How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Genius Brands International and its subsidiary, A Squared Entertainment, are continuing to expand the lifestyle brand Psycho Bunny into new product categories.
Lifestyle brand DGK has launched a new collection featuring Popeye, developed in partnership with King Features Syndicate.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Nordstrom is expanding its partnership with the women's retailer Madewell, part of the J. Crew Group, to bring the brand to stores across the U.S.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
The Chinese online direct sales company, JD.com, has launched U.S. Mall, a new channel that offers authentic imported U.S. products for sale to customers in China.
Footwear brand Skechers has partnered with Jakks Pacific to launch a new line of dolls based on its Twinkle Toes characters.
Knitwear designer Markus Lupfer has created a collection of his trademark sequin pieces starring Mickey Mouse.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
NFL Players Inc. and Stylinity, a social commerce platform, announced a licensing agreement that will allow NFL players to share their fashion on social media.
Playboy Enterprises has teamed up with Bendon Group for a new intimate apparel collection inspired by the lifestyle brand.
From the Simpsons to Sons of Anarchy, Fox Consumer Products has the savvy instincts needed to develop a broad array of licensed apparel programs.
Plus-size retailer Lane Bryant is teaming up with American ready-to-wear designer Lela Rose for a limited edition apparel line.
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
DHX Media has appointed Character Options as the global master toy partner for the new version of the TV series “Teletubbies.”
Canadian retailer Le Château has partnered with actress Lauren Holly for Lauren's Closet, an exclusive apparel collection launching this fall.
Fashion designer Isaac Mizrahi has released a new craft line of knitting yarns exclusively at North American arts and crafts store Michaels.
National Geographic has selected adventure/travel apparel company Craghoppers as its exclusive licensed apparel partner for North America.
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