CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Executives from the world’s biggest fashion licensing companies will offer insight into the strategies behind brands such as Calvin Klein, Mossimo, Jessica Simpson and Isaac Mizrahi at the NYC Licensing Summit March 2-3.
Cartoon Network and London-based fashion label Fyodor Golan have unveiled an all-new collaboration featuring “The Powerpuff Girls” at London Fashion Week.
The bi-annual fashion trade show MAGIC will feature a special seminar on licensing today from 2:30–3:30 p.m.
Nickelodeon and Viacom Consumer Products has unveiled a new fashion collection, titled SpongeBob Gold, at London Fashion Week.
The ‘80s U.S. streetwear brand B.U.M. Equipment and Freeze have joined forces to license its menswear active collection.
Illumination and Universal Brand Development have partnered with Puma to showcase the minions from the Despicable Me franchise on a series of footwear and apparel.
Illicit Clothing Co., a streetwear brand created by Steve Hodge and illustrator Martin Emond, has appointed Global Licensing NZ to serve as its worldwide licensing agent.
Walmart has acquired the online outdoor retailer Moosejaw for approximately $51 million.
Concept One Accessories has partnered with Twentieth Century Fox Consumer Products to develop a series of merchandise for the animated series “Bob’s Burgers” and the Alien film franchise.
Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans.
Hot Topic, in partnership with Disney Consumer Products, has revealed its new fashion collection based on the upcoming film Rogue One: A Star Wars Story.
Smiley has partnered with Laulhère to develop a range of branded berets ahead of its 45th anniversary next year.
Discovery Consumer Products has tapped Macy’s to be the exclusive retail location for the new collection of Say Yes to the Prom products.
CPLG has partnered with the Fiorucci family to represent its brand Love Therapy for licensing across EMEA and North America.
Accessory Innovations, a manufacturer of licensed accessories, has secured a number of new partners to further expand its company-owned brand Emojination.
Taco Bell Canada has partnered with celebrity designer Hayley Elsaesser to launch an exclusive TaCoat, the first-ever winter coat inspired by Taco Bell’s crunchy taco.
Crosby Brand Management Group has signed on to represent the Kickers trademarks and logos in China as a sub-agent of the Royer Groupe.
Laura Marano, known for her role as Ally on Disney Channel’s TV series “Austin & Ally,” has paired exclusively with licensee Evy of California to launch a fashion line for girls, ages 4-16.
Jojo Siwa, a social media influencer and star on the TV series “Dance Moms,” will release a line of accessories at retailer Claire’s, this spring.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has tapped Hot Topic for a limited edition fashion collection inspired by the heroines and villains of the DC Universe.
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