How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Warner Bros. Consumer Products EMEA has signed a global partnership with the children's watch brand Flik Flak for a new line of character-inspired watches.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
American metal band Slayer has partnered with the Venice Beach, Calif., customizable shoe store The Ave for a line of footwear.
Sony Pictures Consumer Products is celebrating the 50th anniversary of the American sitcom "I Dream of Jeannie" with a wide-ranging product program.
Playboy and retailer Supreme have joined forces for a line of branded accessories.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
C3 Entertainment has tapped Strapworks for various strapped products featuring the The Three Stooges, Arrow Classics and Grizzly Adams brands.
A+ Images has teamed up with the Karen’s Kids brand for a new line of apparel for teachers and students.
Google has joined forces with Luxottica Group to design, develop and distribute a new breed of eyewear for its Glass program.
Tommy Bahama and Major League Baseball Properties have unveiled the 2014 Collector’s Edition shirt featuring Jackie Robinson.
Mart Agency, the licensing and publishing agency for Turkish cartoon characters Limon and Oli, is bringing the brand to a whole new roster of categories.
Ford Motor Company is celebrating the 50th anniversary of Mustang in collaboration with five world-renowned fashion designers.
The U.S.-based non-profits Kids In Distressed Situations and Fashion Delivers have successfully completed their merger.
PVH Corp. has tapped Leisure Brands to bring Izod and Izod Golf menswear to South Africa.
Nickelodeon and C-Preme have launched a new Raskullz accessories line featuring Teenage Mutant Ninja Turtles-inspired 3D designs.
Art studio HLL Design has teamed with Evy of California to develop a line of plush hoodies featuring the Hoodsbee brand.
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