As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Authentic Brands Group has entered into a long-term partnership with Delta Galil USA to extend Juicy Couture’s product offering to intimates and sleepwear.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Tod's has purchased the French footwear brand Roger Vivier for €415 million, which it was previously licensing from brand owner Gousson Consultadoria e Marketing.
The Camuto Group has acquired the remaining shares of the sourcing firm Bernard Chaus, transitioning BCI into a wholly owned subsidiary of Camuto Group.
Luxury lingerie and ready-to-wear brand Fleur du Mal has launched a new collection of Playboy-inspired intimates that evokes the brand's vibe from the '60s and '70s.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Multi-channel retailer HSN has named Jeffrey Kuster as president of its Cornerstone division and executive officer of HSNi.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
PVH Corp. and Gazal are expanding the scope of their Australian joint venture with the addition of the Tommy Hilfiger, Van Heusen and Nancy Ganz businesses in the region.
Loudmouth has released a line of unisex socks featuring its colorful designs in partnership with PS Brands' Planet Sox division.
Beanstalk has signed on to help fashion retailer The Limited build its brand beyond its namesake retail stores with a host of licensed brand extensions.
American Greetings Properties has lined up a full slate of licensed product for its Care Bears brand in the U.K.
Fashion designer Zac Posen will "dress" the bottle of Ecco Domani's Pinot Grigio with a limited edition label design that will be available in stores across the U.S. in May.
Michael Jordan and Bugs Bunny are reprising their famous partnership, in a new line of Hare Jordan products that will launch 23 years after the original collection.
MTB Cyclewear is hoping to give cyclers a little of Popeye's famous strength in a new line of bicycle jerseys, created in partnership with King Features Syndicate.
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