A guide to some of the most notable and respected companies in the consumer products business.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Abercrombie & Fitch has secured a seven-year licensing deal for perfume with Inter Parfums.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Rubie’s Canada has named Robert Bauer as director of sales. Bauer will oversee sales for the company’s independent accounts in Canada.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
American Greetings Properties has debuted a new direct-to-retail deal for Strawberry Shortcake children’s apparel, bedding and accessories.
Lindex is planning a new line Moomin apparel collection this year in honor of what would have been brand creator Tove Jansson's 100th birthday.
PVH’s Tommy Hilfiger Group is planning a new capsule collection created in collaboration with actress and musician Zooey Deschanel.
The meal delivery service Chefs Diet National has teamed up with Isaac Mizrahi New York brand to create limited edition co-branded cooler bags.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
The Ermenegildo Zegna Group has tapped the Marcolin Group to develop eyewear for two of its brands.
Perry Ellis International has signed Cuban-born actress Aylin Mujica as the new brand ambassador for its Rafaella women’s sportswear brand.
Gaming company King has signed a European licensing deal with apparel specialist Skybrands for its hit app “Candy Crush Saga.”
Youth lifestyle brand Extreme has signed on as the pole sponsor and a long-term support partner of the European motorsports brand Drift Allstars.
Two British icons, Barbour and Land Rover, have announced an apparel collaboration for the fall/winter season.
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