How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Pokémon Company International has launched a Pokémon Boutique in conjunction with the Japan LA Pop Culture Shop.
Evergreen International Holdings has signed on to bring a number of premium kids' apparel brands to China including Roberto Cavalli Junior, Diesel Kid and Fendi Kids.
Iconic Sunset Boulevard music venue the Viper Room, which was opened by actor Johnny Depp in 1993, has collaborated with Urban Outfitters for a new line of t-shirts.
Licensor Perry Ellis International has unveiled a leadership succession plan that will see founder and CEO George Feldenkreis step down after 50 years leading the company.
Idea Patch has brokered two new apparel deals IDW Publishing's comics Zombies vs. Robots and 30 Days of Night.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Santoro has teamed with the Italian children's apparel company Preca Brummel to create its first-ever kids clothing range featuring its Gorjuss brand.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Canadian lifestyle brand Roots has re-teamed with writer and visual artist Douglas Coupland for a capsule collection.
Rusted Wave has signed on to create an apparel range based on the cult comedy film, Wet Hot American Summer.
Finnish sneaker brand Karhu has launched a new line of shoes featuring the classic Finnish character Moomin, in a deal brokered by Bulls Licensing.
Fab NY, a leading fashion accessories licensee, has entered a licensing partnership with MadPax, the creators of the 3D spike backpack.
Medialink has signed two new deals for the Care Bears brand in Taiwan on behalf of brand owner American Greetings Properties.
Hearst Brand Development has launched Seventeen magazine's first-ever apparel and accessories collection exclusively at Sears.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
NFL Players Inc. and Stylinity, a social commerce platform, announced a licensing agreement that will allow NFL players to share their fashion on social media.
Playboy Enterprises has teamed up with Bendon Group for a new intimate apparel collection inspired by the lifestyle brand.
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