Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Macy’s is continuing to grow its presence in the activewear market in an effort to enhance its appeal with Millennial consumers.
Warner Bros. Consumer Products has unveiled two new collaborations for Looney Tunes in the U.K. and the U.S.
Atlantyca Entertainment has unveiled the first product in the line of Geronimo Stilton beauty products, a perfume.
Artist Debra Valencia has teamed up with Landy International for a new collection of branded bath and beauty products.
The Dutch lifestyle brand Oilily, which celebrates its 50th anniversary this fall, has expanded its product portfolio.
Loudmouth has released a series of College Game Day pants in partnership with the NCAA.
Chrysler Group and The Licensing Company are preparing for the North American launch of the Jeep Xtreme Performance outdoor apparel.
England's Football Association is prepping for the World Cup by extending its agreement with Poetic Gem for apparel.
Universal Partnerships & Licensing and Stride Rite have teamed up for a new toddler shoe featuring Curious George.
Hoho Rights will launch its new girls’ fashion brand Mimi & Bibi at Brand Licensing Europe in London this October.
Kohl’s Department Stores has announced that Catherine Malandrino will be the third designer for its DesigNation limited edition collection.
Unilever has partnered with Schick and Philips Norelco to launch a line of co-branded razors that will complement its new line of Axe face products for men.
The Scottish-based design company Fortune Favours The Brave has created a new range of adult t-shirts inspired by the classic comic strips "The Broons" and "Oor Wullie."
Vans and Marvel Entertainment are planning a footwear collection that will feature Marvel Super Heroes on limited edition sneakers at Journeys stores in the U.S.
Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands including Candy Land and Scrabble.
Discovery Communications has partnered with Olaes Enterprises for a range of Animal Planet-branded apparel for young men and boys in the U.S.
Electronic accessories company Skinit has added to its roster of more than 450 brands, and plans to offer electronics cases as well as skins.
The new Babar-inspired menswear collection from Danish designer Silas Alder is now in New York and Los Angeles.
J2 Licensing has signed on to develop a co-branded apparel collection featuring Kellogg’s characters and top colleges.
Poetic Gem is planning a range of t-shirts and nightwear for adults based on some of Britain’s most iconic soft drink brands.
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