CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Executives from the world’s biggest fashion licensing companies will offer insight into the strategies behind brands such as Calvin Klein, Mossimo, Jessica Simpson and Isaac Mizrahi at the NYC Licensing Summit March 2-3.
Cartoon Network and London-based fashion label Fyodor Golan have unveiled an all-new collaboration featuring “The Powerpuff Girls” at London Fashion Week.
The bi-annual fashion trade show MAGIC will feature a special seminar on licensing today from 2:30–3:30 p.m.
Nickelodeon and Viacom Consumer Products has unveiled a new fashion collection, titled SpongeBob Gold, at London Fashion Week.
The ‘80s U.S. streetwear brand B.U.M. Equipment and Freeze have joined forces to license its menswear active collection.
Illumination and Universal Brand Development have partnered with Puma to showcase the minions from the Despicable Me franchise on a series of footwear and apparel.
Illicit Clothing Co., a streetwear brand created by Steve Hodge and illustrator Martin Emond, has appointed Global Licensing NZ to serve as its worldwide licensing agent.
Walmart has acquired the online outdoor retailer Moosejaw for approximately $51 million.
Concept One Accessories has partnered with Twentieth Century Fox Consumer Products to develop a series of merchandise for the animated series “Bob’s Burgers” and the Alien film franchise.
Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans.
Scottgames has signed five new licensees for its video game franchise “Five Night’s at Freddy’s,” in deals brokered by Striker Entertainment.
Licensing agency Maurizio Distefano Licensing has brokered three new licensee partnerships on behalf of the animated preschool series “Masha and the Bear.”
“Dancing with the Stars,” produced by BBC Worldwide, has entered into an exclusive partnership with e-retailer Rue La La for themed shopping experiences.
Cartoon Network and footwear brand Dr. Martens launched a spring/summer “Adventure Time” boot collection and celebrated with a Princess Bubblegum-themed event in London.
Major League Baseball has tapped licensee Tommy Bahama for a new apparel collection in honor of the 2016 MLB season.
Authentic Brands Group’s Hart Schaffner Marx menswear brand, has partnered with Autism Workforce to understand, work with and hire teenagers and adults with autism.
Cherokee Global Brands has signed four new licensees for its Cherokee brand in the U.S. as it looks to secure future growth for its flagship brand.
Sondra Celli, an award-winning designer and star of TLC’s “My Big Fat American Gypsy Wedding,” has appointed The Brand Liaison to represent her brand.
Paws Inc., licensor of the Garfield property and associated characters, has partnered with retailer Peter Alexander to launch branded sleepwear in Australia and New Zealand.
The Adidas Group has sold its Mitchell & Ness business to a newly formed entity primarily owned by Juggernaut Capital Partners.
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