How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Genius Brands International and its subsidiary, A Squared Entertainment, are continuing to expand the lifestyle brand Psycho Bunny into new product categories.
Lifestyle brand DGK has launched a new collection featuring Popeye, developed in partnership with King Features Syndicate.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Nordstrom is expanding its partnership with the women's retailer Madewell, part of the J. Crew Group, to bring the brand to stores across the U.S.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
The Chinese online direct sales company, JD.com, has launched U.S. Mall, a new channel that offers authentic imported U.S. products for sale to customers in China.
Footwear brand Skechers has partnered with Jakks Pacific to launch a new line of dolls based on its Twinkle Toes characters.
Knitwear designer Markus Lupfer has created a collection of his trademark sequin pieces starring Mickey Mouse.
Playboy is growing its brand in Mexico with the addition of a new shoe boutique, Playboy Estd 1953, in Leon.
Connected fitness company Fitbit announced plans to expand its collaboration with fashion designer Tory Burch, as well as new partnerships with Kellogg's and Microsoft.
Warner Bros Consumer Products is celebrating the success of Looney Tunes fashion collaborations around the world.
Rubie’s Masquerade U.K. has appointed Mark Whitaker as its new international sales account manager.
Disney Consumer Products and Lucasfilm revealed some of the first global licensees signed on for the upcoming film Star Wars: Episode VII–The Force Awakens.
ShopHQ will launch an exclusive line of jewelry from the reality TV star Lisa Vanderpump ("The Real Housewives of Beverly Hills," "Vanderpump Rules").
E-commerce retailer Mr. Porter has teamed up with Matthew Vaughn, the director of Kingsman: The Secret Service, to launch a line of suits and men's accessories inspired by the film.
A+E Networks has sewed up a new deal with Bioworld Merchandising for a range of apparel featuring the H2 channel's "Ancient Aliens" reality series.
Warner Bros. Consumer Products EMEA has signed a global partnership with the children's watch brand Flik Flak for a new line of character-inspired watches.
Perry Ellis International has tapped DreamKyds to create a range of men's and boy's apparel and accessories under the Grand Slam golf brand.
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