Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Fender has launched a new licensed apparel collection with Lucky Brand, and is supporting the line with a sweepstakes for music fans.
Nickelodeon has teamed up with Sprayground for the graffiti-inspired fashion brand’s first-ever brand collaboration with an animated character.
Bulldog Licensing has sown the seeds of a new deal for the CBeebies character Mr. Bloom with fancy dress supplier Little Babas.
Happy Socks has launched its first children’s collaboration with Toca Boca’s kids’ app, “Toca Kitchen Monsters.”
Entertainment One is partnering for a second time with George at Asda for a new Daddy Pig loungewear collection of Peppa Pig gear for dads.
Her Universe is planning a series of five top secret t-shirts to celebrate the 50th anniversary of “Doctor Who.”
Golf legend Jack Nicklaus has inked a deal with Perry Ellis International to create a line of men’s and women’s apparel.
Benetton Group and Puig have teamed up to develop a new line of United Colors of Benetton fragrances.
Cherokee is bringing its Liz Lange Maternity brand to India, in a new agreement with Mahindra Retail.
American rapper Pitbull is showing his softer side with the launch of two new fragrances in partnership with Jacavi Worldwide.
Iconix India has signed a new licensing agreement with Future Lifestyle Fashions for the Umbro brand.
American Greetings and Richline Brands are teaming up to develop a new line of jewelry based on the company's greeting cards.
Coty has announced that Rimmel London is planning a capsule makeup collection with British pop star Rita Ora.
Gap has introduced its second exclusive menswear collection designed by GQ's four Best New Menswear Designers in America.
Discovery Communications has teamed up with HNJ Jewelry to create a line of jewelry inspired by the series “Here Comes Honey Boo Boo.”
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
Coca-Cola has partnered with fashion designer Dr. Romanelli (a.k.a. DRx) for a new apparel range.
Viacom International Media Networks and Twitter have inked to feature the beauty brand Essence in a Twitter Amplify campaign.
Apparel brand Robert Graham has tied up a deal with LJP International to enter the footwear market for both men and boys.
Kate Spade has signed a new deal with eyewear licensee Safilo Group for the Jack Spade brand and extended deal with Kate Spade New York eyewear.
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