Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Tommy Bahama has inked a new deal with Oriental Weavers to create multiple collections of indoor and outdoor area rugs.
Homeware and gifting brand Nambé has crafted a new licensing partnership with help from its recently appointed agency, Perpetual Licensing.
Royal Connexions has agreed to acquire the Suntime trademark rights for sunglasses and flip-flops from PS Brands/Planet Sox.
Stuller and World Trade Jewelers have extended their brand collaboration agreement to include Scrabble-brand jewelry.
PVH has inked two new deals with BH Fashion Retailers to bring Izod and Van Heusen-branded apparel and accessories to the Philippines.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
Viacom International Media Networks and Twitter have inked to feature the beauty brand Essence in a Twitter Amplify campaign.
Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
Licensed Twitter property @iQuoteForHer will soon move from computer screens to products with the extension of the brand to women's apparel.
Cuipo, the social enterprise working to preserve the world’s rainforest, has launched a sock collaboration featuring nationally recognized rock artists.
Lisle International has announced three new partners for the app brand Temple Runin the U.K. and Europe.
Church & Dwight is adding the pop band One Direction to its line of Arm & Hammer Tooth Tunes singing toothbrushes.
Cartoon Network Enterprises has added four new partners to the soft lines program for its animated series "Adventure Time."
New Era and Major League Baseball have announced plans for a commemorative cap in honor of the U.S. Armed Forces.
Cartoon Network Enterprises is teaming up with Threadless for a t-shirt challenge inspired by its animated series “Regular Show.”
Rugby World Cup has given Elite Sports Properties the global master licensing rights for the 2015 tournament, which will be held in England.
Zodiak Kids has partnered with Trademark Collections for a range of Tickety Toc bags in the U.K. and Eire.
Universal Partnerships & Licensing has tapped G by Guess for a new collection inspired by the upcoming film, Fast & Furious 6.
Poetic Gem has announced plans for a new line of t-shirts and nightwear featuring the iconic British beef drink Bovril.
Disney Consumer Products has unveiled its first-ever line of Quinceañera gowns inspired by Disney Princesses.
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