As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.
After the release of her new song “Formation,” Beyoncé has launched a new collection inspired by the lyrics of her latest single.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
The Carat Shop, under license from Warner Bros. Consumer Products, will launch a new Harry Potter watch collection this month.
Tommy Bahama has partnered with Major League Baseball to honor one of baseball’s most celebrated players, David Ortiz, with the release of the 2016 Collector’s Edition shirt.
Gymboree has launched a limited edition baby collection featuring iconic characters from Random House's Little Golden Books series.
PVH and funds advised by Apax Partners have reached an agreement for PVH to acquire the remaining 55 percent interest in TH Asia, their joint venture for the Tommy Hilfiger brand in China, that PVH did not already own.
Tommy Hilfiger has tapped G-III Apparel Group to launch a line of branded women’s dresses.
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
Sportswear brand Technical Knockout has tapped Majesty Brands to develop a new line of athletic socks.
Xcel Brands has announced two new partnerships for the Isaac Mizrahi brand with 1-800-Flowers.com and FineStationery.com for floral arrangements and greeting cards.
California-based designer Chan Luu has unveiled two new jewelry lines inspired by Disney's Frozen and classic Cinderella.
Apparel brand Psycho Bunny is expanding into Latin America with the appointment of a new distributor and the launch of a robust licensing program.
Actress Reese Witherspoon has launched a new lifestyle brand inspired by her Southern roots, called Draper James.
Cherokee Global Brands has signed a multi-year extension with Nishimatsuya Chain Company for licensing of its range of baby and children's categories in Japan.
Ivanka Trump has appointed Trish Whalen as vice president of business development for the Ivanka Trump Collection.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Disney Consumer Products has launched the new product line for the upcoming Disney/Pixar movie Inside Out, arriving in theaters June 19.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.