How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Perry Ellis International has tapped DreamKyds to create a range of men's and boy's apparel and accessories under the Grand Slam golf brand.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
Authentic Brands Group is bringing the Prince tennis brand to a new line of performance apparel exclusively at retailer Sports Authority in the U.S. and Puerto Rico.
California lifestyle brand Hang Ten has entered into several new licensing partnerships that will extend its brand into the accessories and footwear categories.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
Playboy continues to expand its brand worldwide with a host of new deals ranging from high-end apparel to branded skateboards.
Licensing agency Brandgenuity has signed six new licensees for the History channel’s Dark Ages drama “Vikings.”
Menswear brand Robert Graham has partnered with Batallure Beauty for a line of branded fragrances and personal care products.
Stella McCartney has teamed up with Disney to create a Stella McCartney Kids capsule collection inspired by the upcoming film Maleficent.
Designer Elie Tahari is the latest designer to be tapped for Kohl’s DesigNation limited edition collection.
Sears Holdings has introduced a summer 2014 women's collection from musician and “The Voice” co-host Adam Levine.
Destination Maternity has partnered with family lifestyle expert and designer Wendy Bellissimo for her first foray into maternity wear.
Accessory Innovations has unveiled an extensive lineup of accessories featuring Nickelodeon’s Teenage Mutant Ninja Turtles.
Ripple Junction has donated 5,000 of its graphic t-shirts to victims affected by the recent tornadoes and flooding in the Southern and Eastern U.S.
The Boppy Company, maker of the Boppy feeding and infant support pillow, has partnered with Global Design Concepts to develop a line of diaper bags.
Italian lifestyle brand Lumberjack has appointed Turkish licensing agency Sinerji to represent its brand worldwide.
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