As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
NFL Players Inc. has expanded its line of NFL player collegiate merchandise featuring active NFL players and their colleges.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Tory Burch has renewed its exclusive deal with Luxottica Group for eyewear.
American Greetings Properties is collaborating with Spanish fashion designer Krizia Robustella for a collection of Care Bears apparel.
GBG Accessories Group, a subsidiary of Global Brands Group, has picked up the rights to the Kate Spade New York brand for a range of accessories.
Russian animated series "Masha and the Bear" is gaining ground in Italy with new broadcast deals and licensed product.
The Joester Loria Group has tapped the apparel company Fencepost Productions for a collection of Corona-branded menswear.
The winner of the fourth season of Lifetime's "Project Runway All Stars" has created a fashion line for e-commerce and home shopping retailer QVC.
Saban Brands has unveiled a lineup of new soft goods licensees for its Power Rangers franchise in North America and also signed two new toy partners.
Disney Consumer Products and licensee High IntenCity have released a new line of jewelry and novelty accessories for the upcoming live-action film Cinderella.
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