As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Xcel Brands has teamed with True Cosmetics to develop a skincare and cosmetics line for fashion designer Isaac Mizrahi, called True Isaac Mizrahi.
E-commerce apparel retailer Design by Humans has launched a Skelenimals t-shirt design contest that challenges fans to create new Skelanimals designs.
NECA, in partnership with Twentieth Century Fox Consumer Products, has revealed the final lineup of celebrities that will be featured in The Simpsons 25 of the Greatest Guest Stars program.
Spanish design brand Dream Big has signed three new in Europe and Mexico.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
Loudmouth has teamed with One Up Bands to create a line of headbands featuring the apparel brand's infamously wild patterns.
King Features Syndicate has partnered with Putnam Accessories to debut a limited edition collection of Original Chuck hats featuring the iconic character Popeye.
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
Sportswear brand Technical Knockout has tapped Majesty Brands to develop a new line of athletic socks.
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