How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Perry Ellis International has tapped DreamKyds to create a range of men's and boy's apparel and accessories under the Grand Slam golf brand.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
Authentic Brands Group is bringing the Prince tennis brand to a new line of performance apparel exclusively at retailer Sports Authority in the U.S. and Puerto Rico.
California lifestyle brand Hang Ten has entered into several new licensing partnerships that will extend its brand into the accessories and footwear categories.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
Playboy continues to expand its brand worldwide with a host of new deals ranging from high-end apparel to branded skateboards.
German shoe retailer Deichmann is promoting Leomil’s collection of Mia and me girls’ shoes this spring.
Former Lonestar band member and “Celebrity Apprentice” winner John Rich has launched the new lifestyle brand.
Entertainment One Licensing is giving Peppa’s Mummy her own limited range of seasonal garments.
Licensees were ready for the debut of the fourth season of HBO’s “Game of Thrones,” which premiered Sunday.
Michael Kors Holdings has partnered with Luxottica Group for Michael Kors Collection and MICHAEL Michael Kors eyewear.
Warner Bros. Consumer Products has collected a full slate of partners for the upcoming feature film Godzilla.
The Antigua Group has signed a multi-year agreement to develop apparel for the mixed martial arts league Ultimate Fighting Championship.
The Original Muck Boot Company is planning its first fashion collaboration with The Fabulous Beekman Boys’s Beekman 1802 brand.
Warner Bros. and Tonner Doll have tapped a slate of high-end fashion and costume designers to create one-of-a-kind looks for Tonner’s 22-inch dolls.
Lucky Brand is expanding its collaboration with Ford Motor Company for a new collection of men’s and women’s apparel featuring Mustang.
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