How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
American rocker Sammy Hagar has partnered with Epic Rights and Prominent Brand + Talent to develop a licensing program for his Sammy's Island brand.
Mercis has partnered with Kira Kids for a new line of kids' apparel featuring Dutch artist Dick Bruna’s classic character Miffy.
Kohl's has teamed with actress and fitness enthusiast Shay Mitchell for a capsule collection of athleisure apparel available now in stores and online.
Uniqlo is planning a global collaboration with Disney Consumer Products, dubbed Magic For All, that will include new products, pop-up displays and in-store and customer experiences.
Kathy Ireland is returning to the category that launched her empire–socks–in a new deal with Kiss Legwear.
Kellogg’s has partnered with MSA Apparel for a line of young men’s and junior's fashion tops and fleece, in a deal brokered by The Joester Loria Group.
Mars, Inc. has tapped Zalemark to create a line of fashion jewelry featuring the M&M's candy brand.
The British animal charity Battersea Dogs & Cats Home has partnered with Rapanui Clothing to launch a range of t-shirts, hoodies and tote bags.
Burberry Group is continuing its licensing partnership with Luxottica Group for the development, production and worldwide distribution of eyewear.
Saban Brands has announced a new fashion collaboration for its surf-inspired lifestyle brand Mambo with Australia-based designer Emma Mulholland.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
Fossil Group has extended its watch licensing agreement with Giorgio Armani until 2023.
FremantleMedia North America is expanding the Loteria brand, based on the traditional Latin American game, in two new partnerships.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Fox Consumer Products, streetwear brand Rook and PacSun are planning a new apparel and accessories collection featuring "Family Guy."
MetLife has opened The Snoopy and Belle in Fashion exhibit at the New Museum's Sky Room in New York, N.Y., in conjunction with New York Fashion Week.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Famous Stars and Straps and Fox Consumer Products will produce a limited edition collaboration featuring original artwork from Fox’s TV show “Family Guy.”
Mattel has unveiled a multi-category lineup of apparel partnerships for its two iconic fashion brands Barbie and Monster High.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
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