How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Travel lifestyle brand Tumi has tapped Incipio to develop a range of mobile device accessories in a new, multi-year licensing agreement.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
Authentic Brands Group has acquired Jones New York and appointed former PVH and LVMH executive Mark Weber to lead the brand's reboot.
Cherokee Global Brands has teamed with Sears Canada to bring the Liz Lange maternity and sportswear brand to Canada.
Macy’s has joined forces with supermodel and "Project Runway" host Heidi Klum for a collection of contemporary intimate apparel.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
California-based designer Chan Luu has unveiled two new jewelry lines inspired by Disney's Frozen and classic Cinderella.
Her Universe and Disney Consumer Products have created a new women's fashion line to celebrate the release of Marvel’s Avengers: Age of Ultron.
Nickelodeon has tapped Rubie’s Pet Shop Boutique to create a line of pet costumes inspired by its preschool series "Paw Patrol."
American lifestyle brand Lands' End has named Steven Rado as senior vice president and chief marketing officer.
VMC has signed on to create a range of LIFE-branded fashion accessories inspired by the publishing brand.
Kaynak Licensing and Turkish retailer LC Waikiki are teaming to create a clothing range featuring the kids’ TV series “Niloya.”
Radar Licensing, agent for the original Texas Chainsaw Massacre film series, has lined up a roster of licensees to celebrate the franchise’s 40th anniversary.
Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Authentic Brands Group and Steve Madden are partnering with Juicy Couture for a new women’s footwear deal that will expand Juicy internationally.
Nicole “Snooki” Polizzi, star of “Jersey Shore,” “Snooki & JWoww” and “Dancing With the Stars,” has collaborated with NYS Collection for a collection of signature eyewear.
The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.