As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
Genius Brands International and its subsidiary A Squared Entertainment have collaborated with Neroli Group to open a Psycho Bunny flagship retail store.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Cherokee Global Brands is expanding the European distribution of its Cherokee brand in a new licensing agreement with Saborn Licensing Company.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
DreamWorks Animation has extended its relationship with The Leomil Group to include apparel and accessories. for the upcoming feature film Trolls.
E-commerce platform Spreadshirt has teamed up with the Glasgow indie record label East 52nd Records to promote the Do The Right Thing #mystery campaign.
Authentic Brands Group has entered a long-term partnership with Marc Fisher Footwear for its Swedish outdoor footwear brand Tretorn.
The Collegiate Licensing Company has signed a six-year extension of its 31-year global partnership with the University of Nebraska.
Footwear brand Burlee Australia is planning a new line of "Star Trek"-themed sheepskin boots to celebrate the brand's 50th anniversary in 2016.
Disney Consumer Products is launching a lineup of new merchandise for Marvel’s Guardians of the Galaxy this holiday season.
Xcel Brands has teamed with Dempsey & Carroll to create a line of fine stationery for the Isaac Mizrahi brand.
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