Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands including Candy Land and Scrabble.
Golf legend Jack Nicklaus has partnered with the Allen Edmonds Shoe Corporation for a new line of golf shoes and accessories.
Sanrio has teamed up with baby brand aden + anais to bring Hello Kitty to a range of sleeping, feeding and bathing products.
Cartoon Network Enterprises is teaming up with Threadless for a t-shirt challenge inspired by its animated series “Regular Show.”
Sequential Brands Group has acquired the IP management company that owns lifestyle brands Ellen Tracy and Caribbean Joe.
New Era and Major League Baseball have announced plans for a commemorative cap in honor of the U.S. Armed Forces.
King Features Syndicate has teamed up with Razor MD for a new line of shaving products featuring Popeye.
kathy ireland Worldwide has announced plans to exhibit for the first time at this year’s Licensing Expo in the new Fashion District area.
New York City retailer Yellow Rat Bastard has created a Domo-themed area in its SoHo store.
In celebration of the 50th anniversary of Mustang, Ford is creating a custom logo that will be used exclusively by 50 select licensees.
Marvel Entertainment has expanded its partnership with Rubie’s Costume Company to develop a line of Marvel costumes for the U.S. and Canada.
Disney Consumer Products is fully stocked for Halloween with a wide array of Disney, Marvel and Star Wars character costumes.
Grateful Dead Properties has inked a new deal with Rasta Imposta to create Halloween costumes featuring the Grateful Dead.
Unilever U.K. is adding to the portfolio for the U.K.’s No. 1 kids’ bathing brand, Matey, in a new partnership with H&A for bath accessories.
The Carlos Falchi luxury fashion brand has tapped L & Leung Design Group to create a contemporary handbag line.
Actress and mother-to-be Jennifer Love Hewitt is working on two babies at the moment–her first child and a new apparel collection.
Bulldog Licensing has sown the seeds of a new deal for the CBeebies character Mr. Bloom with fancy dress supplier Little Babas.
Samsonite has signed a new multi-year license agreement with PS Brands for a line of High Sierra socks in North America.
Keds has is releasing a limited edition Champion sneaker as part of it sponsorship of Taylor Swift’s upcoming North American tour.
Authentic Brands Group has added two new partners for its recently acquired Hickey Freeman and Hart Schaffner Marx brands–PVH and Concept One.
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