Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
Dick’s Sporting Goods and the National Hockey League have launched three NHL-branded super shops at Dick’s stores three major citites.
Fifth & Pacific Companies has sold Lucky Brand Jeans to an affiliate of Leonard Green & Partners, finalizing its plans to focus on the Kate Spade brand.
Uniqlo has teamed up with Perfetti Van Melle’s lollipop brand Chupa Chups for a range of long-sleeved t-shirts and hoodies for girls.
Celessence Technologies has launched an innovative new brand extension–scents that can be incorporated into textiles and printed products.
For the third consecutive year, ESPN Consumer Products and Adidas have teamed up to bring fans an ESPN Bowl Championship apparel collection.
Asda and the Mrs. Brown’s Boys brand broke a Guinness World Record last week, with the unveiling of the biggest onesie in the world.
The Rock and Roll Hall of Fame has partnered to create a new t-shirt line featuring its inductees including Elvis and John Lennon.
Coolabi has teamed up with Blues Clothing and Brands International Group to create new apparel and footwear lines for the classic British TV show “Bagpuss.”
Nickelodeon's SpongeBob SquarePants became the first kids' entertainment brand to be featured in the Basel Castle mini art festival in Miami last weekend.
The National Basketball Association Canada has announced two new retail partnerships for apparel and home accessories, in a series of deals brokered by Studio Licensing.
PVH has signed two new partners for Izod that will extend the brand into denim and grow its presence in Mexico.
kathy ireland Worldwide has announced plans to exhibit for the first time at this year’s Licensing Expo in the new Fashion District area.
National Geographic has appointed IMG Licensing to represent its brand in the licensed luggage and travel bags categories.
Art Impressions has teamed up with Rubie's Costume Company for a line of Halloween costumes and accessories featuring the lifestyle brand So So Happy.
Rugby World Cup has given Elite Sports Properties the global master licensing rights for the 2015 tournament, which will be held in England.
Zodiak Kids has partnered with Trademark Collections for a range of Tickety Toc bags in the U.K. and Eire.
The National Basketball Association and retailer Zara are pairing for a global collection of t-shirts.
Muhammad Ali Enterprises has inked two new deals for licensees for its Muhammad Ali brand.
Poetic Gem is planning a range of t-shirts and nightwear for adults based on some of Britain’s most iconic soft drink brands.
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