As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Genius Brands International has signed two more licensing partners–Jaya Apparel and H.E.R. Accessories–for its new music and fashion-driven tween girls' brand, “SpacePop.”
British supermodel Jourdan Dunn has partnered with U.K. retailer Marks & Spencer to launch a children’s clothing range, Lil’ LonDunn.
New York-based watch manufacturer Concepts In Time has partnered with Hershey Kisses to design and develop a fine watch line.
Saks Fifth Avenue Off 5th will feature the first-ever Gilt in-store shop when it officially opens its first location in New York City on March 3.
Nordstrom has launched the Olivia Palermo + Chelsea28 collection, a collaboration between New York socialite Olivia Palermo and its in-house brand Chelsea28.
Canada Goose has partnered with the NBA All-Star Game 2016 to welcome the players to Toronto, Canada, in warmth and style.
Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.
After the release of her new song “Formation,” Beyoncé has launched a new collection inspired by the lyrics of her latest single.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
A look at a host of playful fashion brands, from childrenswear to rock, that are showcasing their wares this week at MAGIC.
Smiley has announced a new collaboration with French fashion designer Martine Sitbon and the global release of its sticker book line from Editis.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
PlayStation has launched an official e-commerce site featuring merchandise and exclusive items for its top games such as "The Last of Us," "Uncharted," "The Order: 1886" and "Killzone."
Cole Haan has tied up a deal with manufacturer BBC International to launch a new collection of children's footwear for girls, boys and infants.
Fashion designer Diane von Furstenberg has tapped the Brown Shoe Company to create a collection of ready-to-wear women’s shoes for her DVF brand.
Sequential Brands Group has acquired a majority interest in the Jessica Simpson brand from Camuto Group, including the Jessica Simpson Collection master license.
Sportswear brand Loudmouth, known for is bold, colorful patterns, is hosting a golf tournament in its birthplace, Napa County, Calif., this August.
Nickelodeon has tapped Rubie’s Pet Shop Boutique to create a line of pet costumes inspired by its preschool series "Paw Patrol."
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