As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
Genius Brands International and its subsidiary A Squared Entertainment have collaborated with Neroli Group to open a Psycho Bunny flagship retail store.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
Zalemark is bringing the Crayola brand from children to adults with a new fine jewelry collection inspired by the iconic crayons.
From her very first video in 2009, this social media phenom has established a mega fan base to become one of the most popular YouTube stars, and she has only begun to scratch the surface.
Fangirl apparel company Her Universe will debut its new Star Wars offerings at Star Wars Weekends at Disney's Hollywood Studios May 15-June 14.
Square Enix and Taito, owner of "Space Invaders" brand, have released several new brand themes to inspire products featuring the classic arcade game.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Character World is planning an exclusive line of bedding and accessories featuring characters from My Little Pony as part of its ongoing deal with Hasbro.
SmileyWorld is continuing its rapid expansion in licensing with news deals in the fashion, food and beverage, beauty and home categories.
Nickelodeon and tween specialty retailer Justice are planning an all-new product line inspired by the network’s live-action comedy, “Bella and the Bulldogs.”
Allsop has announced the availability of their new line of Gaiam KhēlaSport fitness tech accessories.
U.S. teen retailer Aeropostale is expanding throughout Asia with new licensing agreements in India and Indonesia.
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