Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Knockout Licensing has added five new licensees for Boo–The World’s Cutest Dog.
The Brand Liaison has signed on to rep the designer and artist Debbie Brooks Designs for licensing.
Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner.
Brand licensing agency Global icons will work to expand the portfolio of high-end baby accessory brand, Little Giraffe.
Streetwear brand The Hundreds has collaborated with legendary musical act Grateful Dead for a new collection, The Hundreds x Grateful Dead.
Japan’s first domestic denim brand, Big John, is expanding in Asia thanks in part to its partnership with licensing agency Beanstalk.
The Trump Organization has appointed licensing agent Infiniss to oversee expansion of the Donald J. Trump Signature Collection in South Korea.
The new Babar-inspired menswear collection from Danish designer Silas Alder is now in New York and Los Angeles.
Eyewear brand Carrera is teaming up with luxury fashion brand Jimmy Choo for an exclusive capsule collection of sunglasses.
Universal Partnerships & Licensing has tapped G by Guess for a new collection inspired by the upcoming film, Fast & Furious 6.
The Extreme Sports Company has teamed up with the fashion brands Lucky Seven and Eat Ski Drink Sleep for youth lifestyle products.
Nickelodeon has partnered with Rubie's Costume Company for Halloween costumes and dress up products inspired by “Teenage Mutant Ninja Turtles.”
Sockshouse and The Cookie Company have joined forces to found the new legwear outfit Footbrands.
Sequential Brands has brokered a new deal with Harris-Sachs for a line of Caribbean Joe outdoor textiles.
HarperCollins Children’s Books has tapped two new partners to create costumes and nail polish for its Fancy Nancy book series.
Diesel has launched a new DC Comics Super Heroes intimate collection for men in Europe in collaboration with Warner Bros.
Bluestar Alliance has completed the acquisition of the Catherine Malandrino brand from Tahari ASL for an undisclosed sum.
Bandai and Sync Beatz Entertainment have tapped Mighty Fine as the first licensee for the new lifestyle brand Tamagotchi L.i.f.e.
Atlantyca Entertainment has unveiled the first product in the line of Geronimo Stilton beauty products, a perfume.
Licensed apparel specialist Poetic Gem has strengthened its sales operation with the addition of a new account manager, Kaleigh Durney.
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