From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
Those Licensing People has been appointed as the master licensing agent for fashion brand and retail group Bolongaro Trevor.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
Target is planning a limited edition girls' collection inspired by the upcoming Sony Pictures film Annie, set to hit theaters Dec. 19.
Authentic Brands Group has tapped e-commerce solution provider Onestop Internet to expand the scope of the e-commerce services for the Juicy Couture lifestyle brand.
Disguise, the Halloween costume division of toy company Jakks Pacific, is expanding Marvel offerings.
Nickelodeon has teamed up with musicianPharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.
The Tommy Hilfiger Group, which is owned by PVH, has signed a new deal with LF USA to create a licensed home décor.
Apparel brand Lacoste has inked a new deal with licensee Delta Galil to expand its brand into underwear and sleepwear.
Jupi Corporation has tapped Icon Live to bring the Kardashian Kollection jewelry collection to the U.K. and EMEA.
Fifty Shades of Grey continues to expand its empire with the launch of the official lingerie collection at Target in Australia.
Stuller and World Trade Jewelers have extended their brand collaboration agreement to include Scrabble-brand jewelry.
Benetton Group and Puig have teamed up to develop a new line of United Colors of Benetton fragrances.
Fox International’s BabyTV channel has launched its first dedicated collection of children’s apparel in a DTR deal with Latin American retailer La Polar.
For the third consecutive year, ESPN Consumer Products and Adidas have teamed up to bring fans an ESPN Bowl Championship apparel collection.
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