How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
Loblaw Companies, the owner of Joe Fresh, has tapped the Aldo Group to design, produce and distribute footwear under the Joe Fresh brand.
Fashion designer Kenneth Cole has paired with the Geneva Watch Group for a new line of smartwatches that will hit stores in April.
Perry Ellis International has sold the C&C California brand to ACH C&C, a newly created venture organized by members of ACI Licensing.
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
Artist and jewelry designer Steve Soffa has crafted a new line to celebrate the annual Sturgis Motorcycle Rally's 75th anniversary.
Fashion designer Diane von Furstenberg has tapped the Brown Shoe Company to create a collection of ready-to-wear women’s shoes for her DVF brand.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Tommy Bahama has teamed with Coola Suncare to develop a line of suncare products that will hit retail this spring.
Sunrise Brands has sold its North American license for the Superdry retail brand to Superdry’s parent company, SuperGroup.
Levi Strauss and Company has tapped the Hampshire Group to take on the Dockers brand’s women’s apparel category, which it had previously handled in-house.
Banana Republic is planning a limited edition capsule collection from fashion designer Roland Mouret.
Bulldog Licensing has kick started the licensing program for the new design property It’s a Wild Life with the addition of two new licensees.
American lifestyle brand Lands' End has named Steven Rado as senior vice president and chief marketing officer.
VMC has signed on to create a range of LIFE-branded fashion accessories inspired by the publishing brand.
Kaynak Licensing and Turkish retailer LC Waikiki are teaming to create a clothing range featuring the kids’ TV series “Niloya.”
Radar Licensing, agent for the original Texas Chainsaw Massacre film series, has lined up a roster of licensees to celebrate the franchise’s 40th anniversary.
Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Authentic Brands Group and Steve Madden are partnering with Juicy Couture for a new women’s footwear deal that will expand Juicy internationally.
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