How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Travel lifestyle brand Tumi has tapped Incipio to develop a range of mobile device accessories in a new, multi-year licensing agreement.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
Authentic Brands Group has acquired Jones New York and appointed former PVH and LVMH executive Mark Weber to lead the brand's reboot.
Cherokee Global Brands has teamed with Sears Canada to bring the Liz Lange maternity and sportswear brand to Canada.
Macy’s has joined forces with supermodel and "Project Runway" host Heidi Klum for a collection of contemporary intimate apparel.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
California-based designer Chan Luu has unveiled two new jewelry lines inspired by Disney's Frozen and classic Cinderella.
Her Universe and Disney Consumer Products have created a new women's fashion line to celebrate the release of Marvel’s Avengers: Age of Ultron.
Nickelodeon has tapped Rubie’s Pet Shop Boutique to create a line of pet costumes inspired by its preschool series "Paw Patrol."
Studiocanal has teamed up with Poeticgem for a new range of apparel featuring the classic movie The Terminator.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
Stationery designer Bonnie Marcus is bringing her designs to the world of sleepwear with a new line of woven and knit pajama sets.
Pepsi debuted its inaugural Live for Now capsule collection of apparel and accessories at Bloomingdale’s in New York City Wednesday.
Milli Company will feature the iconic French brand Sophie la giraffe on a line of clothes and related products for babies and small children in Japan.
Bulldog Licensing has added Black Mint Licensing as a sub-agent for It’s a Wild Life in Australia and New Zealand.
Apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring her brand into broader distribution and new product categories.
Jockey International has appointed licensing agency The Joester Loria Group to expand the brand into the swimwear and home categories in the U.S.
Ellen DeGeneres has teamed up with J. Christopher Burch, founder of C. Wonder and chief executive officer of Burch Creative Capital, to create a new lifestyle brand.
Movado is launching a collection of special edition watches to celebrate baseball legend and Movado brand ambassador Derek Jeter.
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