How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Pokémon Company International has launched a Pokémon Boutique in conjunction with the Japan LA Pop Culture Shop.
Evergreen International Holdings has signed on to bring a number of premium kids' apparel brands to China including Roberto Cavalli Junior, Diesel Kid and Fendi Kids.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Licensor Perry Ellis International has unveiled a leadership succession plan that will see founder and CEO George Feldenkreis step down after 50 years leading the company.
Idea Patch has brokered two new apparel deals IDW Publishing's comics Zombies vs. Robots and 30 Days of Night.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Santoro has teamed with the Italian children's apparel company Preca Brummel to create its first-ever kids clothing range featuring its Gorjuss brand.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
The Joester Loria Group has brokered a multi-category clothing deal for the Amy Coe baby and kids' brand that broadens the retail reach of the brand.
Swiss watch brand Baume & Mercier has crafted two limited edition men's watches inspired by Shelby Cobra's racecar.
Walls Outdoor Goods will include DuPont Kevlar materials in its new line of outdoor workwear designed for durability in demanding conditions.
Brandgenuity has appointed independent licensing company Rocket as the pan-European agent for Gas Monkey Garage brand.
British lifestyle brand Laura Ashley has teamed with the Vernier Watch Company to create a line of designer watches and fashion sunglasses for women.
Actress Eva Mendes has expanded her collection at New York & Company to include new women's offerings inspired by Mother's Day.
NFL Players Inc. has added seven new licensing partners to expand its presence in areas such as mobile, digital and collegiate co-branded merchandise.
Cherokee Global Brands has acquired the casual lifestyle brand Everyday California from owners and founders Michael Samer and Christopher Lynch.
Knockout Licensing has added a trio of new Downton Abbey licensees for a range of play and novelty items.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
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