As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
The Carat Shop, under license from Warner Bros. Consumer Products, will launch a new Harry Potter watch collection this month.
Tommy Bahama has partnered with Major League Baseball to honor one of baseball’s most celebrated players, David Ortiz, with the release of the 2016 Collector’s Edition shirt.
Gymboree has launched a limited edition baby collection featuring iconic characters from Random House's Little Golden Books series.
PVH and funds advised by Apax Partners have reached an agreement for PVH to acquire the remaining 55 percent interest in TH Asia, their joint venture for the Tommy Hilfiger brand in China, that PVH did not already own.
Tommy Hilfiger has tapped G-III Apparel Group to launch a line of branded women’s dresses.
Etsy has launched its first brick and mortar shop at Macy’s Herald Square in New York City.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Bulldog Licensing has signed yet another partner for Moose Toys collectible grocery-inspired brand Shopkins in the U.K and Eire.
NECA, in partnership with Twentieth Century Fox Consumer Products, has revealed the final lineup of celebrities that will be featured in The Simpsons 25 of the Greatest Guest Stars program.
Spanish design brand Dream Big has signed three new in Europe and Mexico.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
Loudmouth has teamed with One Up Bands to create a line of headbands featuring the apparel brand's infamously wild patterns.
King Features Syndicate has partnered with Putnam Accessories to debut a limited edition collection of Original Chuck hats featuring the iconic character Popeye.
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
Sportswear brand Technical Knockout has tapped Majesty Brands to develop a new line of athletic socks.
Xcel Brands has announced two new partnerships for the Isaac Mizrahi brand with 1-800-Flowers.com and FineStationery.com for floral arrangements and greeting cards.
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