How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Fashion designer Diane von Furstenberg has tapped the Brown Shoe Company to create a collection of ready-to-wear women’s shoes for her DVF brand.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Tommy Bahama has teamed with Coola Suncare to develop a line of suncare products that will hit retail this spring.
Sunrise Brands has sold its North American license for the Superdry retail brand to Superdry’s parent company, SuperGroup.
Outerwear brand Hawke & Co. has signed its first licensee, Core Classics, for a men's footwear collection that will launch this fall.
Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
WWE and Authentic Brands Group have launched a new joint venture that names Tapout as the official fitness partner of the professional wrestling organization.
Temple Street Productions has teamed with retailer Hot Topic for a fashion collection inspired by its conspiracy thriller “Orphan Black.”
Saban Brands has teamed with Frisky Nineteen to create a new line of kids’ footwear and accessories featuring "Power Rangers Dino Charge."
Saban Brands has acquired another new brand for its burgeoning portfolio of fashion and lifestyle properties–the Australian surf brand Piping Hot.
Mars Retail Group has signed Mad Engine to create a range of apparel that expresses the colorful fun of the M&M’S and Skittles brands.
Xcel Brands has acquired the Judith Ripka lifestyle brand, known for jewelry, for $22.5 million.
After the expansion of its Fast & Easy chain was abandoned last year, Tesco is trying again, this time with fast fashion chain F&F.
Lazy Oaf has launched a new of Garfield-branded apparel for men and women in a deal brokered by Bulldog Licensing.
Sanrio has teamed with jewelry designer Chan Luu for an exclusive collection of handmade jewelry featuring pop icon Hello Kitty.
Xcel Brands has launched an Isaac Mizrahi New York e-commerce website.
Apparel wholesaler Mad Engine has acquired the Toronto, Canada-based sourcing company Xtreme Worldwide.
Rubie’s Costume Company, under license from Warner Bros. Consumer Products, has launched a range of costumes based on Godzilla.
Rocket Licensing has tapped C&M Licensing to develop a range of Q Pootle 5 apparel in the U.K. and Ireland.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
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