As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
Hello Kitty and Australia’s UGG Since 1974 footwear brand have teamed for a line of co-branded sheepskin boots to close out the 40th anniversaries of both brands.
Footwear brand Chinese Laundry has partnered with SGFootwear to bring its brand to new categories including slippers and children's.
Research firm Bell Pottinger has predicted the top digital trends of 2015 based on their popularity this year and online mentions.
FremantleMedia Kids & Family Entertainment has signed a string of new licensing deals for the classic Danger Mouse brand, based on the original TV series.
Sequential Brands Group has tapped Cobblers Kitchen as the footwear partner for its William Rast label, which re-launched in the U.S. last fall at retailer Lord & Taylor.
Uniqlo will open two stores in Toronto, Canada, in the fall of 2016, marking the global apparel retailer’s first entry into the country and its 18th market overall.
Troma Entertainment has tapped Rusted Wave to develop apparel based on the cult horror/comedy film, The Toxic Avenger, as the studio celebrates its 40th anniversary.
J.C. Penney has teamed up with Disney to celebrate the upcoming live-action film Cinderella with a special line of products at its in-store Disney shop.
In anticipation of MAGIC Market Week, taking place now in Las Vegas, Nev., Disney Consumer Products has reveled details of its plans expand Marvel’s apparel program.
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