How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Santoro has signed a host of new licensees and launched several new lines for its art brand Gorjuss in Europe.
German manufacturer Rodenstock has signed on to create eyewear for German fashion designer Jil Sander.
Retro Apparel launched its first line of It's A Good Sign apparel at the MAGIC Marketweek trade show last month in Las Vegas, Nev.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Warner Bros. Consumer Products EMEA has signed a global partnership with the children's watch brand Flik Flak for a new line of character-inspired watches.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
Perry Ellis International has signed Cuban-born actress Aylin Mujica as the new brand ambassador for its Rafaella women’s sportswear brand.
Gaming company King has signed a European licensing deal with apparel specialist Skybrands for its hit app “Candy Crush Saga.”
Youth lifestyle brand Extreme has signed on as the pole sponsor and a long-term support partner of the European motorsports brand Drift Allstars.
Two British icons, Barbour and Land Rover, have announced an apparel collaboration for the fall/winter season.
Authentic Brands Group has signed three new licensees for the brand of American fashion designer Adrienne Vittadini.
HSN announced a multi-film marketing collaboration with Disney Studios for three of its upcoming films–Maleficent, Cinderella and The Hundred-Foot Journey.
Robert Graham has tapped licensee Barton Como to create a line of men's jewelry for the brand.
Warner Bros. Consumer Products and DC Entertainment have unveiled more Mother’s Day product inspired by super heroine Wonder Woman.
New Holland Brewing Co. is planning a beer inspired by the American workwear brand Carhartt, which celebrates its 125th anniversary this year.
Nickelodeon and Loudmouth Golf have collaborated on a collection of golf attire inspired by SpongeBob SquarePants.
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