in Las Vegas, Nev.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Warner Bros. Consumer Products EMEA has signed a global partnership with the children's watch brand Flik Flak for a new line of character-inspired watches.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
Bioworld Merchandising is setting its sights on the children’s market with the acquisition of Nolan Glove Co.
DHX Media has signed a raft of licensing deals for the whimsical TV series “The Adventures of Abney and Teal” in the U.K.
Striker Entertainment has gathered a group of top licensees for Summit Entertainment’s new blockbuster Divergent.
G-III Apparel Group has signed PVH Corp. to design, market and distribute better men’s sportswear for the G.H. Bass & Co. brand.
Bulldog Licensing has signed another new Garfield licensee in the U.K.–Sambro will create a line of bags featuring the character.
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a charity partnership.
Mattel has tapped VMC Accessories to produce a range of licensed accessories for its girls’ brand Monster High in the U.K.
Actress, author and entrepreneur Nicole Richie will deliver The Big Interview keynote address at Licensing Expo in June.
Rubie’s Costume Company has introduced costumes inspired by Sony Pictures Entertainment’s The Amazing Spider-Man 2.
U.K. fashion label Drop Dead has created a capsule collection featuring Itchy & Scratchy of “The Simpsons” fame.
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