Activision Publishing has more than doubled its portfolio of licensees in less than one year for Skylanders and Call of Duty.
To manage the swelling licensing programs for the Activision catalog, the company brought in Ashley Maidy, vice president, global licensing and partnerships, in 2011.
Activision has partnered with Magic Choc for a range of Skylanders novelty chocolate model making kits.
Activision Publishing has signed with Nordic Licensing Company to extend the reach of the Skylanders brand in the Nordic region.
In celebration of the upcoming New York Toy Fair, which begins Feb. 10, Toys 'R' Us has teamed up with Activision to give away a new Skylanders Giants character, Ninijini, months before it hits retail shelves.
Activision has unveiled the newest incarnation of its mega-popular Skylanders franchise: "Skylanders Swapforce."
Activision has announced two new deals for its Skylanders gaming property for a Monopoly game and back-to-school accessories.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
In its second quarter financial results Activision placed heavy emphasis on the growing power of Skylanders.
The U.K. retailer Game is offering an exclusive Dark Edition starter pack for the upcoming Skylanders game.
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