How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Delta Air Lines has tapped fashion designer Zac Posen to bring his creations to a different kind of runway via new flight attendant uniforms.
Sixteen new licensees for Shopkins, ABG takes on the Michael Jackson brand and dELIA*s plot its return … these are the stories that shaped the week of April 27.
Zalemark is bringing the Crayola brand from children to adults with a new fine jewelry collection inspired by the iconic crayons.
Teen retailer dELiA*s, which filed for bankruptcy in December, will re-launch exclusively online this August under new ownership led by Steve Russo of licensee FAB NY.
DC Thomson has unveiled a raft of brand collaborations that will bring the iconic British teen magazine, Jackie, to a contemporary audience.
The Behar Licensing Corp has teamed with Concepts NYC in a multi-year licensing agreement for Ike Behar-branded men’s underwear and thermals.
The Magnum ice cream has teamed with fashion label BCBGMaxAzria to create a women's wrap that is infused with the aroma of chocolate.
Apparel brand Psycho Bunny is expanding into Latin America with the appointment of a new distributor and the launch of a robust licensing program.
CBS Consumer Products, Showtime and retailer Hot Topic are planning a new apparel collaboration inspired by the Showtime series "Penny Dreadful."
4K Media has tapped Bioworld Merchandising to develop a line of apparel and accessories featuring the "Yu-Gi-Oh!" brand.
PVH Corp. has tapped Leisure Brands to bring Izod and Izod Golf menswear to South Africa.
Nickelodeon and C-Preme have launched a new Raskullz accessories line featuring Teenage Mutant Ninja Turtles-inspired 3D designs.
Art studio HLL Design has teamed with Evy of California to develop a line of plush hoodies featuring the Hoodsbee brand.
Bandai America and Sync Beatz Entertainment have partnered with Evy of California for a line of augmented reality apparel featuring Tamagotchi.
Sears and Glamajama’s licensing agent Joy Tashjian Marketing Group are planning to expand the designer baby line for 2015.
Beanstalk has signed on to represent the luxury fashion brand Carmen Marc Valvo for licensing.
Kathy Ireland Worldwide is partnering with BBC Asia Group to launch the Kathy Ireland Life and Style sportswear brand later this year.
Disney Consumer Products is launching a line of interactive toys for its newest film Disney’s Planes: Fire & Rescue, in theaters July 18.
Fashion designer Tory Burch's new line of accessories for health and fitness brand Fitbit is now available for pre-order.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
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