How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Nordstrom is expanding its partnership with the women's retailer Madewell, part of the J. Crew Group, to bring the brand to stores across the U.S.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
The Chinese online direct sales company, JD.com, has launched U.S. Mall, a new channel that offers authentic imported U.S. products for sale to customers in China.
Footwear brand Skechers has partnered with Jakks Pacific to launch a new line of dolls based on its Twinkle Toes characters.
Knitwear designer Markus Lupfer has created a collection of his trademark sequin pieces starring Mickey Mouse.
Apparel manufacturer Delta Galil Industries has acquired the P.J. Salvage brand and other assets of the California-based loungewear manufacturer.
Disney Consumer Products has revealed the new product line for its upcoming TV movie Descendants, which will premiere July 31 on the Disney Channel.
Marquee Brands has acquired the Ben Sherman brand and all related intellectual property assets from Oxford Industries for $63.7 million.
Parigi Group has signed a multi-year license agreement with luxury sport car manufacturer Ferrari, to create a collection of children's lifestyle apparel.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Wet Seal celebrated the launch of its brand-new Fifth Harmony for Wet Seal apparel collection with a meet-and-greet in Sherman Oaks, Calif., Monday.
Licensing Expo has teamed up with FN Platform, MAGIC Market Week's footwear group, for a special seminar focused on footwear and brand licensing.
Children’s line Bunnies By the Bay, a division of plush toys and gifts supplier Kids Preferred, has introduced the Pretty Girl fall apparel collection.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Carter's has teamed up with Kids Preferred to develop line of toys for the baby apparel brand.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Sophie la girafe has partnered with Travis Designs to develop a new line of baby and children's apparel and costumes inspired by the iconic teething toy.
Twentieth Century Fox Consumer Products has announced a host of new merchandise collections for "The Simpsons."
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.