How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Pokémon Company International has launched a Pokémon Boutique in conjunction with the Japan LA Pop Culture Shop.
Evergreen International Holdings has signed on to bring a number of premium kids' apparel brands to China including Roberto Cavalli Junior, Diesel Kid and Fendi Kids.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Licensor Perry Ellis International has unveiled a leadership succession plan that will see founder and CEO George Feldenkreis step down after 50 years leading the company.
Idea Patch has brokered two new apparel deals IDW Publishing's comics Zombies vs. Robots and 30 Days of Night.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Santoro has teamed with the Italian children's apparel company Preca Brummel to create its first-ever kids clothing range featuring its Gorjuss brand.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Radar Licensing, agent for the original Texas Chainsaw Massacre film series, has lined up a roster of licensees to celebrate the franchise’s 40th anniversary.
Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Authentic Brands Group and Steve Madden are partnering with Juicy Couture for a new women’s footwear deal that will expand Juicy internationally.
Nicole “Snooki” Polizzi, star of “Jersey Shore,” “Snooki & JWoww” and “Dancing With the Stars,” has collaborated with NYS Collection for a collection of signature eyewear.
The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
U.K. company Coolabi Group has secured six new licensees for CBeebies' long-running animation series, “Clangers.”
Hollister and “Pretty Little Liars” star Lucy Hale will release a limited-edition capsule collection on August 8.
To celebrate 40 years of the Funyuns brand, Frito-Lay and ACF Global will extend its lifestyle brand with a junior's and men’s apparel line.
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