As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.
After the release of her new song “Formation,” Beyoncé has launched a new collection inspired by the lyrics of her latest single.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Dick’s Sporting Goods and UberRush have partnered to bring displaced football fans in Chicago and New York City official championship t-shirts after the Super Bowl.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
The Carat Shop, under license from Warner Bros. Consumer Products, will launch a new Harry Potter watch collection this month.
Tommy Bahama has partnered with Major League Baseball to honor one of baseball’s most celebrated players, David Ortiz, with the release of the 2016 Collector’s Edition shirt.
Gymboree has launched a limited edition baby collection featuring iconic characters from Random House's Little Golden Books series.
PVH and funds advised by Apax Partners have reached an agreement for PVH to acquire the remaining 55 percent interest in TH Asia, their joint venture for the Tommy Hilfiger brand in China, that PVH did not already own.
Tommy Hilfiger has tapped G-III Apparel Group to launch a line of branded women’s dresses.
Michael Jordan and Bugs Bunny are reprising their famous partnership, in a new line of Hare Jordan products that will launch 23 years after the original collection.
UBM Advanstar, the producer of the MAGIC, has entered into a strategic alliance with the Eurovet/CurveExpo to create a jointly owned new swimwear and lingerie show.
Fam Brands has closed its first deal for the golf lifestyle brand Teháma, partnering with The Golf Warehouse for a new line of apparel.
Santoro has signed a host of new licensees and launched several new lines for its art brand Gorjuss in Europe.
Sequential Brands Group is marking the 65th anniversary of the Ellen Tracy brand with expanded distribution in a number of categories and a global marketing campaign.
Fashion subscription service JustFab and the magazine People StyleWatch have joined forces to launch a capsule collection of footwear and handbags.
Hat and accessories company Canada-Bliss has partnered with actress Tamala Jones, from the ABC TV series "Castle," to develop a signature line.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
King Features Syndicate has teamed with a number of brands for a capsule collection featuring rivals Popeye and Bluto.
Sesame Workshop has launched a new collection of "Sesame Street" pajamas from Peter Alexander in Australia and New Zealand as part of the show's 45th anniversary.
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