How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Santoro has signed a host of new licensees and launched several new lines for its art brand Gorjuss in Europe.
German manufacturer Rodenstock has signed on to create eyewear for German fashion designer Jil Sander.
Retro Apparel launched its first line of It's A Good Sign apparel at the MAGIC Marketweek trade show last month in Las Vegas, Nev.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Warner Bros. Consumer Products EMEA has signed a global partnership with the children's watch brand Flik Flak for a new line of character-inspired watches.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
King Features has tapped apparel licensee Fashion Lab for a new Betty Boop line in the U.K.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Ann Taylor has tapped actress Kate Hudson for a capsule collection featuring one of the most essential items in a woman's closet, the little black dress.
CBS Consumer Products is introducing merchandising programs for "Under the Dome,” “The Millers” and “Ray Donovan.”
Levi Strauss and Company has tapped the Hampshire Group to take on the Dockers brand’s women’s apparel category, which it had previously handled in-house.
Banana Republic is planning a limited edition capsule collection from fashion designer Roland Mouret.
Bulldog Licensing has kick started the licensing program for the new design property It’s a Wild Life with the addition of two new licensees.
American lifestyle brand Lands' End has named Steven Rado as senior vice president and chief marketing officer.
VMC has signed on to create a range of LIFE-branded fashion accessories inspired by the publishing brand.
Kaynak Licensing and Turkish retailer LC Waikiki are teaming to create a clothing range featuring the kids’ TV series “Niloya.”
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