Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Fifty Shades of Grey continues to expand its empire with the launch of the official lingerie collection at Target in Australia.
DCD Publishing has secured an exclusive deal with QVC for a new fitness DVD featuring British TV personality Jodie Prenger.
Atlantyca Entertainment and So.di.co. have launched a line of children’s beauty products based on Geronimo Stilton.
The American workwear brand Carhartt is extending its apparel partnership with camouflage designer Realtree.
V&S Entertainment has appointed two new licensees in South Africa for Everything’s Rosie apparel, accessories and footwear.
Coca-Cola has partnered with fashion designer Dr. Romanelli (a.k.a. DRx) for a new apparel range.
Playboy has teamed up with the Japanese design label Hysteric Glamour for a line of apparel inspired by the iconic publishing brand.
Canadian menswear company Samuelsohn has finalized its acquisition of Hickey Freeman assets from Authentic Brands Group.
Procter & Gamble has tapped healthcare manufacturer Kaz for a new line of humidifiers under its Vicks brand.
Unilever U.K. is adding to the portfolio for the U.K.’s No. 1 kids’ bathing brand, Matey, in a new partnership with H&A for bath accessories.
The Von Dutch clothing brand is expanding its reach around the world with newly established licensing programs and agent appointments in Latin America and India.
CopCorp Licensing has signed a series of new deals for the fashion brand Pink Cookie including new agents in Europe.
Brand licensing agency Global icons will work to expand the portfolio of high-end baby accessory brand, Little Giraffe.
Loudmouth Golf has teamed up Sanrio to feature a new range of golf apparel featuring Hello Kitty.
Cover Girl has announced its first-ever major movie sponsorship of Lionsgate's The Hunger Games: Catching Fire.
Sesame Workshop has signed a new deal with Joker for costumes and masks featuring “Sesame Street” in Italy.
Danconia Studios has signed deal with children’s wear company Weeplay Kids for its Mayumi Gumi brand.
Chupa Chups has partnered with the Hong Kong fashion brand B+AB for a line of apparel and accessories.
AMC has tapped Her Universe to create a collection of women's apparel based on its zombie series "The Walking Dead."
Lipsy London has announced a new collaboration with the Kardashian sisters Kourtney, Kim and Khloe for a new apparel range.
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