CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Executives from the world’s biggest fashion licensing companies will offer insight into the strategies behind brands such as Calvin Klein, Mossimo, Jessica Simpson and Isaac Mizrahi at the NYC Licensing Summit March 2-3.
Cartoon Network and London-based fashion label Fyodor Golan have unveiled an all-new collaboration featuring “The Powerpuff Girls” at London Fashion Week.
The bi-annual fashion trade show MAGIC will feature a special seminar on licensing today from 2:30–3:30 p.m.
Nickelodeon and Viacom Consumer Products has unveiled a new fashion collection, titled SpongeBob Gold, at London Fashion Week.
The ‘80s U.S. streetwear brand B.U.M. Equipment and Freeze have joined forces to license its menswear active collection.
Illumination and Universal Brand Development have partnered with Puma to showcase the minions from the Despicable Me franchise on a series of footwear and apparel.
Illicit Clothing Co., a streetwear brand created by Steve Hodge and illustrator Martin Emond, has appointed Global Licensing NZ to serve as its worldwide licensing agent.
Walmart has acquired the online outdoor retailer Moosejaw for approximately $51 million.
Concept One Accessories has partnered with Twentieth Century Fox Consumer Products to develop a series of merchandise for the animated series “Bob’s Burgers” and the Alien film franchise.
Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans.
The Collegiate Licensing Company has partnered with Lids for this year’s Rock Your Colors promotion.
The National Hockey League and National Hockey League Players’ Association have partnered with Adidas for the World Cup of Hockey 2016 uniforms.
The Royal Horticultural Society has tapped The Original Muck Boot Company for a range of multi-purpose gardening boots and shoes.
Sesame Workshop has teamed with two new licensees for “Sesame Street”-themed clothing and accessory ranges.
Hudson’s Bay Company has unveiled its Team Canada collection that athletes will wear for the upcoming Rio 2016 Olympic and Paralympic Games.
U.K. retailer Mothercare has partnered with fashion designer Julien Macdonald to develop range of newborn and baby apparel, in a deal brokered by Select Licensing.
Nickelodeon and NASCAR have partnered for the launch of a new, co-branded range of themed merchandise featuring “SpongeBob SquarePants” and the racing organization.
Geek merchandise retailer Merchoid has unveiled its first range of officially licensed swim shorts.
Producer, host and radio personality Ryan Seacrest has partnered with Macy’s to launch an exclusive fashion collection inspired by Rio de Janeiro and the 2016 Summer Olympic Games.
Disney tapped live content retailer HSN for an entertainment retail experience inspired by its film Alice Through the Looking Glass, in theaters today.
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