As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
Genius Brands International and its subsidiary A Squared Entertainment have collaborated with Neroli Group to open a Psycho Bunny flagship retail store.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Disney Consumer Products is launching a lineup of new merchandise for Marvel’s Guardians of the Galaxy this holiday season.
Xcel Brands has teamed with Dempsey & Carroll to create a line of fine stationery for the Isaac Mizrahi brand.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Saban Brands has added the Australian fashion brand Mambo to its growing portfolio of lifestyle brands.
American Greetings Properties has announced a series of new apparel and accessories collaborations for brands including Care Bears, Strawberry Shortcake and Madballs.
Beanstalk is continuing to expand the Paris Hilton lifestyle brand with additions to her watch line and new apparel and cosmetics collections.
Kate Spade & Company and Walton Brown have created a number of joint ventures focused on growing the Kate Spade brand in Greater China.
To celebrate the release of The SpongeBob Movie: Sponge Out of Water, Nickelodeon is launching an exclusive collection of apparel at retailer Forever 21.
Kanye West and adidas Originals have unveiled the first Yeezy collection for fall/winter including men's and women's apparel and footwear.
Palmer Cash unveiled the first Funyuns t-shirt line for fall/winter at the MAGIC trade show this week.
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