As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
The Joester Loria Group has added InGear Fashions to the growing list of licensees for the Corona, Modelo Especial and Pacifico brands.
FAM Brands is teaming up with Sakar International to develop fitness trackers and other electronic accessories under the Bally Total Fitness brand.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
The work of British artist Norman Thelwel is now available on a number of customizable products from Spreadshirt.
The National Hockey League and Reebok have partnered to design the jerseys for the league’s All-Star Weekend, taking place in Columbus, Ohio, Jan. 23-25.
Nickelodeon Viacom Consumer Products has partnered with French lingerie brand Undiz to launch a SpongeBob SquarePants collection for summer.
Warner Bros. Consumer Products has teamed with Puma to launch a range of co-branded apparel and accessories featuring Tom and Jerry and Superman.
Brand management company Iconix Brand Group has acquired two new brands–heritage character property Strawberry Shortcake and footwear label Pony.
The fashion industry's leading trade show MAGIC has created a new retail education portal called MAGIC University.
Supermodel Coco Rocha will debut her first-ever apparel line inspired by Disney's upcoming film Cinderella, on the e-commerce and home shopping retailer HSN.
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