CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Executives from the world’s biggest fashion licensing companies will offer insight into the strategies behind brands such as Calvin Klein, Mossimo, Jessica Simpson and Isaac Mizrahi at the NYC Licensing Summit March 2-3.
Cartoon Network and London-based fashion label Fyodor Golan have unveiled an all-new collaboration featuring “The Powerpuff Girls” at London Fashion Week.
The bi-annual fashion trade show MAGIC will feature a special seminar on licensing today from 2:30–3:30 p.m.
Nickelodeon and Viacom Consumer Products has unveiled a new fashion collection, titled SpongeBob Gold, at London Fashion Week.
The ‘80s U.S. streetwear brand B.U.M. Equipment and Freeze have joined forces to license its menswear active collection.
Illumination and Universal Brand Development have partnered with Puma to showcase the minions from the Despicable Me franchise on a series of footwear and apparel.
Illicit Clothing Co., a streetwear brand created by Steve Hodge and illustrator Martin Emond, has appointed Global Licensing NZ to serve as its worldwide licensing agent.
Walmart has acquired the online outdoor retailer Moosejaw for approximately $51 million.
Concept One Accessories has partnered with Twentieth Century Fox Consumer Products to develop a series of merchandise for the animated series “Bob’s Burgers” and the Alien film franchise.
Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans.
Revlon has entered an exclusive licensing agreement with licensee Accessory Headquarters for Revlon-branded cosmetic bags for women.
Majestic Athletic has partnered with camouflage lifestyle brand Mossy Oak for a new range of team sports apparel, starting this fall.
Santoro London has partnered with new licensees Lorenay and Educa Borras and has tapped licensees Pictura Sarl and Preca Brummel for new products.
The Victoria and Albert Museum has partnered with ten licensees for a raft of new products across multiple categories.
Calvin Klein, a division of licensor PVH Corp, has unveiled a new global creative strategy that will unify all Calvin Klein brands under one vision.
Creative Licensing has partnered with Fright-Rags for a range of products featuring the 1980 film The Fog and the 1981 film The Howling.
Twentieth Century Fox Consumer Products has tapped Defend Paris for a new capsule collection featuring the television series “Empire.”
Oxford Limited has signed Branddistribution.com to be the exclusive European apparel partner for the University of Oxford licensing program.
British lifestyle brand Laura Ashley has tapped manufacturer Delmar Jewelers for a collection of fine jewelry.
Speedo USA, a division of PVH Corp., has partnered with Olympic swimmer Missy Franklin to create a line of performance suits for women and girls.
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