Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Warner Bros. and fast-fashion retailer Forever 21 are launching a limited edition collection called Bats & Cats Friday.
V&S Entertainment has renewed deals with three apparel partners for its preschool property Everything’s Rosie.
Marvel Entertainment has expanded its partnership with Rubie’s Costume Company to develop a line of Marvel costumes for the U.S. and Canada.
Licensed apparel specialist Poetic Gem has strengthened its sales operation with the addition of a new account manager, Kaleigh Durney.
JTMG has secured an apparel partnership with American Classics for the NBC series “Brooklyn Nine-Nine” and “Bates Motel.”
Brooke Burke-Charvet has partnered with fashion mogul Daniel Guez to launch the active apparel brand Caelum.
Steve Madden has partnered with the R&B singer Keyshia Cole for a limited edition footwear collection.
Sanrio and Manhattan Portage have collaborated on a worldwide, limited edition Hello Kitty bag collection.
The Band-Aid brand will add Nickelodeon's Teenage Mutant Ninja Turtles to its “Magic Vision” app this fall.
Big Tent Entertainment has signed two new deals for costumes and apparel featuring the Internet meme Domo.
Toys ‘R’ Us has added an exclusive range of do-it-yourself accessories designed by actress Victoria Justice to its Totally Me! brand.
Lifestyle brand Alex and Ani is planning an exclusive line of expandable wire bangles for all 32 teams in the NFL.
Santoro has added to the roster for its art brand Gorjuss with the continuation of its apparel partnership with Benetton.
Loudmouth Golf has teamed up with iZone Group to create a line of colorful sports and lifestyle sunglasses and accessories.
Sanrio has partnered with the Designers Guild in the U.K. to launch an exclusive collaborative collection featuring Hello Kitty.
DCD Publishing has secured an exclusive deal with QVC for a new fitness DVD featuring British TV personality Jodie Prenger.
Stuller and World Trade Jewelers have extended their brand collaboration agreement to include Scrabble-brand jewelry.
A new collection of Disney villains-inspired beauty products has arrived at Walgreens stores in the U.S.
Bollywood actor Hrithik Roshan is making the move into licensing, with the launch of the new fashion and fitness lifestyle brand, HRX.
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