Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Frequent licensee Junk Food Clothing has tapped the brand management agency Artestar to license its own brand.
Macy’s is continuing to grow its presence in the activewear market in an effort to enhance its appeal with Millennial consumers.
Warner Bros. Consumer Products has unveiled two new collaborations for Looney Tunes in the U.K. and the U.S.
Atlantyca Entertainment has unveiled the first product in the line of Geronimo Stilton beauty products, a perfume.
Artist Debra Valencia has teamed up with Landy International for a new collection of branded bath and beauty products.
The Dutch lifestyle brand Oilily, which celebrates its 50th anniversary this fall, has expanded its product portfolio.
Loudmouth has released a series of College Game Day pants in partnership with the NCAA.
Chrysler Group and The Licensing Company are preparing for the North American launch of the Jeep Xtreme Performance outdoor apparel.
England's Football Association is prepping for the World Cup by extending its agreement with Poetic Gem for apparel.
Universal Partnerships & Licensing and Stride Rite have teamed up for a new toddler shoe featuring Curious George.
The new Babar-inspired menswear collection from Danish designer Silas Alder is now in New York and Los Angeles.
J2 Licensing has signed on to develop a co-branded apparel collection featuring Kellogg’s characters and top colleges.
Poetic Gem is planning a range of t-shirts and nightwear for adults based on some of Britain’s most iconic soft drink brands.
Artist Monica Warhol has signed a new deal for a limited edition t-shirt collection with WearThatART.
Kathy Ireland has announced a new collaboration with Royal Footwear & Accessories.
SEGA Europe has renewed its apparel license with gaming clothing specialist Insert Coin.
TVMania U.K. has signed an agreement with the LEGO Group to create an apparel range for The LEGO Movie.
PVH has partnered with Cutie Pie Baby for a line of layette items and apparel for newborns, infants, toddlers and kids under the Izod brand.
Zodiak Kids has appointed Komar to create a range of sleepwear for its preschool series “Tickety Toc.”
Mountain Dew has announced the next collaboration in its Green Label Exclusives program with photographer Atiba Jefferson.
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