As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Genius Brands International has signed two more licensing partners–Jaya Apparel and H.E.R. Accessories–for its new music and fashion-driven tween girls' brand, “SpacePop.”
British supermodel Jourdan Dunn has partnered with U.K. retailer Marks & Spencer to launch a children’s clothing range, Lil’ LonDunn.
New York-based watch manufacturer Concepts In Time has partnered with Hershey Kisses to design and develop a fine watch line.
Saks Fifth Avenue Off 5th will feature the first-ever Gilt in-store shop when it officially opens its first location in New York City on March 3.
Nordstrom has launched the Olivia Palermo + Chelsea28 collection, a collaboration between New York socialite Olivia Palermo and its in-house brand Chelsea28.
Canada Goose has partnered with the NBA All-Star Game 2016 to welcome the players to Toronto, Canada, in warmth and style.
Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.
After the release of her new song “Formation,” Beyoncé has launched a new collection inspired by the lyrics of her latest single.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
Entertainment One Licensing has welcomed a host of new U.S. licensees for its Peppa Pig brand.
Under Armour has teamed with Authentic Brands Group to feature Muhammad Ali brand in a global integration that will include both product and promotions.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
Playboy continues to expand its brand worldwide with a host of new deals ranging from high-end apparel to branded skateboards.
Allsop will debut its new line of Gaiam-branded lunch coolers and sports accessories this weekend at the International Home and Housewares show in Chicago, Ill.
Mercis is collaborating with retailer Uniqlo for a kidswear collection featuring Dick Bruna's Miffy, as the storybook character celebrates her 60th anniversary this year.
Saban Brands has teamed with Frisky Nineteen to create a new line of kids’ footwear and accessories featuring "Power Rangers Dino Charge."
Iconix Europe, the joint venture between Iconix Brand Group and TLC, has signed a direct-to-retail deal to bring the Brooklyn’s Own by Rocawear brand to Europe.
Coach has signed an 11-year licensing agreement with Interparfums to build its fragrance business.
Authentic Brands Group's Taryn Rose footwear brand has teamed with Best Legwear to for a new line of luxury legwear.
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