How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
Loblaw Companies, the owner of Joe Fresh, has tapped the Aldo Group to design, produce and distribute footwear under the Joe Fresh brand.
Fashion designer Kenneth Cole has paired with the Geneva Watch Group for a new line of smartwatches that will hit stores in April.
Perry Ellis International has sold the C&C California brand to ACH C&C, a newly created venture organized by members of ACI Licensing.
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
Artist and jewelry designer Steve Soffa has crafted a new line to celebrate the annual Sturgis Motorcycle Rally's 75th anniversary.
Fashion designer Diane von Furstenberg has tapped the Brown Shoe Company to create a collection of ready-to-wear women’s shoes for her DVF brand.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Tommy Bahama has teamed with Coola Suncare to develop a line of suncare products that will hit retail this spring.
Sunrise Brands has sold its North American license for the Superdry retail brand to Superdry’s parent company, SuperGroup.
Cartoon Network Enterprises has launched a design contest for its series “Steven Universe.”
Porsche Design has teamed up with Chester Bennington of the band Linkin Park for a menswear capsule collection.
Betty Boop and her younger self, Baby Boop, are adding some sparkle to children’s fashion this season, with a new line of apparel from Monnalisa.
Aardman continues to build the licensing program for Shaun the Sheep with new apparel deals.
T-shirt manufacturer and licensee Junk Food Clothing has opened its flagship store in Venice, Calif.
The gaming brand “Plants vs. Zombies,” represented in Europe by Bulldog Licensing, has teamed up with Cookie Company for apparel.
Apparel and accessories company Loudmouth has tapped M-Edge Accessories for a new collection of cell phone and tablet cases featuring its signature prints.
Knockout Licensing has added a trio of new Downton Abbey licensees for a range of play and novelty items.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
The Brand Liaison is showcasing the lifestyle Brand Loudmouth, known for its bright colors and striking patterns, this week at Licensing Expo this week.
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