A guide to some of the most notable and respected companies in the consumer products business.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Abercrombie & Fitch has secured a seven-year licensing deal for perfume with Inter Parfums.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Rubie’s Canada has named Robert Bauer as director of sales. Bauer will oversee sales for the company’s independent accounts in Canada.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Spin Master has launched the first phase of its licensing program for its recently released new construction toy line, Tenkai Knights.
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
Apparel company TVMania U.K. is planning a new clothing range for Mattel’s superhero brand Max Steel.
Boutique agencies Synergy Licensing and The Brand Liaison have formed a new collaboration.
Her Universe is ready for Valentine’s Day with two new offerings for Star Wars fangirls.
Saban Brands has renewed a trio of costume partnerships for its Power Rangers brand with Disguise, Rubie's and Morphsuits.
Sanrio has announced a new collaboration with Minnetonka for two Hello Kitty moccasin collections.
Kleinfeld Bridal has teamed up with Kahn Lucas to create a special occasion dress collection for young girls.
Trunk Archive has brokered a series of fashion collaborations that will see its clients’ work appearing on spring collections across the globe.
Li & Fung Limited announced that it is considering spinning off its brands and licensing businesses into a standalone unit.
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