As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
Genius Brands International and its subsidiary A Squared Entertainment have collaborated with Neroli Group to open a Psycho Bunny flagship retail store.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
North American online swim shop SwimOutlet.com is planning a new line of exclusive aquatic gear featuring Rovio's "Angry Birds" brand.
Bulova has launched a cobranded timepiece featuring one of the world's top football clubs, Manchester United.
Gymboree has launched an exclusive apparel collection inspired by the launch of DreamWorks Animation’s Netflix original series "Dinotrux."
Entertainment One Licensing has gathered a group of partners to develop new Halloween-themed "Peppa Pig" products that will tie-in with the show's first-ever Halloween episode.
Kids Preferred has introduced its new brand The Moodsters, featuring toys for young children that teach the fundamentals of feelings.
Plush backpack company PetSac Pets and its parent company AHQ have signed seven new agreements with American Greetings Properties.
Pretty Ugly has teamed with Ohm Beads for a new line of sterling silver jewelry featuring the Uglydoll brand.
FremantleMedia Kids & Family Entertainment has signed several U.K. licensees for its new animated comedy adventure series "Danger Mouse."
"Masha and the Bear" merchandise is now being introduced to the U.K. market.
Target is putting a twist on its fashion collaborations in its latest deal with the fashion blog and e-commerce site Who What Wear.
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