From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Licensing consulting company TSG Brands has named Kimberly Awad as vice president of licensing acquisitions.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Coca-Cola has partnered with fashion designer Dr. Romanelli (a.k.a. DRx) for a new apparel range.
Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
Apparel brand Robert Graham has tied up a deal with LJP International to enter the footwear market for both men and boys.
Quiksilver, Inc. has tapped LF USA, a subsidiary of Li & Fung Limited, for children’s apparel under the Quiksilver and DC brands.
Uniqlo has teamed up with Perfetti Van Melle’s lollipop brand Chupa Chups for a range of long-sleeved t-shirts and hoodies for girls.
Eyewear licensee the Safilo Group has appointed Henri Blomqvist to the newly established role of global commercial director.
Bulldog Licensing has signed two new partners for PopCap’s Plants vs. Zombies app brand in the U.K.
Eyewear company Spy has tapped the J Fin Group to create a full range of Spy-branded products.
Big Tent Entertainment has expanded its relationship with several key licensing partners for its Domo character.
Disney Consumer Products has teamed up with several retailers for a collection featuring sweethearts Mickey Mouse and Minnie Mouse just in time for Valentine’s Day.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.