How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Kohl's has teamed with actress and fitness enthusiast Shay Mitchell for a capsule collection of athleisure apparel available now in stores and online.
Uniqlo is planning a global collaboration with Disney Consumer Products, dubbed Magic For All, that will include new products, pop-up displays and in-store and customer experiences.
Kathy Ireland is returning to the category that launched her empire–socks–in a new deal with Kiss Legwear.
Kellogg’s has partnered with MSA Apparel for a line of young men’s and junior's fashion tops and fleece, in a deal brokered by The Joester Loria Group.
Mars, Inc. has tapped Zalemark to create a line of fashion jewelry featuring the M&M's candy brand.
The British animal charity Battersea Dogs & Cats Home has partnered with Rapanui Clothing to launch a range of t-shirts, hoodies and tote bags.
Burberry Group is continuing its licensing partnership with Luxottica Group for the development, production and worldwide distribution of eyewear.
Saban Brands has announced a new fashion collaboration for its surf-inspired lifestyle brand Mambo with Australia-based designer Emma Mulholland.
Grafton Fraser has acquired all 35 Jones New York retail stores across Canada and signed with Authentic Brands Group to operate the brand's e-commerce in the country.
Croakies has created a line of printed belts featuring Loudmouth's signature bold patterns.
Collegiate Licensing Company, a division of IMG, kicked off an enhanced Spirit Cup competition as part of its 10th annual College Colors Day celebration.
Footwear company Birkenstock is gearing up to license its brand with the help of its global consultant TM1 Trademark One.
Licensing Expo has teamed up with FN Platform, MAGIC Market Week's footwear group, for a special seminar focused on footwear and brand licensing.
Children's specialty apparel retailer The Children's Place has signed a franchise agreement with Arvind Lifestyle Brands to open stores in India.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
DC Thomson Consumer Products and shoe brand Dr. Martens are extending their partnership with the launch of a fall/winter limited edition The Beano footwear collection.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Loudmouth has released a new line of officially licensed NCAA gym shorts.
Finnish design house Ivanka Helsinki and designer Paola Suhonen will launch a line of women’s apparel and accessories inspired by the Moomin brand.
Sandal company Teva has teamed up with sock brand Woolrich to develop a collection of socks in line with the new socks with sandals trend.
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