How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Nordstrom is expanding its partnership with the women's retailer Madewell, part of the J. Crew Group, to bring the brand to stores across the U.S.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
The Chinese online direct sales company, JD.com, has launched U.S. Mall, a new channel that offers authentic imported U.S. products for sale to customers in China.
Footwear brand Skechers has partnered with Jakks Pacific to launch a new line of dolls based on its Twinkle Toes characters.
Knitwear designer Markus Lupfer has created a collection of his trademark sequin pieces starring Mickey Mouse.
Apparel manufacturer Delta Galil Industries has acquired the P.J. Salvage brand and other assets of the California-based loungewear manufacturer.
Disney Consumer Products has revealed the new product line for its upcoming TV movie Descendants, which will premiere July 31 on the Disney Channel.
Marquee Brands has acquired the Ben Sherman brand and all related intellectual property assets from Oxford Industries for $63.7 million.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
Backstage Licensing has negotiated a new deal with Swiss Eyewear Group and its INVU brand for a Smurfs sunglasses line.
Lifestyle brand Kate Spade New York has partnered with Incipio, in a multi-territory, multi-year licensing agreement for mobile accessories.
TV personality Kelly Osbourne, in collaboration with Jupi Corp, will launch her first ready-to-wear collection this September on HSN.
Authentic Brands Group has tapped e-commerce solution provider Onestop Internet to expand the scope of the e-commerce services for the Juicy Couture lifestyle brand.
Twentieth Century Fox Consumer Products has built a multi-category global licensing program for the final season of “Sons Of Anarchy,” which begins Sept 9.
Rubie’s Costume Company, under license from Nickelodeon, is planning a line of costumes inspired by the TV series “PAW Patrol.”
Licensed clothing specialist Poeticgem is set to develop a new adult nightwear and underwear range based on The Snowman and The Snowdog brand.
Lifestyle brand Tokidoki has appointed Haven as their licensing agent in Australia and New Zealand.
Nick Graham, founder of the Joe Boxer brand, launched his new eponymous lifestyle brand Tuesday at Macy's.
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